#TheCOLLECTION

Ray-Ban 

Developed in 1936 by Bausch + Lomb, Ray-Ban is an American sunglasses brand best known for its iconic Wayfarer and Aviator styles. Bausch + Lomb sold Ray-Ban to Luxottica Group in 1999, and the brand continues to be one of the most recognizable eyewear brands worldwide.

@Retail 



Coachella Valley Optometry

Coachella, California
Athena Brasfield, OD, Coachella Valley Optometry

“The Ray-Ban consumer is looking for an iconic look. Something with enduring design, and in many cases a throwback, retro cool vibe.”

What are you selling?
Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

Who’s buying it?
Ray-Bans are loved by the rebels; iconoclastic people who idolize rock ’n’ roll heroes and Hollywood stars. They associate this eyewear brand with counter cultures and timeless fashion.

Why do they like it?
The Ray-Ban consumer is looking for an iconic look. Something with enduring design, and in many cases a throwback, retro cool vibe.

Website: www.cvopto.com
Instagram: @cvopto
Facebook: https://www.facebook.com/cvopto/

Website: www.drbrasfield.com
Instagram: @drbrasfield
Facebook: https://www.facebook.com/drathenabrasfield/

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? 

Contact associate editor, Gwendolyn Plummer
gplummer@jobson.com