Wichita Optometry Has Greater Success, Thanks to SEO and Optometry-Specific Content

By Cassandra Ransom, Contributing Editor
Wednesday, July 22, 2015 10:15 AM

SAN DIEGO,  Calif.—Wichita Optometry has a long history of providing exceptional eyecare in West Wichita. Originally founded in 1920 by Dr. Byron Babb, the practice has since grown to include two locations and five doctors of optometry, including Chad Fleming, OD, FAAO, partner and business manager of Wichita Optometry. The philosophy of the practice: core values of quality care and service, integrity and excellence.

Shareable Video Content for ECPs

By CLICK Staff
Wednesday, July 22, 2015 10:10 AM PINELLAS PARK, Fla.—Transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh social media content.

How to Write Attention-Grabbing, Shareable Facebook Posts

By CLICK Staff
Wednesday, July 22, 2015 10:05 AM Are you and your team always trying to find the right formula to make your Facebook posts more shareable? A new, free, downloadable e-book created by the digital marketing team at Marketo and social media expert, Brian Carter, is titled Contagious Content.

Cook Vision Therapy’s Website: Keeping Patients Informed

By Cassandra Ransom, Contributing Editor
Wednesday, July 01, 2015 10:11 AM SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.

Essilor Launches New ECP University Website

By CLICK Staff
Wednesday, July 01, 2015 10:08 AM

ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has been relaunched by Essilor, with new branding and content.

New E-Book: 8 Claim Filing Habits to Leave Behind

By CLICK Staff
Wednesday, July 01, 2015 10:05 AM

NEW YORK—VisionWeb’s coding and claim management expert, Shane Shepherd, walks ECPs through today’s claims/coding landscape. In 8 Claim Filing Habits to Say Goodbye To, a new e-book from VisionWeb, explains some common claim filing bad habits that your practice should abandon and introduces new methods you can adopt instead.

Is It Time for a Practice Website Redesign?

By Cunningham Vision Center
Thursday, June 11, 2015 10:10 AM

TECUMSEH, Mich.—It is important that your website is representing you the way you’d like your practice to be seen by current and prospective patients. Southeast Michigan’s Cunningham Vision Center, with locations in Tecumseh, Saline and Ann Arbor, posted some advice to other ECPs on the topic recently, which CLICK learned about from VisionWeb’s informative blog.

4 Tips For Improving Online Reviews

By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.

What Are The Ingredients of An Effective Social Media Post?

By CLICK Staff
Thursday, June 11, 2015 10:05 AM

NEW YORK – Most health care professionals and retailers today accept and recognize that an effective presence on social media is critically important. But consistency and the right tone and look of messages you and your practice team put out there are just as critical, and different social platforms favor different types of messages.

What You Must Know About Google’s Search Algorithm

By Cassandra Ransom, Contributing Editor
Wednesday, June 03, 2015 12:11 AM

SAN DIEGO, Calif.—In the days leading up to April 21, 2015, online marketing experts prepared for an event that was being coined “Mobilegeddon.” Although April 21 proved to be an important day in the web marketing milieu, it was not the apocalyptic event that many had anticipated. Instead, April 21, 2015 marked the date that Google quietly rolled out its latest search algorithm update.

Boomers, Gen Xers and Millennials: How Do They Consume Content Differently?

By Staff
Wednesday, June 03, 2015 12:08 AM NEW YORK—Technology now impacts pretty much everyone’s life. But there are often distinct generational differences in how digital and social media posts are read, digested, liked and shared, depending on the group of the user. That’s something to keep in mind as you develop your practice and retail posts.

New Mobile Digital Card From CareCredit

By Staff
Wednesday, June 03, 2015 12:05 AM COSTA MESA, Calif.—CareCredit, from Synchrony Financial has introduced a new digital card that enables mobile payment functionality for all CareCredit cardholders and providers. Developed to address the rise in mobile engagement by CareCredit customers—unique visitors to the CareCredit mobile website are up 59 percent year-over-year—this new offering provides secure mobile payment options for whichever digital wallet customers and providers choose.

ECPs and Patients Can Contribute Photos, Video and Posts This Summer Via 'See Life Through A New Lens' Program With National Geographic

By Marge Axelrad
Thursday, May 14, 2015 12:00 PM PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.

EyeMed's New Blog is 'Visionary'

By Marge Axelrad
Thursday, May 14, 2015 11:50 AM MASON, Ohio—Eyemed has launched a new blog, called Visionary.

Learn the Advantages of Setting Up A Social Media Calendar

By Marge Axelrad
Thursday, May 14, 2015 11:40 AM NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.