Offers ECPs a Way to Retain Patients
Via a New E-Commerce Partnership Option

By Marge Axelrad
Thursday, October 19, 2017 11:15 AM

SCOTTSDALE, Ariz.—With the rise of online eyewear and an interest on the part of certain patients to seek more accessibly-priced eyeglass choices, a new service, offered with several partnership options by GSRx, Inc., an optical lab, is enabling eyecare professionals to capture more optical sales and keep profits from those sales.

[Partner Post] The Benefits of Pulling Patient Benefits

By CLICK Staff
Thursday, October 19, 2017 11:10 AM NEW YORK—Pulling patient benefits ahead of each appointment. How many of you out there are currently doing that in your eyecare practice? If we had to guess, it’s probably a pretty good split. For those of you not pulling patient benefits ahead of time, it’s likely to do with staff bandwidth and not having the time or resources to efficiently pull benefits prior to the patient visit.

New Style Guides From Transitions Help ECPs Share Style Tips, Trends With Patients

By CLICK Staff
Thursday, October 19, 2017 11:05 AM

PINELLAS PARK, Fla.—To help eyecare professionals stay up to date on the latest lens style trends, Transitions Optical has created style materials that provide tips for finding the style in eyewear and merchandising their office space to help ECPs better display and explain eyewear options to patients.

David Kind Launches Partnership Program to Provide Online Sales Options for ECPs

By CLICK Staff
Thursday, October 12, 2017 10:15 AM SAN DIEGO, Calif.—With consumers increasingly looking to purchase online, many retailers have noticed declines in brick-and-mortar sales, and traditional eyewear retailers are not immune to the impact of online sales. A new e-commerce solution from David Kind provides a way for eyecare professionals to create new revenue streams and offer their patients the convenience of an online option.

Rudy Project North America Debuts Authorized Dealer Website

By CLICK Staff
Thursday, October 12, 2017 10:10 AM NEW YORK—Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the U.S., Canada and the Caribbean, recently unveiled their new authorized dealer website,

New Patient Engagement Service, RevConnect, Is Delivered Within RevolutionEHR Software Platform

By CLICK Staff
Thursday, October 12, 2017 10:05 AM MADISON, Wis.—Rev360 is launching RevConnect, a patient engagement service delivered directly within the RevolutionEHR software platform. Built for and enabled directly within RevolutionEHR, RevConnect streamlines patient communication and simplifies the delivery and tracking of patient reminders, recalls and various messages via text and email for RevolutionEHR users, the company said.

Frames Data Debuts ‘My Frame Gallery,’ a Virtual Frame Board

By CLICK Staff
Tuesday, October 3, 2017 11:15 AM

NEW YORK—Frames Data  announced the  release of its newest product, My Frame Gallery. This new product, which can be previewed at, was officially available at Vision Expo West 2017, as well as online on Sept. 14, 2017.

EyeCare Prime’s LensFerry Now Offers EHR Integration

By CLICK Staff
Tuesday, October 3, 2017 11:10 AM PLEASANTON, Calif.—EyeCare Prime announced that its LensFerry solution now integrates with electronic health record (EHR) systems utilized by eyecare practitioners. The move is intended to simplify patient contact lens ordering and empower practices to retain more contact lens sales, according to CooperVision.

IDOC Launches the Redesigned Idoc.Net

By CLICK Staff
Tuesday, October 3, 2017 11:05 AM NORWALK, Conn.—IDOC, one of the largest privately held alliances of independent optometrists in the U.S., has announced a major redesign of its website, The site reflects a pivotal point for IDOC, the company noted, as they launch their new brand standard designed to help independent optometrists run their businesses successfully at every stage and #Focus on What Matters most.

ECPs and Scientists Agree—Don’t Let the Solar Eclipse Overshadow Eye Safety

By Stephanie Sengwe
Friday, August 11, 2017 12:15 PM

NEW YORK—The Great American Solar Eclipse will be making its way across North America on Aug. 21. Because many moons have passed since the last one—we’re talking 38 years since it came to North America—eyecare experts and scientists are vigilant about educating the public about the proper ways to view the eclipse. Click here to read the latest edition of VMail Weekend.

[Partner Post] The Best Resource for Learning From Your Peers in the Optical Industry

By CLICK Staff
Friday, August 11, 2017 12:10 PM

With the busy schedule of seeing patients every day in your eyecare practice, it’s easy for the business side of the house to sometimes get put on the back burner, especially if you are the OD and practice owner. The responsibilities that come with owning your own business and making all the decisions can get overwhelming to manage on top of a full patient load.

American Academy of Ophthalmology and American Academy of Optometry Give Tips for Eclipse Photos

By Staff
Friday, August 11, 2017 12:05 PM SAN FRANCISCO—The American Academy of Ophthalmology and the American Academy of Optometry are teaming up to offer tips on how to safely photograph an eclipse.

A New #Hashtag Guide for ECPs From Zyloware

By CLICK Staff
Wednesday, July 26, 2017 12:15 PM NEW YORK—Ensuring your company has a well-known presence on Instagram is crucial for keeping up with competition and gaining new customers.

[Partner Post] 5 Ways Your Practice Is Falling Behind Your Biggest Competitors

By CLICK Staff
Wednesday, July 26, 2017 12:10 PM In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job as well.

New Transitions Optical Kids’ Resources Provide Educational and Marketing Tools for ECPs

By CLICK Staff
Wednesday, July 26, 2017 12:05 PM PINELLAS PARK, Fla.—To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.