Wednesday, February 10, 2016 9:15 AM
Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.
Wednesday, February 10, 2016 9:10 AM
HAUPPAUGE, N.Y.—Taking its first step into the world of e-commerce, eyewear company ClearVision Optical
is introducing an online shopping cart to its website.
Wednesday, February 10, 2016 9:05 AM
NEW YORK—As an eyecare professional, you may pride yourself in knowing when it’s Save Your Vision Month (March) or when its National Glaucoma Awareness Month (January), but do know when other cultural events and milestones are happening as well? For example, did you know that this year is the 100th anniversary of the National Parks? The 200th anniversary of the state of Indiana?
Tuesday, January 26, 2016 3:15 PM
SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.
Tuesday, January 26, 2016 3:10 PM
Instagram is reporting over 300 million active monthly users who like about 2.5 billion photos and videos per day. But currently the only way to display Instagram photos on your website or blog is with a third-party widget.
Tuesday, January 26, 2016 3:05 PM
NEW YORK—Hoya Vision Care has launched a new website for its Seiko Optical U.S. subsidiary at www.seikovision.com
Wednesday, January 20, 2016 12:10 PM
AUSTIN, Texas—The VisionWeb Uprise blog shares some helpful information about how to evaluate what’s working and what’s not on ECP practice websites
. Staying on top of the practice’s social media pages
all year round can be challenging, but it's important to maintain consistency in order to keep your followers happy and engaged. Here is a list of six things that may cause business pages to lose followers.
Wednesday, January 13, 2016 12:45 PM
A few years ago, I found myself in an interesting predicament while shopping for clothes to wear to a party. When I exited the fitting room to look in a mirror, the sales girl smirked that the skirt I was tugging down my legs was, in fact, a tube top. Enter humiliation. And a realization that I could no longer, in good faith, shop in the junior’s department. But where to go? I wasn’t ready for the old lady stores with boxy, embroidered sweaters, either.
Wednesday, January 13, 2016 12:40 PM
ST. LOUIS—CLX, a contact lens ordering, managing and marketing system, has introduced enhanced functionality designed to give patients the ability to order directly from their eyecare provider’s website.
Wednesday, January 13, 2016 12:30 PM
NEW YORK—HelpMeSee has introduced its new Reach Smartphone App. HelpMeSee, a non-profit organization that helps restore sight to people in developing countries suffering from cataract blindness, has developed and successfully tested a mobile app to dramatically expedite and improve this process. The app combines GIS & GPS technologies and will be a key tool for reaching patients in remote rural areas who otherwise would not have access to care.
Monday, January 4, 2016 12:15 PM
SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.
Thursday, December 10, 2015 12:05 PM
NEW YORK—Signet Armorlite has produced a new waiting room video. Independent ECPs can use the video to educate and inform patients on the types of vision correction available in eyewear, as well as lens options.
Tuesday, December 1, 2015 3:15 PM
SAN DIEGO—When someone posts a negative comment or review about your practice online, it can feel like a personal attack. It may feel natural or necessary to respond to such reviews with some equally negative thoughts of your own, but research shows that negative reviews can actually be highly valuable for your practice.
Tuesday, December 1, 2015 3:10 PM
WASHINGTON D.C.—Optometrists might want to be aware of a new set of resources which are available to help educate patients and local employers in their communities about managing diabetes.
Tuesday, December 1, 2015 3:05 PM
has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more.