Wednesday, July 10, 2013 2:03 AM
NEW YORK—A friendly receptionist and a comfortable environment are what patients value most in an eyecare professional's waiting room, according to
The Waiting Game
, a new report from
Jobson Optical Research
Thursday, May 02, 2013 2:09 PM
Patients expecting repairs and adjustments on glasses they bought somewhere else, requesting to take their prescription elsewhere and asking eyecare professionals to provide them with their PD measurements all seem to be accelerating, particularly as buying online increases.
Monday, April 15, 2013 9:30 AM
HICKORY, N.C.—"I knew we needed to do more online advertising after carefully tracking our marketing and becoming frustrated that we were spending a lot on the yellow pages and not getting much return on investment," said Jean Shankles, marketing director of
, a five-location group offering ophthalmology along with optical dispensing.
Wednesday, February 06, 2013 2:09 AM
How will the economy affect business in 2013, and what impact will health care reform have? The following optical retailers told dba
their expectations for the economic climate in 2013 and the effect it might have on their business for the coming year.
Wednesday, January 09, 2013 2:09 AM
How do you generate good electronic word-of-mouth on customer review websites? The following ECPs told dba how they encourage good reviews while reacting to the bad ones: Jonathan Rosin, M.D., Co-President,
; Stephen L. Franklin, CEO,
Accurate Optical Co.
; Mark Johnson, Director of Optical Services,
Virginia Eye Institute
; and Robin Matejka, Marketing Director,
Emerging Vision, Inc., dba
Sterling Optical and
Site For Sore Eyes
, New York, N.Y.