Monday, September 01, 2014 12:00 AM
Last month, CLICK introduced Pinterest to our readers (or those who might not be familiar with the platform) to show that setting up an eyecare practice Pinterest profile can be quick and painless.
Wednesday, August 27, 2014 9:30 AM
CLICK tapped into the Instagram network to find out how independent eyecare professionals are using the platform. The takeaway: ECPs who are using Instagram prefer it because it is easy to learn, enjoyable to use and connects them directly to their targeted communities.
Wednesday, August 27, 2014 9:00 AM
C&E Vision Buying Group recently launched a new website to simplify eyecare professionals’ lives with a fresh format, more readily viewable membership benefits and a central theme to “Save Time and Money.”
Wednesday, August 27, 2014 8:30 AM
Taking into account the studying, apprenticing, practicing and managing that goes into becoming an eye expert, there is one big question that you may not yet have considered: Which eye color suits your personality?
Monday, August 18, 2014 12:30 PM
The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.
Thursday, August 14, 2014 12:05 AM
As stated on the
Pinterest for Business
homepage, Pinterest, the image board sharing database of photos and “things” of the internet personally curated by users around the world, can help businesses “get discovered by millions of people looking for things to plan, buy and do.”
Monday, August 11, 2014 4:00 PM
A new mobile app by
has been released to give members easy access to their vision plan information on mobile devices. Catering to consumers on the go, the app syncs with EyeMed member accounts so they can digitally access their ID card, get customer service help and locate eyecare providers in their area.
Monday, August 11, 2014 3:30 PM
We've all been there—we have an itch, an ache or a bump, spend a few sleepless night searching for diagnoses online only to find out at the doctor a week later that it was an ingrown hair. Sometimes, though, the diagnosis can be more serious and we're left at a loss for who to connect with for social support.
Tuesday, August 05, 2014 8:00 AM
Incorporating video content into online and in-line marketing efforts doesn't have to be expensive or burdensome for independent eyecare professionals anymore.
Monday, August 04, 2014 12:00 PM
Finding and deciding on which contact lens to wear can be difficult. Luckily, there’s an app for that—the CooperVision app for consumers.
Monday, August 04, 2014 11:30 AM
, an SEO agency based in the U.K. that provides local optimization services and tools to small businesses around the world, asked a simple but critical question in a recent study: What do local consumers want most from local business websites?
Wednesday, July 02, 2014 1:30 PM
Sometimes, it's best to let the pros take over. This summer,
is offering its social media marketing and integrated marketing services for free with a series of "Marketing Survival Kits" to help
local optometrists survive the summer online and in-store.
Tuesday, July 01, 2014 1:00 PM
The Coppertone Polarized Lenses
recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are.
Wednesday, June 25, 2014 8:25 AM
The prevalence of internet use when making a purchasing decision is
rising among the American consumer, and though the increase of actual
eyeglass purchasing online is small, it too, is steadily rising.
Monday, June 16, 2014 12:00 AM
There’s no doubt out there (we hope) that upping your tech game with a
website, online listing or active social media profile can boost your
biz, but one area that’s often overlooked when it comes to keeping
patients engaged is the high-tech, high-touch tools that are available
to use in your dispensary.