NEW YORK—The national average for gross revenue at ECP locations decreased slightly last week, Oct. 25-31, at a rate of -1 index point. That leaves gross revenue 6 index points above where it was at this point in time (Week 44) during 2019 and 3 index points below where it was during Week 44 of last year, according to Jobson’s most recent Practice Performance Tracker. All optical sales categories decreased last week at a rate of -1 index point when comparing last week with the previous week of Oct. 18-24.
This follows the previous week’s increases, which ranged from 4 index points for contact lenses to 6 index points for gross revenue and exams/refractions.
With decreases of -1 index points across the board last week, all optical sales categories declined in relation to an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. Gross revenue remains the only category above an average week in 2019, while contact lenses is the furthest from that benchmark at 87 index points.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker