Digital Campaigns Play a Big Role in Spreading the Vision Care Message on World Sight Day

By CLICK Staff
Wednesday, October 12, 2016 12:15 PM NEW YORK—The optical industry is once again gearing up for World Sight Day 2016 which falls on Oct. 13 this year. While many companies, organizations and practices have individual events planned to promote the World Sight Day Challenge, digital initiatives and social media are playing a big part in the promotion of vision care and eye health.

Vote Now for Vision Monday's and 20/20 Magazine's EyeVote Readers' Choice Awards

By Staff
Wednesday, October 12, 2016 12:10 PM NEW YORK—Vision Monday and 20/20 Magazine are hosting the eighth annual EyeVote Readers' Choice Awards to identify the optical industry’s favorite products and companies this year.

CooperVision Unveils Website for ECPs

By CLICK Staff
Wednesday, October 12, 2016 12:05 PM PLEASANTON, Calif.—CooperVision has unveiled, a new website that provides eyecare professionals with details about the benefits of contact lenses with high oxygen transmissibility.

RevolutionEHR Acquires Practice Management Software Company Getwell

By CLICK Staff
Wednesday, October 5, 2016 10:15 AM MADISON, Wis.—RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for eyecare, announced the acquisition of Getwell, a provider of cloud-based EHR and PMS software to eyecare practices.

Frames Data Integrates Software With iMedicWare

By CLICK Staff
Wednesday, October 5, 2016 10:10 AM

NEW YORK—iMedicWare, a leading provider of certified EMR/PM, optical, and ASC software specifically designed for ophthalmologists, has completed an integration with Frames Data. This integration gives iMedicWare users the ability to subscribe to a service called Frames Data IDA (Immediate Data Access), which enables iMedicWare’s subscribers to access frame information instantaneously without loading a disc or downloading a separate file.

Solutionreach Adds Net Promoter Score to Patient Management Platform

By CLICK Staff
Wednesday, October 5, 2016 10:05 AM

LEHI, Utah—Solutionreach—a company that specializes in patient relationship management (PRM) solutions—announced the addition of Net Promoter Score (NPS) insights to its platform. This enhancement benefits health care practices by allowing them to more effectively measure and promote patient loyalty and satisfaction.

New Website Promotes Vision Health for Children and Their Parents

By CLICK Staff
Friday, September 9, 2016 2:15 PM

NEW YORK—In an effort to support children’s health and inform parents about the connection between good vision and academic success, LensCrafters has developed a website featuring an interactive Pirate game that teaches children about various aspects of good vision. Shopping Tools Help Consumers Find Sunglasses They Want

By CLICK Staff
Friday, September 9, 2016 2:10 PM

DALLAS—Essilor, in an effort designed to enable consumers to shop for and purchase frames based on only a photo, has introduced to the U.S. market, a new website tool.

Eyeking’s New Website Puts More Focus on Product, Company History

By CLICK Staff
Friday, September 9, 2016 2:05 PM

MELVILLE, N.Y.—Eyeking, a leader in performance sunglasses, has launched an updated and redesigned website that features a modern look with an enhanced “product-forward focus,” according to the company. The updated site also is easier to navigate, and the redesigned layout permits a more dynamic user experience.

Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales

By Nancy Rausman, EyeCarePro
CLICK Contributor

Wednesday, August 17, 2016 12:14 AM

NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.

Enhanced Vision Launches Online Store for Low Vision Assistive Technology

By CLICK Staff
Wednesday, August 17, 2016 12:10 AM

Enhanced Vision, a leading supplier of low vision assistive technology, has launched, an online store that offers a quality selection of inexpensive low vision aids for daily living. Presents Updated Site

By CLICK Staff
Wednesday, August 17, 2016 12:05 AM

NEW YORK—Modo eyewear has recently updated its website, to feature a new graphic interface, showcasing new images, smoother navigation and up-to-date products from all the company’s eyewear and sunwear collections, including Paper-Thin, Eco and Derek Lam, among others.

Virtual Reality Demos Help Parents Understand Children’s Vision Challenges in New Think About Your Eyes B-T-S Campaign

By CLICK Staff
Friday, August 12, 2016 12:15 AM

ALEXANDRIA, Va.—The capabilities of people to “travel” via virtual reality (VR) headsets are revolutionizing everything from the tourism field to health care to retail.

[Partner Post] 6 EHR Software Features ODs Should be Taking Advantage of in Their Practices

By Jobson Staff Writer
Friday, August 12, 2016 12:10 AM NEW YORK—If you’re an OD running an electronic practice you spend a lot of time with your EHR software. And if you’re spending a lot of time with your EHR you’re going to want it to be as user friendly and packed with the best features and benefits to make your workflow run as efficiently as possible so you’re able to meet patient expectations and move them quickly through an appointment.

Prepare to Take Part in ‘Contact Lens Health Week’
Toolkits and Social Media Resources Available Now

By CLICK Staff
Friday, August 12, 2016 12:05 AM

WASHINGTON D.C.—Want to improve knowledge and communications to patients about contact lenses and eye health? Retailers and ECPs around the country can take part in encouraging healthy contact lens wear by participating in the third annual Contact Lens Health week, an observance scheduled for Aug. 22-26, 2016.