Vuarnet Opens its First U.S. Pop-Up Shop in New York

By Staff
Monday, November 21, 2016 12:21 AM NEW YORK—French sunglass brand, Vuarnet opened up its first pop-up shop in Soho for the holiday season on Friday, Nov. 18. The shop located inside Westerlind at 29 Spring Street offers the largest selection of Vuarnet sunglasses stateside.

Hilco Vision Acquires Jonathan Paul Eyewear

By Staff
Friday, November 18, 2016 12:21 AM PLAINVILLE, Mass.—Hilco Vision announced that it has acquired Jonathan Paul Eyewear, a pioneer of fitover sunwear and creator of the Jonathan Paul Fitover brand.

Allure Eyewear to Distribute Kendall + Kylie Eyewear, Launching Spring 2017

By Staff
Friday, November 18, 2016 12:18 AM NEW YORK—Inspired by the glamorous life of Kendall and Kylie Jenner, a new Kendall + Kylie eyewear collection will debut in 2017, via global distribution from Allure Eyewear, an affiliate of Marchon.

Marcolin Launches the Moncler Lunettes Collection

By Staff
Monday, November 14, 2016 12:00 AM LONGARONE, Italy—Marcolin S.p.A is launching the Moncler Lunettes Collection. The complete collection will become available to the optical channel in January 2017.

Safilo Announces New Multi-Year License for Rag & Bone Eyewear Collections

By Staff
Friday, October 28, 2016 12:24 AM PADUA, Italy and NEW YORK—Safilo Group S.p.A announced a new license agreement for the design, manufacturing and worldwide distribution of the Rag & Bone collections of sunglasses and optical frames.

Safilo Reinforces Its Presence in Northern Europe and Opens a Showroom in Stockholm

By Staff
Wednesday, October 26, 2016 12:27 AM STOCKHOLM—Safilo Group reinforced its Northern Europe presence with the creation of a new business region.

Costa Introduces New Boundless Collection of Rimless Sunglasses

By Staff
Monday, October 17, 2016 12:00 AM NEW YORK—For lovers of adventure and experience seekers, Costa introduces its new line of rimless sunglasses, the Boundless collection. Crafted for living outside the limits, each of the eight rimless styles are lightweight with a comfortable fit for all day wear.

Silhouette Debuts Its Atelier Collection for Spring 2017

By Staff
Monday, October 17, 2016 12:00 AM NEW YORK—The Silhouette Atelier collection is an expression of passion and gracious living. The quality of product in this collection is conveyed through the use of precious metals, materials and supreme craftsmanship. This new collection appeals to consumers seeking elegant, handcrafted frames made from the highest quality materials, the company said.

STATE Optical Co. Launches its Debut Collection to Canada’s Independent Eyewear Market

By Staff
Friday, October 7, 2016 12:21 AM CHICAGO—STATE Optical Co. has officially launched to optical offices across Canada with a collection of American-made luxury acetate frames.

Adlens Unveils New Look for AdlensRX Focuss

By Staff
Tuesday, October 4, 2016 10:46 AM OXFORD, U.K.—Adlens unveiled a new branding and logo for its adjustable focus eyewear, AdlensRX Focuss, at last month’s International Vision Expo in Las Vegas. The updated logo reflects the positioning of Adlens as “a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRX Focuss,” the company said.

Vision Monday, 20/20 Magazine Host Eighth Annual EyeVote Reader’s Choice Awards

By Staff
Friday, September 30, 2016 12:33 AM NEW YORK—Vision Monday and 20/20 Magazine are hosting the eighth annual EyeVote Reader’s Choice Awards to identify the optical industry’s favorite products and companies this year.

Silmo d’Or 2016 Honorees Announced in Paris

By Staff
Monday, September 26, 2016 12:30 AM PARIS— At a festive event last Friday evening here, the winners of the 2016 SILMO d'Or prizes, awarded for innovation and design, were announced at the Maison de la Mutualité.

Safilo Announces Multi-Year Licensing Agreement for the Moschino and Love Moschino Eyewear Collections

By Staff
Friday, September 16, 2016 12:24 AM PADUA, Italy—Safilo announced a new licensing agreement for the design, manufacturing and worldwide distribution of the Moschino and Love Moschino collections of optical frames and sunglasses.

Oakley’s TruBridge Offers Optimized Fit Without Compromising Style

By Staff
Monday, September 12, 2016 5:45 AM FOOTHILLS RANCH, Calif.—Oakley is releasing TruBridge, a frame-fitting technology that creates an optimized fit with four different-size nose pads to fit the four most common nose bridges. TruBridge Technology provides optimum vision by creating a centered line of sight where the prescription is most accurate; maximum pad contact for even weight distribution; and a fit that eliminates cheek contact for all day comfort, the company said

Costa’s New Optical Eyeglass Collection Is Built for Adventure

By Andrew Karp
Monday, September 12, 2016 12:45 AM DAYTONA BEACH, Fla.—Costa, renowned for its high quality polarized sunglasses for outdoor enthusiasts is entering a new sphere with the debut of its first set of optical frames based on the strong demand for a branded eyewear collection. Costa Optical, prescription eyewear that speaks to the adventurer, will launch this Fall.
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