Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Stay Focused, But Don’t Neglect That Peripheral Vision

By Marge Axelrad
Monday, January 21, 2019 12:32 AM Those of you who read this column are vision experts. I’m feeling fairly confident that most of you know how to define “focus” and “acuity” and both near- and distance vision. Well, let’s get out the dictionary or thesaurus because when it comes to anticipating the year ahead, we’re going to need every vision metaphor and definition in the books.

What’s Behind the (Social) Purpose of a Purchase?

By Marge Axelrad
Monday, December 17, 2018 12:30 AM It was the traditional end-of-year holiday season that used to bring to the forefront the very legitimate impulse to help those less fortunate, to remember the needy. Indeed, charities and causes have always been true to the heart and close to the passions of most people involved in the eyecare and eyewear arenas. Whether it’s making products and services available to those without means or access or by rallying around sight-threatening issues, giving back has always been an important part of the vision care community.

Rx for Success

By Marge Axelrad
Monday, November 12, 2018 12:31 AM NEW YORK—A number of eyecare retailers, both national chains and independents, along with several major lens, laboratory and frame companies are continuing to bring new ideas to product innovation, diverse lens choices and more streamlined delivery systems to the category of prescription safety eyewear (SRx) to serve the needs of manufacturing and industrial workers and to bring attention to good eye-care and effective vision correction products to themselves and their families

How Do You Explain It?

By Marge Axelrad
Monday, November 12, 2018 12:30 AM How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image?

‘It’s All Good’

By Marge Axelrad
Monday, October 22, 2018 12:00 AM There is much that we all know, those of us who live and breathe vision care, about the fragmented and sometimes fractious state of affairs in the complex field of vision care.

Safilo Group's New Senior Leadership Execs Bring North America into Focus

By Marge Axelrad

Monday, September 24, 2018 12:05 AM NEW YORK—With one of the longest histories in the eyewear business, as a frame maker, designer and marketer, Safilo Group S.p.A.’s new executive leadership has embarked on a different path this year, looking to swiftly readjust Safilo’s service focus for all current and potential optical accounts, amp up support to its sales teams and fine-tune responsiveness to consumer trends. This involves re-emphasizing the global company’s historic strength in product design and development, among its own brands and licensed brands, as well as redirecting its resources to such strategically important markets as North America, where new initiatives will be more “customer-centric and approachable,” executives said.

The 21st Century Service Mandate for Today’s Modern Ophthalmic Labs

By Marge Axelrad
Monday, September 17, 2018 12:45 AM Rx optical laboratories play such a critical role in the ophthalmic business. Ask any ECP or optical retailer and they’ll affirm how strongly they value and rely upon labs to fulfill and deliver on the service expectation of their patients and customers. It’s one of the most critical elements of how their businesses fare.

Looking at the Practice Ownership Model

By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:30 AM NEW YORK – Having the wherewithal to successfully compete as an eyecare professional and a business person can be a daunting challenge, particularly for independents.

Vision Source

By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:29 AM KINGWOOD, Texas—Perhaps lost in the initial response to Vision Source’s launch of its Vision Source Next program was just how broad and comprehensive the program intends to be, and how it has a range of offerings for optometrist practitioners across all stages of their career.


By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:28 AM MADISON, Wis.—Five months into the launch of a new practice ownership structure for independent eyecare professionals, Rev360 executives are pleased with the response the new RevAdvance “partnership model” has received and the operational progress the initial OD practices in the program have experienced.

Associates in Eyecare

By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:27 AM ASHBURN, Va. – Growing organically and with well-chosen local partners, Associates in Eyecare (AIE), a business group of optometrists in the D.C./Northern Virginia area, has been carefully building its presence, augmenting its doctors’ talents and equity stakes with professional operations managers in an approach that has enabled the group to grow to 10 practices today.

Pearle Vision

By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:26 AM For independent optometrists who own their practice, Pearle Vision recently added a new option for these ECPs to consider as they plan for future growth and success. In June, at the American Optometric Association event in Denver, Pearle officially launched the “Pearle Vision Ignite” program as a “strategic independent optometrist conversion program.”

Vision One Credit Union

By Marge Axelrad and Mark Tosh
Monday, August 13, 2018 12:25 AM SACRAMENTO, Calif.—With interest by firms outside the traditional vision care market on the rise, these are interesting, and challenging, times for independent eyecare practices. Indeed, private equity firms looking for prospective new investments, and even corporate-operated eyecare groups, are looking at optometry as a market ready for growth and consolidation.

Reconsidering New Business Models and Professional Paths

By Marge Axelrad
Monday, August 13, 2018 12:00 AM An interesting comment I saw recently on Twitter asked if there was a “battle for the future and soul of the healthcare industry” going on as, the writer put it, “It’s not clear whether business savvy or classic medical principles will be the dominant force in shaping change.”

A New Service Model for Delivering Frames and Lenses

By Andrew Karp and Marge Axelrad
Monday, July 9, 2018 12:00 AM Vision Monday’s Marge Axelrad and Andrew Karp recently toured Luxottica’s newly expanded distribution center and prescription lab in Atlanta. Read their exclusive report to find out what they learned and saw.