How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:30 PM The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.

Cyber Monday Getting More Mobile in 2014

By Staff
Monday, November 24, 2014 3:00 PM AppLovin, a mobile advertising personalization platform, projects that nearly 30 percent of purchases on Cyber Monday (Dec. 1, 2014) will originate from mobile devices.

Wake Up to the Future of Commerce

By Staff
Monday, November 24, 2014 2:30 PM Amy Hatch, editor of the-future-of-commerce.com, has a question for business owners: “Are you ready to wake up? Because the future of commerce is happening right now.”

It's All About Partnerships: Velvet Eyewear Exclusive Retailer Program Increases Visibility Online

By Catherine Wolinski
Wednesday, November 12, 2014 12:15 PM NEW YORK—Cindy Hussey is an optical retailer turned women’s eyewear brand owner. As founder and creative director of Velvet Eyewear, an independently owned optical frame and sunglass designer based in New York City, Hussey recognized a problem: she wanted to make her brand available online while continuing to support her “three O” customers.

Digital Eye Strain App for ECPs by Zeiss

By Catherine Wolinski
Wednesday, November 12, 2014 12:10 PM SAN DIEGO—A new mobile app has been developed by Zeiss to help ECPs identify digital eye strain and start a conversation with patients about how to address the condition.

‘Eyeball IQ’ Quiz by QZZR to Share With Patients

By Catherine Wolinski
Wednesday, November 12, 2014 12:05 PM

A quiz released by qzzr encourages consumers and kids to learn facts about their eyes and raise awareness about the importance of regular eye exams.

‘Faceboo’ Photo Contest by ClearVision

By Catherine Wolinski
Thursday, October 30, 2014 11:00 AM ClearVision Optical is hosting their fourth annual Halloween photo contest on their Facebook page. The contest, titled “faceboo,” ends Nov. 6, 2014.

Is Now a Good Time to Start an E-Comm Store?

By Catherine Wolinski
Thursday, October 30, 2014 10:17 AM GRAND JUNCTION, Colo.—E-commerce isn’t new, but it’s new enough to intimidate many brick-and-mortar businesses who are considering selling online. Those willing to explore adding e-tail into their business can be confounded by the process and options they face when choosing a platform or service to use.

Millennials Shopping Earlier in the Holiday Season Than Boomers, Many on Mobile

By Catherine Wolinski
Thursday, October 30, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

Seeing Eye to ‘i’: Aiming for the Seamless Approach of ‘Omnichannel’ Retailing

By Catherine Wolinski
Thursday, October 30, 2014 12:15 AM Vision Monday’s VM LIVE event, titled “Digitizing the Store,” delivered an important message to attendees last month: technology is escalating at an astounding rate, and its possibilities—especially those for personalization in business-to-consumer interactions—have created a consumer demand for compelling brand experiences at every touch point of the buying experience.

VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.

Eye Columbus Shares E-Commerce Steps and Perspectives

By Catherine Wolinski
Wednesday, October 15, 2014 10:00 AM Eye Columbus Owner Craig Miller, OD, elected to transform his business’ website into an e-commerce platform. Serving as an educational, attractive space for patients to “preview” his two brick-and-mortar locations, the site is intended not only for shopping, but for learning about eyecare and the practice’s product selection in-store.

‘Three O’ SEO: Online Optimization for Optical Businesses

By Catherine Wolinski
Wednesday, October 15, 2014 9:30 AM The new SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometrists to put into action.

Social Sites Side by Side: A Comparison

By Catherine Wolinski
Wednesday, October 15, 2014 9:00 AM Leverage New Media created a column-by-column comparison of six major social media platforms—Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn—depicting digestible data for brands and businesses looking to connect with their customers socially online.

Don’t Just Wing It—Wing Eyecare Shares Strategies for 8 Social Platforms

By Catherine Wolinski
Wednesday, October 01, 2014 10:00 AM Social media, social networking, social marketing…let’s face it: today’s consumer is all about socializing online, and they expect their favorite brands and businesses to be there, too. Some optical professionals are mystified by the purpose and the platforms of social media. This is not the case for Wing Eyecare.
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