RightEye Uses Eye Tracking to Diagnose Reading Problems

By CLICK Staff
Wednesday, January 11, 2017 12:15 PM

LAS VEGAS—Eye tracking technology, often used to monitor and measure consumer behavior in retail environments, is moving further into the realm of vision diagnostics. One example, the RightEye Reading Test, was unveiled at last weeks’s CES by RightEye LLC, a health technology company using eye tracking to enhance patient care and vision performance. The test will be available in Spring, 2017.

New Marketing Programs Help ECPs Use
Digital/Social to Emphasize Specialties

By CLICK Staff
Wednesday, January 11, 2017 12:10 PM

NEW YORK—Certain areas of expertise require more patient education than others, points out EyeCarePro, which helps eyecare professionals manage their digital and web presence and communications.

LensFerry S Expands to Include All Contact Lens Modalities

By CLICK Staff
Wednesday, January 11, 2017 12:05 PM PLEASANTON, Calif.—EyeCare Prime, a leading global provider of marketing services created exclusively for eyecare practitioners and a subsidiary of CooperVision, announced this month that LensFerry S has expanded to include all contact lens modalities.

Pew’s Social Media Update 2016: Facebook Usage Rises, Other Platforms Hold Steady

By CLICK Staff
Tuesday, December 27, 2016 12:15 PM A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election, according to a recent survey conducted by the Pew Research Center. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

[Partner Post] 2016’s Most Read Articles Every Eyecare Practice Needs to Read

By CLICK Staff
Tuesday, December 27, 2016 12:10 PM NEW YORK—The Internet can be a crowded place, and finding the information you’re looking for can sometimes be challenging. We want to help you wade through all the mumble jumble of content on the Internet and supply you with our most read articles from this year. We strive to deliver content across a wide variety of topics that eyecare practices can easily digest and implement new ideas into their practice. Get 2017 started off right with our most-loved articles.

Johnson & Johnson Vision Care Unveils Digital Guide for ECPs to Optimize Online Presence

By CLICK Staff
Tuesday, December 27, 2016 12:05 PM Johnson & Johnson Vision Care is launching an all-new Digital Guide by Acuvue Brand Contact Lenses, a resource to help eyecare professionals develop or optimize a digital marketing strategy to encourage new patient visits, stay engaged with current patients, and keep them informed of new contact lens options.

Five Common Social Media Blunders—and How to Avoid Them

By Maria Higgins, OD
Wednesday, December 14, 2016 1:15 PM

FREDERICK, Md.—As the owner of The Unique Technique, a business and marketing consultancy, where I am heavily involved in social media marketing for both clients and myself, I advise practices on how to use this new medium to communicate with their community and promote their practice.

[Partner Post] How to Prepare Your Optometric Practice for 2017

By CLICK Staff
Wednesday, December 14, 2016 1:10 PM NEW YORK—The end of the calendar year is the time to give thanks, be with friends and family, and spend any remaining employee health benefits. For most optometric practices, this means that you’ll potentially see more patients than you have in a while. As the year winds down, you need to find a balance to focus on your practices’ current needs, past performance and future direction.

Website Demos This Month From iMatrix Will Support Feeding America

By CLICK Staff
Wednesday, December 14, 2016 1:05 PM

SAN DIEGO—Through this month, iMatrix, a leading provider of online marketing solutions and websites for eyecare professionals, is partnering with Feeding America to help end hunger.

Project Green Eyes Enables ECP Community Partnerships

By CLICK Staff
Monday, December 5, 2016 12:15 PM WESTERVILLE, Ohio—Optometrists are often community leaders and a new program from EyeCarePro has been designed to help practices play a role in their local community’s environmental initiatives with Project Green Eyes. The program streamlines how ECPs and their staff can take part in such initiatives with a range of resources, including marketing materials and social media tools which can help shine a spotlight on the issue and facilitate execution.

[Partner Post] How to Educate Patients on Your Contact Lens Evaluation Fee

By CLICK Staff
Monday, December 5, 2016 12:10 PM NEW YORK—How many times a day do you have the conversation with a patient in your practice about why there are additional exam charges for someone who wants a contact lens prescription? This is a common occurrence in most eyecare practices.

Online Startup, Lensabl, Offers Rx Lenses Only, Direct to Consumers

By Andrew Karp
Monday, December 5, 2016 12:05 PM

NEW YORK—Two young internet entrepreneurs are launching a direct-to-consumer online service that sells only prescription lenses. The no-frills service, called Lensabl.com, debuted recently with a menu offering an assortment of clear lenses, sun lenses, reading lenses and lens treatments, most of them generic products with basic features.

drchrono Mobile EHR App Gets a Major Update

By CLICK Staff
Tuesday, November 8, 2016 12:15 AM

MOUNTAIN VIEW, Calif.—drchrono Inc., one of the industry’s leading Electronic Health Record (EHR), practice management, medical billing and health care API platform on iPad, iPhone and web, launched a major update to its mobile EHR application. The end goal of the redesign was to create a simpler iOS EHR app any provider could figure out how to use within minutes, according to an announcement from the company.

[Partner Post] 4 Charts to Maximize Your Claim Reimbursements

By Staff
Tuesday, November 8, 2016 12:10 AM NEW YORK—As an OD, you’re also the CEO of your practice. In order to run your practice effectively, you need insight into all aspects of your business. Unfortunately, when it comes to managing your claims and reimbursements, there can be a real lack of transparency that’s effecting how you collect revenue from insurance payers.

Prevent Blindness Declares November as Diabetic Eye Disease Awareness Month

By CLICK Staff
Tuesday, November 8, 2016 12:05 AM CHICAGO—Prevent Blindness has declared November as Diabetic Eye Disease Awareness Month to help educate the public on the effects of diabetes on vision, types of diabetic eye disease, risk factors and treatment options.