Cook Vision Therapy’s Website: Keeping Patients Informed

By Cassandra Ransom, Contributing Editor
Wednesday, July 01, 2015 10:11 AM SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.

Essilor Launches New ECP University Website

By CLICK Staff
Wednesday, July 01, 2015 10:08 AM

ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has been relaunched by Essilor, with new branding and content.

New E-Book: 8 Claim Filing Habits to Leave Behind

By CLICK Staff
Wednesday, July 01, 2015 10:05 AM

NEW YORK—VisionWeb’s coding and claim management expert, Shane Shepherd, walks ECPs through today’s claims/coding landscape. In 8 Claim Filing Habits to Say Goodbye To, a new e-book from VisionWeb, explains some common claim filing bad habits that your practice should abandon and introduces new methods you can adopt instead.

Is It Time for a Practice Website Redesign?

By Cunningham Vision Center
Thursday, June 11, 2015 10:10 AM

TECUMSEH, Mich.—It is important that your website is representing you the way you’d like your practice to be seen by current and prospective patients. Southeast Michigan’s Cunningham Vision Center, with locations in Tecumseh, Saline and Ann Arbor, posted some advice to other ECPs on the topic recently, which CLICK learned about from VisionWeb’s informative blog.

4 Tips For Improving Online Reviews

By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.

What Are The Ingredients of An Effective Social Media Post?

By CLICK Staff
Thursday, June 11, 2015 10:05 AM

NEW YORK – Most health care professionals and retailers today accept and recognize that an effective presence on social media is critically important. But consistency and the right tone and look of messages you and your practice team put out there are just as critical, and different social platforms favor different types of messages.

What You Must Know About Google’s Search Algorithm

By Cassandra Ransom, Contributing Editor
Wednesday, June 03, 2015 12:11 AM

SAN DIEGO, Calif.—In the days leading up to April 21, 2015, online marketing experts prepared for an event that was being coined “Mobilegeddon.” Although April 21 proved to be an important day in the web marketing milieu, it was not the apocalyptic event that many had anticipated. Instead, April 21, 2015 marked the date that Google quietly rolled out its latest search algorithm update.

Boomers, Gen Xers and Millennials: How Do They Consume Content Differently?

By Staff
Wednesday, June 03, 2015 12:08 AM NEW YORK—Technology now impacts pretty much everyone’s life. But there are often distinct generational differences in how digital and social media posts are read, digested, liked and shared, depending on the group of the user. That’s something to keep in mind as you develop your practice and retail posts.

New Mobile Digital Card From CareCredit

By Staff
Wednesday, June 03, 2015 12:05 AM COSTA MESA, Calif.—CareCredit, from Synchrony Financial has introduced a new digital card that enables mobile payment functionality for all CareCredit cardholders and providers. Developed to address the rise in mobile engagement by CareCredit customers—unique visitors to the CareCredit mobile website are up 59 percent year-over-year—this new offering provides secure mobile payment options for whichever digital wallet customers and providers choose.

ECPs and Patients Can Contribute Photos, Video and Posts This Summer Via 'See Life Through A New Lens' Program With National Geographic

By Marge Axelrad
Thursday, May 14, 2015 12:00 PM PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.

EyeMed's New Blog is 'Visionary'

By Marge Axelrad
Thursday, May 14, 2015 11:50 AM MASON, Ohio—Eyemed has launched a new blog, called Visionary.

Learn the Advantages of Setting Up A Social Media Calendar

By Marge Axelrad
Thursday, May 14, 2015 11:40 AM NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.

Alcon's 'Color Squad' Uses Social in a Big Way to Connect With Patients Intrigued By Changing Eye Color

By Marge Axelrad
Tuesday, May 05, 2015 2:00 PM FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.

Can You Hash Out Hashtags? Learn What They Are and How to Use Them [INFOGRAPHIC]

By Marge Axelrad
Tuesday, May 05, 2015 1:50 PM NEW YORK—The unrelenting stream of content on social media is being organized by the trending hashtag. But do you really know how best to utilize the #hashtag in your posts? And how that usage can change, depending on which social media platform you're using?

A New Look and Approach From Glasses.com

By Marge Axelrad
Tuesday, May 05, 2015 1:40 PM SALT LAKE CITY—Glasses.com recently launched a new brand identity that includes a new logo and website redesign.
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