Monday, July 21, 2014 12:00 AM
Video is one of the most desired—and most difficult—types of content to attain for brands and businesses looking to serve up some creativity to their customers online.
Wednesday, July 02, 2014 1:30 PM
Sometimes, it's best to let the pros take over. This summer,
is offering its social media marketing and integrated marketing services for free with a series of "Marketing Survival Kits" to help
local optometrists survive the summer online and in-store.
Tuesday, July 01, 2014 1:00 PM
The Coppertone Polarized Lenses
recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are.
Tuesday, July 01, 2014 12:30 PM
The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.
Wednesday, June 25, 2014 8:25 AM
The prevalence of internet use when making a purchasing decision is
rising among the American consumer, and though the increase of actual
eyeglass purchasing online is small, it too, is steadily rising.
Monday, June 16, 2014 12:00 AM
There’s no doubt out there (we hope) that upping your tech game with a
website, online listing or active social media profile can boost your
biz, but one area that’s often overlooked when it comes to keeping
patients engaged is the high-tech, high-touch tools that are available
to use in your dispensary.
Monday, March 17, 2014 8:30 AM
From the earliest phases of the internet, traditional brick-and-mortar
retailers have felt the world shift as the digital revolution in
e-commerce has reshaped everything from the distribution of books and
music to birthday wishes and entertainment.
Monday, March 17, 2014 8:27 AM
NEW YORK—E-commerce is a concept once thought to be a concern of
conglomerate, big box retailers and companies targeting tech-savvy
audiences in a new generation of online shoppers.
Monday, January 06, 2014 11:30 AM
NEW YORK—As the digital revolution has transformed so many aspects of people's personal and cultural lives, Google's year-end special report, the
is a multi-dimensional resource which is worth spending some time to explore.
Thursday, December 26, 2013 4:00 PM
business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.
Thursday, December 26, 2013 7:18 AM
NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.
Thursday, December 26, 2013 7:15 AM
While thousands of patients and cardholders visit
each month to learn more about the program and manage their account online, a growing number of those are using mobile devices to access their account and make payments.
Thursday, December 26, 2013 7:12 AM
On average, according to a new global survey conducted by Wakefield Research for
, Americans have let three years pass since they last spoke to their eye doctor about proper
contact lens care
Thursday, December 26, 2013 7:10 AM
"Widgets" are interesting small tools which can add dynamism and interactivity to your own website. Many are "plug ins," which you or your web person can add to engage patients in new ways. One source of these, many free, is
Thursday, December 26, 2013 7:09 AM
is a content module, embedded in a web page or browser. They can enhance and personalize your website even further and build connections with visitors.