Florida Optometry Practice Sees Great Success With Pay-Per-Click (PPC)

By Cassandra Ransom, Contributing Editor
Wednesday, September 2, 2015 12:15 PM

SAN DIEGO, Calif.—Perhaps you have heard the acronym “PPC” and have no idea what it stands for—but have always wanted to know. If so, you are in luck, because this article explores how pay-per-click (PPC) advertising helps ECPs, including The Eye Doctors, a Florida optometry practice, exponentially increase their number of new patient leads, month over month and year over year.

When Content Calendars Are Not the Answer

By Janet Fouts, CLICK Contributor
Wednesday, September 2, 2015 12:10 PM
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.

Envision’s Revamped Website Reaches Out to Blind/Visually Impaired Community

By CLICK Staff
Wednesday, September 2, 2015 12:05 PM

A revamped website from Envision has been developed to encompass the full breadth of an evolving organization. The new site reflects the evolution undergone by Envision in its continuous drive to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education and research.

Luneau Technology Announces Merger With AIT Industries

By Staff
Tuesday, September 1, 2015 10:00 AM CUMMING, Ga.—The Luneau Technology Group, which develops, manufactures, and markets Briot and Weco edgers and Visionix wavefront-based  diagnostic instruments, said its Briot USA subsidiary is merging with AIT Industries.

VSP Global’s Innovation Lab, The Shop, Inks Wearable Tech Research Partnership With USC

By Staff
Monday, August 31, 2015 12:21 AM RANCHO CORDOVA, Calif.—Through the company’s innovation lab, The Shop, VSP Global is announcing today a major collaboration with the University of Southern California (CBC), an interdisciplinary think tank specializing in research related to mobile health, wearable technology and the growing intersection of personalized, empowered health care.

Smart Vision Labs Names Jeff Mortensen as Vice President of Sales

By Staff
Monday, August 31, 2015 12:19 AM NEW YORK—Smart Vision Labs has appointed Jeff Mortensen to the newly created position of vice president of sales.

Global Contact Lens Forum Brings Leaders Together

By Staff
Monday, August 31, 2015 12:00 AM LAS VEGAS—International Vision Expo West once again will host The Global Contact Lens Forum, an exclusive “meeting within a meeting” which brings together many of the most highly respected leaders in the contact lens field to share their expertise. The event combines the latest scientific content with critical business strategies, covering topics from profitability, disease and technology, as well as forecasting the future of the contact lens industry.

Nanofilm Debuts Cleaner for Superhydrophobic AR Lenses

By Andrew Karp
Monday, August 31, 2015 12:00 AM VALLEY VIEW, Ohio—Nanofilm has developed Clarity AR, a lens cleaner designed specifically for anti-reflective, superhydrophobic lenses. It wets the surface better than traditional cleaners to lift soils and grease, according to Nanofilm, resulting in a haze-free, streak-free lens.

Signet Armorlite Reorganizes and Rebrands Kodak Line

By Andrew Karp
Monday, August 31, 2015 12:00 AM CARLSBAD, Calif.—Signet Armorlite has reorganized its Kodak-branded lenses and services under the new Kodak Lens Professional Series name.

Vision-Ease Intros LifeRx FSV Vivid AR Lenses

By Andrew Karp
Monday, August 31, 2015 12:00 AM RAMSEY, Minn.—To improve consumers’ choice of light-responsive lenses, Vision-Ease is expanding its line of photochromics with the addition of LifeRx FSV Vivid AR. The polycarbonate lenses are coated with Vision-Ease’s proprietary Vivid AR, which the company said offers “unparalleled clarity and cleanability.”

Younger Releases Transitions Signature VII in Poly Composite FT-28

By Andrew Karp
Monday, August 31, 2015 12:00 AM TORRANCE, Calif.—Bifocal wearers who want a photochromic lens that offers the benefits of a polycarbonate lens now have a new option: Transitions Signature VII polycarbonate composite flat top 28 lenses. A composite lens developed by Transitions Optical and Younger Optics, Transitions Signature VII is available through Younger’s lab partners.

Essilor Courts Millennials With Multimedia Campaign for Glasses that Combat Digital Eyestrain and Blue Light

By Staff
Friday, August 28, 2015 12:24 AM DALLAS—Essilor is targeting the constantly connected Millennial Generation with a new consumer marketing campaign in support of Eyezen, a new type of eyeglass that alleviates eyestrain caused by staring at smartphones, tablets and computer screens.

AdlensFocuss Eyewear Wins Gold at 2015 International Business Awards

By Staff
Friday, August 28, 2015 12:15 AM OXFORD, England—Adlens announced that AdlensFocuss, its first adjustable prescription eyewear, was named the winner of a Gold Stevie Award in the “Best New Product or Service of the Year” in the consumer products category in The 12th Annual International Business Awards competition.

What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

Transitions Optical Launches Spanish-Language Online Web Series 'Estilo a Primera Vista'

By CLICK Staff
Wednesday, August 19, 2015 12:55 PM

PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.