Monday, April 14, 2014 12:24 AM
PLEASANTON, Calif.—Eye Care Prime Premier, introduced last week by
through its subsidiary
, offers digital marketing services to eyecare practices throughout the U.S. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients.
Tuesday, April 08, 2014 3:30 PM
A new app developed by Amir Amedi, professor and head of the Center for
Human Perception and Cognition at the Hebrew University of Jerusalem,
may help the blind to "see" through music.
Friday, April 04, 2014 2:30 PM
While it’s true that eyewear adjustments are best left to the professionals, sometimes in a pinch it helps to get glasses to, well, stop
Wednesday, April 02, 2014 12:24 AM
ST. LOUIS—A new website for post-graduate optometrists,
offers resources to help inspire clinical and financial growth as an
OD. Content includes articles on new graduate success, licensing,
insurance, clinical skills and practice management.
Sunday, March 30, 2014 12:30 AM
NEW YORK—The Opticians Association of America (OAA) has announced that
the organization, in a partnership with Transitions Optical, will be
hosting a video contest to help define opticianry.
Saturday, March 29, 2014 12:15 AM
NEW YORK—Dean Butler, LensCrafters' founder and long-term industry
executive, will be the featured guest on a special edition of "The Power
Hour" broadcast live from Vision Expo East here today at 5:00 p.m. E.T.
Thursday, March 20, 2014 1:00 PM
What’s the impact of millions of people taking photos of themselves to share with others taking photos of themselves?
Monday, March 17, 2014 12:24 AM
ROANOKE, Va.—Optical inventor and entrepreneur Ron Blum is launching a new online venture for those with similar pursuits.
Monday, March 17, 2014 12:00 AM
ROANOKE, Va.—Attention optical inventors. Ron Blum wants you. Blum, an optical inventor himself, is hoping to attract others with the same interests to his new online venture, VisionCareInventing.com.
Thursday, March 13, 2014 5:00 PM
Do you know how many parts make up an eye exam?
Thursday, February 20, 2014 2:55 PM
NOVATO, Calif.—The filmmaking team of Jesse Eisenhardt and Eric L. Wong
plan to spend at least part of the $20,000 they won in the Zenni Video
Contest to "buy Zenni glasses."
Monday, February 17, 2014 12:00 AM
There’s no secret to navigating the online landscape. Social media advancements are in constant flux, which can be challenging for many eyecare professionals.
Monday, February 10, 2014 10:30 AM
Facebook, Twitter, Instagram, Pinterest… Tumblr… Reddit?? Still
trying to figure out where to be and what you should be doing to market
your small business in the world of social media?
Monday, February 10, 2014 12:18 AM
FRANKLIN LAKES, N.J.—Dean Browell, PhD, of the
agency, will discuss his perspective towards social media on the Feb.
12th edition of “The Power Hour,” the weekly online radio talk show
hosted by Gary Gerber, OD, founder of
The Power Practice
Wednesday, January 29, 2014 12:15 AM
NEW YORK— Frames Data’s contest, I ♥ Frames Data, which went live
earlier this month, allows subscribers to share positive feedback about
their experience using Frames Data.