You and YouTube: Optical Owners Opt for Video Channels From Block BG

By Catherine Wolinski
Monday, July 21, 2014 12:00 AM Video is one of the most desired—and most difficult—types of content to attain for brands and businesses looking to serve up some creativity to their customers online. 

Social Media Summer Survival Tip: Free 'Marketing Survival Kits' from EyeCarePro

By Catherine Wolinski
Wednesday, July 02, 2014 1:30 PM Sometimes, it's best to let the pros take over. This summer, EyeCarePro is offering its social media marketing and integrated marketing services for free with a series of "Marketing Survival Kits" to help local optometrists survive the summer online and in-store.

Coppertonelenses.com Gets Mobile With Mia Hamm

By Catherine Wolinski
Tuesday, July 01, 2014 1:00 PM The Coppertone Polarized Lenses website from Vision-Ease Lens recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are.

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Tuesday, July 01, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Internet Research, Purchasing Increasing Among U.S. Eyewear Consumers

By Catherine Wolinski
Wednesday, June 25, 2014 8:25 AM The prevalence of internet use when making a purchasing decision is rising among the American consumer, and though the increase of actual eyeglass purchasing online is small, it too, is steadily rising.

Opticians Make the Dispensary a Digital Dressing Room With Virtual Try-On

By Catherine Wolinski
Monday, June 16, 2014 12:00 AM There’s no doubt out there (we hope) that upping your tech game with a website, online listing or active social media profile can boost your biz, but one area that’s often overlooked when it comes to keeping patients engaged is the high-tech, high-touch tools that are available to use in your dispensary.

Add to Cart?

By Marge Axelrad
Monday, March 17, 2014 8:30 AM From the earliest phases of the internet, traditional brick-and-mortar retailers have felt the world shift as the digital revolution in e-commerce has reshaped everything from the distribution of books and music to birthday wishes and entertainment.

E-Commerce Exposed: ECPs Speak Up on Experiences Selling Online

By Catherine Wolinski
Monday, March 17, 2014 8:27 AM NEW YORK—E-commerce is a concept once thought to be a concern of conglomerate, big box retailers and companies targeting tech-savvy audiences in a new generation of online shoppers.

Google's 'Zeitgeist' 2013: What Were The Top Searches, Queries and Trends?

By Marge Axelrad
Monday, January 06, 2014 11:30 AM NEW YORK—As the digital revolution has transformed so many aspects of people's personal and cultural lives, Google's year-end special report, the Zeitgeist Report is a multi-dimensional resource which is worth spending some time to explore.

What Are Reasonable Expectations For Your Practice Facebook Page?

By Nancy Rausman, EyeCarePro
Thursday, December 26, 2013 4:00 PM NEW YORK—Average Facebook business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.

There is No Free Social Media for Business

By Janet Fouts, CLICK Contributor
Thursday, December 26, 2013 7:18 AM NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.

CareCredit Mobile

By CLICK Staff
Thursday, December 26, 2013 7:15 AM While thousands of patients and cardholders visit www.carecredit.com each month to learn more about the program and manage their account online, a growing number of those are using mobile devices to access their account and make payments.

PourThatOut.com

By CLICK Staff
Thursday, December 26, 2013 7:12 AM On average, according to a new global survey conducted by Wakefield Research for Alcon, Americans have let three years pass since they last spoke to their eye doctor about proper contact lens care.

BraveApps

By CLICK Staff
Thursday, December 26, 2013 7:10 AM "Widgets" are interesting small tools which can add dynamism and interactivity to your own website. Many are "plug ins," which you or your web person can add to engage patients in new ways. One source of these, many free, is BraveApps.

100Widgets

By CLICK Staff
Thursday, December 26, 2013 7:09 AM A "widget" is a content module, embedded in a web page or browser. They can enhance and personalize your website even further and build connections with visitors.
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