Social to Play Big Role in 2015’s World Sight Day Activities,
New Instagram Contest From Essilor

By CLICK Staff
Wednesday, September 30, 2015 12:15 PM

As eyecare professionals, optical industry partners and sight-related organizations around the world gear up the World Sight Day Challenge, participation and the spreading of the messages of the initiative via digital and social media platforms will increase dramatically this year.

Frames Data Launches New Online Resource for Opticians

By CLICK Staff
Wednesday, September 30, 2015 12:10 PM

Frames Data has launched a new blog-style resource featuring dispensary hacks, how-to features, and tips for eyecare professionals. The blog focuses on how to use Frames Data products, but also includes features that will be helpful for all dispensaries.

New PowerData Service From EyeCarePro

By CLICK Staff
Wednesday, September 30, 2015 12:05 PM

Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s new, free PowerData service. PowerData is a robust benchmarking service that reports your website analytics and compares the results against industry results based on a dataset of over 1400 optometric practices in North America. PowerData compares a practice’s website performance data to other practices based on size, State, number of ODs, location, time in practice, annual revenue and EHR used.

Learn How to Make the Most of PPC Ads

By Cassandra Ransom, Contributing Editor
Tuesday, September 8, 2015 12:15 PM

SAN DIEGO, Calif.—Pay-per-click (PPC) advertising, as explained in the last issue of Click, is a form of online advertising, in which advertisers only pay for their displayed ad any time an online user clicks on it. In addition to the fact that PPC ads are featured on the first page of Google’s search results, there are several other benefits of PPC advertising as well, including the advertisers’ ability to craft specific ad messaging that targets their ideal patients, including local patients, patients with urgent eyecare needs who are ready to schedule an appointment immediately and more.

REM Eyewear Updates Online Presence With New Site

By CLICK Staff
Tuesday, September 8, 2015 12:10 PM

REM Eyewear has launched REMEyewear.com2.0, a completely updated new online presence for the eyewear company. The new site, featuring a “responsive design” which is optimized with dynamic pages, is easily viewed on all devices, including smartphones and tablets as well as desktop display and it features all new brand images, an enhanced navigation, a new search functionality and more.

September Is Sports Eye Safety Awareness Month

By CLICK Staff
Tuesday, September 8, 2015 12:05 PM

CHICAGO—Prevent Blindness has declared September to be Sports Eye Safety Awareness Month to encourage the use of proper eye protection while playing sports.

Florida Optometry Practice Sees Great Success With Pay-Per-Click (PPC)

By Cassandra Ransom, Contributing Editor
Wednesday, September 2, 2015 12:15 PM

SAN DIEGO, Calif.—Perhaps you have heard the acronym “PPC” and have no idea what it stands for—but have always wanted to know. If so, you are in luck, because this article explores how pay-per-click (PPC) advertising helps ECPs, including The Eye Doctors, a Florida optometry practice, exponentially increase their number of new patient leads, month over month and year over year.

When Content Calendars Are Not the Answer

By Janet Fouts, CLICK Contributor
Wednesday, September 2, 2015 12:10 PM
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.

Envision’s Revamped Website Reaches Out to Blind/Visually Impaired Community

By CLICK Staff
Wednesday, September 2, 2015 12:05 PM

A revamped website from Envision has been developed to encompass the full breadth of an evolving organization. The new site reflects the evolution undergone by Envision in its continuous drive to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education and research.

What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

Transitions Optical Launches Spanish-Language Online Web Series 'Estilo a Primera Vista'

By CLICK Staff
Wednesday, August 19, 2015 12:55 PM

PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.

Prevent Blindness Readies New Star Pupils Materials to Help Educate About Children’s Vision

By CLICK Staff
Wednesday, August 19, 2015 12:50 PM

CHICAGO—Prevent Blindness has prepared two new resources under its Star Pupils brand – a booklet and a smaller brochure. These are designed for use in educating parents/caregivers about children’s vision.

Will You Take Part in the CDC’s Contact Lens Health Week?

By CLICK Staff
Thursday, August 6, 2015 12:11 AM NEW YORK—Eyecare professionals, public health providers and the U.S. government’s own Center for Disease Control (CDC) are planning to boost the visibility of contact lens healthy wear during the upcoming back-to-school season by shining a spotlight on healthy contact lens habits for teenage wearers—and their parents.

Alcon Launches Interactive E-Book to Help Kids See Success

By CLICK Staff
Thursday, August 6, 2015 12:08 AM

FORT WORTH, Texas—Alcon has launched its 2015 Back-to-School Program, Get an A+ in Eye Care, with a free downloadable e-book, "Howard and the Amazing Eye Exam." The e-book is available at

Social Media B-T-S Contest Connects MyEyeDr. to Patients

By CLICK Staff
Thursday, August 6, 2015 12:05 AM

Many online digital promotions accompany the traditional back-to-school season and MyEyeDr. is one vision care operation that is hosting its own back-to-school Pop Quiz contest, designed to both educate, inform and connect with patients in new ways.