#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Friday, March 06, 2015 11:00 AM PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is Eyetique, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.

What Are Good E-mail Open and Click Rates?

By CLICK Staff
Friday, March 06, 2015 10:50 AM NEW YORK—Communicating with customers via e-mail is important, but what are your expectations for the effectiveness of those messages? How often are e-mails opened and clicked through?

A New Look and Responsive Design for CVOptical.com

By CLICK Staff
Friday, March 06, 2015 10:40 AM HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website, cvoptical.com.

Put ‘Mindful’ Social Marketing Into Practice

By Janet Fouts
Monday, February 16, 2015 12:00 AM I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the Millennials.” This mindset is short-sighted and mindless old-school marketing at best. Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Put Mindful Social Marketing Into Practice

By Janet Fouts, CLICK Contributor
Wednesday, February 04, 2015 11:15 AM I can't count the number of times I've sat in meetings with brands large and small and heard the marching orders. "Just get us the Millennials." This mindset is short-sighted and mindless old-school marketing at best! Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Costa Reintroducing 'The Watery Rave' to Serve as Central Hub of Sport Fishing Conservation News and Articles

By Marge Axelrad
Wednesday, February 04, 2015 10:20 AM DAYTONA BEACH, Fla.— Costa is reintroducing The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.

What Happens in a YouTube Minute

By Marge Axelrad
Monday, January 19, 2015 2:55 PM CLICK has written often about the power of video in the digital world.

YouTube is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.

How Can You Find the Time to Manage Your Social Media Interactions?

By Marge Axelrad
Monday, January 12, 2015 3:00 PM Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.

Frames Data Launches a New Website Design

By Marge Axelrad
Monday, January 12, 2015 2:50 PM Frames Data, a provider of product information and database services for the optical industry, has redesigned its website for optical retailers at www.framesdata.com. The new design launched earlier this month and is now live for active subscribers to search for frame information and wholesale pricing.

Leveraging the Advantage of Education Videos

By Bob Main
Monday, January 05, 2015 12:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

Learn to Leverage Education Videos

By Bob Main
Tuesday, December 09, 2014 11:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

The Power of #Hashtags [Infographic]

By Staff
Tuesday, December 09, 2014 10:30 AM In six short years, hashtags have evolved from simple symbols to one of today's most valuable marketing and communication tools. From a student's Instagram pic to a CEO's tweets, the use of hashtags has accelerated.

Idea Inspirations to Enliven Your Website, Posts and E-Blasts for the Holidays

By Staff
Tuesday, December 09, 2014 10:00 AM Trying to think of a few ways to reach out to your website visitors for this holiday season?

It's not too late.

Pearltrees a web curation, organization and sharing site, has pulled together dozens of holiday messaging ideas. Signup to Pearltrees is free. Users upload and share images and suggestions which can be applicable for Christmas, Hannukah or Kwanzaa.
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