Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales

By Nancy Rausman, EyeCarePro
CLICK Contributor

Wednesday, August 17, 2016 12:14 AM

NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.

Enhanced Vision Launches Online Store for Low Vision Assistive Technology

By CLICK Staff
Wednesday, August 17, 2016 12:10 AM

Enhanced Vision, a leading supplier of low vision assistive technology, has launched LowVisionMarket.com, an online store that offers a quality selection of inexpensive low vision aids for daily living.

Modo.com Presents Updated Site

By CLICK Staff
Wednesday, August 17, 2016 12:05 AM

NEW YORK—Modo eyewear has recently updated its website, Modo.com to feature a new graphic interface, showcasing new images, smoother navigation and up-to-date products from all the company’s eyewear and sunwear collections, including Paper-Thin, Eco and Derek Lam, among others.

Virtual Reality Demos Help Parents Understand Children’s Vision Challenges in New Think About Your Eyes B-T-S Campaign

By CLICK Staff
Friday, August 12, 2016 12:15 AM

ALEXANDRIA, Va.—The capabilities of people to “travel” via virtual reality (VR) headsets are revolutionizing everything from the tourism field to health care to retail.

[Partner Post] 6 EHR Software Features ODs Should be Taking Advantage of in Their Practices

By Jobson Staff Writer
Friday, August 12, 2016 12:10 AM NEW YORK—If you’re an OD running an electronic practice you spend a lot of time with your EHR software. And if you’re spending a lot of time with your EHR you’re going to want it to be as user friendly and packed with the best features and benefits to make your workflow run as efficiently as possible so you’re able to meet patient expectations and move them quickly through an appointment.

Prepare to Take Part in ‘Contact Lens Health Week’
Toolkits and Social Media Resources Available Now

By CLICK Staff
Friday, August 12, 2016 12:05 AM

WASHINGTON D.C.—Want to improve knowledge and communications to patients about contact lenses and eye health? Retailers and ECPs around the country can take part in encouraging healthy contact lens wear by participating in the third annual Contact Lens Health week, an observance scheduled for Aug. 22-26, 2016.

VM LIVE Speakers to Discuss Technology’s New Role in the Customer Experience

By Staff
Friday, August 5, 2016 12:24 AM NEW YORK—Innovative retailers are using cutting edge digital technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

A Family-Run Practice Uses Call Tracking
to Measure Website Optimization Efforts

By Bonnia Kauffman, CLICK Contributor
Monday, July 25, 2016 12:15 AM

SPARTANBURG, S.C.—Eyes on Henry, an optometry practice based here, faced the challenge of standing out in a competitive market with a large population of college students. The husband and wife team behind Eyes on Henry, Drs. Louis and Janell Martin, did not want to sacrifice valuable time they could be spending with their young family in order to manage their website.

[Partner Post] 50 Questions: An OD’s Guide for Talking to Software Vendors

By Jobson Staff Writer
Monday, July 25, 2016 12:10 AM

As an OD your time is valuable, especially if you are also the CEO of your practice. If that’s the case, you’re juggling much more than just seeing patients, and it can be hard to find time to meet with vendors about the latest products on the market that can take your practice to the next level. So when you do find the time, it’s important that you’re prepared so you can get as much as possible out of each conversation.

Management Plus Launches Revenue Cycle Solutions

By CLICK Staff
Monday, July 25, 2016 12:05 AM

NEW YORK—ManagementPlus is launching its Revenue Cycle Solutions (RCS) software, designed specifically for the needs of eyecare practices.


ODs Learning About and Signing Up for Professional Registries

By CLICK Staff
Thursday, July 14, 2016 12:15 PM

NEW YORK—Many medical professions are adopting clinical registries. With an increasing emphasis on registries in meaningful use and other quality-driven initiatives, registries are part of the new health care landscape.

Innexus Holds a Logo Design-A-Thon

By Staff
Thursday, July 14, 2016 12:10 PM

GRAND RAPIDS, Mich.—Innexus, the optical website, social media and marketing program for eyecare professionals, is holding a Logo Design-A-Thon for all eyecare practices and other companies in the optical industry that need a new or updated logo. The Logo Design-a-Thon event will run during the months of August and September. During this time, Innexus will design a new logo for every business day at a greatly reduced rate.

The Vision Council’s Eyecessorize Campaign Posts Fall/Winter 2016 Eyewear Trends

By Staff
Thursday, July 14, 2016 12:05 PM

ALEXANDRIA, Va.—The Vision Council's Eyecessorize fashion eyewear campaign has issued its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical and sunwear frame images, alongside trend descriptions. Provided in a digital format, the kit gives editors quick-and-easy access to the materials, offering them the capability to download hi-res versions of the featured frames and view slide shows showcasing the frame images in each trend.

A New Campaign to Drive Consumers to Low Vision Resources

By Staff
Wednesday, July 13, 2016 12:15 PM

ALEXANDRIA, Va.—The Vision Council has kicked off a new campaign to drive traffic to its whatislowvision.org website, www.whatislowvision.org. The unique site is designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available.

Bausch + Lomb Updates Portal for Enhanced Online Rebate Program

By Staff
Wednesday, July 13, 2016 12:10 PM

BRIDGEWATER, N.J.—Bausch + Lomb has introduced an updated online rebate website, BauschRebates.com for its portfolio of contact lenses, offering patients and eyecare professionals a more streamlined user experience to obtain timely redemptions.The newly designed program will also make it possible for patients to use a portion of their rebate to directly support Optometry Giving Sight, a global foundation dedicated to preventing blindness and impaired vision. The site’s launch coincides with the introduction of a mail-in rebate offer for products across Bausch + Lomb’s contact lens portfolio.