Instagram: A Favorite Mobile Community Among ECPs

By Catherine Wolinski
Monday, August 18, 2014 12:00 AM Instagram launched in 2010 as a place for people to share photos and moments as they moved through the day.

Make Yourself More 'Pinteresting' With a Pinterest Profile

By Catherine Wolinski
Thursday, August 14, 2014 12:05 AM As stated on the Pinterest for Business homepage, Pinterest, the image board sharing database of photos and “things” of the internet personally curated by users around the world, can help businesses “get discovered by millions of people looking for things to plan, buy and do.”

On-the-go Benefits With EyeMed Members App

By Catherine Wolinski
Monday, August 11, 2014 4:00 PM A new mobile app by EyeMed Vision has been released to give members easy access to their vision plan information on mobile devices. Catering to consumers on the go, the app syncs with EyeMed member accounts so they can digitally access their ID card, get customer service help and locate eyecare providers in their area.

NeedMe Social Network Connects Patients With Support Community and Providers

By Catherine Wolinski
Monday, August 11, 2014 3:30 PM We've all been there—we have an itch, an ache or a bump, spend a few sleepless night searching for diagnoses online only to find out at the doctor a week later that it was an ingrown hair. Sometimes, though, the diagnosis can be more serious and we're left at a loss for who to connect with for social support.

You and YouTube: Optical Owners Opt for Video Channels From Block BG

By Catherine Wolinski
Tuesday, August 05, 2014 8:00 AM Incorporating video content into online and in-line marketing efforts doesn't have to be expensive or burdensome for independent eyecare professionals anymore.

CooperVision Mobile App for Consumers

By Catherine Wolinski
Monday, August 04, 2014 12:00 PM Finding and deciding on which contact lens to wear can be difficult. Luckily, there’s an app for that—the CooperVision app for consumers.

What Do Consumers Want from Small Business Websites?

By Catherine Wolinski
Monday, August 04, 2014 11:30 AM BrightLocal, an SEO agency based in the U.K. that provides local optimization services and tools to small businesses around the world, asked a simple but critical question in a recent study: What do local consumers want most from local business websites?

Social Media Summer Survival Tip: Free 'Marketing Survival Kits' from EyeCarePro

By Catherine Wolinski
Wednesday, July 02, 2014 1:30 PM Sometimes, it's best to let the pros take over. This summer, EyeCarePro is offering its social media marketing and integrated marketing services for free with a series of "Marketing Survival Kits" to help local optometrists survive the summer online and in-store.

Coppertonelenses.com Gets Mobile With Mia Hamm

By Catherine Wolinski
Tuesday, July 01, 2014 1:00 PM The Coppertone Polarized Lenses website from Vision-Ease Lens recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are.

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Tuesday, July 01, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Internet Research, Purchasing Increasing Among U.S. Eyewear Consumers

By Catherine Wolinski
Wednesday, June 25, 2014 8:25 AM The prevalence of internet use when making a purchasing decision is rising among the American consumer, and though the increase of actual eyeglass purchasing online is small, it too, is steadily rising.

Opticians Make the Dispensary a Digital Dressing Room With Virtual Try-On

By Catherine Wolinski
Monday, June 16, 2014 12:00 AM There’s no doubt out there (we hope) that upping your tech game with a website, online listing or active social media profile can boost your biz, but one area that’s often overlooked when it comes to keeping patients engaged is the high-tech, high-touch tools that are available to use in your dispensary.

Add to Cart?

By Marge Axelrad
Monday, March 17, 2014 8:30 AM From the earliest phases of the internet, traditional brick-and-mortar retailers have felt the world shift as the digital revolution in e-commerce has reshaped everything from the distribution of books and music to birthday wishes and entertainment.

E-Commerce Exposed: ECPs Speak Up on Experiences Selling Online

By Catherine Wolinski
Monday, March 17, 2014 8:27 AM NEW YORK—E-commerce is a concept once thought to be a concern of conglomerate, big box retailers and companies targeting tech-savvy audiences in a new generation of online shoppers.

Google's 'Zeitgeist' 2013: What Were The Top Searches, Queries and Trends?

By Marge Axelrad
Monday, January 06, 2014 11:30 AM NEW YORK—As the digital revolution has transformed so many aspects of people's personal and cultural lives, Google's year-end special report, the Zeitgeist Report is a multi-dimensional resource which is worth spending some time to explore.
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