Marcolin Group Announces the Early Renewal of Its License With Diesel

By Staff
Friday, May 26, 2017 12:27 AM LONGARONE, Italy—Marcolin Group S.p.A., and Diesel announced the early renewal of their license agreement for the design, production and worldwide distribution of Diesel Eyewear branded sunglasses and optical frames.

Eyemart Express and New York Eye to Donate Frames to Veterans and Active Military Members

By Staff
Wednesday, May 24, 2017 12:18 AM DALLAS—Eyemart Express, which ranked No. 10 on this year’s Vision Monday Top 50 U.S. Optical Retailers’ list, will honor and aid veterans, active-duty military members and their dependents this Memorial Day with free eyeglass frames and a 20 percent discount on purchases, the retailer announced.

Polaroid Celebrates Its 80th Anniversary with a Short Film Inspired by Its Founder

By Staff
Friday, May 19, 2017 12:15 AM Polaroid Eyewear, produced and distributed by Safilo Group, is celebrating the company’s 80th anniversary with the creation of a short film inspired by Edwin Herbert Land, the inventor of the polarized filter.

Eponym Launches Ottavo Readers

By Jamie Wilson
Monday, May 15, 2017 12:00 AM NEW YORK—Eponym, the eyewear licensing company that develops eyewear and e-commerce platforms for style and fashion brands recently launched Ottavo, a new eyewear brand specializing in high-quality reading glasses.

Safilo Reintroduces Elasta for Men Ophthalmic Collection

By Jamie Wilson
Monday, May 15, 2017 12:00 AM PARSIPPANY, N.J.—Safilo is reintroducing its own flagship Elasta ophthalmic collection, a leading brand dedicated to opticians for 50 years, for Spring 2017. The collection is specifically targeted toward men ages 40 and up and features 20 ophthalmic styles.

Meredith Corporation Announces License with FGX International for SHAPE Sunglass Line

By Staff
Friday, May 12, 2017 12:18 AM NEW YORK—Meredith Corporation (NYSE:MDP) announced a licensing agreement with FGX International, the owner and designer of Foster Grant eyewear.

Adlens Relocates to Larger, Central Headquarters

By Staff
Wednesday, May 10, 2017 12:21 AM CHILBROOK, UK—Adjustable focus eyeglass maker Adlens recently relocated its headquarters from Oxford, UK to larger, more central offices in Chilbrook, Eynsham, UK.

Luxottica Launches Ray-Ban Truly Yours Prescription Lenses

By Staff
Monday, April 24, 2017 12:00 AM NEW YORK—For the first time, Ray-Ban is offering a wide range of frames with authentic Ray-Ban prescription lenses that guarantee better vision using high-quality lenses.

Thema—A Family Factory Debuts O-SIX Collection

By Staff
Monday, April 24, 2017 12:00 AM CADORE VALLEY, Italy—Thema—A Family Factory has launched the O-SIX Collection. Artistic ideas, innovative color combinations, unparalleled shapes and a touch of Italian style are all blended together to make unprecedented styles for any individual seeking to be bold and stand out from the crowd, the company said.

Saks Fifth Avenue Debuts First Optical Boutique in Boca Raton and Plans for Second Optical Opening in Fall 2017

By Staff
Wednesday, April 19, 2017 12:30 AM BOCA RATON, Fla.—Saks Fifth Avenue, one of the leading luxury department store companies in North America, has opened its first Saks Optical Boutique at its department store here in partnership with U.S. Vision Inc, one of the largest optical retailers in the U.S.

Altair Eyewear Launches the StudioGrand for Cole Haan Collection

By Jamie Wilson
Wednesday, March 29, 2017 12:30 AM RANCHO CORDOVA, Calif—Cole Haan Eyewear is launching the StudioGrand Eyewear collection from Altair. This collection features minimalist silhouettes made for the multifaceted woman and incorporates both comfort and functionality in three optical and three sun styles.

Charmant Launches First Eddie Bauer Eyewear Styles

By Jamie Wilson
Wednesday, March 29, 2017 12:30 AM NEW YORK—Charmant has launched the first 16 optical styles from the Eddie Bauer Eyewear collection for Spring 2017.

Kering Debuts Spring/Summer 2017 Gucci Collection

By Jamie Wilson
Wednesday, March 29, 2017 12:30 AM MILAN—Kering is debuting Gucci Eyewear styles from its Spring/Summer 2017 collections. The urban romanticism and eclecticism that Alessandro Michele, creative director, infuses into his collections has redefined Gucci’s codes and creativity, the company said.

Luxottica Debuts the 2017 Valentino Collection

By Jamie Wilson
Wednesday, March 29, 2017 12:30 AM MILAN—Luxottica revealed its 2017 launch of Valentino eyewear. Comprised of sun and optical styles, this launch channels the essence of Valentino style. Grace, delicacy and dedication to sartorial culture pervade the vibrant atmosphere of the workshops in Palazzo Mignanelli where timeless creations are produced, the company said.

McGee Group Debuts Life is Good Eyewear, Sunwear and Readers

By Jamie Wilson
Wednesday, March 29, 2017 12:30 AM MARIETTA, Ga.—The McGee Group and Life is Good have partnered to help people focus on the good through a whole new lens with this debut collection featuring 16 ophthalmic frames, 17 sun styles and 10 reader styles. Theses styles are available for men, women, teens and kids and are all inspired by inspirational people, places and works of art.
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