Academy host Miriam Isa (l) and Drew Smith of Transitions Optical opened the Innovation Awards event on Friday evening in Orlando.

 
ORLANDO, Fla.—Transitions Optical Inc. announced the winners of its annual Transitions Innovation Awards during the closing ceremony here at the 25th Transitions Academy meeting. The awards recognize both individuals and companies for their innovative efforts to support Transitions lenses. More than 850 people representing many countries attended the event at the J.W. Marriott Grande Lakes. “Honoring this incredible group of Transitions Innovation Awards winners and finalists was a perfect way to round off our 25th anniversary celebration of Transitions Academy,” said Drew Smith, director, North America channels, Transitions Optical.

“Our winners' and finalists' creativity and achievements are inspiring, and we are thankful for their continuous engagement and innovation with the Transitions brand.”

The award winners and their categories are listed below:

2021 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of Transitions lenses.

  • Winner: Jennifer Chinn, OD – Dr. Chinn’s Vision Care (San Diego)

    • Finalists: Mélissane Bourque, optician – Opto-Réseau Pointe-aux Trembles (Montreal, Quebec) and Michelle Selway, regional optician advisor, training and coaching – BonLook (Western Canada).

 U.S. Eyecare Practice of the Year

The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses.


Canadian Eyecare Practice of the Year

The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses.


U.S. Retailer of the Year

The U.S. Retailer of the Year title is awarded to a retailer in the U.S. for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities.


Canada Retailer of the Year

The Canada Retailer of the Year title is awarded to a retailer in Canada for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities.


Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing the Transitions lenses portfolio.


Best in Marketing

Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote Transitions lenses or Transitions portfolio among customers or within their communities.

Industry professionals interested in next year’s awards program can find more information at TransitionsPRO.com/Awards.






Dr. Jennifer Chinn (r) of Dr. Chinn’s Vision Care in San Diego received the award for Brand Ambassador of the Year at Friday evening’s closing ceremony.

The team from Austin Ryan Optika was honored with the award for U.S. Eyecare Practice of the Year.

The team from MAVUE Marie Trudel of Quebec City, Quebec, received the Transitions Innovation Award for Canada Eyecare Practice at the closing ceremony.










The team from LensCrafters received the award for U.S. Retailer of the Year at the closing event of the 25th Transitions Academy.

At the closing Transitions Academy ceremony on Friday evening, the award for Canada Retailer of the Year was presented to Newlook Lunetterie Eyewear.

The team from Hunter’s Hill Eyecare Center received Transitions Innovation Award for Best in Training at the Friday evening ceremony.






    
The team from Austin Ryan Optika received the Best in Marketing award at the closing ceremony of Transitions Academy on Friday.