Monday, April 20, 2015 10:30 AM
NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search
and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.
Monday, April 20, 2015 10:15 AM
RALEIGH, N.C.—Local Eye Site
, the leading provider of job search and online recruitment services for the eyecare field, has launched a mobile-optimized version of the job listing and search website.
Monday, April 20, 2015 10:00 AM
It’s always mind-boggling to see just how quickly the social media landscape has changed and how many people are active on multiple social platforms.
Thursday, April 02, 2015 10:00 AM
BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW
interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.
Thursday, April 02, 2015 9:45 AM
NEW YORK—Like most everything else, social media has revolutionized communications and marketing. Recently the editor of PR News made the point that social media provides an entirely new communications field to master.
Thursday, April 02, 2015 9:00 AM
This month, Eyemaginations' blog
showcases some new short, graphic videos which can be used to engage patients via websites and social media links.
Monday, March 16, 2015 12:00 AM
PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is
, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.
Friday, March 06, 2015 10:50 AM
NEW YORK—Communicating with customers via e-mail is important, but what are your expectations for the effectiveness of those messages? How often are e-mails opened and clicked through?
Friday, March 06, 2015 10:40 AM
HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website,
Monday, February 16, 2015 12:00 AM
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the Millennials.” This mindset is short-sighted and mindless old-school marketing at best. Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
Wednesday, February 04, 2015 11:15 AM
I can't count the number of times I've sat in meetings with brands large and small and heard the marching orders. "Just get us the Millennials." This mindset is short-sighted and mindless old-school marketing at best! Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
Wednesday, February 04, 2015 10:25 AM
ORLANDO, Fla.—Eyecare professionals should be aware that
is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."
Wednesday, February 04, 2015 10:20 AM
DAYTONA BEACH, Fla.—
The Watery Rave
to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.
Monday, January 19, 2015 2:55 PM
about the power of video in the digital world.
is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.
Monday, January 12, 2015 3:00 PM
Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.