VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.

Eye Columbus Shares E-Commerce Steps and Perspectives

By Catherine Wolinski
Wednesday, October 15, 2014 10:00 AM Eye Columbus Owner Craig Miller, OD, elected to transform his business’ website into an e-commerce platform. Serving as an educational, attractive space for patients to “preview” his two brick-and-mortar locations, the site is intended not only for shopping, but for learning about eyecare and the practice’s product selection in-store.

‘Three O’ SEO: Online Optimization for Optical Businesses

By Catherine Wolinski
Wednesday, October 15, 2014 9:30 AM The new SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometrists to put into action.

Social Sites Side by Side: A Comparison

By Catherine Wolinski
Wednesday, October 15, 2014 9:00 AM Leverage New Media created a column-by-column comparison of six major social media platforms—Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn—depicting digestible data for brands and businesses looking to connect with their customers socially online.

Don’t Just Wing It—Wing Eyecare Shares Strategies for 8 Social Platforms

By Catherine Wolinski
Wednesday, October 01, 2014 10:00 AM Social media, social networking, social marketing…let’s face it: today’s consumer is all about socializing online, and they expect their favorite brands and businesses to be there, too. Some optical professionals are mystified by the purpose and the platforms of social media. This is not the case for Wing Eyecare.

Millennials Shopping Earlier in the Holiday Season than Boomers, Many on Mobile

By Catherine Wolinski
Wednesday, October 01, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

How ECPs Are Using Pinterest Compared to Other Social Platforms

By Catherine Wolinski
Tuesday, September 09, 2014 9:00 AM Last month, CLICK introduced Pinterest to our readers (or those who might not be familiar with the platform) to show that setting up an eyecare practice Pinterest profile can be quick and painless.

New Internet Marketing Solutions for ECPs

By Catherine Wolinski
Tuesday, September 09, 2014 8:30 AM iMatrix and the ECP Business Services Group are teaming up to offer optometrists, ophthalmologists and opticians a new set of internet marketing solutions specifically designed for their practices.

Small Business E-Commerce Evolution [Infographic]

By Catherine Wolinski
Tuesday, September 09, 2014 8:00 AM E-commerce is an important facet of any retail business, and it’s becoming increasingly important for small business owners—like independent eyecare practitioners—to understand what it takes to set up a successful online store.

Instagram: A Favorite Mobile Community Among ECPs

By Catherine Wolinski
Wednesday, August 27, 2014 9:30 AM CLICK tapped into the Instagram network to find out how independent eyecare professionals are using the platform. The takeaway: ECPs who are using Instagram prefer it because it is easy to learn, enjoyable to use and connects them directly to their targeted communities.

'Save Time and Money' With C&E Vision's New Website

By Catherine Wolinski
Wednesday, August 27, 2014 9:00 AM C&E Vision Buying Group recently launched a new website to simplify eyecare professionals’ lives with a fresh format, more readily viewable membership benefits and a central theme to “Save Time and Money.”

60-Second Eye Color Personality Quiz

By Catherine Wolinski
Wednesday, August 27, 2014 8:30 AM Taking into account the studying, apprenticing, practicing and managing that goes into becoming an eye expert, there is one big question that you may not yet have considered: Which eye color suits your personality?

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Monday, August 18, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Make Yourself More 'Pinteresting' With a Pinterest Profile

By Catherine Wolinski
Thursday, August 14, 2014 12:05 AM As stated on the Pinterest for Business homepage, Pinterest, the image board sharing database of photos and “things” of the internet personally curated by users around the world, can help businesses “get discovered by millions of people looking for things to plan, buy and do.”
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