Thursday, May 14, 2015 12:00 PM
PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc.
rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.
Thursday, May 14, 2015 11:50 AM
has launched a new blog, called Visionary
Thursday, May 14, 2015 11:40 AM
NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.
Tuesday, May 05, 2015 2:00 PM
FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.
Tuesday, May 05, 2015 1:50 PM
NEW YORK—The unrelenting stream of content on social media is being organized by the trending hashtag. But do you really know how best to utilize the #hashtag in your posts? And how that usage can change, depending on which social media platform you're using?
Tuesday, May 05, 2015 1:40 PM
SALT LAKE CITY—Glasses.com
recently launched a new brand identity that includes a new logo and website redesign.
Monday, April 20, 2015 10:30 AM
NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search
and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.
Monday, April 20, 2015 10:15 AM
RALEIGH, N.C.—Local Eye Site
, the leading provider of job search and online recruitment services for the eyecare field, has launched a mobile-optimized version of the job listing and search website.
Monday, April 20, 2015 10:00 AM
It’s always mind-boggling to see just how quickly the social media landscape has changed and how many people are active on multiple social platforms.
Thursday, April 02, 2015 10:00 AM
BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW
interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.
Thursday, April 02, 2015 9:45 AM
NEW YORK—Like most everything else, social media has revolutionized communications and marketing. Recently the editor of PR News made the point that social media provides an entirely new communications field to master.
Thursday, April 02, 2015 9:00 AM
This month, Eyemaginations' blog
showcases some new short, graphic videos which can be used to engage patients via websites and social media links.
Monday, March 16, 2015 12:00 AM
PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is
, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.
Friday, March 06, 2015 10:50 AM
NEW YORK—Communicating with customers via e-mail is important, but what are your expectations for the effectiveness of those messages? How often are e-mails opened and clicked through?
Friday, March 06, 2015 10:40 AM
HAUPPAUGE, N.Y.—ClearVision Optical has debuted a fresh new look for its website,