Don’t Just Wing It—Wing Eyecare Shares Strategies for 8 Social Platforms

By Catherine Wolinski
Wednesday, October 01, 2014 10:00 AM Social media, social networking, social marketing…let’s face it: today’s consumer is all about socializing online, and they expect their favorite brands and businesses to be there, too. Some optical professionals are mystified by the purpose and the platforms of social media.

Millennials Shopping Earlier in the Holiday Season than Boomers, Many on Mobile

By Catherine Wolinski
Wednesday, October 01, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

How ECPs Are Using Pinterest Compared to Other Social Platforms

By Catherine Wolinski
Tuesday, September 09, 2014 9:00 AM Last month, CLICK introduced Pinterest to our readers (or those who might not be familiar with the platform) to show that setting up an eyecare practice Pinterest profile can be quick and painless.

New Internet Marketing Solutions for ECPs

By Catherine Wolinski
Tuesday, September 09, 2014 8:30 AM iMatrix and the ECP Business Services Group are teaming up to offer optometrists, ophthalmologists and opticians a new set of internet marketing solutions specifically designed for their practices.

Small Business E-Commerce Evolution [Infographic]

By Catherine Wolinski
Tuesday, September 09, 2014 8:00 AM E-commerce is an important facet of any retail business, and it’s becoming increasingly important for small business owners—like independent eyecare practitioners—to understand what it takes to set up a successful online store.

Instagram: A Favorite Mobile Community Among ECPs

By Catherine Wolinski
Wednesday, August 27, 2014 9:30 AM CLICK tapped into the Instagram network to find out how independent eyecare professionals are using the platform. The takeaway: ECPs who are using Instagram prefer it because it is easy to learn, enjoyable to use and connects them directly to their targeted communities.

'Save Time and Money' With C&E Vision's New Website

By Catherine Wolinski
Wednesday, August 27, 2014 9:00 AM C&E Vision Buying Group recently launched a new website to simplify eyecare professionals’ lives with a fresh format, more readily viewable membership benefits and a central theme to “Save Time and Money.”

60-Second Eye Color Personality Quiz

By Catherine Wolinski
Wednesday, August 27, 2014 8:30 AM Taking into account the studying, apprenticing, practicing and managing that goes into becoming an eye expert, there is one big question that you may not yet have considered: Which eye color suits your personality?

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Monday, August 18, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Make Yourself More 'Pinteresting' With a Pinterest Profile

By Catherine Wolinski
Thursday, August 14, 2014 12:05 AM As stated on the Pinterest for Business homepage, Pinterest, the image board sharing database of photos and “things” of the internet personally curated by users around the world, can help businesses “get discovered by millions of people looking for things to plan, buy and do.”

On-the-go Benefits With EyeMed Members App

By Catherine Wolinski
Monday, August 11, 2014 4:00 PM A new mobile app by EyeMed Vision has been released to give members easy access to their vision plan information on mobile devices. Catering to consumers on the go, the app syncs with EyeMed member accounts so they can digitally access their ID card, get customer service help and locate eyecare providers in their area.

NeedMe Social Network Connects Patients With Support Community and Providers

By Catherine Wolinski
Monday, August 11, 2014 3:30 PM We've all been there—we have an itch, an ache or a bump, spend a few sleepless night searching for diagnoses online only to find out at the doctor a week later that it was an ingrown hair. Sometimes, though, the diagnosis can be more serious and we're left at a loss for who to connect with for social support.

You and YouTube: Optical Owners Opt for Video Channels From Block BG

By Catherine Wolinski
Tuesday, August 05, 2014 8:00 AM Incorporating video content into online and in-line marketing efforts doesn't have to be expensive or burdensome for independent eyecare professionals anymore.

CooperVision Mobile App for Consumers

By Catherine Wolinski
Monday, August 04, 2014 12:00 PM Finding and deciding on which contact lens to wear can be difficult. Luckily, there’s an app for that—the CooperVision app for consumers.
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