Wednesday, July 12, 2017 12:15 AM
ALEXANDRIA, Va.—Final and updated results from National Sunglasses Day 2017 are in and The Vision Council
reported yesterday that the fourth annual campaign to promote the importance of sunwear, garnered more than 836 million online, broadcast, social media and print consumer impressions.
Friday, June 30, 2017 12:24 AM
ALEXANDRIA, Va.—National Sunglasses Day—The Vision Council’s
fourth annual campaign to promote the importance of sunwear—went viral again this year with more than 644 million broadcast, online and social media impressions and counting.
Wednesday, June 7, 2017 12:21 AM
, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.
Monday, May 29, 2017 12:18 AM
RALEIGH, N.C.—Local Eye Site
, an online employment site for eyecare professionals, recently launched the newest version of their website.
Friday, May 5, 2017 12:21 AM
PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical
is launching the Good Light Project.
Monday, May 1, 2017 12:18 AM
NEW YORK and PADOVA, Italy—Marie Claire
magazine and Safilo Group
(SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.
Wednesday, April 26, 2017 12:21 AM
ALEXANDRIA, Va.—The Vision Council
has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.
Wednesday, April 19, 2017 12:18 AM
INDIANOLA, Iowa—As part of their education mission John Seegers, director of education and Keith Benjamin, director of marketing for Laramy-K Optical
are now producing free, weekly training videos that cover a wide range of optician-related topics.
Monday, March 13, 2017 12:27 AM
NEW YORK—After debuting at the 2016 Vision Expo West, Pop-Up Talks will also be having their moment during this year’s Vision Expo East.
Monday, February 20, 2017 12:18 AM
, a leader in online marketing solutions designed for eyecare professionals, has announced a new business affiliation with Corporate Optometry, LLC
. This affiliation allows Corporate Optometry members complimentary access to iMatrix educational resources and exclusive pricing of all iMatrix online marketing solutions.
Monday, February 6, 2017 12:30 AM
MINNEAPOLIS—A small Minneapolis-based company that makes reading glasses is in the midst of ramping up a legal battle against the firm formerly known as Snapchat.
Tuesday, December 27, 2016 12:15 PM
A majority of Americans now say they get news via social media
, and half of the public has turned to these sites to learn about the 2016 presidential election
, according to a recent survey conducted by the Pew Research Center. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.
Wednesday, August 31, 2016 12:15 AM
LEXINGTON, Mass.—Shire PLC
has partnered with the actress Jennifer Aniston to launch an educational awareness campaign focusing on chronic dry eye and general awareness of proper eye health.
Wednesday, August 24, 2016 12:15 AM
NEW YORK—Contact Lens Health Week
, a campaign created by the Centers for Disease Control and Prevention (CDC) to increase public awareness and promote healthy contact lens wear and care kicked off Monday, Aug. 22 with a live Twitter chat.