Opticians Association of America is Accepting Entries for its 2014 'The Great American Optician' Video Contest

By Staff
Sunday, March 30, 2014 12:30 AM NEW YORK—The Opticians Association of America (OAA) has announced that the organization, in a partnership with Transitions Optical, will be hosting a video contest to help define opticianry.

DailyOptician.com Seeking Opticianry Contributors for New Website

By Staff
Wednesday, March 26, 2014 12:21 AM HASTINGS, Minn.—Designed “to create a new voice for practicing opticians,” DailyOptician.com is a new website/blog concept just getting off the ground to help opticians share ideas, best practices and their enthusiasm for eyewear dispensing.

Hoya Fields Two New iD LifeStyle 2 Designs

By Andrew Karp
Wednesday, October 23, 2013 12:00 PM Hoya Vision Care is launching two customized progressive lens designs, iD LifeStyle 2 Clarity and iD LifeStyle 2 Harmony.

Shamir Debuts Two New PALs, ‘Computer’ and ‘WorkSpace’

By Andrew Karp
Wednesday, October 23, 2013 12:00 PM Shamir Insight is launching two new freeform progressives designed for the occupational environment and daily tasks: Shamir Computer and Shamir WorkSpace.

Transitions Launches Signature VII, a Faster, Darker Photochromic

By Andrew Karp
Wednesday, October 23, 2013 12:00 PM Transitions Optical is launching Transitions Signature VII, which the company is touting as “its most responsive everyday adaptive lenses ever.”

Santinelli Launches New Line of Tools and Supplies

By Andrew Karp
Monday, September 23, 2013 9:39 AM HAUPPAUGE, N.Y.—Santinelli International has expanded its selection of supplies, frame parts, tools and accessories, offering convenient, one-stop-shopping for both dispensary and finishing lab needs.

Eye on the Prize

By Catherine Wolinski
Monday, July 22, 2013 12:10 AM In 2012, two optical experts set respective goals to conquer new frontiers. By February 2013, both could boast owning their own dispensaries.

Opticians’ Best in Class 2013: For Good Measure

By Staff
Monday, June 17, 2013 12:00 AM The earnest attitude shared by the students selected for 2013’s Best in Class ensures a bright future both for the eight graduates selected and for the practices and dispensaries they will join.

Transforming the Norm

By Catherine Wolinski
Monday, June 17, 2013 12:00 AM VM has begun tracking the “Grand Openings” of opticianries and optometry practices throughout the U.S. and Canada in an effort to spotlight some of the more intriguing and exciting entrepreneurial ventures that are underway this year.

Loved Most From Coast to Coast: Statuses Rise With Contest Wins

By Catherine Wolinski
Monday, May 20, 2013 12:15 AM Today’s customers don’t keep their opinions to themselves. They are constantly sharing, reviewing and rating their experiences with businesses, and as a result, consumers’ trust and interest in products are becoming more dependent on publicized opinions.

Showing a Little Love With Valentine’s Day Specials

By Catherine Wolinski
Monday, February 11, 2013 12:00 AM Every eyewear shop wants customers to fall in love with their store, but some put in a little extra effort to get the affection they deserve.

Are Daily Deals a Steal?

By Catherine Wolinski
Monday, January 21, 2013 12:00 AM NEW YORK—A little over four years ago, merchants and consumers were introduced to a new trend in online shopping: the daily deal.

The New Consumer Gap

By Mary Kane
Monday, January 21, 2013 12:00 AM Today, the Baby Boomer generation has more discretionary income than any other age group and controls most of the net worth of American households accounting for 40 percent of total consumer demand, according to Baby Boomer Magazine.

Circles of Influence

By Catherine Wolinski
Monday, December 17, 2012 12:00 AM ELKHART, Ind.—As a family practice that has been in business here for 52 years, it’s no surprise that Boling Vision Center (BVC) serves a tight-knit community of eyecare seekers.

Show the Pair They’ll Want to Wear

By Catherine Wolinski
Monday, November 19, 2012 12:00 AM Ruth Domber is more than a manager at 10/10 Optics in New York City.
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