WMido THIS NEWS IS PROVIDED BY WMIDO

40 Years of Activity for King Giorgio

By Staff
Wednesday, April 01, 2015 12:25 AM To celebrate its 40th anniversary, on March 16 the Giorgio Armani atelier launched the website armani.com/atribute and hashtag #Atribute on all its social networks. For 40 weeks, the site will have special contents linked to the story behind the label and king Giorgio’s vision of style. In parallel with the website, the atelier’s social networks will also be part of this celebration with the frequent publication of specific contents focusing on particular themes. More

Debut of SEE With Mido

By Staff
Monday, March 30, 2015 12:25 AM For the third year running, eyewear will star at Fuorisalone, the fringe event scheduled from April 14 through 19 during Design Week in Milan. Making its debut for the occasion is the new format, SEE with Mido – See Extraordinary Eyewear, at Showroom 31 in Cortile dell’Opificio 31, Via Tortona, the heart of Tortona Design Week. More

Hong Kong Thinks Positively

By Staff
Friday, March 27, 2015 12:25 AM How is the Hong Kong market coping with the recession that has affected Europe and the U.S. for some years now? We asked David Chow, President of the Hong Kong Optical Manufacturers Association (HKOMA). Read his comments in this Q&A. More

All Round

By Staff
Wednesday, March 25, 2015 12:25 AM Never, as in this season, has round eyewear created a kind of bridge linking the past, present and future. In contemporary industrial design, the geometry of round shapes has also beaten a path to a heritage made up of stylistic echoes, attention to new materials and technological evolution. More

The Story of 'Made in Italy'

By Staff
Sunday, March 22, 2015 12:25 AM It is called Storytalia and it is an e-commerce site designed to promote the quality products of little-known Italian small and medium-sized enterprises in the world. Founder Paolo Zegna tells WMIDO about the genesis and evolution of the project.  More

New York Speaks Italian

By Staff
Saturday, March 21, 2015 12:25 AM Today and tomorrow the Javits Center in New York will be hosting the 2015 edition of Vision Expo East. A large number of Italian companies will be present, almost 50 in all, made up of 24 independent exhibitors and 25 companies that will present themselves as part of the ICE-Anfao collective. More

Futuristic Lines

By Staff
Friday, March 20, 2015 12:25 AM Contrasting geometrical shapes are a new source of inspiration for architecture, as was demonstrated by the Blackfin stand at Mido 2015. Its maximum expressions included MICX (Mons International Congress Xperience), designed by architect Daniel Libeskind.  More

Safilo Studies Kids Collection With Doctors

By Staff
Wednesday, March 18, 2015 12:25 AM The new Kids by Safilo eyewear collection, devoted to 0-8 year olds and launched during last Mido, is a ground-breaking eyewear project. Conceived for children’s necessities, the collection is designed with a medical-scientific approach through the collaboration with Siop (Società Italiana di Oftalmologia Pediatrica) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus), and it’s engineered with advanced technologies and materials. More

A Positive Outlook for Sunglasses in Europe

By Staff
Monday, March 16, 2015 12:25 AM The two main trade fairs in the sector, Mido and Silmo, commissioned the Optical Monitor, to research the development of the optical market in the main European countries. The results are explained by Simone Cornelsen, Account Director Fashion & Lifestyle and Giampaolo Falconio, Global Eyewear Manager & Global Retail Manager Optic at GFK. More

Leidmann Receives the Bestore Award

By Staff
Friday, March 13, 2015 12:25 AM Among the new additions to Mido 2015 is the Bestore initiative, an international recognition award that seeks to encourage eyecare professionals to discover and embrace new ideas deriving from display innovation. This is an unparalleled initiative for the eyewear.  More

Blackfin, Winner of the Second Edition of Bestand

By Staff
Wednesday, March 11, 2015 12:25 AM One of the returning highlights of the 2015 edition of Mido is the special Bestand prize, which recognizes the most appealing, original and communicative stand with regards to elegance, interaction with the public, aesthetic appearance, attention to design.  More

A Record Event for Mido

By Staff
Monday, March 09, 2015 12:25 AM The 2015 edition confirmed Mido's forefront position among international exhibitions, with the highest recorded number of attendees: 49,000 visitors (8.7% more than 2014). Giovanni Vitaloni, Vice President of Mido, gave WMIDO an exclusive interview. More

'Archimode:' Architects at the Service of Fashion

By Staff
Friday, March 06, 2015 12:25 AM Villa Noailles at Hyères, the French commune at the western end of the Côte d'Azur, is celebrating its 30th anniversary with the “Archimode” exhibition from February 22 through March 22 through March 22. The exhibition explores the similarities between the work of six stylists and that of six important architecture firms in which the human body is the common denominator.  More

Rye&Lye Capsule Collection With Murano Glass

By Staff
Wednesday, March 04, 2015 12:25 AM Glasses are increasingly becoming artistic objects. The exclusive capsule collection Rye&Lye is presenting at Mido 2015 is an example: three models that feature an exquisite Murano glass insert on the temples. More

Visual Health: A Key Tool for a Better Life

By Staff
Monday, March 02, 2015 12:25 AM The new president of Eurom, Bernhard Nuesser, revealed exclusively to WMIDO present and future plans of the European association that represents the interests of manufacturers in the precision mechanical and optical industries. More
Loading...