Friday, August 11, 2017 12:15 PM
NEW YORK—The Great American Solar Eclipse will be making its way across North America on Aug. 21. Because many moons have passed since the last one—we’re talking 38 years since it came to North America—eyecare experts and scientists are vigilant about educating the public about the proper ways to view the eclipse. Click here to read the latest edition of VMail Weekend.
Friday, August 11, 2017 12:10 PM
With the busy schedule of seeing patients every day in your eyecare practice, it’s easy for the business side of the house to sometimes get put on the back burner, especially if you are the OD and practice owner. The responsibilities that come with owning your own business and making all the decisions can get overwhelming to manage on top of a full patient load.
Wednesday, July 26, 2017 12:15 PM
NEW YORK—Ensuring your company has a well-known presence on Instagram
is crucial for keeping up with competition and gaining new customers.
Wednesday, July 26, 2017 12:10 PM
In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job
Wednesday, July 26, 2017 12:05 PM
PINELLAS PARK, Fla.—To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources TransitionsPro.com/Kids
featuring staff education and marketing materials.
Wednesday, July 12, 2017 11:15 AM
NEW YORK— Sweeping changes in consumer attitudes and expectations, along with digitization and new tech tools, are impacting all businesses. Two new speakers, one reflecting a larger optical retailer’s perspective, and the other the views of an independent OD towards the advantages of new technology in the practice, have joined the program of “Minding the Store,” the upcoming VM LIVE event set for Wednesday, Sept. 13 in Las Vegas.
Wednesday, July 12, 2017 11:10 AM
is unveiling a new phase in its ongoing See America
initiative with the debut of #EyePic, a new social media online awareness campaign featuring some well-known celebs. #EyePic will use social media to broaden the awareness of preventable blindness, promote discussion around eye health and encourage all Americans to visit their eye doctors for comprehensive eye exams. ECPs and their patients are encouraged to participate.
Tuesday, June 27, 2017 6:15 PM
NEW YORK—One way to truly appreciate the power and reach of today’s leading social media platforms is this new infographic, developed by WebsiteBuilder.
Tuesday, June 27, 2017 6:10 PM
just issued a great new resource for eyecare professionals who diagnose and/or treat patients with advanced macular degeneration (AMD). The company has collaborated with Laurie Sorrenson, OD, to develop a step-by-step communication guide, called “12 Ways to Turn an AMD Diagnosis into News That’s Worth Celebrating.”
Tuesday, June 27, 2017 6:05 PM
WESTBURY, N.Y.—Match Eyewear has just announced the launch of its new B-to-B website with enhancements to improve the Match Eyewear and Match Eyewear Canada customer experience. The enhancements, based on customer feedback on the original Match B-to-B website, offers customers a user-friendly experience in online ordering.
Monday, June 12, 2017 12:00 AM
NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.
Monday, June 12, 2017 12:00 AM
DAYTONA BEACH, Fla.—Costa has kicked off a new consumer marketing campaign for its OCEARCH Limited Edition sunglasses in observance of World Oceans Day on June 8, a global day of celebration and collaboration to help protect and conserve the world’s oceans.
Wednesday, June 7, 2017 5:09 PM
NEW YORK—Eyecare practices of all sizes face many of the same day-to-day challenges. Not only are you managing a high level of patient care day in and day out, but you also have a business to run, staff to manage and demand to generate. All of these different aspects can add up to problems and high levels of stress for a practice owner. Today, we want to look at 4 shared challenges of many practices and give you some easy solutions to help you overcome them. Here’s how you can solve these 4 common eyecare practice problems.