23 Optometry Schools Participate in Today’s Virtual Fair for Prospective Students

By Staff
Wednesday, June 14, 2017 12:24 AM ROCKVILLE, Md.—The Association of Schools and Colleges of Optometry (ASCO) is sponsoring a free online “virtual fair” for prospective optometry students beginning at 9 a.m. today (June 14).

Marchon’s Flexon Rolls Out Digital Video Campaign, ‘Flexon Extreme: Don’t Try This At Home’ Series

By Staff
Wednesday, June 7, 2017 12:21 AM NEW YORK—Flexon, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.

Local Eye Site Launches New Website Update for Better User Experience

By Staff
Monday, May 29, 2017 12:18 AM RALEIGH, N.C.—Local Eye Site, an online employment site for eyecare professionals, recently launched the newest version of their website.

Transitions Optical Launches Consumer PR and Social Media Campaign

By Staff
Friday, May 5, 2017 12:21 AM PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical is launching the Good Light Project.

Marie Claire and Safilo Partner Again for #GETFRAMED

By Staff
Monday, May 1, 2017 12:18 AM NEW YORK and PADOVA, Italy—Marie Claire magazine and Safilo Group (SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.

The Vision Council Releases 2017 UV Report, Preps for National Sunglasses Day

By Staff
Wednesday, April 26, 2017 12:21 AM ALEXANDRIA, Va.—The Vision Council has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.

Laramy-K Optical Launches Free Optician Training YouTube Channel

By Staff
Wednesday, April 19, 2017 12:18 AM INDIANOLA, Iowa—As part of their education mission John Seegers, director of education and Keith Benjamin, director of marketing for Laramy-K Optical are now producing free, weekly training videos that cover a wide range of optician-related topics.

Vision Monday’s Editors to Host Interactive Pop Up Talk Geared Toward Independents During Vision Expo East

By Staff
Monday, March 13, 2017 12:27 AM NEW YORK—After debuting at the 2016 Vision Expo West, Pop-Up Talks will also be having their moment during this year’s Vision Expo East.

iMatrix Announces New Affiliation With Corporate Optometry, LLC

By Staff
Monday, February 20, 2017 12:18 AM San Diego—iMatrix, a leader in online marketing solutions designed for eyecare professionals, has announced a new business affiliation with Corporate Optometry, LLC. This affiliation allows Corporate Optometry members complimentary access to iMatrix educational resources and exclusive pricing of all iMatrix online marketing solutions.

Reading Glasses Firm Eyebobs Sues Snap Inc. in a Trademark Battle Over Logos

By Staff
Monday, February 6, 2017 12:30 AM MINNEAPOLIS—A small Minneapolis-based company that makes reading glasses is in the midst of ramping up a legal battle against the firm formerly known as Snapchat.

Pew’s Social Media Update 2016: Facebook Usage Rises, Other Platforms Hold Steady

By CLICK Staff
Tuesday, December 27, 2016 12:15 PM A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election, according to a recent survey conducted by the Pew Research Center. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

Shire Partners With Jennifer Aniston on Dry Eye Awareness Campaign

By Staff
Wednesday, August 31, 2016 12:15 AM
LEXINGTON, Mass.—Shire PLC has partnered with the actress Jennifer Aniston to launch an educational awareness campaign focusing on chronic dry eye and general awareness of proper eye health.

Contact Lens Health Week Kicks Off With Trending Twitter Chat

By Staff
Wednesday, August 24, 2016 12:15 AM NEW YORK—Contact Lens Health Week, a campaign created by the Centers for Disease Control and Prevention (CDC) to increase public awareness and promote healthy contact lens wear and care kicked off Monday, Aug. 22 with a live Twitter chat.

Vision Direct and Fight for Sight Launch #ThinkUV Campaign on VisionMonday.com

By Staff
Monday, August 8, 2016 12:15 AM LONDON—Vision Direct and Fight for Sight have joined forces and created the #ThinkUV campaign to create awareness about the importance of protecting your eyes from ultra-violet (UV) rays this summer.

Vision Direct and Fight for Sight Launch #ThinkUV Campaign

By Staff
Wednesday, August 3, 2016 1:10 PM

LONDON—Vision Direct and Fight for Sight have joined forces to start #ThinkUV, a campaign urging people to protect their eyes and think about the dangers of ultra-violet (UV) rays this summer. As part of the campaign, the organizations will be encouraging everyone to take a sunglass selfie and help raise funds for pioneering research into sight loss prevention.