What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

Transitions Optical Launches Spanish-Language Online Web Series 'Estilo a Primera Vista'

By CLICK Staff
Wednesday, August 19, 2015 12:55 PM

PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.

Prevent Blindness Readies New Star Pupils Materials to Help Educate About Children’s Vision

By CLICK Staff
Wednesday, August 19, 2015 12:50 PM

CHICAGO—Prevent Blindness has prepared two new resources under its Star Pupils brand – a booklet and a smaller brochure. These are designed for use in educating parents/caregivers about children’s vision.

Will You Take Part in the CDC’s Contact Lens Health Week?

By CLICK Staff
Thursday, August 6, 2015 12:11 AM NEW YORK—Eyecare professionals, public health providers and the U.S. government’s own Center for Disease Control (CDC) are planning to boost the visibility of contact lens healthy wear during the upcoming back-to-school season by shining a spotlight on healthy contact lens habits for teenage wearers—and their parents.

Alcon Launches Interactive E-Book to Help Kids See Success

By CLICK Staff
Thursday, August 6, 2015 12:08 AM

FORT WORTH, Texas—Alcon has launched its 2015 Back-to-School Program, Get an A+ in Eye Care, with a free downloadable e-book, "Howard and the Amazing Eye Exam." The e-book is available at www.THEeyeSOLUTION.com.

Social Media B-T-S Contest Connects MyEyeDr. to Patients

By CLICK Staff
Thursday, August 6, 2015 12:05 AM

Many online digital promotions accompany the traditional back-to-school season and MyEyeDr. is one vision care operation that is hosting its own back-to-school Pop Quiz contest, designed to both educate, inform and connect with patients in new ways.

Wichita Optometry Has Greater Success, Thanks to SEO and Optometry-Specific Content

By Cassandra Ransom, Contributing Editor
Wednesday, July 22, 2015 10:15 AM

SAN DIEGO,  Calif.—Wichita Optometry has a long history of providing exceptional eyecare in West Wichita. Originally founded in 1920 by Dr. Byron Babb, the practice has since grown to include two locations and five doctors of optometry, including Chad Fleming, OD, FAAO, partner and business manager of Wichita Optometry. The philosophy of the practice: core values of quality care and service, integrity and excellence.

Shareable Video Content for ECPs

By CLICK Staff
Wednesday, July 22, 2015 10:10 AM PINELLAS PARK, Fla.—Transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh social media content.

How to Write Attention-Grabbing, Shareable Facebook Posts

By CLICK Staff
Wednesday, July 22, 2015 10:05 AM Are you and your team always trying to find the right formula to make your Facebook posts more shareable? A new, free, downloadable e-book created by the digital marketing team at Marketo and social media expert, Brian Carter, is titled Contagious Content.

Cook Vision Therapy’s Website: Keeping Patients Informed

By Cassandra Ransom, Contributing Editor
Wednesday, July 1, 2015 10:11 AM SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.

Essilor Launches New ECP University Website

By CLICK Staff
Wednesday, July 1, 2015 10:08 AM

ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has been relaunched by Essilor, with new branding and content.

New E-Book: 8 Claim Filing Habits to Leave Behind

By CLICK Staff
Wednesday, July 1, 2015 10:05 AM

NEW YORK—VisionWeb’s coding and claim management expert, Shane Shepherd, walks ECPs through today’s claims/coding landscape. In 8 Claim Filing Habits to Say Goodbye To, a new e-book from VisionWeb, explains some common claim filing bad habits that your practice should abandon and introduces new methods you can adopt instead.

Is It Time for a Practice Website Redesign?

By Cunningham Vision Center
Thursday, June 11, 2015 10:10 AM

TECUMSEH, Mich.—It is important that your website is representing you the way you’d like your practice to be seen by current and prospective patients. Southeast Michigan’s Cunningham Vision Center, with locations in Tecumseh, Saline and Ann Arbor, posted some advice to other ECPs on the topic recently, which CLICK learned about from VisionWeb’s informative blog.

4 Tips For Improving Online Reviews

By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.

What Are The Ingredients of An Effective Social Media Post?

By CLICK Staff
Thursday, June 11, 2015 10:05 AM

NEW YORK – Most health care professionals and retailers today accept and recognize that an effective presence on social media is critically important. But consistency and the right tone and look of messages you and your practice team put out there are just as critical, and different social platforms favor different types of messages.