ECPs and Patients Can Contribute Photos, Video and Posts This Summer Via 'See Life Through A New Lens' Program With National Geographic

By Marge Axelrad
Thursday, May 14, 2015 12:00 PM PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.

EyeMed's New Blog is 'Visionary'

By Marge Axelrad
Thursday, May 14, 2015 11:50 AM MASON, Ohio—Eyemed has launched a new blog, called Visionary.

Learn the Advantages of Setting Up A Social Media Calendar

By Marge Axelrad
Thursday, May 14, 2015 11:40 AM NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.

Alcon's 'Color Squad' Uses Social in a Big Way to Connect With Patients Intrigued By Changing Eye Color

By Marge Axelrad
Tuesday, May 05, 2015 2:00 PM FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.

Can You Hash Out Hashtags? Learn What They Are and How to Use Them [INFOGRAPHIC]

By Marge Axelrad
Tuesday, May 05, 2015 1:50 PM NEW YORK—The unrelenting stream of content on social media is being organized by the trending hashtag. But do you really know how best to utilize the #hashtag in your posts? And how that usage can change, depending on which social media platform you're using?

A New Look and Approach From

By Marge Axelrad
Tuesday, May 05, 2015 1:40 PM SALT LAKE CITY— recently launched a new brand identity that includes a new logo and website redesign.

Is Your Practice Site Mobile Ready?

By Daniel Rostenne, EyeCarePro
Monday, April 20, 2015 10:30 AM NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.

Local Eye Site Mobilizes Job Search

By Staff
Monday, April 20, 2015 10:15 AM RALEIGH, N.C.—Local Eye Site, the leading provider of job search and online recruitment services for the eyecare field, has launched a mobile-optimized version of the job listing and search website.

New Social Media Stats Are Eye-Opening

By Staff
Monday, April 20, 2015 10:00 AM It’s always mind-boggling to see just how quickly the social media landscape has changed and how many people are active on multiple social platforms.

Blink Rates – A Digital Era Dilemma: B+L Uses Social and Video to Inform Consumers

By Marge Axelrad
Thursday, April 02, 2015 10:00 AM BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.

How to Create Perfect Posts on Every Social Media Platform

By Staff
Thursday, April 02, 2015 9:45 AM NEW YORK—Like most everything else, social media has revolutionized communications and marketing. Recently the editor of PR News made the point that social media provides an entirely new communications field to master.

Eyemaginations Suggests Engaging Patients With New Echo Videos

By Staff
Thursday, April 02, 2015 9:00 AM This month, Eyemaginations' blog showcases some new short, graphic videos which can be used to engage patients via websites and social media links.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is Eyetique, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.

What Are Good E-mail Open and Click Rates?

By CLICK Staff
Friday, March 06, 2015 10:50 AM NEW YORK—Communicating with customers via e-mail is important, but what are your expectations for the effectiveness of those messages? How often are e-mails opened and clicked through?

A New Look and Responsive Design for

By CLICK Staff
Friday, March 06, 2015 10:40 AM HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website,