Updated Tally: #NationalSunglassesDay Garners 836 Million Impressions with Help from Optical Industry

By Staff
Wednesday, July 12, 2017 12:15 AM ALEXANDRIA, Va.—Final and updated results from National Sunglasses Day 2017 are in and The Vision Council reported yesterday that the fourth annual campaign to promote the importance of sunwear, garnered more than 836 million online, broadcast, social media and print consumer impressions.

National Sunglasses Day Garners 644 Million Impressions and Counting

By Staff
Friday, June 30, 2017 12:24 AM ALEXANDRIA, Va.—National Sunglasses Day—The Vision Council’s fourth annual campaign to promote the importance of sunwear—went viral again this year with more than 644 million broadcast, online and social media impressions and counting.

23 Optometry Schools Participate in Today’s Virtual Fair for Prospective Students

By Staff
Wednesday, June 14, 2017 12:24 AM ROCKVILLE, Md.—The Association of Schools and Colleges of Optometry (ASCO) is sponsoring a free online “virtual fair” for prospective optometry students beginning at 9 a.m. today (June 14).

Marchon’s Flexon Rolls Out Digital Video Campaign, ‘Flexon Extreme: Don’t Try This At Home’ Series

By Staff
Wednesday, June 7, 2017 12:21 AM NEW YORK—Flexon, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.

Local Eye Site Launches New Website Update for Better User Experience

By Staff
Monday, May 29, 2017 12:18 AM RALEIGH, N.C.—Local Eye Site, an online employment site for eyecare professionals, recently launched the newest version of their website.

Transitions Optical Launches Consumer PR and Social Media Campaign

By Staff
Friday, May 5, 2017 12:21 AM PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical is launching the Good Light Project.

Marie Claire and Safilo Partner Again for #GETFRAMED

By Staff
Monday, May 1, 2017 12:18 AM NEW YORK and PADOVA, Italy—Marie Claire magazine and Safilo Group (SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.

The Vision Council Releases 2017 UV Report, Preps for National Sunglasses Day

By Staff
Wednesday, April 26, 2017 12:21 AM ALEXANDRIA, Va.—The Vision Council has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.

Laramy-K Optical Launches Free Optician Training YouTube Channel

By Staff
Wednesday, April 19, 2017 12:18 AM INDIANOLA, Iowa—As part of their education mission John Seegers, director of education and Keith Benjamin, director of marketing for Laramy-K Optical are now producing free, weekly training videos that cover a wide range of optician-related topics.

Vision Monday’s Editors to Host Interactive Pop Up Talk Geared Toward Independents During Vision Expo East

By Staff
Monday, March 13, 2017 12:27 AM NEW YORK—After debuting at the 2016 Vision Expo West, Pop-Up Talks will also be having their moment during this year’s Vision Expo East.

iMatrix Announces New Affiliation With Corporate Optometry, LLC

By Staff
Monday, February 20, 2017 12:18 AM San Diego—iMatrix, a leader in online marketing solutions designed for eyecare professionals, has announced a new business affiliation with Corporate Optometry, LLC. This affiliation allows Corporate Optometry members complimentary access to iMatrix educational resources and exclusive pricing of all iMatrix online marketing solutions.

Reading Glasses Firm Eyebobs Sues Snap Inc. in a Trademark Battle Over Logos

By Staff
Monday, February 6, 2017 12:30 AM MINNEAPOLIS—A small Minneapolis-based company that makes reading glasses is in the midst of ramping up a legal battle against the firm formerly known as Snapchat.

Pew’s Social Media Update 2016: Facebook Usage Rises, Other Platforms Hold Steady

By CLICK Staff
Tuesday, December 27, 2016 12:15 PM A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election, according to a recent survey conducted by the Pew Research Center. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

Shire Partners With Jennifer Aniston on Dry Eye Awareness Campaign

By Staff
Wednesday, August 31, 2016 12:15 AM
LEXINGTON, Mass.—Shire PLC has partnered with the actress Jennifer Aniston to launch an educational awareness campaign focusing on chronic dry eye and general awareness of proper eye health.

Contact Lens Health Week Kicks Off With Trending Twitter Chat

By Staff
Wednesday, August 24, 2016 12:15 AM NEW YORK—Contact Lens Health Week, a campaign created by the Centers for Disease Control and Prevention (CDC) to increase public awareness and promote healthy contact lens wear and care kicked off Monday, Aug. 22 with a live Twitter chat.