Video

A Master Class in Customer Behavior

By Staff
Wednesday, April 17, 2019 3:00 PM NEW YORK—New messages, new programs, new delivery models: seemingly limitless choices abound for today’s consumers. We want what we want, when we want it—and increasingly, we can get it. This new frontier has transformed the nature of products and services transactions as well as the relationship between sellers and buyers, while creating an onslaught of data (33 zettabytes in 2018!) that must be managed, analyzed and protected.

Consumers at the Crossroads of Retail and Tech: The Big Picture

By Mary Kane, Executive Editor and Andrew Karp, Lens & Tech Editor
Wednesday, April 17, 2019 2:59 PM In an informative keynote presentation, global retail expert Deborah Weinswig, CEO and founder of Coresight Research, offered a detailed look at how the cross-currents of retail and technology are shaping the customer experience, and what that means for retailers, suppliers and health care companies.

Understanding New Models and Players in the Retail-Health Care Convergence

By Mark Tosh, Senior Editor
Wednesday, April 17, 2019 2:58 PM New ideas and models of “retail health” are emerging on a regular basis today, driven in part by an empowered and savvier consumer and the convergence of health care business segments, Jane Sarasohn-Kahn, a health economist, trend analyst, consultant and influential blogger, told attendees at the annual VM Summit last month. Sarasohn-Kahn offered her take on the convergence of retail and health care, and she identified new players and business models that are likely to have a significant impact on this marketplace evolution and the powerful forces that are reshaping patients into health consumers.

Panel Explores Actionable Ideas and Themes From Summit Presenters

By Sara Bonizio, Contributing Editor
Wednesday, April 17, 2019 2:57 PM Howard Purcell, OD, FAAO, president and CEO, New England College of Optometry, helped attendees extract valuable ideas from Weinswig and Sarasohn-Kahn’s presentations. Together with Ann Hoscheit, OD, FAAO, Dave Brown, president and CEO of IDOC and James Rosin, co-president of Rosin Eyecare, he explored the topics in the keynote presentations and discussed how attendees can take away actionable ideas and information from the Summit to help them compete in this new customer- and patient-centric environment. He also recognized the importance of current and future optometry students to be able to rely on the continued relevance and future existence of their chosen profession, as new technologies affect its evolution.

Student Innovators of the Year Present Their Inventions at the VM Summit

By Gwendolyn Plummer, Contributing Editor
Wednesday, April 17, 2019 2:56 PM NEW YORK—Three optometry students, each representing a different school of optometry, were recipients of this year’s Student Innovator of the Year Award at the VM Global Leadership Summit. Named after Rick Bay, former publisher and president of Review of Optometry and Review of Ophthalmology, the Foundation’s Student Innovator of the Year award aims to support optometry’s next generation. This year’s winners were Christian Crespo, representing SUNY Optometry; Mahsa Katherine Masoudi, representing UC Berkeley; and Dmitriy Richter, representing the New England College of Optometry.

Navigating the Emerging Data-Scape

By Mark Tosh, Senior Editor
Wednesday, April 17, 2019 2:55 PM Today, we’re all citizens of the Digital Nation. It’s a vast expanse, a limitless data-scape, where data is both the currency and the lingua franca. That was a key premise of the VM Summit talk by Andrew Karp, VM’s group editor for lenses and technology.

Finding Your Voice With Smart Voice, Smart Choice

By Jamie Wilson, Associate Editor
Wednesday, April 17, 2019 2:54 PM Dave Bovenschulte, vice president, strategy for Klick Health and Justine Santa Cruz, senior vice president of enterprise and retail for Satisfi Labs anchored the “Smart Voice, Smart Choice” segment of the 2019 VM Summit. They discussed how their companies are using voice technology and smart speakers to interact with consumers and patients to create more engaging experiences.

Arming Consumers With More Tools to Drive the Health Care Conversation

By Mary Kane, Executive Editor
Wednesday, April 17, 2019 2:53 PM In an afternoon session, titled Empowering Millions of Health Conscious Consumers, the top doctor at WebMD, the widely recognized health care information company, guided attendees on how to drive today’s health care conversation. It seems WebMD, the leading health and wellness site, knows a thing or two about today’s health conscious consumer, according to John Whyte, MD, MPH, and chief medical officer for WebMD.

Turning Data Wealth Into Patient Health

By Sara Bonizio, Contributing Editor and Mark Tosh, Senior Editor
Wednesday, April 17, 2019 2:52 PM In the final Summit session, “Turning Data Wealth into Patient Health,” Amy Heymans (Cueva), founder and chief experience officer of Mad*Pow, spoke about the unique methods her company uses when working with health care clients, noting that “changing real-world behaviors” is central to addressing the key challenges facing both society and business. Mad*Pow’s methods draw upon design concepts and motivational psychology to help patients achieve greater health and wellness, financial wellbeing, education and sustainability.

Scene at the Summit

By Staff
Wednesday, April 17, 2019 2:51 PM

Telehealth: Where Changing Technology Challenges Traditional Vision Care

By Mark Tosh, Senior Editor
Wednesday, April 18, 2018 12:24 AM NEW YORK—Telehealth is a topic on the minds of most everyone in eyecare. Perhaps this is due to the fact that telehealth is almost a perfect personification of an eyecare marketplace that today is caught up in rapidly changing technology that directly challenges the traditional notions of how vision care is delivered to patients.

VM’s Summit Explores Leadership Tactics for Transformative Times

By Staff
Monday, April 16, 2018 12:30 AM NEW YORK—Business trend analysts, branding experts and health and vision care experts shared their views about how leaders can help their organizations adapt to rapid changes in the “climate” of technology and work at the 12th annual Vision Monday Global Leadership Summit, held at the Times Center here on March 14. The day-long Summit program and networking event explored the theme, “workSMART: Leadership Tactics for Transformative Times.”

Operationalizing Innovation: Leadership in a Changing Health Care Landscape

By Sara Bonizio, Contributing Editor
Monday, April 16, 2018 12:29 AM The optical industry is feeling the accelerating pace of change in our field. As we heard from Marge Axelrad in the opening remarks of the 2018 VM Summit, “competition can come from anywhere and everywhere—and it has.” A rapidly changing consumer mindset is bringing a new set of expectations to the vision care space, as explored by Erin Byrne and Jason Dorsey in the Leadership Challenge session.