Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Taking Steps Toward Selling Online

By Marge Axelrad
Monday, March 17, 2014 12:00 AM

Calculating ‘Outcomes’ Is the New Health Care Mandate

By Marge Axelrad
Monday, March 03, 2014 12:00 AM There’s much to learn about today’s changing health care delivery landscape. A series of new acronyms is out there for the taking, describing everything from U.S. government health care agencies to state boards to medical and provider organizations and private company programs.

Once Upon a Time… The Power of Stories

By Marge Axelrad
Monday, February 10, 2014 12:00 AM ….there was a ‘XXXX’ who lived in a ‘XXXX’….We can all fill in the blanks from the simple stories we heard when we were younger.

2,000 Headlines...And More

By Marge Axelrad
Monday, December 16, 2013 12:00 AM
It takes dozens of individual developments, events and happenings to give rise to a “trend.”

Cards on the Table

By Marge Axelrad
Monday, November 18, 2013 12:00 AM Concern, puzzlement, dismay and outright anger are all part of the range of reactions and emotions being expressed by optical retailers and eyecare professionals toward the topic of managed vision care and the currently roiling insurance landscape.

Searching for the 'Upside' Potential

By Marge Axelrad
Wednesday, October 23, 2013 12:00 PM Yes, there’s always an eternal argument around the ‘glass half empty’ or the ‘glass half full’ point of view.

What Does It Take…?

By Marge Axelrad
Monday, September 23, 2013 12:00 AM VM’s signature report this month, Andy Karp’s annual, detailed examination of the Top Labs in the U.S. market, is headlined this year: “What It Takes to Be a Top Lab.”

D.A.R.E. to Be Your Own ‘Brand’

By Marge Axelrad
Monday, September 09, 2013 12:00 AM

Preparing for the Rise of the ‘Culturally Competent’ Eyecare Professional

By Marge Axelrad
Monday, July 22, 2013 12:00 AM The transformation of the U.S. demographic landscape and the continued cultural diversity that is now reflected within it is giving way to new ideas about the roles of health care professionals, eyecare pros among them.

Innovation….and Inspiration

By Marge Axelrad
Monday, June 17, 2013 12:00 AM This is a Vision Monday issue chock full of compelling personalities and stories—comprised of successful, innovative practitioners in a range of categories as well as a host of young, new eyecare professionals just at the starting line of their careers.

Health Care Reform: Plenty of ‘Administrative Complexity’ for All

By Marge Axelrad
Monday, May 20, 2013 12:00 AM If anyone asks you what will be happening to vision care and eyewear sales once the Affordable Care Act (ACA) begins to go into effect in 2014, you can join a very large crowd of seriously knowledgeable people and answer what they all do, which is: Gee. I. Don’t. Exactly. Know.

Embracing Creativity

By Marge Axelrad
Monday, April 15, 2013 12:00 AM Our team here at Vision Monday reports news, identifies trends and tries to work within and outside the optical world to sense what’s coming down the road.

Keeping the Online World in Perspective

By Marge Axelrad
Monday, March 18, 2013 12:00 AM It’s very easy to rush to judgment. Seems true in all aspects of life but it’s particularly true about a topic that hits many ECPs very hard, at least emotionally, which is the advent of online eyeglass sales.

The Opposite of Disconnect

By Marge Axelrad
Monday, March 04, 2013 12:00 AM Those who bemoan the advent of technologies to both health care practice and the retail delivery of products and services as the end of civilization are overstating and missing the point.