Thursday, April 13, 2017 12:15 PM
DALLAS—A new marketing tool for independent eyecare professionals has helped a test group of ECPs increase their sales in a recently completed 13-month trial, according to ActiveLink Optical.
Thursday, April 13, 2017 12:10 PM
BETHESDA, Md.—For the overwhelming majority of patients living with Sjögren’s, an autoimmune disorder affecting more than four million Americans (90 percent of whom are women), every day is a challenge in coping with the disease, limiting their ability to function at home and in the workplace. These were the results of a recent survey conducted by Harris Poll on behalf of the Sjögren’s Syndrome Foundation
(SSF), the only non-profit organization focused on increasing research, education and awareness for Sjögren’s.
Thursday, April 13, 2017 12:05 PM
Claim management in every eyecare practice is a challenging piece of running the business. To help ease the hassles of managing claims, many practices enlist help from a clearinghouse solution that allows them to submit, track and manage all their claims from one location. But this still requires your practice to have a knowledgeable biller on staff who can keep up with changing rules and claim denials.
Wednesday, April 12, 2017 11:30 AM
NEW YORK—Online reviews help us decide where/what to eat, what to watch, what to buy and what to sell. They have become an integral part of who we are as consumers and business owners. They have a huge impact on how well businesses do or don’t do.
Wednesday, April 12, 2017 11:10 AM
SAN DIEGO—There’s a lot of talk about content marketing. It’s no wonder the concept of using high-quality, relevant content to drive profitable customer action has gained so much traction. From television without commercials to social media feeds tailored to specific interests, consumers have grown accustomed to choosing the relevant content they want—and don’t want—to engage with. As traditional ads with their sales-pitch messages are becoming less and less effective, smart marketers have turned to using content in its many forms as the backbone of their social media, website, blog and even in-office marketing strategies.
Wednesday, April 12, 2017 11:05 AM
NEW YORK—Running a smooth schedule every day is an important part of keeping both your patients and your staff happy. While it’s always important to be striving to enhance the patient experience in your eyecare practice, it’s also important that your team is having a good experience as well. If your team is frustrated with processes or struggling with your software, it will likely affect their attitude and could ultimately affect the way they engage with patients.
Thursday, March 9, 2017 12:15 PM
Social media presents a prime opportunity to market your practice, but missteps can bring major downsides. Here are five common mistakes–and how to avoid them.
Thursday, March 9, 2017 12:10 PM
NEW YORK—At some point throughout your work day, it’s likely that you’re going to get stuck waiting for a late patient to arrive. While late patients aren’t good for your schedule, during a busy day it can sometimes be a sigh of relief when you get a few extra minutes to yourself. In many cases, you’ll take this time to check your phone, hop on Facebook, or catch up on daily news.
Thursday, March 9, 2017 12:05 PM
NEW YORK—Tura Inc. has launched a newly modernized website, Tura.com which reflects a total digital brand and showcases the company’s brand portfolio.
Wednesday, February 22, 2017 12:15 PM
NEW YORK—New digital and social media platforms are helping to boost awareness of low vision and age-related macular degeneration (AMD) during the month of February, with a range of resources being shared among low vision patients, their caregivers as well as eyecare professionals.
Wednesday, February 22, 2017 12:10 PM
NEW YORK—Managing your insurance revenue is a full-time job for at least one person in your practice, or maybe more depending on your practice’s size. Between filing claims, keeping up with rejections and denials, resubmitting, collecting payment, and analyzing practice performance it’s a lot to keep up with.
Wednesday, February 22, 2017 12:05 PM
IRVINE, Calif.—Kaenon has launched a new website as well as a new “Built for Outsiders” campaign.
The new campaign and website align with the “spirit of adventure in the outdoors, uniting sun and sea, performance and beauty, clarity and comfort,” the company pointed out.
Thursday, February 9, 2017 1:15 PM
MASON, Ohio—Amid the uncertainties of the last year, Americans’ perceptions of trust took a hit. Pearle Vision one of North America’s largest optical retail brands, explored the idea via a new national poll which examines the role of trust, reflecting the importance of personal connections to help establish and maintain trust.
Thursday, February 9, 2017 1:10 PM
CHICAGO—Prevent Blindness has formed a partnership with the new global organization See Now that is developing and taking a new campaign to end avoidable blindness in the U.S. to congressional leaders.
Thursday, February 9, 2017 1:05 PM
NEW YORK—Now that we are a little over a month into the new year, it’s time to take a quick look back at the resolutions
you made for your practice this year. Or wait, maybe with all the craziness and rush of a new year you didn’t even have time to think about the goals you want your practice to accomplish over the next 12 months.