Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

ClearVision Optical Debuts Online Shopping Cart

By CLICK Staff
Wednesday, February 10, 2016 9:10 AM HAUPPAUGE, N.Y.—Taking its first step into the world of e-commerce, eyewear company ClearVision Optical is introducing an online shopping cart to its website.

Tap Cultural Dates and Milestones With Chase’s Calendar of Events

By CLICK Staff
Wednesday, February 10, 2016 9:05 AM NEW YORK—As an eyecare professional, you may pride yourself in knowing when it’s Save Your Vision Month (March) or when its National Glaucoma Awareness Month (January), but do know when other cultural events and milestones are happening as well?  For example, did you know that this year is the 100th anniversary of the National Parks? The 200th anniversary of the state of Indiana?

New Eyecare Innovation Fund to Target Investors With Emerging Technologies

By Staff
Wednesday, February 10, 2016 12:15 AM ORLANDO, Fla.—Three eyecare industry veterans have launched a venture fund targeting early to mid-stage investments in eyecare services and technologies.

Awards Ceremony Caps Transitions Academy Meeting

By Staff
Monday, February 8, 2016 12:30 AM ORLANDO, Fla.—Transitions Optical climaxed its annual Transitions Academy meeting here with an awards ceremony to honor companies and individuals from the U.S. and Canada for their innovative efforts to support the Transitions brand over the past year.

VM Announces First Speakers for Summit ‘BrainStorm’

By Staff
Monday, February 8, 2016 12:27 AM NEW YORK—Experts in digital medicine, neuroscience, wearable technology and retailing have joined the roster of speakers at Vision Monday’s 10th annual Global Leadership Summit, VM announced today.

Dr. Nick Despotidis Is Guest on Feb. 10 ‘Power Hour’

By Staff
Monday, February 8, 2016 12:15 AM FRANKLIN LAKES, N.J.—Nick Despotidis, OD, will be the guest on the Feb. 10 episode of “The Power Hour,” the weekly broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

Hoya Vision Care North America Acquires Nexus Vision Group

By Staff
Wednesday, February 3, 2016 12:15 PM LEWISVILLE, Texas—Hoya Vision Care announced today the acquisition of Nexus Vision Group, headquartered in Grove City, Ohio, and its affiliated laboratory partners in five states. The purchase price was not announced.

VM Announces First Speakers for Summit ‘BrainStorm’

By Staff
Tuesday, February 2, 2016 12:30 AM NEW YORK—Experts in digital medicine, neuroscience, wearable technology and retailing have joined the roster of speakers at Vision Monday’s 10th annual Global Leadership Summit, VM announced. The day-long conference, one of the most anticipated events in the eyewear and optical industry for senior level executives, will take place April 13, 2016 at The Times Center in New York.

Hoya Reports Lackluster Results for 3Q 2015

By Staff
Monday, February 1, 2016 12:22 AM TOKYO—Hoya Corp. (TOKYO: 7741) reported sales of 127,645 million yen for the third quarter ended Dec. 31, 2015, a 0.4 percent decrease from the same period last year.

Adlens Restructures Management Team to Support AdlensFocuss Launch

By Staff
Friday, January 29, 2016 12:24 AM OXFORD, U.K.—Adjustable focus eyewear maker Adlens, based here, has announced a series of strategic appointments and promotions within its management team.

Topcon Corporation Forms a Strategic Alliance With EMR Supplier ifa Systems AG

By Staff
Wednesday, January 27, 2016 12:15 AM TOKYO—Topcon Corporation, has acquired 50.1 percent shares of ifa systems AG, a company listed in the Entry Standard of the Frankfurt Stock Exchange, Germany.

5 Tips for Building a Great Online Reputation

By Randy Tran, Contributing Editor
Tuesday, January 26, 2016 3:15 PM SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.

COOL TOOLS: Using Widgets to Display Your Instagram Photos

By CLICK Staff
Tuesday, January 26, 2016 3:10 PM

Instagram is reporting over 300 million active monthly users who like about 2.5 billion photos and videos per day. But currently the only way to display Instagram photos on your website or blog is with a third-party widget.

New Seiko Optical Website

By CLICK Staff
Tuesday, January 26, 2016 3:05 PM NEW YORK—Hoya Vision Care has launched a new website for its Seiko Optical U.S. subsidiary at www.seikovision.com.
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