ECPs Rethink E-Commerce

By Marge Axelrad
Monday, March 02, 2015 12:10 AM A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.

New Program Will Certify and Monitor Internet Rx Eyeglass Sellers

By Marge Axelrad
Monday, March 02, 2015 12:09 AM PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript (www.legitscript.com) based here and in Dublin, Ireland.

Iristocracy Engages ECPs to Be Part of the Online Eyewear Experience

By Marge Axlerad
Monday, March 02, 2015 12:08 AM The role of the ECP has always been part of the original vision for Iristocracy, an online fashion and accessories style retailer.

DITTO Does It: Eyewear Quizzes, Eyewear-For-Rent and Licensing Options

By Marge Axelrad
Monday, March 02, 2015 12:07 AM From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.

Drs. Eyecare Offers Online Ordering Convenience and Modern Ways to Reach Patients

By Marge Axelrad
Monday, March 02, 2015 12:06 AM BURLINGTON, N.J.—Working with MyEyeStore to develop an online store, Robert Levy, OD, owner of Drs. Eyecare Center in Burlington, N.J. has seen the most success in his online shop with contact lenses, since this 22-year-old practice activated it over a year ago.

An Online Web Store Expands an MD’s Dispensary Presentation to Patients

By Marge Axelrad
Monday, March 02, 2015 12:05 AM JOHNSON CITY, Tenn.—After practicing ophthalmology for 10 years, Donny Reeves, MD, owner of Reeves Eye Institute in Johnson City, Tenn., decided it was time to add an optical dispensary to his business.

Each State's Scope of Practice Laws in One Infographic

By John Sailer
Friday, February 20, 2015 11:30 AM To help make sense of the varied and sometimes confusing scope of practice laws throughout the country, NewGradOptometry.com's Quy Nguyen, OD, and founder Matt Geller, OD, have developed an infographic clearly stating what each state allows.

Changing Lives With VOSH International

By John Sailer
Friday, February 20, 2015 11:00 AM IPSWICH, Mass.—Are you curious about how VOSH International restores more than vision? Watch this video to see how the global organization builds long-term solutions to provide eyecare in developing countries, enabling individuals to regain independence by restoring their sight through surgery, eyeglasses, or medical treatment.

Oakley Launches New ‘One Obsession’ Global Campaign

By Staff
Friday, February 20, 2015 12:21 AM FOOTHILL RANCH, Calif.— Oakley Inc. has launched a new global brand initiative, the “One Obsession” global campaign.

Davis Vision Launches Davis Vision Television With VTO, Educational Videos, Retail Locator, and More

By Staff
Monday, February 16, 2015 12:30 AM SAN ANTONIO, Texas— Davis Vision has launched Davis Vision Television, “ DVTV,” a new website to “deliver a heightened interactive experience,” according to a statement released last week from the managed vision care company.

Fake It Till You Make It

By Deirdre Carroll
Monday, February 16, 2015 12:00 AM I post. I tweet. I pin. I like, favorite, share, retweet and text. I have complete conversations using nothing but emojis and can hashtag for maximum impact.

Advances in Wearable Technology: Electronic Eyewear

By Andrew Karp
Thursday, February 12, 2015 4:00 PM Wearable technology and specifically electronic eyewear stole the show at the recent 2015 Consumer Electronics Show (CES) in Las Vegas, according to Andrew Karp, group editor Lenses & Technology for Vision Monday and 20/20 magazine.

EyeXam Receives Patent for Mobile Vision Screening and Expands Leadership Team

By Staff
Friday, January 23, 2015 12:24 AM SAN JOSE, Calif.— EyeXam, based here, announced that the U.S. Patent and Trademark Office has issued a patent for its self-administered vision screening method using a mobile computing device.

Optometrists Alan Glazier and Justin Bazan to Debate Facebook’s Relevancy on Jan. 7 'Power Hour'

By Staff
Monday, January 05, 2015 12:17 AM FRANKLIN LAKES, N.J.—Alan Glazier, OD, FAAO, founder of Shady Grove Eye and Vision Care in Rockville, Md., and ODs on Facebook, will join Justin Bazan, OD, owner of Park Slope Eye of Brooklyn, N.Y., as the featured guests on the Jan. 7 edition of the “Power Hour.”

Rochester Optical Execs Discuss Epson Moverio and Smart Glasses Market

By Andrew Karp
Thursday, December 18, 2014 5:00 PM Rochester Optical has developed prescription lenses specifically for Moverio smart glasses. These Smart GOLD Lenses (Glasses Optimized Lens Designs) are custom-designed to support the Moverio experience by reducing image displacement, improving visual acuity, supporting binocularity and relieving eye fatigue.
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