Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

New Investors, New Thinking, for Optical

By Marge Axelrad
Monday, August 31, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

But...Is That An Eye Exam..???

By Marge Axelrad
Monday, August 17, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

Making HerStory

By Marge Axelrad
Monday, July 20, 2015 12:00 AM Back in the not too distant past, most women in the optical industry worked as secretaries. A small number worked in sales, or in retail stores or wholesale labs, and even fewer were eyecare professionals. That’s was about it. Job opportunities for women were limited, and career growth was difficult.

Fresh Thinking: Transparency, Collaboration, Technology

By Marge Axelrad
Monday, June 15, 2015 12:00 AM Discussions with young eyecare professionals are encouraging, inspiring and enlightening. Interestingly, their fresh perspectives don’t simply illustrate newcomers’ views.

The VM Top 50 Retailers: Beyond the Numbers

By Marge Axelrad
Wednesday, June 3, 2015 10:00 AM Yes, the Vision Monday Top 50 U.S. Optical Retailers are about the numbers. It is a ranking, of course, based on metrics like store counts and estimated revenues and who’s gaining, who’s been acquiring, who’s been consolidated.

Finally…Some Insights Shared to Optical By Warby Parker’s Neil Blumenthal

By Marge Axelrad
Monday, April 20, 2015 12:01 AM I looked it up. According to, a “lightning rod” is “a person or thing that attracts and absorbs powerful and especially negative or hostile feelings, opinions, etc., thereby diverting such feelings from other targets.” It cites examples, such as “the press secretary is often a lightning rod for the President.” Or, “Packer’s blunt style made him a lightning rod for debate.”

‘Post-Advertising’—Telling Stories To Intrigue and Inspire Patients

By Marge Axelrad
Monday, March 16, 2015 12:00 AM We are living in a “post-advertising age.” These days, “the message is the message and the medium is just the carrier” (with all due respect to Marshall McLuhan’s original idea first posted in 1968).

Understanding ‘Selfie-Indulgent’ Millennials

By Marge Axelrad
Monday, March 2, 2015 12:00 AM I have to admit that the penchant among Millennials for taking selfies and posting them on social media sites first struck me as self-indulgent.

‘Outcomes’ Are the New Health Care Measurement

By Marge Axelrad
Monday, February 16, 2015 12:00 AM VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Tuesday, January 27, 2015 8:30 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 29, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Changes at the Top: Leadership in Business

By Marge Axelrad
Tuesday, September 23, 2014 12:00 AM I’m writing this column five days after the news was officially announced about a change in the senior-most management structure at Luxottica Group.

Perspectives of an Optical Community Via VM's #DayInTheLife

By Marge Axelrad
Monday, September 1, 2014 12:00 AM

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss