Telling the Vision ‘Story’

By Mary Kane
Monday, September 12, 2016 12:45 AM Vision care and the importance of annual eye exams has taken a seat at the head table of health care lately. The national public awareness campaign by Think About Your Eyes is having a significant impact on consumers’ behavior toward annual eye exams and vision health—the 2015 campaign drove over 828,000 eye exams.

Turn It Up: Learn to ‘Amplify’

By Marge Axelrad
Monday, September 12, 2016 12:45 AM What’s been the impact of the internet in your life? What about in your profession or work day world? What about in your social and cultural or recreational interests? Your politics? Your health? Your family?

Boomer Vision, a Booming Opportunity for ECPs

By Marge Axelrad
Monday, August 29, 2016 12:00 AM OK, I’ll admit it, my vision isn’t what it used to be. (Neither are some of my other faculties, but that’s another story.) My reading add is increasing, I’m finding it harder to deal with nighttime glare when driving, and a floater that I never noticed before just floated by.

Hear/Say

By Staff
Monday, August 29, 2016 12:00 AM “If you’re blessed enough to grow older, there’s so much wisdom to be gained from celebrating the process with vibrancy and vigor and grace.” – Oprah Winfrey

Onward, Upward and Westward I Go

By Stephanie Sengwe
Monday, August 29, 2016 12:00 AM I started working for Vision Monday three weeks before Vision Expo East. Prior to this job, I came into contact with the optical industry only when I tagged along with my glasses-wearing mother for her check-ups or when I went on my annual hunt for sunglasses at the beginning of the summer.

DES and Building a Blue Light Bridge for Parents

By Jamie Wilson
Monday, August 15, 2016 12:00 AM
With summer winding down, back-to-school season is now on every parent’s mind. A fresh wardrobe and school supplies undoubtedly land at the top of their checklist, but what about an annual eye exam?

It would seem that among regular doctor visits, parents only take their children for eye exams after hearing complaints about not being able to see the board, but this parental oversight can unknowingly pose harmful effects for the kids.

While Millennials were the first generation to be exposed to electronic devices on a massive scale, Generation Z which follows them is the first generation to be born into a world of digital exposure. Often connected to multiple devices for a prolonged period of time, these children, tweens and teens are not only absorbing copious amounts of information via technological devices, but also the negative effects associated with it like digital eye strain and myopia at a younger age.

As stated in 20/20 Magazine’s supplement, “Protecting Eyes from Screens and Sun,” Gary Morgan, OD, at Eye Tech Eyes in Peroria, Ariz. said, “Patients really are becoming more and more educated about digital eye strain. This is here, it’s now, and we really need to learn everything we can about how blue light affects the eyes. You don’t want your patients coming in knowing more than you do.”

In fact, a Vision Council report stated “70 percent of parents who let their children use devices for three or more hours a day, or who do not set limits, report being very or somewhat concerned about the impact of digital devices on their children’s developing eyes.”

By taking an active interest in the effects of blue light and digital eye strain, becoming the expert and bridging the education gap, ECPs are presented with a unique opportunity to help parents make better decisions about their children’s overall eye health and potentially build their practice.

jwilson@jobson.com

Living and Breathing ‘Local’

By Marge Axelrad
Monday, August 15, 2016 12:00 AM I happened to read a blog post a few months ago that talked about how the rise of online retail was “breathing new life” into physical, brick-and-mortar stores. That’s so, so true, and we see it as retailers of all types, optical included, look to tap new technologies, employing smartphones and tablets, or product information platforms and e-commerce ideas into their traditional business.

Overheard

By Mary Kane
Monday, August 15, 2016 12:00 AM “Isn’t this the perfect opportunity for us to empower parents, discussing blue light protective lenses to protect their children?” Gary Morgan, OD.

Overheard

By Stephanie Sengwe
Monday, August 15, 2016 12:00 AM “Many people are proactive in protecting their skin with sun block, but often forget that too much sun can be just as damaging to your eyes.”—Vision Direct

Overheard

By Andrew Karp
Monday, August 15, 2016 12:00 AM “Today’s ECPs are seeing an increasingly diverse patient base—in terms of ethnicity and age.” Sherrol Reynolds, OD, FAAO, vice president, National Optometric Association

Hashtag: Confidence, Spirit, Collaboration and Vision

By Marge Axelrad
Monday, July 18, 2016 12:00 AM For 14 years now, we’ve been asking readers to send us their nominations for women who deserve recognition for their influence within the optical industry, for their teaching and impact among their peers, for the way they deliver service and products to their customers and patients.

Hear/Say

By Staff
Monday, July 18, 2016 12:00 AM

Overheard

By Jamie Wilson
Monday, July 18, 2016 12:00 AM “Fear of failure can stop innovation, learning and growth, which is a disservice to yourself and the business you work for.” Stacey Abler, National Vision jwilson@jobson.com

Overheard

By Andrew Karp
Monday, July 18, 2016 12:00 AM “Proper prescription glasses have a greater impact on a child’s academic performance than any other health intervention.” Maureen Cavanagh, Vision Impact Institute akarp@jobson.com

Remembering a Most Influential Woman

By Andrew Karp
Monday, July 18, 2016 12:00 AM Bonnie Sericko, who died May 24 at age 99, was never profiled among Vision Monday’s Most Influential Women. But that doesn’t mean she wasn’t influential. In fact, Sericko influenced not just a company, product category or profession, but our entire industry.
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