Wednesday, February 20, 2019 11:30 AM
NEW YORK—When you care about your patient, you learn about their lifestyle and incorporate these important facts into your medical history. Often, we think of the Lifestyle History as separate from the Medical History and the Demographic History. Because documenting the Medical History is essential to coding correctly and it is often time consuming, it’s not unusual to find that the Medical History has increased in importance and the Lifestyle questioning has decreased in importance.
Wednesday, February 20, 2019 11:25 AM
NEW YORK—Warby Parker launched a new virtual try-on tool, which helps customers find their frames "even before they've technically put it on their face," the company pointed out. Now available to iPhone X users via the Warby Parker app
, the new tool uses Apple’s ARKit and TrueDepth technology, along with Warby Parker’s proprietary frame placement and fit system to project frames onto the user’s face, the company said. "Unlike other VR applications, our Virtual Try-On tool uses an in-house placement algorithm that mimics unique 3D facial curvatures, resulting in a lifelike fitting room experience that reflects realistic frame color, texture, size and fit."
Wednesday, February 20, 2019 11:20 AM
ALEXANDRIA, Va.—February is Low Vision Awareness Month and The Vision Council
is spotlighting the month through its social media platforms and encouraging ECPs to take part, too. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. Though The Vision Council’s dedicated Low Vision Division makes awareness a priority year-round, throughout the month of February—and beyond.
Tuesday, February 12, 2019 2:24 PM
NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view.
Tuesday, February 12, 2019 1:50 PM
FORT WORTH, Texas—Alcon
has announced the launch of AlconScience.com
, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic, and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations.
Tuesday, February 12, 2019 1:45 PM
NEW YORK—CooperVision's OptiExpert app
is a digital reference used by tens of thousands of eyecare professionals (ECPs) worldwide. Now available for the first time in the U.S. and Canada, the app provides a series of tools that aid in contact lens-related decision support and patient communication, including confidence-building multifocal and toric calculators plus oxygen profiles.
Thursday, January 31, 2019 9:45 AM
DALLAS—Essilor Vision Foundation
is combining technology and philanthropy to help people in need get the vision care and eyeglasses they need. The non-profit recently launched Changing Life through Lenses, a first-of-its-kind charitable solution equipping eyecare providers across the U.S. with the tools they need to eliminate poor vision among the underserved in their communities.
Thursday, January 31, 2019 9:40 AM
Although your patient base will naturally grow every year, there are a few techniques for boosting growth to meet your goals. Even if your practice has been around for years, adding new patients is always top of mind. Practice growth can come in many different forms whether you’re looking to bring on new patients, strengthen existing patient loyalty, or improve your workflow to make time for a heavier patient load. The following methods both make space for new patients in your practice and help you strategize your 2019 plans.
Thursday, January 31, 2019 9:35 AM
NEW YORK—Topcon Medical Systems
and M&S Technologies
have entered into a partnership where M&S Technologies will exclusively provide the M&S Smart System software to Topcon Medical Systems for incorporation into the Topcon CV-5000S Automated Vision Tester.
Wednesday, December 5, 2018 12:25 PM
NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro
put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them.
Wednesday, December 5, 2018 12:20 PM
, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly payments throughout the year, has launched a new website with shareable resources specifically for optometrists and eyecare professionals as part of its efforts to keep doctors at the center of patient care.
Wednesday, December 5, 2018 12:15 PM
SAN DIEGO—Shamir Insight, Inc.
, an innovative leader of premium Freeform progressive and single vision lenses, has announced the release of its Shamir Augmented Reality mobile application, now available for download on the Apple
and Google Play
stores. The new app is described by Shamir as “a fun, interactive app which brings 3D animations and optical education to life through the camera lens of a mobile device.”
Wednesday, October 31, 2018 9:45 AM
, a specialty point of care and patient education company, is adding several new product features to optimize their health care decision technology. With over 5,000 eyecare professionals in the CheckedUp network, the technology empowers patients during their health care journey by engaging and educating them about their care, preventions, conditions, and treatment options.
Wednesday, October 31, 2018 9:40 AM
SAN DIEGO, Calif.—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, announced the launch of its microsite, www.ShamirAutographIntelligence.com
, an online resource for its newest progressive lens design, Autograph Intelligence. Shamir launched the microsite with the goal of providing comprehensive product information and resources about its newest progressive lens design.
Wednesday, October 31, 2018 9:35 AM
is launching AMD Academy
, an online learning community for current AdaptDx users, delivering video-based product training and a user forum to facilitate discussion of best practices and answers to user questions.