ECPs and Scientists Agree—Don’t Let the Solar Eclipse Overshadow Eye Safety

By Stephanie Sengwe
Friday, August 11, 2017 12:15 PM

NEW YORK—The Great American Solar Eclipse will be making its way across North America on Aug. 21. Because many moons have passed since the last one—we’re talking 38 years since it came to North America—eyecare experts and scientists are vigilant about educating the public about the proper ways to view the eclipse. Click here to read the latest edition of VMail Weekend.

[Partner Post] The Best Resource for Learning From Your Peers in the Optical Industry

By CLICK Staff
Friday, August 11, 2017 12:10 PM

With the busy schedule of seeing patients every day in your eyecare practice, it’s easy for the business side of the house to sometimes get put on the back burner, especially if you are the OD and practice owner. The responsibilities that come with owning your own business and making all the decisions can get overwhelming to manage on top of a full patient load.

American Academy of Ophthalmology and American Academy of Optometry Give Tips for Eclipse Photos

By Staff
Friday, August 11, 2017 12:05 PM SAN FRANCISCO—The American Academy of Ophthalmology and the American Academy of Optometry are teaming up to offer tips on how to safely photograph an eclipse.

A New #Hashtag Guide for ECPs From Zyloware

By CLICK Staff
Wednesday, July 26, 2017 12:15 PM NEW YORK—Ensuring your company has a well-known presence on Instagram is crucial for keeping up with competition and gaining new customers.

[Partner Post] 5 Ways Your Practice Is Falling Behind Your Biggest Competitors

By CLICK Staff
Wednesday, July 26, 2017 12:10 PM In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job as well.

New Transitions Optical Kids’ Resources Provide Educational and Marketing Tools for ECPs

By CLICK Staff
Wednesday, July 26, 2017 12:05 PM PINELLAS PARK, Fla.—To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.

New Speakers at VM LIVE to Share How They Use Digital Tech in ‘Minding the Store’ Sept. 13 Panel

By CLICK Staff
Wednesday, July 12, 2017 11:15 AM NEW YORK— Sweeping changes in consumer attitudes and expectations, along with digitization and new tech tools, are impacting all businesses. Two new speakers, one reflecting a larger optical retailer’s perspective, and the other the views of an independent OD towards the advantages of new technology in the practice, have joined the program of “Minding the Store,” the upcoming VM LIVE event set for Wednesday, Sept. 13 in Las Vegas.

See America Fights Against Preventable Blindness With #EyePic Social Campaign

By CLICK Staff
Wednesday, July 12, 2017 11:10 AM DUBLIN—Allergan is unveiling a new phase in its ongoing See America initiative with the debut of #EyePic, a new social media online awareness campaign featuring some well-known celebs. #EyePic will use social media to broaden the awareness of preventable blindness, promote discussion around eye health and encourage all Americans to visit their eye doctors for comprehensive eye exams. ECPs and their patients are encouraged to participate.

Essilor Points Out #AIJAN ‘Age Is Just A Number’ In New Campaign

By CLICK Staff
Wednesday, July 12, 2017 11:05 AM

DALLAS—Age is Just a Number (#AIJAN) is a social media campaign, developed by Essilor International for its Varilux brand to help create a different outlook on aging.

Second-by-Second: A Look at the Power of Social Media Platforms

By CLICK Staff
Tuesday, June 27, 2017 6:15 PM

NEW YORK—One way to truly appreciate the power and reach of today’s leading social media platforms is this new infographic, developed by WebsiteBuilder.

Helping Deliver an AMD Diagnosis – A New Guide

By CLICK Staff
Tuesday, June 27, 2017 6:10 PM NEW YORK—MacuLogix just issued a great new resource for eyecare professionals who diagnose and/or treat patients with advanced macular degeneration (AMD). The company has collaborated with Laurie Sorrenson, OD, to develop a step-by-step communication guide, called “12 Ways to Turn an AMD Diagnosis into News That’s Worth Celebrating.”

Match Eyewear Debuts New B-to-B Website

By CLICK Staff
Tuesday, June 27, 2017 6:05 PM

WESTBURY, N.Y.—Match Eyewear has just announced the launch of its new B-to-B website with enhancements to improve the Match Eyewear and Match Eyewear Canada customer experience. The enhancements, based on customer feedback on the original Match B-to-B website, offers customers a user-friendly experience in online ordering.

Beyond the Trunk Show: Getting Personal With Event Marketing

By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.

Sharks, Ocean Conservation and Sunglasses Fuel Costa Campaign for OCEARCH

By Staff
Monday, June 12, 2017 12:00 AM DAYTONA BEACH, Fla.—Costa has kicked off a new consumer marketing campaign for its OCEARCH Limited Edition sunglasses in observance of World Oceans Day on June 8, a global day of celebration and collaboration to help protect and conserve the world’s oceans.

[Partner Post] Easy Solutions to 4 Common Eyecare Practice Struggles

By CLICK Staff
Wednesday, June 7, 2017 5:09 PM

NEW YORK—Eyecare practices of all sizes face many of the same day-to-day challenges. Not only are you managing a high level of patient care day in and day out, but you also have a business to run, staff to manage and demand to generate. All of these different aspects can add up to problems and high levels of stress for a practice owner. Today, we want to look at 4 shared challenges of many practices and give you some easy solutions to help you overcome them. Here’s how you can solve these 4 common eyecare practice problems.