Wednesday, May 25, 2016 12:15 PM
SUN VALLEY, Calif.—In recent years, more ECPs and optical retailers have reconsidered their initial competitive reactions to the rise of online eyewear sales—and want to find a way to take part directly, viewing their participation as an enhancement to their traditional brick-and-mortar offices and dispensary locations. A new program from Made Eyewear is creating a solution for some of those independent locations to provide a “brick and click” option for their patients.
Wednesday, May 25, 2016 12:10 PM
PINELLAS PARK, Fla.—Earlier this month, Transitions Optical launched a continuation of its Spanish-language online web series “Estilo a Primera Vista,” starring celebrity stylist Irma Martinez and featuring summer travel content that will show Hispanic consumers how to pack the perfect carry-on suitcase and protect their eyes from the sun’s UV rays.
Wednesday, May 25, 2016 12:05 PM
NEW YORK—Landing valuable and loyal employees in your eyecare practice isn’t always easy. So when you do find those rock star team members it’s important to meet their needs and keep them around in your practice.
Thursday, May 12, 2016 2:40 PM
Your practice website is a powerful tool with the potential to engage existing patients and bring new ones into your door, as well. The key is to make your site clear, comprehensive and user-friendly, specifically by fine-tuning four areas.You or your office manager can make improvements, or contract outside services with experience in making measurable increases in appointments.
Thursday, May 12, 2016 2:35 PM
NEW YORK––The May issue of Marie Claire
, presents a first-ever sunglasses-themed interactive editorial platform, titled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section.
Thursday, May 12, 2016 2:30 PM
SAN FRANCISCO, CA – Demandforce has introduced Fast Sync Technology, a free feature upgrade that ensures users never again send outdated appointment reminders to their clients.
Sunday, May 1, 2016 9:05 AM
NEW YORK—A new B-to-B e-commerce website from Chlogan Eyewear
makes it easy for accounts to personalize account details and place orders online from any web browser.
Wednesday, April 27, 2016 9:15 AM
NEWPORT NEWS, Va.—As owner and practitioner at N2 Eyes Comprehensive Optometry
here, Nathalie Cassis, OD, FAAO, knows the challenges of connecting with new patients. In 2015, she invested in a new online marketing strategy with the help of leading eyecare website and Internet marketing agency, iMatrix.
Wednesday, April 27, 2016 9:10 AM
COSTA MESA, Calif.—A new web-based tool from CareCredit, called the Patient Direct Tool, connects patients and clients directly to the CareCredit application, while in the provider’s office.
Tuesday, April 12, 2016 10:15 AM
Common practice goals year over is year is increasing patient growth and practice profits. There are lots of ways that both of these things can be done, but we’re going to take a look at a couple of benchmarks you can monitor to ensure you are reaching these goals, and a couple of tips for improving them if your numbers aren’t falling where you’d like them to be.
Tuesday, April 12, 2016 10:10 AM
WILTON, Conn.—L’Amy America has upgraded the company’s B2B e-commerce website, www.lamyamerica.com, into a new responsive design. Now customers who browse or place orders on their mobile device, tablets or desktops, will have the same quick convenient user experience, the company said.
Tuesday, April 12, 2016 10:05 AM
LOUISVILLE, Ky.—Kenmark Group has launched a new social media initiative, called #kenmarkgetsreal. The campaign, on the eyewear company’s social media platforms, will be a supplement to Kenmark’s current brand campaigns and will feature influencers.
Wednesday, March 23, 2016 9:15 AM
NEW YORK—Search result visibility competition is fierce, especially for local businesses trying to stand out in local search results. On-site optimization and content marketing are two critical strategies. And, a steady content campaign builds brand trust and credibility over time. However, Pay-Per-Click (PPC) is something that can get patients into your practice immediately.
Wednesday, March 23, 2016 9:10 AM
When it comes to software development there are plenty of different styles and methods that can be followed. And the development method that your practice management and EHR software
vendor follows could have many effects on the product that you’re using in your practice.
Wednesday, March 23, 2016 9:05 AM
Drchrono, Inc. is partnering with digital health marketplace ZocDoc. The new integration will give medical professionals using the two digital health platforms a more seamless experience by syncing their calendars and EHRs directly with ZocDoc’s patient-facing platform.