DES and Building a Blue Light Bridge for Parents

By Jamie Wilson
Monday, August 15, 2016 12:00 AM
With summer winding down, back-to-school season is now on every parent’s mind. A fresh wardrobe and school supplies undoubtedly land at the top of their checklist, but what about an annual eye exam?

It would seem that among regular doctor visits, parents only take their children for eye exams after hearing complaints about not being able to see the board, but this parental oversight can unknowingly pose harmful effects for the kids.

While Millennials were the first generation to be exposed to electronic devices on a massive scale, Generation Z which follows them is the first generation to be born into a world of digital exposure. Often connected to multiple devices for a prolonged period of time, these children, tweens and teens are not only absorbing copious amounts of information via technological devices, but also the negative effects associated with it like digital eye strain and myopia at a younger age.

As stated in 20/20 Magazine’s supplement, “Protecting Eyes from Screens and Sun,” Gary Morgan, OD, at Eye Tech Eyes in Peroria, Ariz. said, “Patients really are becoming more and more educated about digital eye strain. This is here, it’s now, and we really need to learn everything we can about how blue light affects the eyes. You don’t want your patients coming in knowing more than you do.”

In fact, a Vision Council report stated “70 percent of parents who let their children use devices for three or more hours a day, or who do not set limits, report being very or somewhat concerned about the impact of digital devices on their children’s developing eyes.”

By taking an active interest in the effects of blue light and digital eye strain, becoming the expert and bridging the education gap, ECPs are presented with a unique opportunity to help parents make better decisions about their children’s overall eye health and potentially build their practice.

jwilson@jobson.com

Living and Breathing ‘Local’

By Marge Axelrad
Monday, August 15, 2016 12:00 AM I happened to read a blog post a few months ago that talked about how the rise of online retail was “breathing new life” into physical, brick-and-mortar stores. That’s so, so true, and we see it as retailers of all types, optical included, look to tap new technologies, employing smartphones and tablets, or product information platforms and e-commerce ideas into their traditional business.

Overheard

By Mary Kane
Monday, August 15, 2016 12:00 AM “Isn’t this the perfect opportunity for us to empower parents, discussing blue light protective lenses to protect their children?” Gary Morgan, OD.

Overheard

By Stephanie Sengwe
Monday, August 15, 2016 12:00 AM “Many people are proactive in protecting their skin with sun block, but often forget that too much sun can be just as damaging to your eyes.”—Vision Direct

Overheard

By Andrew Karp
Monday, August 15, 2016 12:00 AM “Today’s ECPs are seeing an increasingly diverse patient base—in terms of ethnicity and age.” Sherrol Reynolds, OD, FAAO, vice president, National Optometric Association

Hashtag: Confidence, Spirit, Collaboration and Vision

By Marge Axelrad
Monday, July 18, 2016 12:00 AM For 14 years now, we’ve been asking readers to send us their nominations for women who deserve recognition for their influence within the optical industry, for their teaching and impact among their peers, for the way they deliver service and products to their customers and patients.

Hear/Say

By Staff
Monday, July 18, 2016 12:00 AM

Overheard

By Jamie Wilson
Monday, July 18, 2016 12:00 AM “Fear of failure can stop innovation, learning and growth, which is a disservice to yourself and the business you work for.” Stacey Abler, National Vision jwilson@jobson.com

Overheard

By Andrew Karp
Monday, July 18, 2016 12:00 AM “Proper prescription glasses have a greater impact on a child’s academic performance than any other health intervention.” Maureen Cavanagh, Vision Impact Institute akarp@jobson.com

Remembering a Most Influential Woman

By Andrew Karp
Monday, July 18, 2016 12:00 AM Bonnie Sericko, who died May 24 at age 99, was never profiled among Vision Monday’s Most Influential Women. But that doesn’t mean she wasn’t influential. In fact, Sericko influenced not just a company, product category or profession, but our entire industry.

All Aboard the Telemedicine Train?

By Mary Kane
Monday, June 20, 2016 12:00 AM Telemedicine is a very hot topic these days. Just ask some of the speakers at VM’s recent Leadership Summit. IBM’s Michael Weiner spoke about the need for a new disruptive health care model complete with mobile care services, wireless health devices, home monitoring, e-visits, and yes, even hospitals at home.

Gen Z and How They See

By Marge Axelrad
Monday, June 20, 2016 12:00 AM They grow up fast. And those who are babies, kids, tweens and teens today, are already growing up different than any other generation. Way different. Like off the charts different, particularly when it comes to information, digital access to it, and sharing with their friends, peers and families.

Hear/Say

By Staff
Monday, June 20, 2016 12:00 AM “What good is the warmth of summer, without the cold of winter to give it sweetness.” – John Steinbeck

Overheard

By Mary Kane
Monday, June 20, 2016 12:00 AM “Having six year-olds watching YouTube is not the same as playing tag outside.” Nathan Bonilla-Warford on Gen Z-ers’ preoccupation with digital devices. mkane@jobson.com

Overheard

By Andrew Karp
Monday, June 20, 2016 12:00 AM “China is experiencing an unparalleled visual health crisis.” Professor Li Ling, leader of the China National Vision Health Project. akarp@jobson.com
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