Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, November 14, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

The Story of SIGHT + World Sight Day: Your Inspiration Messages for EVERY Day

By Marge Axelrad
Monday, October 17, 2016 12:00 AM All of you, like all of us at VM, who are connected day by day to the vision care/eyewear field, sometimes feel they “know” what they need to know about this critically important arena.

Turn It Up: Learn to ‘Amplify’

By Marge Axelrad
Monday, September 12, 2016 12:45 AM What’s been the impact of the internet in your life? What about in your profession or work day world? What about in your social and cultural or recreational interests? Your politics? Your health? Your family?

Boomer Vision, a Booming Opportunity for ECPs

By Marge Axelrad
Monday, August 29, 2016 12:00 AM OK, I’ll admit it, my vision isn’t what it used to be. (Neither are some of my other faculties, but that’s another story.) My reading add is increasing, I’m finding it harder to deal with nighttime glare when driving, and a floater that I never noticed before just floated by.

Living and Breathing ‘Local’

By Marge Axelrad
Monday, August 15, 2016 12:00 AM I happened to read a blog post a few months ago that talked about how the rise of online retail was “breathing new life” into physical, brick-and-mortar stores. That’s so, so true, and we see it as retailers of all types, optical included, look to tap new technologies, employing smartphones and tablets, or product information platforms and e-commerce ideas into their traditional business.

Hashtag: Confidence, Spirit, Collaboration and Vision

By Marge Axelrad
Monday, July 18, 2016 12:00 AM For 14 years now, we’ve been asking readers to send us their nominations for women who deserve recognition for their influence within the optical industry, for their teaching and impact among their peers, for the way they deliver service and products to their customers and patients.

Gen Z and How They See

By Marge Axelrad
Monday, June 20, 2016 12:00 AM They grow up fast. And those who are babies, kids, tweens and teens today, are already growing up different than any other generation. Way different. Like off the charts different, particularly when it comes to information, digital access to it, and sharing with their friends, peers and families.

Taking the Industry by BrainStorm

By Marge Axelrad
Monday, May 16, 2016 12:00 AM This edition of VM brings you two very different types of special features. (We’re also very proud of our expert editorial team in delivering these to you.)

Communicating Expertise in Helping Patients Block the Blues

By Marge Axelrad
Monday, April 11, 2016 12:00 AM We continue to revisit the subject of harmful blue light because it happens to be, as our Cover Story this month underscores, one of the most talked about vision care topics in recent years, both within and outside of the optical industry.

New Professionals: Redefining Their Approach and Forging Ahead

By Marge Axelrad
Monday, March 28, 2016 12:00 AM Want to feel energized? Take some time to read through the comments and perspectives illustrated by an impressive crop of new eyecare professionals in our “Living the Eye Life” Cover Story this month.

The Eyewear World Is Both Bigger and Smaller

By Marge Axelrad
Monday, March 7, 2016 12:00 AM I write this as thousands of visitors descend on Milan, Italy’s fashion capital and a growing industrial design center, at the end of February.

Main Street Is a Rediscovery Opportunity for Independents

By Marge Axelrad
Monday, February 15, 2016 12:00 AM One of the most astute observers of changing consumer and retail trends, Robin Lewis, speaks on many aspects of these topics and writes about them through The Robin Report (www.therobinreport.com).

CX–Redefining What It Means to Create a Compelling Customer Experience

By Marge Axelrad
Monday, January 18, 2016 12:00 AM Did you know? It’s the Year of CX. That’s modern day terminology for Customer Experience. You may think you know what that means. After all, for years retailers and many health care providers have prided themselves on “customer service” and “quality patient care.”

A Year of Radical Thinking

By Marge Axelrad
Monday, December 14, 2015 12:00 AM With the unrelenting pace of change that we are experiencing in the world, from digital to medical, from cultural to political, it’s likely impossible to sum up a single year with one word—unless that word is, perhaps “radical.”

Revisiting Traditional Ideas Is the New Normal

By Marge Axelrad
Monday, November 16, 2015 12:00 AM Usually it’s the speed of digital technology change that’s the first reaction point when people encounter something new. “It’s hard to keep up, things are changing so swiftly, we don’t know when to commit to a new product or procedure, we’re just going to wait until things settle down.”
Loading...