VSP Global and USC Launch Study and Pilot Test of Tech-Enabled Eyewear

By Andrew Karp
Monday, August 22, 2016 12:30 AM RANCHO CORDOVA, Calif.—The University of Southern California (USC) Center for Body Computing (CBC) and VSP Global are launching an academic study and consumer pilot test with the latest version of VSP’s tech-enabled eyewear, Level.

Nouveau Eyewear Will Debut Its Biggest Launch For Girls’ Eyewear With Licensed My Little Pony Collection at VEW

By Staff
Monday, August 22, 2016 12:27 AM CARROLLTON, Texas—Nouveau Eyewear will debut its biggest launch for girls’ eyewear at Vision Expo West with its multi-year license for My Little Pony prescription eyewear.

Barton Perreira Introduces New Allied Metal Works Brand

By Alexandrea Mobijohn
Monday, August 15, 2016 12:00 AM NEW YORK—After redefining style and elegance since 2007, Barton Perreira has introduced its newest brand of optical and sun styles called Allied Metal Works. Created by veterans of design, fashion and function over the course of four years, the collection will truly stand as the first “technical luxury” brand in eyewear, the company said.

Philly EyeWorks Releases Fun New Styles

By Alexandrea Mobijohn
Monday, August 15, 2016 12:00 AM PHILADELPHIA—Philly EyeWorks, a new brand of eyewear that celebrates individuality and diversity while remaining affordable, has released new styles for fall/winter 2016. The collection is geared toward fun and unique individuals who aren’t afraid to try something new.

Armourx Introduces Camouflage to Realtree Rx Safety Eyewear

By Alexandrea Mobijohn
Monday, July 18, 2016 12:00 AM Carrollton, Texas—Armourx has introduced the Realtree by Armourx safety eyewear collection that strikes a balance between practicality and style, the company said. Designed for men and women in the workplace, the seven-piece collection includes Armourx’s innovative wrap design with integrated side protection as well as several fashion-forward frames with removable or permanent side shields.

ED Ellen DeGeneres Launches Eyewear Collection in Partnership With Modo

By Staff
Friday, July 15, 2016 12:21 AM NEW YORK—ED Ellen DeGeneres, the new American lifestyle brand developed by the well-known television host, actress, writer and producer, announced that the company is launching ED eyewear with Modo Eyewear as its partner.

Materialise and Luxexcel to Develop Additive Manufacturing Processor

By Staff
Wednesday, June 22, 2016 12:21 AM LEUVEN, Belgium—Materialise NV (NASDAQ: MTLS), a provider of additive manufacturing software and 3D printing technology for the medical, industrial and eyewear markets, announced that it is collaborating with Luxexcel, a Dutch start-up of customized 3D printed optics.

Adlens Reveals New Frame Styles for AdlensFocuss

By Alexandrea Mobijohn
Monday, June 20, 2016 12:00 AM OXFORD, U.K.—Adlens has revealed two new frame styles for AdlensFocuss, the world’s first prescription adjustable focus eyewear.

L’Amy America Presents the TLG Collection of Thin Light Glasse

By Alexandrea Mobijohn
Monday, June 20, 2016 12:00 AM WILTON, Conn.—Short for thin, light glasses, the TLG Collection launched by L’Amy America combines innovative materials with technological features for a modern mens design.

Tom Ford by Marcolin Launches Private Eyewear Collection

By Alexandrea Mobijohn
Monday, June 20, 2016 12:00 AM LONGARONE, Italy—Marcolin has announced the launch of the Tom Ford Private Eyewear Collection, a special edition of five sunglasses and six optical frames designed for the eyewear connoisseur. This 11-piece collection commemorates Tom Ford’s 11 years of making eyewear.

Zenni Optical Supports 2016 Graduates With $1 Million Eyewear Giveaway

By Staff
Friday, June 17, 2016 12:15 AM NOVATO, Calif.—Zenni Optical, a leader in online prescription eyewear, has launched Class of Zenni, a massive giveaway of $1 million in glasses to 2016 graduates.

IECP to Source Lenses from EGMA, Eyewear from A&A Optical

By Staff
Monday, June 6, 2016 12:30 AM WICHITA, Kansas—Independent Eye Care Professionals  has reached an agreement with EGMA LLC and A&A Optical to manufacture ophthalmic lenses and  eyewear sets for programs administered by IECP subsidiaries.

The Vision Council Launches Revamped Eyecessorize.com Website

By Staff
Monday, May 30, 2016 12:21 AM ALEXANDRIA, Va.—The Vision Council’s Eyecessorize campaign, which promotes the fashion and lifestyle aspects of eyewear, has revamped its website, Eyecessorize.com.

Marcolin and Dsquared2 Announce Early Renewal of License

By Staff
Wednesday, May 25, 2016 12:27 AM LONGARONE, Italy—Marcolin Group and Dsquared2 announced the early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Dsquared2 sun and optical eyewear.

Marchon’s Nike Vision Debuts Running Eyewear With Zeiss Optics

By Alexandrea Mobijohn
Monday, May 16, 2016 12:00 AM NEW YORK—Marchon has announced the Spring 2016 Nike Vision Running Collection of performance eyewear with Nike + Zeiss Optics. The 5-piece collection offers runners of all levels a formation of aerodynamic, highly functional designs engineered for both speed and comfort.
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