Web Strategy Doubles New Patient Inquiries
For N2 Eyes Comprehensive Optometry

By Bonnie Vieira, CLICK Contributor
Wednesday, April 27, 2016 9:15 AM NEWPORT NEWS, Va.—As owner and practitioner at N2 Eyes Comprehensive Optometry here, Nathalie Cassis, OD, FAAO, knows the challenges of connecting with new patients. In 2015, she invested in a new online marketing strategy with the help of leading eyecare website and Internet marketing agency, iMatrix.

CareCredit’s New Patient Direct Tool Lets Patients
Apply, Calculate and Make Payments From Provider’s Device

By CLICK Staff
Wednesday, April 27, 2016 9:10 AM

COSTA MESA, Calif.—A new web-based tool from CareCredit, called the Patient Direct Tool, connects patients and clients directly to the CareCredit application, while in the provider’s office.

Chlogan Eyewear Debuts B-to-B Website

By CLICK Staff
Wednesday, April 27, 2016 9:05 AM NEW YORK—A new B-to-B e-commerce website from Chlogan Eyewear makes it easy for accounts to personalize account details and place orders online from any web browser.

[Partner Post] 2 Tips for Higher Optical Practice Profits This Year

By Staff
Tuesday, April 12, 2016 10:15 AM

Common practice goals year over is year is increasing patient growth and practice profits. There are lots of ways that both of these things can be done, but we’re going to take a look at a couple of benchmarks you can monitor to ensure you are reaching these goals, and a couple of tips for improving them if your numbers aren’t falling where you’d like them to be.

L’Amy America Upgrades B2B Website
With Responsive Design

By CLICK Staff
Tuesday, April 12, 2016 10:10 AM

WILTON, Conn.—L’Amy America has upgraded the company’s B2B e-commerce website, www.lamyamerica.com, into a new responsive design. Now customers who browse or place orders on their mobile device, tablets or desktops, will have the same quick convenient user experience, the company said.

Kenmark’s New Social Media Initiative: #kenmarkgetsreal

By CLICK Staff
Tuesday, April 12, 2016 10:05 AM

LOUISVILLE, Ky.—Kenmark Group has launched a new social media initiative, called #kenmarkgetsreal. The campaign, on the eyewear company’s social media platforms, will be a supplement to Kenmark’s current brand campaigns and will feature influencers.

Pay-Per-Click Goes Mobile in 2016

By Holly Howson-Watt, CLICK Contributor
Wednesday, March 23, 2016 9:15 AM

NEW YORK—Search result visibility competition is fierce, especially for local businesses trying to stand out in local search results. On-site optimization and content marketing are two critical strategies. And, a steady content campaign builds brand trust and credibility over time. However, Pay-Per-Click (PPC) is something that can get patients into your practice immediately.

[Partner Post] How Agile Development Is Making an Impact on Optometry Software

By CLICK Staff
Wednesday, March 23, 2016 9:10 AM When it comes to software development there are plenty of different styles and methods that can be followed. And the development method that your practice management and EHR software vendor follows could have many effects on the product that you’re using in your practice.

drchrono Partners With ZocDoc

By CLICK Staff
Wednesday, March 23, 2016 9:05 AM

Drchrono, Inc. is partnering with digital health marketplace ZocDoc. The new integration will give medical professionals using the two digital health platforms a more seamless experience by syncing their calendars and EHRs directly with ZocDoc’s patient-facing platform.

Mobile Is Now Essential for ECP Sites: New E-Book Explains

By CLICK Staff
Wednesday, March 9, 2016 1:15 PM

NEW YORK—Mobile is revolutionizing internet usage. Driving interactions with doctors, retailers, friends and businesses on social media, mobile and website "responsiveness" are essential in today's world.

[Partner Post] Flowchart: Discover the Right Software Technology for Your Practice

By CLICK Staff
Wednesday, March 9, 2016 1:10 PM

The buying journey when purchasing practice management and EHR software can be a long road. The unique needs of your practice coupled with a large variety of software options can leave you overwhelmed with making a purchase decision.

Modo Eyewear Launches New Website Design

By Alexandrea Mobijohn
Wednesday, March 9, 2016 1:05 PM

NEW YORK—Modo Eyewear, the New York-based designer of high-end eyewear, has announced the launch of their updated website, Modo.com. For a smoother navigation, the updated site features a clean, collage-inspired layout with new imagery, campaign videos and up-to-date products.

[Partner Post] 3 Tips to Help Your Optical Shop Destroy Your Online Competition

By Staff
Monday, February 29, 2016 12:49 PM NEW YORK—It’s not a surprise that your optical shop is facing tough competition from online retailers. Online retailers often have large marketing campaigns and lower prices, which can make them hard to compete against. But, the expert knowledge and quality products in your eyecare practice should have what it takes to compete with online giants. So how do you relay that message to your patients and keep them shopping in your dispensary?

C/X (Customer Experience) Will Set the Tone in 2016

By CLICK Staff
Wednesday, February 24, 2016 8:15 AM NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.

How to Jump-Start Your Eye Practice’s Twitter Marketing

By Holly Howson-Watt, CLICK Contributor
Wednesday, February 24, 2016 8:10 AM

NEW YORK—From patient education to building your practice’s brand, social media marketing is a must-do for eyecare professionals. Four out of 10 people say that social media influences their choice of doctor or hospital, according to Referral MD, an enterprise cloud-based web application for leading health systems.