What Parents Think About Children’s Vision Correction Needs

By Staff
Monday, November 12, 2018 2:30 AM More than a third (35.5 percent) of parents reported that their children had never received an eye exam and more than half (58 percent) of the respondents claimed they passed on an exam for their children because they did not need an exam, according to a Vision Council VisionWatch survey, which queried parents about their children’s vision correction needs and behaviors.

Trust Plays a Major Role in Consumer Purchase Behavior

By Staff

Friday, November 9, 2018 3:05 PM Recent consumer research by SurveyMonkey, a global survey software company, looked at the issue of trust – or lack thereof – and the role it plays in consumers’ purchasing decisions, as well as other influences on consumers’ perceptions of brands. "You need trust to win customers, and you need to build on that trust to keep them," SurveyMonkey chief executive officer Zander Lurie said in a statement announcing the survey results. Trust plays a role in purchasing decisions for 92 percent of Americans and 95 percent of Canadians when it comes time to make a big purchase, according to SurveyMonkey. The survey also looked at consumers’ perception of advertising and how it might affect purchasing decisions. The results indicated that about half of consumers have never made a purchase because of an advertisement, according to SurveyMonkey. "Fewer than 1 in 10 individuals have ever purchased a product because of a celebrity endorsement, and only 13% have purchased because of an online influencer," the research firm noted. "Of all advertising mediums, TV is most effective, but friends and family are approximately twice as influential across the board."

Counting Calories at Thanksgiving

By Staff

Thursday, November 8, 2018 3:51 PM The average American will consume a hefty 3,000 calories on Thanksgiving for dinner alone. Drinks, dessert and appetizers can bring the total calorie count to 4,500, according to the Calorie Control Council, an industry group. That’s well in excess of the 1,600 and 2,800 calories daily— depending on age, weight, and gender—that nutrition experts recommend. The most popular Thanksgiving dishes—mashed potatoes, green bean casserole, stuffing and pecan pie—are full of sugar or fat or both. The Calorie Control Council estimates that 1 cup of mashed potatoes contains 238 calories and 8 grams of fat. A cup of green bean casserole comes in at 143 calories and 8 grams of fat, and a slice of pecan pie adds a whopping 456 calories and 21 grams of fat.

Smart Speakers (of the House)

By Staff

Thursday, November 8, 2018 3:16 PM Smart speakers and their voice recognition capabilities and interoperability with connected devices are providing consumers a simple and affordable way to create a smart home. According to the Consumer Technology Association (CTA), smart speakers like Amazon Echo and Google Home are surging in popularity. Following tremendous growth of 279 percent in 2017, CTA forecasts that more than 43 million smart speakers will ship in 2018, accounting for roughly $3.8 billion in wholesale revenue. CTA’s latest consumer tracker study indicates that nearly one in four (24 percent) U.S. households owns a smart speaker. By the end of 2019, a majority of U.S. households will own a smart speaker, marking one of the fastest adoption rates for a consumer technology product. This translates into record interest for products ranging from door locks to dishwashers, and double digit growth for most smart home products in 2018.

Consumers Will Spend 4.1 Percent More Than Last Year During 2018 Winter Holidays, NRF Survey Says

By Staff

Wednesday, November 7, 2018 3:49 PM WASHINGTON—Consumers say they will spend an average of $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 they said they would spend last year, according to the annual survey recently released by the National Retail Federation and Prosper Insights & Analytics. “The holidays are just around the corner and consumers are ready to shop,” NRF president and CEO Matthew Shay said. “Confidence is near an all-time high, unemployment is the lowest we’ve seen in decades and take-home wages are up.” The consumer survey comes on top of NRF’s annual holiday spending forecast, which takes into account a variety of economic factors to project overall spending rather than per-consumer spending. The forecast estimated that holiday retail sales in November and December will be up between 4.3 percent and 4.8 percent over 2017 for a total between $717.45 billion and $720.89 billion.

A Friend Indeed

By Staff

Wednesday, November 7, 2018 3:27 PM A majority (71 percent) of respondents to a recent Women In Optometry Pop-up Poll said that when they have a best friend in the workplace, it makes them happier. As one male OD respondent wrote, “My relationships at work are the number one driving force of how good my day is/was. While these relationships certainly include my patients, the ones with my coworkers have a much bigger impact. I have stayed (and left) places due to my work friends (or lack thereof). A slight majority of respondents (51 percent) also said that they do not have a best friend at work. Nearly 23 percent said they do have a best friend at work, and another 25 percent said that they have had one. Click here to read the full story from Women In Optometry.

Survey Finds Many Millennials Would Job-Hop for Vision Insurance

By Staff

Tuesday, November 6, 2018 2:05 PM Employee benefits provider Unum finds the elimination of vision benefits could motivate more than a third (34 percent) of U.S. workers ages 25 to 34 to look for a new job. These results and other key findings were part of an online poll among 1,227 working U.S. adults conducted by Unum in July. Vision insurance covers the cost of comprehensive eye exams and can significantly decrease the cost of eyeglasses and contact lenses, items usually not covered by private medical plans. These plans have typically appealed to older workers with aging eyes. However, younger workers today are facing more vision problems compared to young adults 40 years ago, according to a study in JAMA Ophthalmology.

