Revo Partners With Bear Grylls to Develop Performance Sunglass Collection

By Staff
Thursday, October 18, 2018 12:21 AM NEW YORK—Revo has partnered with adventurer and best-selling author, Bear Grylls, to develop a line of co-branded sunglasses that cater to an active lifestyle. The collection will leverage Grylls’ vision to “Inspire, Equip and Empower.” The collection will feature signature Revo lenses which offer a high quality visual experience for those who live an outdoors lifestyle. Additionally, the frames will be constructed from an innovative, flexible plastic.
The line of sunglasses is due to pre-launch in fall 2018 with a full launch in spring 2019 at BearGrylls.com, Revo.com, outdoor retailers and travel retailers, with exclusive distribution to ECPs via ClearVision Optical.

Warby Parker Debuting Special Celebrity Collab Kids’ Frames to Support Pupils Project

By Staff
Friday, October 12, 2018 12:18 AM NEW YORK—Warby Parker, which earlier this year introduced kids’ frames as a pilot in some of its New York stores, this week introduced a limited-edition assortment of five sunglasses and five eyeglasses in support of the company’s Pupils Project. The program was launched in 2015 to help bring free vision screenings, eye exams and glasses to school children in need. The company is working on programs in New York City and in Baltimore.

Privé Revaux Launches Prescription Eyewear

By Staff
Thursday, October 11, 2018 12:30 AM NEW YORK— Privé Revaux, the affordable celebrity eyewear brand, has announced that it will expand its offerings to include prescription eyewear. The company will also offer online vision tests through Opternative on its website and expand its selection of optical styles with a full collection. Privé Revaux will offer its frames with prescription lenses, starting at $59.99 and the prescription frames will be available online at PriveRevaux.com and at its brick-and-mortar retail locations and kiosks around the globe.

[Partner Post] #FYSHINGforStyle

By Staff

Monday, September 24, 2018 11:55 AM Confidence has no competition, individuality is an expression and style is the personal signature. FYSH is designed for the strong, ambitious, game changing women who embrace individual style. Combining the latest runway looks with the color trends of the season, FYSH eyewear features a vast array of bold colors, intricate patterns, unique constructions and shapes.

Fresh Looks for Fall

By Staff
Monday, September 24, 2018 11:40 AM Summer is officially over, but with a new season we have a new wardrobe to look forward to. Light jackets, cute knits and ankle boots are exactly what the autumn has us getting ready for. Take a look at this round-up of fresh fall sunglasses from WhoWhatWear.com to go with all of these new wardrobe pieces.



Movie Magic

By Staff
Monday, September 24, 2018 11:37 AM While one might look to social media or in the latest fashion mag to get a glimpse at the latest styles, the trailer for the upcoming Netflix limited series, Maniac, gives viewers a peek at some cool, trendy eyewear. The series which features Emma Stone and Jonah Hill shows off a slew of ‘70s inspired frame looks. Get more details and watch the trailer on WMagazine.com.



Bright Eyes

By Staff
Monday, September 24, 2018 11:34 AM Taking care of our eyes also includes caring for the delicate skin surrounding it. From wearing sunglasses to applying SPF, there are a variety of ways to care for this area. Take a look at Byrdie.com as they give us a list of some of the best eye serums out right now.


Marchon Eyewear Inc. Announces Exclusive U.S. Distribution Agreement with Cutler and Gross Ltd.

By Staff
Monday, September 24, 2018 12:18 AM NEW YORK—Marchon Eyewear, Inc. and Cutler and Gross Ltd. have announced that they have entered into a long-term exclusive agreement for the distribution of Cutler and Gross optical and sun product throughout the U.S. This agreement leverages the unique scale and expertise of Marchon Eyewear’s U.S. distribution network and its increased focus on the luxury segment of the market.

Pan-Oceanic Eyewear Launches Licensed Children’s Brand Frames With OptiSource

By Staff
Monday, September 24, 2018 12:15 AM NEW YORK—Pan-Oceanic Eyewear is launching new collections of licensed children’s optical frames for fall 2018 and has partnered with OptiSource as their primary distributor to independent eyecare professionals in the U.S. The eyewear includes licenses from top-entertainment companies such as Disney, Lucasfilm, Marvel, Mattel, Pixar and Warner Bros. Brands included in the launch are Disney Princess, Frozen, Mickey Mouse, Minnie Mouse, Cars, Spider-Man, Star Wars, and Batman, according to Jenn Nuccio, senior director, licensing, Pan-Oceanic.

L’Amy America and American Optical Announce Joint Venture: Champion Made in the U.S.A.

By Staff
Thursday, September 20, 2018 12:27 AM NORWALK, Conn.—Together, L’Amy America and American Optical (AO) are announcing a new manufacturing partnership for Champion Eyewear. The creation of an exclusive series of American made ophthalmics and sunglasses for Champion, a joint venture, “cements L’Amy’s and AO’s shared commitment to fuel the revitalization of American eyewear manufacturing,” the companies said.

What Are You Wearing?: Madison Optometric Center, LLC, Madison, Wisconsin

By Jamie Wilson
Monday, September 17, 2018 12:44 AM Lynn has been in the optical industry for over 30 years working at various jobs from lab rep to frame rep, and she is now the owner of her own optical here at Madison Optometric Center.

Vint & York Debut Time Capsule Collection With Smithsonian

By Jamie Wilson
Monday, September 17, 2018 12:42 AM NEW YORK—Vint & York, the New York-based brand has collaborated with Smithsonian to create The Time Capsule collection which features four new frame styles that take inspiration from the striking historical backstories and images of Smithsonian’s historical artifacts.

Check.Out: Dr. Chinn’s Vision Care

By Jamie Wilson
Monday, September 17, 2018 12:41 AM Built for fit but styles for fashion, TC Charton has been focusing on crafting beautiful Asian fit eyewear since 2009. Each style is inspired and named after a real person with a specific fitting need. TC Charton is a vast collection with over 150 styles that includes women, men, kids, and sunglasses.

Easy as 1, 2, 3

By Jamie Wilson
Monday, September 17, 2018 12:40 AM WHAT: Three-piece mounts are taking on a trendier look as these styles are popping into not only optical but sun collections as well, featuring unique shapes, temples and lens treatments.

A&A Optical Signs License for RACHEL Rachel Roy Eyewear

By Staff
Friday, September 14, 2018 12:21 AM CARROLLTON, Texas—A&A Optical has announced an exclusive licensing agreement for the design, development and distribution of RACHEL Rachel Roy (RRR) eyewear. The agreement includes worldwide distribution of women’s ophthalmic eyewear and sunglasses. RACHEL Rachel Roy will debut ophthalmic eyewear March 2019 at Vision Expo East.