Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Communicating Expertise in Helping Patients Block the Blues

By Marge Axelrad
Monday, April 11, 2016 12:00 AM We continue to revisit the subject of harmful blue light because it happens to be, as our Cover Story this month underscores, one of the most talked about vision care topics in recent years, both within and outside of the optical industry.

New Professionals: Redefining Their Approach and Forging Ahead

By Marge Axelrad
Monday, March 28, 2016 12:00 AM Want to feel energized? Take some time to read through the comments and perspectives illustrated by an impressive crop of new eyecare professionals in our “Living the Eye Life” Cover Story this month.

The Eyewear World Is Both Bigger and Smaller

By Marge Axelrad
Monday, March 7, 2016 12:00 AM I write this as thousands of visitors descend on Milan, Italy’s fashion capital and a growing industrial design center, at the end of February.

Main Street Is a Rediscovery Opportunity for Independents

By Marge Axelrad
Monday, February 15, 2016 12:00 AM One of the most astute observers of changing consumer and retail trends, Robin Lewis, speaks on many aspects of these topics and writes about them through The Robin Report (www.therobinreport.com).

CX–Redefining What It Means to Create a Compelling Customer Experience

By Marge Axelrad
Monday, January 18, 2016 12:00 AM Did you know? It’s the Year of CX. That’s modern day terminology for Customer Experience. You may think you know what that means. After all, for years retailers and many health care providers have prided themselves on “customer service” and “quality patient care.”

A Year of Radical Thinking

By Marge Axelrad
Monday, December 14, 2015 12:00 AM With the unrelenting pace of change that we are experiencing in the world, from digital to medical, from cultural to political, it’s likely impossible to sum up a single year with one word—unless that word is, perhaps “radical.”

Revisiting Traditional Ideas Is the New Normal

By Marge Axelrad
Monday, November 16, 2015 12:00 AM Usually it’s the speed of digital technology change that’s the first reaction point when people encounter something new. “It’s hard to keep up, things are changing so swiftly, we don’t know when to commit to a new product or procedure, we’re just going to wait until things settle down.”

Creative, Quirky, Attention Getting—Georgetown Sets The Bar High

By Marge Axelrad
Monday, October 19, 2015 12:00 AM What a breath of fresh air. Super quality, creativity, production value, cleverness… and style! That was my reaction to watching “Our Family Knows Glasses,” the incredible video and accompanying digital media campaign launched by Georgetown Opticians earlier this month.

Taking the Long-Term Or the Short-Term View?

By Marge Axelrad
Monday, September 14, 2015 12:00 AM VM’s series on private equity’s new role in the optical business is exploring investors’ and optical retailers’ and ECPs’ perspectives as a wave of deals are occurring.

New Investors, New Thinking, for Optical

By Marge Axelrad
Monday, August 31, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

But...Is That An Eye Exam..???

By Marge Axelrad
Monday, August 17, 2015 12:00 AM After nearly two years of minimal detail, some tech world P.R. and much discussion, dating back to VM’s own Leadership Summit in 2014, Opternative’s online “eye test,” which they refer to as a “refractive eye exam,” launched in 27 states late last month.

Making HerStory

By Marge Axelrad
Monday, July 20, 2015 12:00 AM Back in the not too distant past, most women in the optical industry worked as secretaries. A small number worked in sales, or in retail stores or wholesale labs, and even fewer were eyecare professionals. That’s was about it. Job opportunities for women were limited, and career growth was difficult.

Fresh Thinking: Transparency, Collaboration, Technology

By Marge Axelrad
Monday, June 15, 2015 12:00 AM Discussions with young eyecare professionals are encouraging, inspiring and enlightening. Interestingly, their fresh perspectives don’t simply illustrate newcomers’ views.

The VM Top 50 Retailers: Beyond the Numbers

By Marge Axelrad
Wednesday, June 3, 2015 10:00 AM Yes, the Vision Monday Top 50 U.S. Optical Retailers are about the numbers. It is a ranking, of course, based on metrics like store counts and estimated revenues and who’s gaining, who’s been acquiring, who’s been consolidated.

Finally…Some Insights Shared to Optical By Warby Parker’s Neil Blumenthal

By Marge Axelrad
Monday, April 20, 2015 12:01 AM I looked it up. According to Dictionary.com, a “lightning rod” is “a person or thing that attracts and absorbs powerful and especially negative or hostile feelings, opinions, etc., thereby diverting such feelings from other targets.” It cites examples, such as “the press secretary is often a lightning rod for the President.” Or, “Packer’s blunt style made him a lightning rod for debate.”
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