VSP Global and USC Launch Study and Pilot Test of Tech-Enabled Eyewear

By Andrew Karp
Monday, August 22, 2016 12:30 AM RANCHO CORDOVA, Calif.—The University of Southern California (USC) Center for Body Computing (CBC) and VSP Global are launching an academic study and consumer pilot test with the latest version of VSP’s tech-enabled eyewear, Level.

Nouveau Eyewear Will Debut Its Biggest Launch For Girls’ Eyewear With Licensed My Little Pony Collection at VEW

By Staff
Monday, August 22, 2016 12:27 AM CARROLLTON, Texas—Nouveau Eyewear will debut its biggest launch for girls’ eyewear at Vision Expo West with its multi-year license for My Little Pony prescription eyewear.

Toughen Up With These Sunnies

By Staff
Friday, August 19, 2016 12:11 AM Floral prints don’t always have to translate to sweet and girly. There are many outfit combinations that can transpose some much needed edge to flowery patterns. Take a look at what the perfect sunglasses are to toughen up your summer florals.

The Perfect Shades for Every Stanley Kubrick Film

By Staff
Friday, August 19, 2016 12:08 AM Sunglasses aren’t just for summer. So although this article from Vogue.com is suggesting “revamp your summer look” with sunglasses inspired by iconic Kubrick films, these sunnies have the power to work all year round to accessorize any seasonal look. From “A Clockwork Orange” to “Dr. Strangelove” take a look at this roundup of 15 film worthy sunnies.

Summer in the City

By Staff
Friday, August 19, 2016 12:05 AM “Spending summer in the city means you can be more spontaneous with your look while still keeping one accessory a staple part of your ensemble: your sunglasses.” We couldn’t have said it any better! Check out how New York local and blogger of Atlantic-Pacific, Blair Eadie, accessorizes her outfits with her signature pair of sunwear.

Raen Optics Hires John Gothard as Vice President of Sales

By Staff
Monday, August 15, 2016 12:27 AM OCEANSIDE, Calif.—Raen Optics announced that John Gothard has been hired as the new vice president of sales. Gothard will be working hand in hand with retail accounts.

Barton Perreira Introduces New Allied Metal Works Brand

By Alexandrea Mobijohn
Monday, August 15, 2016 12:00 AM NEW YORK—After redefining style and elegance since 2007, Barton Perreira has introduced its newest brand of optical and sun styles called Allied Metal Works. Created by veterans of design, fashion and function over the course of four years, the collection will truly stand as the first “technical luxury” brand in eyewear, the company said.

Carrera’s The Maverick Video Launches

By Jamie Wilson
Monday, August 15, 2016 12:00 AM PADOVA, Italy—After receiving over 1,000 submissions from musicians, athletes and artists who reflected “Carrera’s Maverick Spirit” and announcing winners back in May, the Carrera Mavericks video final cut launched in July.

Check.Out: EyeCrave Optics

By Jamie Wilson
Monday, August 15, 2016 12:00 AM Götti eyeglasses stand for “Swissness.” The collections cultivate simplicity in its most beautiful form, providing latitude for personal character to unfold and exemplify the best of two worlds: craftsmanship and high-tech

Philly EyeWorks Releases Fun New Styles

By Alexandrea Mobijohn
Monday, August 15, 2016 12:00 AM PHILADELPHIA—Philly EyeWorks, a new brand of eyewear that celebrates individuality and diversity while remaining affordable, has released new styles for fall/winter 2016. The collection is geared toward fun and unique individuals who aren’t afraid to try something new.

Temple Tantrum

By Jamie Wilson
Monday, August 15, 2016 12:00 AM Who: Famous temples like Angkor Wat in Thailand, the Parthenon in Greece and Karnak in Egypt. Architects, designers and of course, the precocious Shirley Temple.

What Are You Wearing?: Labrabbit Optics, Chicago

By Jamie Wilson
Monday, August 15, 2016 12:00 AM Coyote DeGroot has been working in the optical industry for 17 years. “My mom made me get a job after I got kicked out of college back in the 90s, so I randomly got a job in an optical lab. I was crazy enough to never leave.”

Chlogan Eyewear Announces Licensing Partnership for Limited Too

By Staff
Friday, August 12, 2016 12:21 AM NEW YORK—Forging a partnership with Bluestar Alliance, Chlogan Eyewear recently signed a multi-year licensing partnership with Bluestar Alliance for the popular children’s brand, Limited Too, incorporating optical and sunwear.

Luxottica Acquires Key Assets of Exciton, a Lens Technology Company

By Staff
Wednesday, July 27, 2016 12:24 AM DAYTON, Ohio—Luxottica is acquiring key assets of Exciton, a Dayton-based technology company with expertise in the development and integration of high performance dyes into the medical, electronic and optical industries.

Is Blue Ivy Throwing Shade?

By Staff
Thursday, July 21, 2016 12:21 AM Clad in Gucci, Blue Ivy threw a side-eye from under the rims of a pair of Ray-Bans. The pint-sized four-year-old daughter of Beyoncé and Jay-Z obviously wasn’t camera shy as she leaned up against a floral wall to pose for the shot taken by her aunt, Solange Knowles. Check out the cute shots for yourself on vogue.com.
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