5 Tips for Building a Great Online Reputation

By Randy Tran, Contributing Editor
Tuesday, January 26, 2016 3:15 PM SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.

COOL TOOLS: Using Widgets to Display Your Instagram Photos

By CLICK Staff
Tuesday, January 26, 2016 3:10 PM

Instagram is reporting over 300 million active monthly users who like about 2.5 billion photos and videos per day. But currently the only way to display Instagram photos on your website or blog is with a third-party widget.

New Seiko Optical Website

By CLICK Staff
Tuesday, January 26, 2016 3:05 PM NEW YORK—Hoya Vision Care has launched a new website for its Seiko Optical U.S. subsidiary at www.seikovision.com.

Social Media for ODs: 6 Reasons You're Losing Followers

By CLICK Staff
Wednesday, January 20, 2016 12:10 PM AUSTIN, Texas—The VisionWeb Uprise blog shares some helpful information about how to evaluate what’s working and what’s not on ECP practice websites. Staying on top of the practice’s social media pages all year round can be challenging, but it's important to maintain consistency in order to keep your followers happy and engaged. Here is a list of six things that may cause business pages to lose followers.

How Shopping Can Teach You to Increase Sales:
Stitch Fix Inspires One OD

By Jennifer Jabaley, OD
Wednesday, January 13, 2016 12:45 PM

A few years ago, I found myself in an interesting predicament while shopping for clothes to wear to a party. When I exited the fitting room to look in a mirror, the sales girl smirked that the skirt I was tugging down my legs was, in fact, a tube top. Enter humiliation. And a realization that I could no longer, in good faith, shop in the junior’s department. But where to go? I wasn’t ready for the old lady stores with boxy, embroidered sweaters, either.

CLX Introduces a New Solution for ECPs to Provide Online Contact Lens Reordering for Their Patients

By CLICK Staff
Wednesday, January 13, 2016 12:40 PM

ST. LOUIS—CLX, a contact lens ordering, managing and marketing system, has introduced enhanced functionality designed to give patients the ability to order directly from their eyecare provider’s website.

HelpMeSee Develops New Reach Smartphone App

By CLICK Staff
Wednesday, January 13, 2016 12:30 PM

NEW YORK—HelpMeSee has introduced its new Reach Smartphone App. HelpMeSee, a non-profit organization that helps restore sight to people in developing countries suffering from cataract blindness, has developed and successfully tested a mobile app to dramatically expedite and improve this process. The app combines GIS & GPS technologies and will be a key tool for reaching patients in remote rural areas who otherwise would not have access to care.

3 Reasons Your Website Needs Video

By Holly Howson-Watt, Contributing Editor
Monday, January 4, 2016 12:15 PM

SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.

New Kodak Lens Patient Waiting Room Video for ECPs

By CLICK Staff
Thursday, December 10, 2015 12:05 PM

NEW YORK—Signet Armorlite has produced a new waiting room video. Independent ECPs can use the video to educate and inform patients on the types of vision correction available in eyewear, as well as lens options.

3 Ways to Turn Negative Reviews Into a Positive Experience

By Holly Howson-Watt, Contributing Editor
Tuesday, December 1, 2015 3:15 PM

SAN DIEGO—When someone posts a negative comment or review about your practice online, it can feel like a personal attack. It may feel natural or necessary to respond to such reviews with some equally negative thoughts of your own, but research shows that negative reviews can actually be highly valuable for your practice.

New Online Resources to Help Educate About Managing Diabetes in the Workplace

By CLICK Staff
Tuesday, December 1, 2015 3:10 PM

WASHINGTON D.C.—Optometrists might want to be aware of a new set of resources which are available to help educate patients and local employers in their communities about managing diabetes.

Twitter’s Enhanced Analytics Dashboard

By Janet Fouts, CLICK Contributor
Tuesday, December 1, 2015 3:05 PM NEW YORK—Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more.

5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.

Marchon Launches Redesigned Website

By CLICK Staff
Thursday, November 12, 2015 12:10 PM MELVILLE, N.Y.—Inspired by Marchon’s New York-based DNA, the company’s redesigned website features a fresh new look and a fashion-forward presence developed to match the company’s distinctive portfolio of brands. With a sleek and reorganized layout, Marchon.com is easy to navigate, the company noted, allowing for a more dynamic experience. The new website design is more robust and informative, enabling users to quickly find what they are looking for and offering even more content to explore

Why Is Social Media Marketing So Important?

By CLICK Staff
Thursday, November 12, 2015 12:05 PM

NEW YORK—What started as sharing kids’ photos and reunion antics has taken on a serious, integrated role in all businesses’ success. Today, social media marketing is a mainstream element of all business and consumers are checking the popularity of a brand, how it interacts with customer complaints and how many followers the website has. See more details in this infographic from Fabric Digital.