An Internet Access Fact Sheet Reveals 9 in 10 Adults Are Regularly Online

By CLICK Staff
Tuesday, February 20, 2018 11:18 AM NEW YORK—As the folks at Pew Internet Life Research Center describe it, the internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. For more than 15 years, Pew Research Center has documented its growth and distribution in the U.S. A new Fact Sheet from Pew illustrates the pervasiveness and patterns of internet and home broadband adoption.

Solutionreach and Chart Talk Developing Communication Tools for Practices

By CLICK Staff
Tuesday, February 20, 2018 11:10 AM LEHI, Utah—Solutionreach, a provider of patient management systems, is partnering with Chart Talk, a cloud-based practice management, billing and electronic health record system for medical providers.

Essilor Instruments' M'eye Store

By CLICK Staff
Tuesday, February 20, 2018 11:05 AM DALLAS—Essilor Instruments is launching the M’eye Store, an online store that sells small equipment, handheld instruments, accessories and consumables.

Think About Your Eyes Debuts 2018 ‘Seeing Is a Gift’ Videos,
Highlights Campaign Resources and Wins for ECPS and Patients

By CLICK Staff
Wednesday, January 31, 2018 12:45 PM ALEXANDRIA, Va.—Think About Your Eyes a national public awareness campaign about the importance of scheduling an annual eye exam—recently created a new ad campaign for the first time since 2008, titled, “Seeing is a Gift.” The campaign celebrates the gift of sight and focuses on inspirational messaging around everything vision allows people to experience and emphasizes the importance of scheduling an annual eye exam. ECPs are encouraged to participate in Think About Your Eyes and also share the new videos and its many other resources with their patients.

New CooperVision Digital Device Usage Report Underscores Opportunity for ECPs

By CLICK Staff

Wednesday, January 31, 2018 12:40 PM PLEASANTON, Calif.—CooperVision has released its Digital Device Usage and Your Eyes report, highlighting new global research on consumer use of digital devices in relation to eye health. Believed to be the largest initiative of its kind, the data reveals multiple opportunities for eyecare professionals (ECPs) to deepen patient relationships. A multifaceted survey was conducted among thousands of respondents in Australia, France, Germany, Japan, Spain, the U.K., and the U.S. The report is available for download from CooperVision.com/digital report here.

Superior Vision Services Launches Mobile App

By CLICK Staff
Wednesday, January 31, 2018 12:35 PM LINTHICUM, Md.—Superior Vision Services, one of the largest managed vision care companies, is launching a mobile app for commercial members. The Superior Vision app is now available for download on the Apple App Store and Google Play.

When and How Often to Post to Social Media Platforms

By CLICK Staff
Thursday, January 18, 2018 11:36 AM NEW YORK—Learning the tone and distinctions of each social media platform can influence your followers and the engagement of those followers. Adobe Spark which helps create visual content presentations, recently posted, “While quality content is the most important ingredient when it comes to consistent growth in your social media communities, knowing when and how often to post is essential to making sure you reach your audience. For Twitter, writing 3 tweets a day is about right. For Facebook, posting once or twice each weekday and once over the weekend makes you a regular presence in your followers’ lives.

ASCO’s YouTube Channel Features New Videos about Optometry Practice

By CLICK Staff
Thursday, January 18, 2018 11:33 AM ROCKVILLE, Md.—The Association of Schools and Colleges of Optometry (ASCO) has launched three new videos, ready for viewing and sharing on its YouTube Channel.

Academy of Optometry Debuts Redesigned Websites

By CLICK Staff
Thursday, January 18, 2018 11:30 AM NEW YORK—The American Academy of Optometry has launched a newly designed website for both the Academy and the American Academy of Optometry Foundation. The new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality, while allowing visitors to access key information more easily, the Academy said.

Be Sure Your Website Is Compliant With ADA Web Content Accessibility Guidelines

By CLICK Staff
Wednesday, December 20, 2017 4:15 PM NEW YORK—Optometrists are among the health care professionals who need to be attuned to the latest requirements and proposed adjustments for the ADA Web Content Accessibility Guidelines.

New Global hoyavision.com Connects Patients and Eyecare Providers

By CLICK Staff
Wednesday, December 20, 2017 4:10 PM LEWISVILLE, Texas—People today first go to the internet when they need assistance and they search using plain problem/solution based words and phrases. The new hoyavision.com is written in plain simple sentences so the average person visiting the site can understand the features and benefits of Hoya’s lens designs, materials and treatments. ECPs can get connected with their local representative and patients can get connected with an eyecare provider in their zip code.

[Partner Post] 5 Things the Best Eyecare Practices Should Stop Doing in 2018

By CLICK Staff
Wednesday, December 20, 2017 4:05 PM NEW YORK—2018 is the year to take your eyecare practice to the next level. But, making big decisions for your business doesn’t happen overnight. Now is the best time to take a critical look at your practice to prioritize the changes you want to make in the coming year. What is it that might be holding your practice back from innovation and increased profits? Let’s look at five areas that the best eyecare practices are looking to make improvements on in the coming year.

ProperOptics.com Offers ECPs a Way to Retain Patients
Via a New E-Commerce Partnership Option

By Marge Axelrad
Thursday, October 19, 2017 11:15 AM

SCOTTSDALE, Ariz.—With the rise of online eyewear and an interest on the part of certain patients to seek more accessibly-priced eyeglass choices, a new service, offered with several partnership options by GSRx, Inc., an optical lab, is enabling eyecare professionals to capture more optical sales and keep profits from those sales.

[Partner Post] The Advantages of Pulling Patient Benefits

By CLICK Staff
Thursday, October 19, 2017 11:10 AM NEW YORK—Pulling patient benefits ahead of each appointment. How many of you out there are currently doing that in your eyecare practice? If we had to guess, it’s probably a pretty good split. For those of you not pulling patient benefits ahead of time, it’s likely to do with staff bandwidth and not having the time or resources to efficiently pull benefits prior to the patient visit.

New Style Guides From Transitions Help ECPs Share Style Tips, Trends With Patients

By CLICK Staff
Thursday, October 19, 2017 11:05 AM

PINELLAS PARK, Fla.—To help eyecare professionals stay up to date on the latest lens style trends, Transitions Optical has created style materials that provide tips for finding the style in eyewear and merchandising their office space to help ECPs better display and explain eyewear options to patients.

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