WMido THIS NEWS IS PROVIDED BY WMIDO

Injected Nanoparticles Allow Mice to See in Near-IR

By Staff

Wednesday, March 20, 2019 12:25 AM Researchers at the University of Science and Technology China (USTC) in Hefei figured out how to allow mice to see in infrared by injecting the rodents’ eyes with nanoparticles. The nanoparticles would bind to the animals’ retinal photoreceptors and function as near-infrared transducers, essentially self-powered nanoantennae.

CHEC Announces the Successful Completion of the 2018 ThinkAboutYourEyes.ca Integrated Marketing Pilot Project

By Staff

Tuesday, March 19, 2019 12:25 AM After analyzing how successful the Think About Your Eyes integrated marketing and awareness campaign has positively influenced Americans, the Council for Healthy Eyes Canada (CHEC) was created through a collaboration between ECPs and industry in early 2018. CHEC organized a made-in-Canada, integrated marketing campaign by retaining the strategic marketing agency Edelman Canada and deploying the ThinkAboutYourEyes.ca marketing and awareness campaign as a pilot project in Alberta.

New Blackfin Website Is Online

By Staff

Monday, March 18, 2019 12:25 AM Consistent with the transformative journey that permeates every aspect of the company—products, ad campaigns, stands—the website now is also a reflection of the techno glamour features that are the stage upon which the Blackfin milestone plays out, year three of the third phase.

New Zeiss Ordering Platform Supports Launch of New Product Lines

By Staff

Friday, March 15, 2019 12:25 AM Carl Zeiss Vision Canada announced the launch of a new online lens ordering platform for eyecare professionals providing an enhanced portfolio of Finished Single Vision (FSV) lenses and lens cleaning solutions.

Safilens names new U.K. Country Manager

By Staff

Thursday, March 14, 2019 12:25 AM Safilens, has appointed Ian McDermott as country manager for the U.K. market. Highly specialized and goal-oriented, McDermott has a proven pharmaceutical and optical track record in the medical devices sector.

Transitions Launches Refreshed Website Exclusive to Canadian ECPs

By Staff

Wednesday, March 13, 2019 12:25 AM Transitions Optical has unveiled an updated website exclusively for Canadian eyecare professionals—with access to educational tools, marketing materials and resources related to style, generational content and harmful blue light.

Fedon Focuses on Environmental Sustainability

By Staff

Tuesday, March 12, 2019 12:25 AM Fedon has presented a collection of eco-friendly products at Mido, backed by a logo that is in line and consistent with this value: CASE2green. Mido was also an opportunity to present the first B2B platform aimed at having real-time contact with vision centers.

Silmo Academy Supports for a Research Project in the Optical and Vision Science Field

By Staff

Monday, March 11, 2019 12:25 AM Silmo Academy has set itself the goal of supporting professionals working in ophthalmic optics in their quest for excellence by proposing workshops and a scientific symposium where they can enhance their knowledge and share ideas with experts from every field.

Fielmann: Preliminary Figures for the 2018 Financial Year

By Staff

Friday, March 8, 2019 12:25 AM The number of units sold went up to 8.15 million pairs of glasses (previous year: 8.11 million). Fielmann created over 800 additional jobs in the reporting year, and is the largest employer and training provider in the optical industry in Germany.

New CooperVision Report on 1-Day Silicone Hydrogel Contact Lenses

By Staff

Thursday, March 7, 2019 12:25 AM The report illustrates substantial opportunity for the continued adoption of 1-day silicone hydrogel contact lenses, directly addressing common misperceptions held by ECPs and revealing self-created gaps when compared to patients’ needs.

Mido Confirms Its Global Leadership

By Staff

Wednesday, March 6, 2019 12:25 AM The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the three days to approximately 59,500 industry professionals from 159 countries.

Fedon Focuses on Environmental Sustainability

By Staff

Tuesday, March 5, 2019 12:25 AM Fedon has presented a collection of eco-friendly products at Mido, backed by a logo that is in line and consistent with this value: CASE2green. “The company has set up a dedicated team in-house, with the goal of identifying opportunities for improvement from the environmental point of view, in terms of both processes and products,” said Callisto Fedon, chairman of the group.

Carrera Hits the Racetrack and Presents a New Ad Campaign

By Staff

Monday, March 4, 2019 12:25 AM Carrera launches the new SS19 communications campaign and collection at an exclusive event held directly on the race track. The Safety Center in Vairano will host one of the most thrilling events of the season, featuring Carmen Jorda, F1 driver and face of the new Carrera campaign.

Luxottica Brings its Digital Revolution to Mido 2019

By Staff

Friday, March 1, 2019 12:25 AM Luxottica Group presented a series of digital innovations at Mido. Over the past four years, the group has invested heavily in its own digital transformation and has evolved the way it operates in the market, developing digital platforms that connect the company’s operations to its customers and consumers.

Ophtha Market Small But Attractive Even With 2018 Setbacks

By Staff

Thursday, February 28, 2019 12:25 AM A leading data and analytics company, GlobalData, reports that notwithstanding the withdrawal of promising ophthalmic pharmaceuticals from the clinical pipeline, the June 2018 Novartis spin-off of Alcon, and the rumors of Takeda selling Shire’s ophthalmic business, the ophtha market will continue to attract extensive R&D investment.