5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.

Marchon Launches Redesigned Website

By CLICK Staff
Thursday, November 12, 2015 12:10 PM MELVILLE, N.Y.—Inspired by Marchon’s New York-based DNA, the company’s redesigned website features a fresh new look and a fashion-forward presence developed to match the company’s distinctive portfolio of brands. With a sleek and reorganized layout, Marchon.com is easy to navigate, the company noted, allowing for a more dynamic experience. The new website design is more robust and informative, enabling users to quickly find what they are looking for and offering even more content to explore

Why Is Social Media Marketing So Important?

By CLICK Staff
Thursday, November 12, 2015 12:05 PM

NEW YORK—What started as sharing kids’ photos and reunion antics has taken on a serious, integrated role in all businesses’ success. Today, social media marketing is a mainstream element of all business and consumers are checking the popularity of a brand, how it interacts with customer complaints and how many followers the website has. See more details in this infographic from Fabric Digital.

5 Components to Fix in Your Web Marketing Strategy

By Cassandra Ransom, Contributing Editor
Wednesday, November 4, 2015 10:15 AM

SAN DIEGO—Some eyecare professionals think that simply having a website is sufficient for attracting new patients and increasing practice revenue. However, a successful online marketing strategy involves more than just a website. The following are five aspects of a web marketing plan that ECPs should fix immediately.

Eyemaginations’ New eBook Encourages Doctors to Change How They Deliver Patient Education

By CLICK Staff
Wednesday, November 4, 2015 10:10 AM

How Is Patient Education Working for Your Bottom Line?

eBook: Change How You Deliver Patient Education to Change Your Bottom Line As health care changes, so does patient education. Eyemaginations points out, via its new, downloadable eBook, that doctors, more than ever, need to consider why, where, and how they are educating patients, because educated and engaged patients can affect the bottom line.

Polaroid Sunglasses Debuts UV Alert App
to Promote Importance of Eye Protection

By CLICK Staff
Wednesday, November 4, 2015 10:05 AM

As the inventor of polarized lenses that protect wearers up to the highest UV exposure level, Polaroid Sunglasses is committed to increasing understanding of the risks of UV radiation and the brand is launching an international awareness campaign as well as a revolutionary UV app now available for free download from Apple’s iTunes Store.

Social Media 'Buy' Buttons Promise to Change the Game

By Marge Axelrad
Wednesday, October 14, 2015 9:15 AM NEW YORK—The growing connection between social and digital commerce is explained in a new report by Channel Advisor. It’s called ‘Bridging the E-Commerce and Social Media Gap: What’s Now, What’s Next and What You Need to Do.’ Notes the authors, “While the lines between e-commerce and social media are beginning to blur in some ways, a distinct gap between the two remains.

Nouveau Eyewear Launches All-New Website

By CLICK Staff
Wednesday, October 14, 2015 9:10 AM

CARROLLTON, Texas—Nouveau Eyewear has launched the new NouveauEyewear.com. The state-of-the-art website is the easiest and most powerful platform to view and order Rx-able eyewear and sunwear, the company stated. “We had one goal—to make the best website possible,” said Dominick Sblendorio, Nouveau Eyewear president and CEO. “The new site has exceeded our expectations. It has never been easier to discover Nouveau Eyewear’s innovative style and quality.”

5 'Fixable' Things Which Can Affect Your Practice’s Patient Reviews

By Sid Ewing, Sr. Director of Marketing, SolutionReach
Wednesday, October 14, 2015 9:05 AM

LEHI, Utah—Several tactics can be used by eyecare professionals to help improve their patients’ experiences—as well as the practice’s online reputation. And, according to some tips provided by SolutionReach, which provides patient management technology options to many vision care practices across the country, there are at least five “fixable” things that can affect a practice’s patient reviews.

Social to Play Big Role in 2015’s World Sight Day Activities,
New Instagram Contest From Essilor

By CLICK Staff
Wednesday, September 30, 2015 12:15 PM

As eyecare professionals, optical industry partners and sight-related organizations around the world gear up the World Sight Day Challenge, participation and the spreading of the messages of the initiative via digital and social media platforms will increase dramatically this year.

Frames Data Launches New Online Resource for Opticians

By CLICK Staff
Wednesday, September 30, 2015 12:10 PM

Frames Data has launched a new blog-style resource featuring dispensary hacks, how-to features, and tips for eyecare professionals. The blog focuses on how to use Frames Data products, but also includes features that will be helpful for all dispensaries.

New PowerData Service From EyeCarePro

By CLICK Staff
Wednesday, September 30, 2015 12:05 PM

Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s new, free PowerData service. PowerData is a robust benchmarking service that reports your website analytics and compares the results against industry results based on a dataset of over 1400 optometric practices in North America. PowerData compares a practice’s website performance data to other practices based on size, State, number of ODs, location, time in practice, annual revenue and EHR used.

Learn How to Make the Most of PPC Ads

By Cassandra Ransom, Contributing Editor
Tuesday, September 8, 2015 12:15 PM

SAN DIEGO, Calif.—Pay-per-click (PPC) advertising, as explained in the last issue of Click, is a form of online advertising, in which advertisers only pay for their displayed ad any time an online user clicks on it. In addition to the fact that PPC ads are featured on the first page of Google’s search results, there are several other benefits of PPC advertising as well, including the advertisers’ ability to craft specific ad messaging that targets their ideal patients, including local patients, patients with urgent eyecare needs who are ready to schedule an appointment immediately and more.

REM Eyewear Updates Online Presence With New Site

By CLICK Staff
Tuesday, September 8, 2015 12:10 PM

REM Eyewear has launched REMEyewear.com2.0, a completely updated new online presence for the eyewear company. The new site, featuring a “responsive design” which is optimized with dynamic pages, is easily viewed on all devices, including smartphones and tablets as well as desktop display and it features all new brand images, an enhanced navigation, a new search functionality and more.

September Is Sports Eye Safety Awareness Month

By CLICK Staff
Tuesday, September 8, 2015 12:05 PM

CHICAGO—Prevent Blindness has declared September to be Sports Eye Safety Awareness Month to encourage the use of proper eye protection while playing sports.