Is Your Practice Site Mobile Ready?

By Daniel Rostenne, EyeCarePro
Monday, April 20, 2015 10:30 AM NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.

Local Eye Site Mobilizes Job Search

By Staff
Monday, April 20, 2015 10:15 AM RALEIGH, N.C.—Local Eye Site, the leading provider of job search and online recruitment services for the eyecare field, has launched a mobile-optimized version of the job listing and search website.

New Social Media Stats Are Eye-Opening

By Staff
Monday, April 20, 2015 10:00 AM It’s always mind-boggling to see just how quickly the social media landscape has changed and how many people are active on multiple social platforms.

Blink Rates – A Digital Era Dilemma: B+L Uses Social and Video to Inform Consumers

By Marge Axelrad
Thursday, April 02, 2015 10:00 AM BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.

How to Create Perfect Posts on Every Social Media Platform

By Staff
Thursday, April 02, 2015 9:45 AM NEW YORK—Like most everything else, social media has revolutionized communications and marketing. Recently the editor of PR News made the point that social media provides an entirely new communications field to master.

Eyemaginations Suggests Engaging Patients With New Echo Videos

By Staff
Thursday, April 02, 2015 9:00 AM This month, Eyemaginations' blog showcases some new short, graphic videos which can be used to engage patients via websites and social media links.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is Eyetique, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.

What Are Good E-mail Open and Click Rates?

By CLICK Staff
Friday, March 06, 2015 10:50 AM NEW YORK—Communicating with customers via e-mail is important, but what are your expectations for the effectiveness of those messages? How often are e-mails opened and clicked through?

A New Look and Responsive Design for CVOptical.com

By CLICK Staff
Friday, March 06, 2015 10:40 AM HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website, cvoptical.com.

Put ‘Mindful’ Social Marketing Into Practice

By Janet Fouts
Monday, February 16, 2015 12:00 AM I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the Millennials.” This mindset is short-sighted and mindless old-school marketing at best. Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Put Mindful Social Marketing Into Practice

By Janet Fouts, CLICK Contributor
Wednesday, February 04, 2015 11:15 AM I can't count the number of times I've sat in meetings with brands large and small and heard the marching orders. "Just get us the Millennials." This mindset is short-sighted and mindless old-school marketing at best! Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Costa Reintroducing 'The Watery Rave' to Serve as Central Hub of Sport Fishing Conservation News and Articles

By Marge Axelrad
Wednesday, February 04, 2015 10:20 AM DAYTONA BEACH, Fla.— Costa is reintroducing The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.

What Happens in a YouTube Minute

By Marge Axelrad
Monday, January 19, 2015 2:55 PM CLICK has written often about the power of video in the digital world.

YouTube is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.

How Can You Find the Time to Manage Your Social Media Interactions?

By Marge Axelrad
Monday, January 12, 2015 3:00 PM Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.
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