A Family-Run Practice Uses Call Tracking
to Measure Website Optimization Efforts

By Bonnia Kauffman, CLICK Contributor
Monday, July 25, 2016 12:15 AM

SPARTANBURG, S.C.—Eyes on Henry, an optometry practice based here, faced the challenge of standing out in a competitive market with a large population of college students. The husband and wife team behind Eyes on Henry, Drs. Louis and Janell Martin, did not want to sacrifice valuable time they could be spending with their young family in order to manage their website.

[Partner Post] 50 Questions: An OD’s Guide for Talking to Software Vendors

By Jobson Staff Writer
Monday, July 25, 2016 12:10 AM

As an OD your time is valuable, especially if you are also the CEO of your practice. If that’s the case, you’re juggling much more than just seeing patients, and it can be hard to find time to meet with vendors about the latest products on the market that can take your practice to the next level. So when you do find the time, it’s important that you’re prepared so you can get as much as possible out of each conversation.

Management Plus Launches Revenue Cycle Solutions

By CLICK Staff
Monday, July 25, 2016 12:05 AM

NEW YORK—ManagementPlus is launching its Revenue Cycle Solutions (RCS) software, designed specifically for the needs of eyecare practices.


ODs Learning About and Signing Up for Professional Registries

By CLICK Staff
Thursday, July 14, 2016 12:15 PM

NEW YORK—Many medical professions are adopting clinical registries. With an increasing emphasis on registries in meaningful use and other quality-driven initiatives, registries are part of the new health care landscape.

Innexus Holds a Logo Design-A-Thon

By Staff
Thursday, July 14, 2016 12:10 PM

GRAND RAPIDS, Mich.—Innexus, the optical website, social media and marketing program for eyecare professionals, is holding a Logo Design-A-Thon for all eyecare practices and other companies in the optical industry that need a new or updated logo. The Logo Design-a-Thon event will run during the months of August and September. During this time, Innexus will design a new logo for every business day at a greatly reduced rate.

The Vision Council’s Eyecessorize Campaign Posts Fall/Winter 2016 Eyewear Trends

By Staff
Thursday, July 14, 2016 12:05 PM

ALEXANDRIA, Va.—The Vision Council's Eyecessorize fashion eyewear campaign has issued its fall/winter 2016 trend kit to more than 100 fashion and lifestyle editors nationwide this week. The digital kit will include an online booklet prominently featuring product from members of The Vision Council, including men's and women's optical and sunwear frame images, alongside trend descriptions. Provided in a digital format, the kit gives editors quick-and-easy access to the materials, offering them the capability to download hi-res versions of the featured frames and view slide shows showcasing the frame images in each trend.

A New Campaign to Drive Consumers to Low Vision Resources

By Staff
Wednesday, July 13, 2016 12:15 PM

ALEXANDRIA, Va.—The Vision Council has kicked off a new campaign to drive traffic to its whatislowvision.org website, www.whatislowvision.org. The unique site is designed to educate low vision patients and their caregivers about the types and causes of low vision, as well as low vision solutions including devices and treatment options available.

Bausch + Lomb Updates Portal for Enhanced Online Rebate Program

By Staff
Wednesday, July 13, 2016 12:10 PM

BRIDGEWATER, N.J.—Bausch + Lomb has introduced an updated online rebate website, BauschRebates.com for its portfolio of contact lenses, offering patients and eyecare professionals a more streamlined user experience to obtain timely redemptions.The newly designed program will also make it possible for patients to use a portion of their rebate to directly support Optometry Giving Sight, a global foundation dedicated to preventing blindness and impaired vision. The site’s launch coincides with the introduction of a mail-in rebate offer for products across Bausch + Lomb’s contact lens portfolio.

Nouveau Eyewear Adds Online Account Tools for Eyecare Professionals

By Staff
Wednesday, July 13, 2016 12:05 PM

CARROLLTON, Texas—Nouveau Eyewear has launched a new online system for eyecare professionals to manage their account history, statements and make payments online. The system is accessible directly from NouveauEyewear.com by clicking "View & Pay Statements."

Co-Managed Website Marketing Is a Solution
For Busy Modern Eyes Optometry

By Bonnie Viera, CLICK Contributor
Tuesday, June 7, 2016 4:15 PM

NEW YORK—Starting a new practice is a huge venture; attracting new patients often consumes more time than doctors have available. Howard Wang, OD, owner and practitioner at Modern Eyes Optometry found himself in this predicament when he opened his practice in Carlsbad, Calif., in 2015.

[Partner Post] Calculate Your EHR Software Costs With This Online Calculator

By Staff
Tuesday, June 7, 2016 4:10 PM When making any purchase in your eyecare practice, cost is always a big factor, especially when you’re making big investments on things like inventory, equipment or software. The buying process on big investments can be stressful enough, and then on top of that you have to sit down and calculate the costs of each system.

CooperVision’s EyeCare Prime Introduces LensFerry S

By CLICK Staff
Tuesday, June 7, 2016 4:05 PM In response to the increased frequency with which eyecare practitioners are prescribing one-day contact lenses, EyeCare Prime, a subsidiary of CooperVision, Inc. has launched an additional version of its LensFerry service—LensFerry S. The service enables practices to offer patients subscription-based ordering of their one-day contact lenses.

How Two ECPs Are Working With Made Eyewear to Find Online Eyewear Solutions for Their Dispensaries

By CLICK Staff
Wednesday, May 25, 2016 12:15 PM

SUN VALLEY, Calif.—In recent years, more ECPs and optical retailers have reconsidered their initial competitive reactions to the rise of online eyewear sales—and want to find a way to take part directly, viewing their participation as an enhancement to their traditional brick-and-mortar offices and dispensary locations. A new program from Made Eyewear is creating a solution for some of those independent locations to provide a “brick and click” option for their patients.

Transitions Teams Up With Irma Martinez, Celebrity Influencer,
To Offer Summer Travel Tips to Hispanics

By CLICK Staff
Wednesday, May 25, 2016 12:10 PM

PINELLAS PARK, Fla.—Earlier this month, Transitions Optical launched a continuation of its Spanish-language online web series “Estilo a Primera Vista,” starring celebrity stylist Irma Martinez and featuring summer travel content that will show Hispanic consumers how to pack the perfect carry-on suitcase and protect their eyes from the sun’s UV rays.

[Partner Post] 4 Ways to Keep Your Most Valued Employees Happy

By Staff
Wednesday, May 25, 2016 12:05 PM

NEW YORK—Landing valuable and loyal employees in your eyecare practice isn’t always easy. So when you do find those rock star team members it’s important to meet their needs and keep them around in your practice.