WMido THIS NEWS IS PROVIDED BY WMIDO

Patrizia Pepe Divas

By Staff
Wednesday, February 10, 2016 12:25 AM The brand’s Spring/Summer 2016 advertising campaign exalts the feminine universe choosing as setting Florence and the evocative Galleria degli Uffizi.

L’Amy America Launches Champion

By Staff
Monday, February 8, 2016 12:25 AM L’Amy America, part of International Luxury Group, has signed a multi-year license agreement with Hanes Brands, to market and distribute sunglasses and ophthalmic frames for the Champion brand.

The Never Ending Wonder Is Back!

By Staff
Friday, February 5, 2016 12:25 AM Everything is ready to amaze the entire industry. The words of MIDO Vice President Giovanni Vitaloni.

A Softer Take on Color

By Staff
Wednesday, February 3, 2016 12:25 AM For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the Pantone Color of the Year by Pantone.

A New Branch of De Rigo Vision in Germany

By Staff
Monday, February 1, 2016 12:25 AM After Dubai, De Rigo Vision has inaugurated a new branch in Germany. With offices in Frankfurt, De Rigo Vision D.A.CH. will aim to extend and consolidate the presence of the group in German-speaking nations: Germany, Austria, and Switzerland.

Essilor Is Counting on Mido

By Staff
Friday, January 29, 2016 12:25 AM Luca Strigiotti, managing director of Essilor Italia, explains exclusively to WMIDO why his group has decided to focus on the Milan exhibition. This year, Essilor will be at Mido with twice the display space and also with lenses. What factors led to this decision?   More

A New Ermenegildo Zegna Store in New York

By Staff
Wednesday, January 27, 2016 12:25 AM Ermenegildo Zegna has opened a new store inside Brookfield Place, the new destination for luxury shopping in downtown New York. More

Mykita’s Island

By Staff
Monday, January 25, 2016 12:25 AM Since 2003, Mykita, the Berlin eyewear brand with the innovative patented hinge, has been making eyewear for the high-end market. Technology, design and constant product development are its distinguishing characteristics. More

Internationalization Via ICE

By Staff
Friday, January 22, 2016 12:25 AM Roberto Luongo, General Director of ICE, the Italian Trade Agency, talked exclusively to WMIDO about the synergy created with the Italian fashion industry and Mido-Anfao. More

Kenneth Cole Extends Partnership with Marcolin

By Staff
Wednesday, January 20, 2016 12:25 AM Marcolin Group and Kenneth Cole have announced the early renewal of their exclusive licensing agreement for the design, manufacture and worldwide distribution of Kenneth Cole New York and Kenneth Cole Reaction sun and optical eyewear.

A Star Wars 500 Car

By Staff
Friday, January 15, 2016 12:25 AM Garage Italia Customs, Lapo Elkann’s company specialised in tailormade vehicles, has created the 500e Stormtrooper, a special edition of the electric 500 dedicated to the Star Wars saga.

Luxottica Group and Dolce&Gabbana Renew Eyewear License Agreement

By Staff
Wednesday, January 13, 2016 12:25 AM Luxottica Group and Dolce&Gabbana have announced the renewal of their exclusive eyewear license agreement until Dec. 31, 2025. More

Eyewear Goes to Florence

By Staff
Monday, January 11, 2016 12:25 AM The leading international platform for men’s fashion and accessories collections and for launching new projects on men’s fashion opens the year with a space dedicated to eyewear, aptly dubbed Eye Pop.

Registrations at the Red Bull Illume Contest Are Open

By Staff
Monday, December 28, 2015 12:25 AM The Red Bull Illume Image Quest 2016 is the largest photographic contest in the world of action and adventure sport, covering 11 categories: Close Up, Energy, Enhance, Lifestyle, Masterpiece by Yodobashi, New Creativity, Playground, Sequence by Sony, Spirit, Wing, and the new entry, Mobile. More

A 3D Collection

By Staff
Wednesday, December 23, 2015 12:25 AM From the ic! innovation lab of ic! berlin comes ‘I see exoskeleton,’ a design study in the remarkable potential of 3D printed eyewear. It features an intricate, scaffold-like construction, prominent oversized brow and innovative new 3D printed screwless hinge.  More
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