Leading Experts Agree the ‘Future Is Now’

By Staff
Thursday, April 24, 2014 12:01 AM NEW YORK—With leaders in their fields discussing Millennials, Big Data, omnichannel retailing, and wearable technologies, the 8th annual Vision Monday Global Leadership Summit once again showed how the future is now.

Seiko to Sublicense Free-form Progressive Lens Patent to IOT

By Staff
Wednesday, April 23, 2014 12:30 AM MAHWAH, N.J.— Seiko Optical Products of America announced that it has agreed to sublicense its ’470 patent to Indizen Optical Technologies (IOT), a leading designer of spectacle lenses.

New Varilux Ads Boost Brand Awareness and Increase Traffic to Independent Practices

By Staff
Wednesday, April 23, 2014 12:18 AM DALLAS— Essilor of America is launching a national advertising campaign to introduce consumers to the benefits of progressive lenses and the technology behind Varilux progressives.

Essilor Launches Varilux Ad Campaign

By Andrew Karp
Tuesday, April 22, 2014 3:05 PM This new Varilux consumer ad campaign, which Essilor of America is launching April 24, shows how blurry vision can interrupt common, everyday activities such as viewing a menu at a restaurant and offers Varilux lenses as the leading progressive lens solution.

Sharing and Caring: Millenials Value Connection With Brands

By Catherine Wolinski
Monday, April 21, 2014 12:07 AM As the session on Millennials took hold, certain truths emerged: convenience, price and “value” in the traditional sense take a back seat in young consumers’ shopping carts.

Wearable Technology: Coming Into Its Own

By John Sailer
Monday, April 21, 2014 12:03 AM With six different speakers discussing at least as many smart eyewear technologies that have moved from research and into development, the Eye2 session on “Wearables” demonstrated for the Summit audience the reality of this exciting new intersection of technology and eyewear.

Briot USA Debuts Opti Tab, a Versatile Device for Opticians

By Andrew Karp
Monday, April 21, 2014 12:00 AM CUMMING, Ga.—Briot USA is releasing an optical tablet that is designed to assist opticians with fast and accurate measurements, frame selection and lens option descriptions along with an enhanced virtual reality feature.

Shamir Debuts Rapid Service Lab Concept for Local ECPs

By Andrew Karp
Monday, April 21, 2014 12:00 AM PHILADELPHIA—In an effort to help local eye-care professionals compete with online eyewear vendors, Shamir has developed a new approach to providing prescription laboratory service that is predicated on delivering lenses in three hours or less.

The Unique Point of View of One OD Focused on Contact Lenses

By Marge Axelrad
Monday, April 21, 2014 12:00 AM NEW YORK—Contact lenses continue to be one of the market’s more dynamic vision correction categories, with a range of new materials, designs and modalities that are propelling more premium product solutions for patients.

Zeiss Northwest Lab Completes Major Upgrade, Celebrates With Grand Re-Opening

By Staff
Monday, April 21, 2014 12:00 AM SAN DIEGO—Eyecare professionals from throughout the western U.S. visited the Carl Zeiss Vision-Northwest lab on March 20 to celebrate the completion of Zeiss’s two-year, $4 million upgrade of the facility

E-Commerce Exposed: ECPs Speak Up on Experiences Selling Online

By Catherine Wolinski
Thursday, April 17, 2014 12:00 AM NEW YORK—E-commerce is a concept once thought to be a concern of conglomerate, big box retailers and companies targeting tech-savvy audiences in a new generation of online shoppers.

CooperVision’s WebSystem3 Subsidiary Launches Eye Care Prime Premier Digital Marketing Services

By Staff
Monday, April 14, 2014 12:24 AM PLEASANTON, Calif.—Eye Care Prime Premier, introduced last week by  CooperVision, Inc. through its subsidiary  WebSystem3 LLC,  offers digital marketing services to eyecare practices throughout the U.S. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients.

Google to Offer Glass to All U.S. Residents for a Limited Time

By Staff
Friday, April 11, 2014 12:30 AM MOUNTAIN VIEW, Calif.—Google is about to expand the availability of Google Glass, its proprietary Internet-connected eyewear. 

New EyeMusic App Helps Blind to 'See' Through Music

By Catherine Wolinski
Tuesday, April 08, 2014 3:30 PM A new app developed by Amir Amedi, professor and head of the Center for Human Perception and Cognition at the Hebrew University of Jerusalem, may help the blind to "see" through music.