Alcon Launches Social Media Campaign to Help Cataract Patients Better Understand Treatment Options

By Staff
Monday, June 11, 2018 12:24 AM FORT WORTH, Texas—Alcon is launching a digital campaign, “See What You’re Missing,” to empower people to overcome the “FOMO” (fear of missing out) that can be associated with living with cataracts, according to an announcement last week. The campaign, launched during Cataract Awareness Month, “will arm millions of Americans with information to help on their journey from cataract diagnosis to treatment,” Alcon said. The efforts are part of an existing multi-year “My Cataracts” educational initiative, and will be included on the My Cataracts Facebook page.

EyeCarePro Achieves Google Partner Status

By Staff
Friday, June 1, 2018 12:24 AM NEW YORK—EyeCarePro received official notification from Google of being awarded Google Partner status. The Google Partner badge certifies that the EyeCarePro team has achieved certain criteria in paid search engine marketing (PPC) including performance, AdWords certification, the use of best practices and successful experience managing a certain amount of ad spend. The status also gives EyeCarePro a competitive advantage to clients with insider access to a dedicated Google Agency Team which they can contact directly and immediately to assist in managing their accounts, the company said.

MyEyeDr. Brings Attention to the ‘Condition’ of #RSF in New Creative Media Campaign

By Staff
Friday, May 25, 2018 12:18 AM VIENNA, Va.—MyEyeDr. is involving its doctors, associates, managers and patients in a new media campaign drawing attention to a “condition” known as Resting Squint Face, or #RSF. The sideways glance or squint, created when a person isn’t seeing too clearly, is demonstrated in a series of ads, short and long-form videos, posts and shares in a #RSF campaign which was launched May 23.

The Vision Council Garners More Than 147 Million Media Impressions, Attracts Nearly 3,000 at SXSW

By Staff
Friday, March 23, 2018 12:24 AM ALEXANDRIA, Va.—The Vision Council garnered 147.9 million media impressions and attracted nearly 3,000 visitors to its official health lounge, “The T-Eye-me Out Lounge: Give Your Eyes a Break during South by Southwest (SXSW). From March 9 to 13, The Vision Council’s lounge served as a space for them to educate conference and festival-goers and attending media about digital eye strain, its reported symptoms and available solutions. During the SXSW conference, the Vision Council also partnered with DJ and influencer, Brandi Cyrus, sister to Miley Cyrus, to visit and cover the lounge.

Portland Timbers, a Major League Soccer Team, Partners With Sightbox

By Staff
Thursday, March 8, 2018 12:15 AM PORTLAND, Ore.—The Portland Timbers of Major League Soccer have launched a multi-year, multifaceted partnership with Sightbox, an online, membership-based subscription service for contact lens wearers in the United States, according to a recent announcement. Johnson & Johnson Vision acquired Sightbox in September 2017, as VMAILreported. Under the terms of the deal, Sightbox will be the franchise’s official vision care partner, and will hold exclusive logo rights for all of the team’s training apparel. The two parties also plan to promote the partnership through a series of community-focused activations, according to the announcement.

edCFDA Creates First Digital Eyewear Design Showcase

By Staff
Wednesday, December 20, 2017 12:18 AM NEW YORK—The eyewear designers of the Council of Fashion Designers of America (edCFDA) have come together in the digital world to create the first ever online eyewear design showcase

Updated Tally: #NationalSunglassesDay Garners 836 Million Impressions with Help from Optical Industry

By Staff
Wednesday, July 12, 2017 12:15 AM ALEXANDRIA, Va.—Final and updated results from National Sunglasses Day 2017 are in and The Vision Council reported yesterday that the fourth annual campaign to promote the importance of sunwear, garnered more than 836 million online, broadcast, social media and print consumer impressions.

National Sunglasses Day Garners 644 Million Impressions and Counting

By Staff
Friday, June 30, 2017 12:24 AM ALEXANDRIA, Va.—National Sunglasses Day—The Vision Council’s fourth annual campaign to promote the importance of sunwear—went viral again this year with more than 644 million broadcast, online and social media impressions and counting.

23 Optometry Schools Participate in Today’s Virtual Fair for Prospective Students

By Staff
Wednesday, June 14, 2017 12:24 AM ROCKVILLE, Md.—The Association of Schools and Colleges of Optometry (ASCO) is sponsoring a free online “virtual fair” for prospective optometry students beginning at 9 a.m. today (June 14).

Marchon’s Flexon Rolls Out Digital Video Campaign, ‘Flexon Extreme: Don’t Try This At Home’ Series

By Staff
Wednesday, June 7, 2017 12:21 AM NEW YORK—Flexon, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.

Local Eye Site Launches New Website Update for Better User Experience

By Staff
Monday, May 29, 2017 12:18 AM RALEIGH, N.C.—Local Eye Site, an online employment site for eyecare professionals, recently launched the newest version of their website.

Transitions Optical Launches Consumer PR and Social Media Campaign

By Staff
Friday, May 5, 2017 12:21 AM PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical is launching the Good Light Project.

Marie Claire and Safilo Partner Again for #GETFRAMED

By Staff
Monday, May 1, 2017 12:18 AM NEW YORK and PADOVA, Italy—Marie Claire magazine and Safilo Group (SFLG.MI) are once again partnering on this year’s installment of #GETFRAMED, a sunglass-themed editorial platform in the magazine’s May 2017 issue.

The Vision Council Releases 2017 UV Report, Preps for National Sunglasses Day

By Staff
Wednesday, April 26, 2017 12:21 AM ALEXANDRIA, Va.—The Vision Council has released its official 2017 UV report, titled ‘UV’ Gotta Have Shades, in advance of May, which is healthy vision and UV awareness month, as well as National Sunglasses Day, which takes place annually on June 27.

Laramy-K Optical Launches Free Optician Training YouTube Channel

By Staff
Wednesday, April 19, 2017 12:18 AM INDIANOLA, Iowa—As part of their education mission John Seegers, director of education and Keith Benjamin, director of marketing for Laramy-K Optical are now producing free, weekly training videos that cover a wide range of optician-related topics.