Beyond the Trunk Show: Getting Personal With Event Marketing

By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.

Sharks, Ocean Conservation and Sunglasses Fuel Costa Campaign for OCEARCH

By Staff
Monday, June 12, 2017 12:00 AM DAYTONA BEACH, Fla.—Costa has kicked off a new consumer marketing campaign for its OCEARCH Limited Edition sunglasses in observance of World Oceans Day on June 8, a global day of celebration and collaboration to help protect and conserve the world’s oceans.

[Partner Post] Easy Solutions to 4 Common Eyecare Practice Struggles

By CLICK Staff
Wednesday, June 7, 2017 5:09 PM

NEW YORK—Eyecare practices of all sizes face many of the same day-to-day challenges. Not only are you managing a high level of patient care day in and day out, but you also have a business to run, staff to manage and demand to generate. All of these different aspects can add up to problems and high levels of stress for a practice owner. Today, we want to look at 4 shared challenges of many practices and give you some easy solutions to help you overcome them. Here’s how you can solve these 4 common eyecare practice problems.

E-Blasts Are Low-Cost But Bring High-Impact

By Agustin Gonzalez, OD, FAAO, ABCMO
Monday, May 22, 2017 4:15 PM

Your patients receive e-mails every day from many businesses. Shouldn’t an e-mail, at least once in a while, be from your practice? This is how my practice ensures e-blasts to patients have an impact–even when they aren’t opened.

[Partner Post] Switching and Shopping for a New EHR System

By CLICK Staff
Monday, May 22, 2017 4:10 PM NEW YORK—On the market today, there is a wide variety of software solutions for eyecare practices. For just about every business and health care need, there is a system or tool out there. But for your practice, EHR software is probably the most important piece of what makes your practice spin and allows you to manage and provide a high level of care. But what about when your system isn’t meeting your expectations and it’s time to look for something better?

IMatrix' May Website Demos Help Kids Via Feeding America

By CLICK Staff
Monday, May 22, 2017 4:05 PM

SAN DIEGO—IMatrix is linking its demo outreach this month to help the Feeding America program. For the completion of comprehensive website evaluations and demos with the company’s marketing experts by May 31, iMatrix will donate 55 meals to the Feeding America Summer Feeding program. Plus the company said it will increase the donation to a total of 275 meals if clients switch their website to iMatrix following their demo.

CheckedUp and TearScience Team Up to Impact Dry Eye Patient Education

By CLICK Staff
Tuesday, May 9, 2017 2:00 PM NEW YORK—CheckedUp, a specialty point of care company, recently announced a nationwide partnership with TearScience, the maker of Lipiflow, to introduce the CheckedUp Engagement Platform to TearScience customers. The CheckedUp platform engages patients at each stage in the decision-making process and is proven to increase patients understanding of their disease and confidence in their treatment options.

Signet Armorlite, Inc. Unveils New PracticePlus Website

By CLICK Staff
Tuesday, May 9, 2017 1:55 PM CARLSBAD, Calif.—Signet Armorlite, Inc. (SA) has debuted a new and enhanced PracticePlus website. Created with the independent eyecare practice in mind, www.Practice-Plus.net was redesigned to provide the ultimate user-friendly experience with simple, clear navigation for ECPs to quickly find the information and practice-support tools they need, the company said.

Marie Claire and Safilo Partner in May Issue With #GETFRAMED

By CLICK Staff
Tuesday, May 9, 2017 1:53 PM NEW YORK and PADOVA, Italy—Marie Claire magazine and Safilo Group (SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.

Marie Claire and Safilo Partner in May Issue With #GETFRAMED

By CLICK Staff
Tuesday, May 9, 2017 1:50 PM NEW YORK and PADOVA, Italy—Marie Claire magazine and Safilo Group (SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.

How Google’s New SERP Update Will Affect Your Practice

By Nancy Rausman, Managing Editor, EyeCarePro
Wednesday, April 26, 2017 12:15 PM NEW YORK—Google has begun to roll out an update that has SEOs up in arms. Although there is still no verdict as to whether this is a permanent change or just another test, practices may already begin to see changes in their “ranking” and traffic.

The Vision Council Releases 2017 UV Report, Preps for National Sunglasses Day

By CLICK Staff
Wednesday, April 26, 2017 12:10 PM ALEXANDRIA, Va.—The Vision Council has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.

Safilo Group Launches GalleriaSafilo.com,
New Digital Museum Dedicated to Eyewear

By Staff
Wednesday, April 26, 2017 12:05 PM MILAN and NEW YORK—Safilo Group (SFLG.MI) has launched GalleriaSafilo.com, the newest digital museum in the world dedicated entirely to eyewear.

ActiveLink Optical Technology Helps ECPs
Engage Patients With New Technology

By CLICK Staff
Thursday, April 13, 2017 12:15 PM

DALLAS—A new marketing tool for independent eyecare professionals has helped a test group of ECPs increase their sales in a recently completed 13-month trial, according to ActiveLink Optical.

Learning More About Sjögren’s Syndrome and Its Impact on Eyes

By CLICK Staff
Thursday, April 13, 2017 12:10 PM BETHESDA, Md.—For the overwhelming majority of patients living with Sjögren’s, an autoimmune disorder affecting more than four million Americans (90 percent of whom are women), every day is a challenge in coping with the disease, limiting their ability to function at home and in the workplace. These were the results of a recent survey conducted by Harris Poll on behalf of the Sjögren’s Syndrome Foundation (SSF), the only non-profit organization focused on increasing research, education and awareness for Sjögren’s.
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