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See Extraordinary Eyewear, Specs on Show to the Public

By Staff
Friday, April 17, 2015 12:25 AM For the third year in a row, eyewear will star at the Fuorisalone in Milan from April 14 through 19 during Milan’s Design Week. The new SEE with Mido – See Extraordinary Eyewear format is at Showroom 31 in the courtyard of Opificio 31 in Via Tortona, the throbbing heart of Tortona Design Week. More

The Vintage Spirit of Hairstyles

By Staff
Wednesday, April 15, 2015 12:25 AM What do hairstyles and eyeglasses have in common? A lot, because a frame must not only suit the shape of the face but also the hairstyle. The protagonists of S/S will be different lengths emphasized by irregular stripes highlighting the encounter between Victorian grunge and “animalistic disco.” More

Lozza Capsule Collection by Pininfarina

By Staff
Monday, April 13, 2015 12:25 AM Pininfarina has entered the eyewear sector with De Rigo Vision and together they have launched Lozza by Pininfarina, a 100 percent Made In Italy capsule collection dedicated to design, exclusiveness, beauty and innovation that respects traditional craftsmanship. More

Leidmann’s View

By Staff
Friday, April 10, 2015 12:25 AM As mentioned in previous editions, the prestigious Bestore Award has gone to the German firm Leidmann. Philipp Foret explains the group’s philosophy to WMIDO. More

A Sparkling, Colorful Fall/Winter

By Staff
Wednesday, April 08, 2015 12:25 AM Color and rhinestones will be the must-haves for the next cold season. This is confirmed by Pantone, the leading authority on color, and Preciosa, a manufacturer based in Bohemia and one of the leading creators of crystal components and appliques for the fashion and design worlds. More

Eyewear Trends 2015: So Rebel, So Cool

By Staff
Monday, April 06, 2015 12:25 AM Studs, studs and more studs! The stars of the show come direct from the punk world of the 1970s: small or large, details or unashamedly set all over the frame.  More

The Future of Optometrists

By Staff
Friday, April 03, 2015 12:25 AM Paul Folkesson, president and CEO of ECOO, the European organization which represents the interests of optometrists and opticians from 26 countries, reveals to WMIDO the hot topics of his associations. More

40 Years of Activity for King Giorgio

By Staff
Wednesday, April 01, 2015 12:25 AM To celebrate its 40th anniversary, on March 16 the Giorgio Armani atelier launched the website armani.com/atribute and hashtag #Atribute on all its social networks. For 40 weeks, the site will have special contents linked to the story behind the label and king Giorgio’s vision of style. In parallel with the website, the atelier’s social networks will also be part of this celebration with the frequent publication of specific contents focusing on particular themes. More

Debut of SEE With Mido

By Staff
Monday, March 30, 2015 12:25 AM For the third year running, eyewear will star at Fuorisalone, the fringe event scheduled from April 14 through 19 during Design Week in Milan. Making its debut for the occasion is the new format, SEE with Mido – See Extraordinary Eyewear, at Showroom 31 in Cortile dell’Opificio 31, Via Tortona, the heart of Tortona Design Week. More

Hong Kong Thinks Positively

By Staff
Friday, March 27, 2015 12:25 AM How is the Hong Kong market coping with the recession that has affected Europe and the U.S. for some years now? We asked David Chow, President of the Hong Kong Optical Manufacturers Association (HKOMA). Read his comments in this Q&A. More

All Round

By Staff
Wednesday, March 25, 2015 12:25 AM Never, as in this season, has round eyewear created a kind of bridge linking the past, present and future. In contemporary industrial design, the geometry of round shapes has also beaten a path to a heritage made up of stylistic echoes, attention to new materials and technological evolution. More

The Story of 'Made in Italy'

By Staff
Sunday, March 22, 2015 12:25 AM It is called Storytalia and it is an e-commerce site designed to promote the quality products of little-known Italian small and medium-sized enterprises in the world. Founder Paolo Zegna tells WMIDO about the genesis and evolution of the project.  More

New York Speaks Italian

By Staff
Saturday, March 21, 2015 12:25 AM Today and tomorrow the Javits Center in New York will be hosting the 2015 edition of Vision Expo East. A large number of Italian companies will be present, almost 50 in all, made up of 24 independent exhibitors and 25 companies that will present themselves as part of the ICE-Anfao collective. More

Futuristic Lines

By Staff
Friday, March 20, 2015 12:25 AM Contrasting geometrical shapes are a new source of inspiration for architecture, as was demonstrated by the Blackfin stand at Mido 2015. Its maximum expressions included MICX (Mons International Congress Xperience), designed by architect Daniel Libeskind.  More

Safilo Studies Kids Collection With Doctors

By Staff
Wednesday, March 18, 2015 12:25 AM The new Kids by Safilo eyewear collection, devoted to 0-8 year olds and launched during last Mido, is a ground-breaking eyewear project. Conceived for children’s necessities, the collection is designed with a medical-scientific approach through the collaboration with Siop (Società Italiana di Oftalmologia Pediatrica) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus), and it’s engineered with advanced technologies and materials. More
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