Five Common Social Media Blunders—and How to Avoid Them

By Maria Higgins, OD
Thursday, March 9, 2017 12:15 PM

Social media presents a prime opportunity to market your practice, but missteps can bring major downsides. Here are five common mistakes–and how to avoid them.

[Partner Post] 10 Productive Ways to Benefit From Late Patients

By CLICK Staff
Thursday, March 9, 2017 12:10 PM NEW YORK—At some point throughout your work day, it’s likely that you’re going to get stuck waiting for a late patient to arrive. While late patients aren’t good for your schedule, during a busy day it can sometimes be a sigh of relief when you get a few extra minutes to yourself. In many cases, you’ll take this time to check your phone, hop on Facebook, or catch up on daily news.

New Reflects Fashion-Forward Look
and New Features as Part of Digital Rebrand

By CLICK Staff
Thursday, March 9, 2017 12:05 PM

NEW YORK—Tura Inc. has launched a newly modernized website, which reflects a total digital brand and showcases the company’s brand portfolio.

Many ECPs, Companies and Organizations Partner This Month to Boost AMD/Low Vision Awareness

By CLICK Staff
Wednesday, February 22, 2017 12:15 PM NEW YORK—New digital and social media platforms are helping to boost awareness of low vision and age-related macular degeneration (AMD) during the month of February, with a range of resources being shared among low vision patients, their caregivers as well as eyecare professionals.

[Partner Post] 3 Ways Your Practice Will Benefit From a Billing Service

By CLICK Staff
Wednesday, February 22, 2017 12:10 PM

NEW YORK—Managing your insurance revenue is a full-time job for at least one person in your practice, or maybe more depending on your practice’s size. Between filing claims, keeping up with rejections and denials, resubmitting, collecting payment, and analyzing practice performance it’s a lot to keep up with.

Kaenon Debuts New ‘Built for Outsiders’ Campaign and Website

By CLICK Staff
Wednesday, February 22, 2017 12:05 PM

IRVINE, Calif.—Kaenon has launched a new website as well as a new “Built for Outsiders” campaign.

The new campaign and website align with the “spirit of adventure in the outdoors, uniting sun and sea, performance and beauty, clarity and comfort,” the company pointed out.

A New Pearle Campaign Reinforces ‘Trust’ and Importance of Personal Connection

By CLICK Staff
Thursday, February 9, 2017 1:15 PM

MASON, Ohio—Amid the uncertainties of the last year, Americans’ perceptions of trust took a hit. Pearle Vision one of North America’s largest optical retail brands, explored the idea via a new national poll which examines the role of trust, reflecting the importance of personal connections to help establish and maintain trust.

Prevent Blindness and See Now Partner to Ask Congress to Improve Vision for Millions of Americans

By CLICK Staff
Thursday, February 9, 2017 1:10 PM

CHICAGO—Prevent Blindness has formed a partnership with the new global organization See Now that is developing and taking a new campaign to end avoidable blindness in the U.S. to congressional leaders.

[Partner Post] 3 Income Boosting Resolutions for Your Eyecare Practice This Year

By CLICK Staff
Thursday, February 9, 2017 1:05 PM NEW YORK—Now that we are a little over a month into the new year, it’s time to take a quick look back at the resolutions you made for your practice this year. Or wait, maybe with all the craziness and rush of a new year you didn’t even have time to think about the goals you want your practice to accomplish over the next 12 months.

One OD’s Solution to Social Engagement Enriches
Connections With Her Practice’s Patients

By CLICK Staff
Wednesday, January 25, 2017 11:15 AM

WEST PALM BEACH, Fla.—Like many optometrists, April Jasper, OD, FAAO, a Vision Source practice, Advanced Eyecare Specialists, Inc. here, had been “struggling to determine the best way to get our practice and our patients engaged in social media. The list of responsibilities in our lives can many times seem daunting and also seems to grow faster than we can keep up.”

[Partner Post] 2 Common Reasons You are Making Less Money from Your Insurance Reimbursements

By Staff
Wednesday, January 25, 2017 11:10 AM

NEW YORK—In every eyecare practice, claim reimbursements make up a big chunk of your overall revenue. And, successfully and consistently staying on top of and generating maximum revenue from insurance claims gets more challenging every day. The process of filing claims can vary from payer to payer and changes are hard to keep up with.

Eyes of Faith Optical Launches Redesigned Site
Emphasizing Tools for Independent ECPs

By CLICK Staff
Wednesday, January 25, 2017 11:05 AM

SHARON, Penn.—Eyes of Faith Optical recently launched their redesigned website with a fresh marketing campaign that solidifies their upfront mission and a continued focus on a trusting partnership with independents. “A brand to believe in,” describes the company’s roots in faith-inspired philanthropy and style, and its commitment to sell only to independent eyecare professionals—not online.

RightEye Uses Eye Tracking to Diagnose Reading Problems

By CLICK Staff
Wednesday, January 11, 2017 12:15 PM

LAS VEGAS—Eye tracking technology, often used to monitor and measure consumer behavior in retail environments, is moving further into the realm of vision diagnostics. One example, the RightEye Reading Test, was unveiled at last weeks’s CES by RightEye LLC, a health technology company using eye tracking to enhance patient care and vision performance. The test will be available in Spring, 2017.

New Marketing Programs Help ECPs Use
Digital/Social to Emphasize Specialties

By CLICK Staff
Wednesday, January 11, 2017 12:10 PM

NEW YORK—Certain areas of expertise require more patient education than others, points out EyeCarePro, which helps eyecare professionals manage their digital and web presence and communications.

LensFerry S Expands to Include All Contact Lens Modalities

By CLICK Staff
Wednesday, January 11, 2017 12:05 PM PLEASANTON, Calif.—EyeCare Prime, a leading global provider of marketing services created exclusively for eyecare practitioners and a subsidiary of CooperVision, announced this month that LensFerry S has expanded to include all contact lens modalities.