Leveraging the Advantage of Education Videos

By Bob Main
Monday, December 15, 2014 12:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

Learn to Leverage Education Videos

By Bob Main
Tuesday, December 09, 2014 11:00 AM Digital communication is becoming more visual every day. And the power of video to help communicate about your practice is another way you can more dynamically convey your expertise to current and prospective patients.

The Power of #Hashtags [Infographic]

By Staff
Tuesday, December 09, 2014 10:30 AM In six short years, hashtags have evolved from simple symbols to one of today's most valuable marketing and communication tools. From a student's Instagram pic to a CEO's tweets, the use of hashtags has accelerated.

Idea Inspirations to Enliven Your Website, Posts and E-Blasts for the Holidays

By Staff
Tuesday, December 09, 2014 10:00 AM Trying to think of a few ways to reach out to your website visitors for this holiday season?

It's not too late.

Pearltrees a web curation, organization and sharing site, has pulled together dozens of holiday messaging ideas. Signup to Pearltrees is free. Users upload and share images and suggestions which can be applicable for Christmas, Hannukah or Kwanzaa.

How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:30 PM The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.

Cyber Monday Getting More Mobile in 2014

By Staff
Monday, November 24, 2014 3:00 PM AppLovin, a mobile advertising personalization platform, projects that nearly 30 percent of purchases on Cyber Monday (Dec. 1, 2014) will originate from mobile devices.

Wake Up to the Future of Commerce

By Staff
Monday, November 24, 2014 2:30 PM Amy Hatch, editor of the-future-of-commerce.com, has a question for business owners: “Are you ready to wake up? Because the future of commerce is happening right now.”

It's All About Partnerships: Velvet Eyewear Exclusive Retailer Program Increases Visibility Online

By Catherine Wolinski
Wednesday, November 12, 2014 12:15 PM NEW YORK—Cindy Hussey is an optical retailer turned women’s eyewear brand owner. As founder and creative director of Velvet Eyewear, an independently owned optical frame and sunglass designer based in New York City, Hussey recognized a problem: she wanted to make her brand available online while continuing to support her “three O” customers.

Digital Eye Strain App for ECPs by Zeiss

By Catherine Wolinski
Wednesday, November 12, 2014 12:10 PM SAN DIEGO—A new mobile app has been developed by Zeiss to help ECPs identify digital eye strain and start a conversation with patients about how to address the condition.

‘Eyeball IQ’ Quiz by QZZR to Share With Patients

By Catherine Wolinski
Wednesday, November 12, 2014 12:05 PM

A quiz released by qzzr encourages consumers and kids to learn facts about their eyes and raise awareness about the importance of regular eye exams.

‘Faceboo’ Photo Contest by ClearVision

By Catherine Wolinski
Thursday, October 30, 2014 11:00 AM ClearVision Optical is hosting their fourth annual Halloween photo contest on their Facebook page. The contest, titled “faceboo,” ends Nov. 6, 2014.

Is Now a Good Time to Start an E-Comm Store?

By Catherine Wolinski
Thursday, October 30, 2014 10:17 AM GRAND JUNCTION, Colo.—E-commerce isn’t new, but it’s new enough to intimidate many brick-and-mortar businesses who are considering selling online. Those willing to explore adding e-tail into their business can be confounded by the process and options they face when choosing a platform or service to use.

Millennials Shopping Earlier in the Holiday Season Than Boomers, Many on Mobile

By Catherine Wolinski
Thursday, October 30, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

Seeing Eye to ‘i’: Aiming for the Seamless Approach of ‘Omnichannel’ Retailing

By Catherine Wolinski
Thursday, October 30, 2014 12:15 AM Vision Monday’s VM LIVE event, titled “Digitizing the Store,” delivered an important message to attendees last month: technology is escalating at an astounding rate, and its possibilities—especially those for personalization in business-to-consumer interactions—have created a consumer demand for compelling brand experiences at every touch point of the buying experience.

VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.
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