Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

‘Post-Advertising’—Telling Stories To Intrigue and Inspire Patients

By Marge Axelrad
Monday, March 16, 2015 12:00 AM We are living in a “post-advertising age.” These days, “the message is the message and the medium is just the carrier” (with all due respect to Marshall McLuhan’s original idea first posted in 1968).

Understanding ‘Selfie-Indulgent’ Millennials

By Marge Axelrad
Monday, March 02, 2015 12:00 AM I have to admit that the penchant among Millennials for taking selfies and posting them on social media sites first struck me as self-indulgent.

‘Outcomes’ Are the New Health Care Measurement

By Marge Axelrad
Monday, February 16, 2015 12:00 AM VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Tuesday, January 27, 2015 8:30 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 29, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Changes at the Top: Leadership in Business

By Marge Axelrad
Tuesday, September 23, 2014 12:00 AM I’m writing this column five days after the news was officially announced about a change in the senior-most management structure at Luxottica Group.

Perspectives of an Optical Community Via VM's #DayInTheLife

By Marge Axelrad
Monday, September 01, 2014 12:00 AM

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

App-solutely! Embracing New Ideas

By Marge Axelrad
Monday, August 18, 2014 12:00 AM How many??

VM’s Andy Karp and John Sailer write about some 22 new vision-care related apps in our cover story this month. Plus we’re putting another four online.

Summertime Ideas: Exploring and ‘Reshoring’

By Marge Axelrad
Monday, July 21, 2014 12:00 AM No matter how long you’ve been doing something, there’s always a little light that can go off in your brain when you learn you can do things differently.

Who Says It’s Too Tough Out There? Today’s Innovators Are Enterprising and Dynamic

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”

‘Looking for Harmony In a Discordant Market’

By Marge Axelrad
Monday, May 19, 2014 12:00 AM Harmony” is defined in Webster’s as a combination of different notes producing a pleasing sound.

Taking Steps Toward Selling Online

By Marge Axelrad
Monday, March 17, 2014 12:00 AM