Thursday, October 19, 2017 11:15 AM
SCOTTSDALE, Ariz.—With the rise of online eyewear and an interest on the part of certain patients to seek more accessibly-priced eyeglass choices, a new service, offered with several partnership options by GSRx, Inc., an optical lab, is enabling eyecare professionals to capture more optical sales and keep profits from those sales.
Thursday, October 19, 2017 11:10 AM
NEW YORK—Pulling patient benefits ahead of each appointment. How many of you out there are currently doing that in your eyecare practice? If we had to guess, it’s probably a pretty good split. For those of you not pulling patient benefits ahead of time, it’s likely to do with staff bandwidth and not having the time or resources to efficiently pull benefits prior to the patient visit.
Thursday, October 19, 2017 11:05 AM
PINELLAS PARK, Fla.—To help eyecare professionals stay up to date on the latest lens style trends, Transitions Optical has created style materials that provide tips for finding the style in eyewear and merchandising their office space to help ECPs better display and explain eyewear options to patients.
Thursday, October 12, 2017 10:15 AM
SAN DIEGO, Calif.—With consumers increasingly looking to purchase online, many retailers have noticed declines in brick-and-mortar sales, and traditional eyewear retailers are not immune to the impact of online sales. A new e-commerce solution from David Kind provides a way for eyecare professionals to create new revenue streams and offer their patients the convenience of an online option.
Thursday, October 12, 2017 10:05 AM
is launching RevConnect
, a patient engagement service delivered directly within the RevolutionEHR software platform. Built for and enabled directly within RevolutionEHR, RevConnect streamlines patient communication and simplifies the delivery and tracking of patient reminders, recalls and various messages via text and email for RevolutionEHR users, the company said.
Tuesday, October 3, 2017 11:15 AM
NEW YORK—Frames Data announced the release of its newest product, My Frame Gallery. This new product, which can be previewed at www.framesdata.com/gallery, was officially available at Vision Expo West 2017, as well as online on Sept. 14, 2017.
Tuesday, October 3, 2017 11:10 AM
PLEASANTON, Calif.—EyeCare Prime
announced that its LensFerry solution now integrates with electronic health record (EHR) systems utilized by eyecare practitioners. The move is intended to simplify patient contact lens ordering and empower practices to retain more contact lens sales, according to CooperVision.
Tuesday, October 3, 2017 11:05 AM
NORWALK, Conn.—IDOC, one of the largest privately held alliances of independent optometrists in the U.S., has announced a major redesign of its website, Idoc.net
. The site reflects a pivotal point for IDOC, the company noted, as they launch their new brand standard designed to help independent optometrists run their businesses successfully at every stage and #Focus on What Matters most.
Friday, August 11, 2017 12:15 PM
NEW YORK—The Great American Solar Eclipse will be making its way across North America on Aug. 21. Because many moons have passed since the last one—we’re talking 38 years since it came to North America—eyecare experts and scientists are vigilant about educating the public about the proper ways to view the eclipse. Click here to read the latest edition of VMail Weekend.
Friday, August 11, 2017 12:10 PM
With the busy schedule of seeing patients every day in your eyecare practice, it’s easy for the business side of the house to sometimes get put on the back burner, especially if you are the OD and practice owner. The responsibilities that come with owning your own business and making all the decisions can get overwhelming to manage on top of a full patient load.
Wednesday, July 26, 2017 12:15 PM
NEW YORK—Ensuring your company has a well-known presence on Instagram
is crucial for keeping up with competition and gaining new customers.
Wednesday, July 26, 2017 12:10 PM
In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job
Wednesday, July 26, 2017 12:05 PM
PINELLAS PARK, Fla.—To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources TransitionsPro.com/Kids
featuring staff education and marketing materials.