Monday, June 11, 2018 12:24 AM
FORT WORTH, Texas—Alcon
is launching a digital campaign, “See What You’re Missing,” to empower people to overcome the “FOMO” (fear of missing out) that can be associated with living with cataracts, according to an announcement last week. The campaign, launched during Cataract Awareness Month, “will arm millions of Americans with information to help on their journey from cataract diagnosis to treatment,” Alcon said. The efforts are part of an existing multi-year “My Cataracts” educational initiative, and will be included on the My Cataracts Facebook page
Friday, June 1, 2018 12:24 AM
received official notification from Google of being awarded Google Partner
status. The Google Partner badge certifies that the EyeCarePro team has achieved certain criteria in paid search engine marketing (PPC) including performance, AdWords certification, the use of best practices and successful experience managing a certain amount of ad spend. The status also gives EyeCarePro a competitive advantage to clients with insider access to a dedicated Google Agency Team which they can contact directly and immediately to assist in managing their accounts, the company said.
Friday, May 25, 2018 12:18 AM
is involving its doctors, associates, managers and patients in a new media campaign drawing attention to a “condition” known as Resting Squint Face, or #RSF. The sideways glance or squint, created when a person isn’t seeing too clearly, is demonstrated in a series of ads, short and long-form videos, posts and shares in a #RSF campaign which was launched May 23.
Friday, March 23, 2018 12:24 AM
ALEXANDRIA, Va.—The Vision Council
garnered 147.9 million media impressions and attracted nearly 3,000 visitors to its official health lounge, “The T-Eye-me Out Lounge: Give Your Eyes a Break during South by Southwest
(SXSW). From March 9 to 13, The Vision Council’s lounge served as a space for them to educate conference and festival-goers and attending media about digital eye strain, its reported symptoms and available solutions. During the SXSW conference, the Vision Council also partnered with DJ and influencer, Brandi Cyrus, sister to Miley Cyrus, to visit and cover the lounge.
Thursday, March 8, 2018 12:15 AM
PORTLAND, Ore.—The Portland Timbers
of Major League Soccer have launched a multi-year, multifaceted partnership with Sightbox
, an online, membership-based subscription service for contact lens wearers in the United States, according to a recent announcement. Johnson & Johnson Vision
acquired Sightbox in September 2017, as VMAIL
reported. Under the terms of the deal, Sightbox
will be the franchise’s official vision care partner, and will hold exclusive logo rights for all of the team’s training apparel. The two parties also plan to promote the partnership through a series of community-focused activations, according to the announcement.
Wednesday, July 12, 2017 12:15 AM
ALEXANDRIA, Va.—Final and updated results from National Sunglasses Day 2017 are in and The Vision Council
reported yesterday that the fourth annual campaign to promote the importance of sunwear, garnered more than 836 million online, broadcast, social media and print consumer impressions.
Friday, June 30, 2017 12:24 AM
ALEXANDRIA, Va.—National Sunglasses Day—The Vision Council’s
fourth annual campaign to promote the importance of sunwear—went viral again this year with more than 644 million broadcast, online and social media impressions and counting.
Wednesday, June 7, 2017 12:21 AM
, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.
Monday, May 29, 2017 12:18 AM
RALEIGH, N.C.—Local Eye Site
, an online employment site for eyecare professionals, recently launched the newest version of their website.
Friday, May 5, 2017 12:21 AM
PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical
is launching the Good Light Project.
Monday, May 1, 2017 12:18 AM
NEW YORK and PADOVA, Italy—Marie Claire
magazine and Safilo Group
(SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.
Wednesday, April 26, 2017 12:21 AM
ALEXANDRIA, Va.—The Vision Council
has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.
Wednesday, April 19, 2017 12:18 AM
INDIANOLA, Iowa—As part of their education mission John Seegers, director of education and Keith Benjamin, director of marketing for Laramy-K Optical
are now producing free, weekly training videos that cover a wide range of optician-related topics.