Wednesday, August 8, 2018 2:50 PM
ATLANTA, Ga.—The Centers for Disease Control
(CDC) has developed the nation’s first Vision and Eye Health Surveillance System
(VEHSS). Launched in collaboration with the National Opinion Research Center (NORC), the VEHSS is designed to help health-care professionals, researchers, policymakers and state health departments better understand the scope of vision loss, eye disorders and eyecare services in the U.S.
Wednesday, August 8, 2018 2:45 PM
PINELLAS PARK, Fla.—To help eyecare professionals (ECPs) build excitement and educate patients on the new brand and lens offerings, like Transitions Signature lenses style colors and Transitions EXTRActive style mirrors, there is a new custom launch kit
which ECPs can order.
Wednesday, August 8, 2018 2:40 PM
ALEXANDRIA, Va.—Vision Expo has released a new video and launched a social media contest to celebrate the 30th anniversary of Vision Expo West 2018 in Las Vegas (Education: September 26 – 29; Exhibit Hall: September 27 – 29). To watch the video, and to enter and share the contest, click here
. The video highlights both exhibitors and attendees that look forward to Vision Expo West to network and grow their business. "How could you not come to Vision Expo West? This is where everyone comes to learn, play, [and] engage in relationships," said Karen Friedus, optician and owner of Center State Optique. "You have to make the time to come out. This is how you will better your business and better yourself."
Wednesday, August 1, 2018 10:56 AM
is a mobile health care company delivering on-site optometry, podiatry, dentistry and audiology services to seniors residing in long-term nursing facilities. Through its relationships with nursing facilities across the Midwest, SeniorWell sees a significant amount of patients per year. In addition to providing on-site care, SeniorWell also manufactures and fabricates custom hearing aids, dentures and eyeglasses in its FDA approved lab for patients in need.
Wednesday, August 1, 2018 10:53 AM
OAKLAND, N.J.—Topcon Medical Systems
(TMS) a leading developer of diagnostic equipment for the ophthalmic industry, has recently released the Topcon Augmented Reality (AR) App. The Topcon AR App makes use of augmented reality technology to provide another level of dimension to Topcon products and promotional materials. Topcon is one of the first in the industry to leverage this exciting, new technology and will be rolling it out to initially support its highly successful Image of the Month ad campaign in Retinal Physician and will then expand the AR App in the near future to include the ISSOCT Conference, Maestro, Triton and Aladdin applications.
Wednesday, August 1, 2018 10:50 AM
has developed and released the first Artificial Intelligence mobile app for eyecare providers. The app—Fluid Intelligence by Retina-AI—detects macula edema and sub-retinal fluid on O.C.T retinal scans with greater than 90 percent accuracy, according to its developers.
Thursday, July 12, 2018 10:30 AM
NEW YORK—An optometrist’s specialties or a practice’s area of expertise are the ways that OD practices can differentiate themselves. A new ebook from EyeCarePro
explains how effectively communicating a vision care expertise can help optometry practices rise to the top. It also illustrates how its ODSpecialty service
works and offers a step by step guide to developing, and then utilizing, an expertise as the lead messaging for an OD practice.
Thursday, July 12, 2018 10:25 AM
ANALAPAN, N.J.—The Neuro-Optometric Rehabilitation Association, International (NORA) has launched its redesigned website and new domain name, www.noravisionrehab.org
, dedicated to educating patients, caregivers and health care professionals about neurological recovery and vision rehabilitation.
Thursday, July 12, 2018 10:20 AM
WYKOFF, N.J.—France-based Morel has a 130-year history in the eyewear business. And now, Morel USA
has launched My Morel Academy
, an online resource to help ECPs better understand the company’s collections (Oga, Nomad, Lightec and Koali), work with its products and access technology videos and other tools.
Wednesday, June 27, 2018 10:15 AM
ALEXANDRIA, Va.—For the fifth consecutive year, The Vision Council
is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, today, June 27. The annual event serves as a reminder to consumers that wearing sunglasses is not only fashionable, but also an important way to protect the eyes from long- and short-term damage from the sun’s UV rays. National Sunglasses Day has garnered support and promotions from organizations across the eyewear and eyecare industry. National Sunglasses Day only continues to make waves through its campaign. In 2016 and 2017, the campaign went viral garnering more than 586 million and 900 million print and online, social media and broadcast impressions.
Wednesday, June 27, 2018 10:10 AM
has debuted a new app, Blackfin Airstream Clients
reserved for opticians who are existing customers to better access Blackfin products. Available for both Android and iOS, Blackfin Airstream Clients has been designed to improve the way of working and selling Blackfin products. This accessible interactive system carries all the necessary information to guarantee a complete sales experience.
Wednesday, June 27, 2018 10:05 AM
unveiled the EyeQ Trainer computer-based vision rehabilitation program last week at Optometry‘s Meeting 2018 in Denver, Colo. EyeQ Trainer gives optometrists a tool their patients can use at home to rehabilitate eye-movement issues.
Thursday, June 14, 2018 10:45 AM
WATERLOO, Ontario—Eyecare professionals can now access a free, fully-searchable database which includes descriptions, images and videos to help identify and manage contact lens related issues. Now under the direction of the Centre for Ocular Research & Education
(CORE), with significant enhancements and new content, the Clinical Contact Lens Management Guide
is designed to serve as an indispensable resource for established and new practitioners, as well as students.
Thursday, June 14, 2018 10:40 AM
WYCKOFF, N.J.—Morel Eyewear
is continuing to develop business solutions to help alleviate unnecessary overhead and improve everyday practices for its business partners. To that end, Morel has just launched Frame Hero, a new digital tool developed to service frames with necessary replacement parts.
Thursday, June 14, 2018 10:35 AM
recently launched Sunny the UV Chatbot, the first UV chatbot for vision. Designed to educate consumers and eyecare professionals about UV risk factors and dangers and the importance of UV safety, Sunny is part of a campaign to promote Zeiss’s new UVProtect Technology
which provides an effective standard of UV400 for clear lenses across all lens materials.