Why Virtual Reality Matters to Marketing

By Staff

Monday, November 5, 2018 12:56 PM Virtual reality is well established as a home entertainment delivery system, but it is still a relatively new medium for marketers. Some retailers and manufacturers have learned to use it effectively to give customers a new way to experience products. In the optical industry, several lens manufacturers are using VR as a dispensing tool that allows patients to see the features and benefits of anti-reflective, scratch resistant, photochromic, polarized and progressive lenses. ECPs who may be wondering if VR is right for them and their patients may want to check out this interesting infographic, "Why Virtual Reality Matters to Marketing."

Snapchat’s Appeal to Teens and Young Adults Drives Continued User Engagement

By Staff

Friday, November 2, 2018 11:51 AM This year, 84.8 million people in the U.S.—or about one-quarter of the population—will use Snapchat. This is a 7.1 percent increase compared with 2017, according to eMarketer. At its current growth rate, Snapchat will grow faster than two other popular social channels, Facebook and Twitter. Those two channels are expected to see user counts increase just 0.9 percent in 2018, according to eMarketer. The shifting appeal of these popular social media channels is a consideration for marketers, who are seeking to allocate their budgets in the most efficient manner. “Snapchat also has been able to avoid most of the negative attention that Facebook and Twitter have received over fake news, election meddling and other controversies,” eMarketer noted. Click here to read the eMarketer report “Snapchat and Twitter 2018."

Few Women Lead Large U.S. Companies, Despite Modest Gains Over Past 10 Years

By Staff

Wednesday, October 31, 2018 2:25 PM Women hold a small share of top executive positions in U.S. corporations—roughly 5 percent to 12 percent, depending on which group of companies you’re looking at and how broadly you define “top executives,” according to this feature from Pew Research Center. While women are still underrepresented in these positions, there has been a small increase in the share of women executives over the past decade. Between 2007 and 2017, the number of companies in the benchmark S&P 500 stock index headed by women chief executives nearly doubled, according to Pew Research Center’s analysis of those companies’ federal securities filings. But female CEOs still are far outnumbered by their male counterparts: In 2017, 27 companies in the S&P 500 (or 5.4 percent) had women CEOs, up from 14 (2.8 percent) in 2007.

Gen Z Opts for Non-Traditional Approach to Check Out Prospective Employers

By Staff

Wednesday, October 31, 2018 1:19 PM For employers looking to hire someone from Gen Z (currently the 13-22 age bracket), it may be helpful to know that this group is more likely to take a non-traditional approach to researching prospective employers. They won’t be fixated on the usual sources, such as Glassdoor or LinkedIn, according to new research from The Center for Generational Kinetics. Click here to read the Center’s report.

Tracking Health and Wellness With Wearables

By Staff

Monday, October 29, 2018 5:20 PM The global wearable health care industry will grow from $0.9 billion global wearable in 2017 to an estimated $17.8 billion in 2021, according to the business information site Raconteur. A recent infographic published by Healthcare Intelligence Network (HIN) illustrates how wearables are playing an increasingly important role in helping people track and maintain their health and wellness. According to research from Ericsson, Accenture, Tractica and Raconteur that was aggregated by HIN, 62 percent of consumers agree that wearables will put people in control of their own health, and 58 percent agree that wearables with feedback and alerts will provide personalized care. Click here for an infographic on this topic.

New Research Spotlights Gen Z and Millennials

By Staff

Monday, October 29, 2018 4:31 PM Did you know that over 50 percent of Gen Z reads at least three ratings or reviews before making a first time purchase? That’s one of the key findings of a newly released report, "The State of Gen Z 2018" from The Center for Generational Kinetics. Headed by noted Gen Z and Millennials researcher Jason Dorsey, the report offers a detailed look at the behavior and attitudes of Gen Z. Dorsey was a featured speaker at Vision Monday’s 2018 Global Leadership Summit. Click here to learn about his Summit presentation.

Poll Results: The Kids Question

By Staff

Friday, October 26, 2018 4:16 PM About 44 percent of the respondents to a Women In Optometry Pop-up Poll said that they have been asked—directly or indirectly—about their plans to have children. It is discriminatory to ask this question only of female employees, although potential employers can ask questions such as, “Are there circumstances that could keep you from working the schedule we’re proposing.” Although fewer male ODs responded to this pop-up poll, their responses mirrored the overall response. Nearly half of the respondents said they have never been asked about their plans for having children, and 6 percent weren’t sure. There were 127 respondents to the poll.

Women in Health Care: An Evolving Landscape

By Staff

Thursday, October 25, 2018 11:49 AM Health care demands in America are growing, but who is caring for our patients? Primarily women according to a recent story and infographic from All Allied Health Schools, which seeks to connect students with allied health education programs. Allied health has long been a female-dominated space. Whether the career is medical assisting or public health, women significantly outnumber men in these careers. Even some of the government’s top health care roles are held by women. This Women in Health Care infographic spotlights the salary gaps that exist between genders. It also takes a step back in history to highlight the women who influenced the fields of dentistry and physical therapy.