Insights for 11-14-18

By Staff

Tuesday, November 13, 2018 1:09 PM Amazon was not going through this exercise to pick a single HQ2. It was part of a broader effort—a corporate relocation strategy—to crowd source a wide variety of data.

Insights for 11-13-18

By Staff

Monday, November 12, 2018 3:08 PM Our findings strongly suggest that limiting social media use to approximately 30 minutes per day may lead to significant improvement in well-being.

Hear / Say

By Staff
Monday, November 12, 2018 12:30 AM Key quotes about THANKSGIVING

How Do You Explain It?

By Marge Axelrad
Monday, November 12, 2018 12:30 AM How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image?

What Are You Thankful For?

By Mark Tosh
Monday, November 12, 2018 12:30 AM This is the time of year when we like to take a moment and identify the many things that we appreciate for making the daily journey more interesting and pleasurable. While there are certainly some omissions from this list, here are just a few things that we’d like to acknowledge as our thoughts turn to Thanksgiving and all that this annual holiday represents.

Insights for 11-12-18

By Staff

Friday, November 9, 2018 3:26 PM Job gains have been strong, on average, in recent months, and the unemployment rate has declined. Household spending has continued to grow strongly, while growth of business fixed investment has moderated from its rapid pace earlier in the year. On a 12-month basis, both overall inflation and inflation for items other than food and energy remain near 2 percent. Indicators of longer-term inflation expectations are little changed, on balance.

Nadia Afkhami’s ‘Eye Am Nadia’ Functions as her Social Media Personal Diary

By Stephanie Sengwe

Friday, November 9, 2018 12:57 PM Nadia Afkhami is a second-year optometry student at the Western University of Health Science in Pomona, Calif. With a master’s degree in biomedical sciences from Barry University in Miami, Afkhami made the decision to pursue optometry after observing the relationships optometrists often make with their patients. After having lived in Orlando for most of her life, (she was born in Iran and migrated when she was 2), Afkhami decided to create Eye Am Nadia in an effort to chronicle her life as a budding optometrist in California for her friends back home to see. Now with over 2,000 followers, the Instagram page has become a community.

Insights for 11-9-18

By Staff

Wednesday, November 7, 2018 10:31 AM Perhaps today’s single biggest B2B buying trend is customers’ heavy use of digital channels at every stage of their buying journey – even long after engaging sales reps in in-person interactions. … As a result, suppliers must ensure consistent, simultaneous buying support and information across both digital and in-person channels at every stage of the purchase, creating for customers a seamless view of their organization, irrespective of channel.

Insights for 11-8-18

By Staff

Wednesday, November 7, 2018 10:26 AM Consumers' assessment of present-day conditions remains quite positive, primarily due to strong employment growth. The Expectations Index posted another gain in October, suggesting that consumers do not foresee the economy losing steam anytime soon. Rather, they expect the strong pace of growth to carry over into early 2019.

Insights for 11-7-18

By Staff

Monday, November 5, 2018 11:15 AM With so many close [election] contests, even modest late shifts among undecided voters or a slightly unexpected turnout could yield significantly different results, with very different consequences for the government and the future of the Trump presidency.

Insights for 11-6-18

By Staff

Friday, November 2, 2018 1:32 PM We’ve gotten much better at [GlaxoSmithKline] at throwing things away if they’re not working, and not holding onto something just because it had months of work and we feel we need to keep putting everybody through it. If [something] doesn’t work we accept it and move on. That’s been a big cultural shift within the business.

Insights for 11-5-18

By Staff

Friday, November 2, 2018 1:29 PM The employment cost index data adds to the broader evidence that wage growth has continued to trend gradually higher over recent quarters. And with labor market conditions still tightening, we expect wage growth will accelerate further from here.

Sathi Maiti, OD, Shares Her Obsession With ‘Eyeballs and Stuff’

By Stephanie Sengwe

Thursday, November 1, 2018 3:45 PM Sathi Maiti has been a practicing OD for about four years now. A graduate of the University of California, Berkeley, School of Optometry, she currently subleases inside SEE Eyewear, an optical boutique in Seattle. In Sept. 2017, Maiti created Dr. Maitis Eyeballs and Stuff, a fun Instagram page that shares optometry-related content that interests her, and she thinks will be interesting to others.

Insights for 11-2-18

By Staff

Wednesday, October 31, 2018 12:15 PM When marketers go into senior meetings and talk about millennials, attribution [and] segmentation, people are losing their will to live. Because why would they care? They care about revenue. Very simple.

Insights for 11-1-18

By Staff

Wednesday, October 31, 2018 12:12 PM Most customer purchase decisions are made emotionally and justified logically. According to Forrester’s 2018 Customer Experience Index, 88 percent of surveyed shoppers who felt appreciated by a brand planned to stay with that brand and advocate for it.