How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:30 PM The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.

Cyber Monday Getting More Mobile in 2014

By Staff
Monday, November 24, 2014 3:00 PM AppLovin, a mobile advertising personalization platform, projects that nearly 30 percent of purchases on Cyber Monday (Dec. 1, 2014) will originate from mobile devices.

How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:00 PM Creating video for your ECP practice is not as difficult or expensive as you might think. In the latest CLICK > Social Skills, Bob Main, founder of, discusses the positive impact video can have on your website and Facebook page.

Wake Up to the Future of Commerce

By Staff
Monday, November 24, 2014 2:30 PM Amy Hatch, editor of, has a question for business owners: “Are you ready to wake up? Because the future of commerce is happening right now.”

Essilor to Close Lens Plant in Ponce, Puerto Rico

By Staff
Monday, November 24, 2014 12:21 AM PONCE, Puerto Rico— Essilor has announced that it will discontinue operations at its Ponce, Puerto Rico lens manufacturing facility effective on or about June 30, 2015. The closure will affect 180 workers, according to Essilor, which notified plant employees of the closing on Nov. 11.

Newly Formed Mitsui Subsidiary to Revive PixelOptics Electronic Eyewear

By Staff
Friday, November 21, 2014 12:24 AM SAN JOSE, Calif.—When the PixelOptics company filed for Chapter 7 bankruptcy in November, 2013, the future of the company’s pioneering electronic, autofocusing eyewear technology was uncertain. Now, a year later, a newly formed Mitsui subsidiary called Whole You, Inc., led by CEO Yasunori Nishiyama  is preparing to reintroduce and reposition an improved version of PixelOptics eyewear.

Dynamically Digital Eyewear

By Andrew Karp
Thursday, November 20, 2014 12:15 AM The digitization of eyewear has been gathering momentum since the start of the millennium. That’s when the first digitally designed and manufactured progressive lenses were introduced. For roughly the past 10 years—let’s call it The Digital Decade—eyeglass wearers have been enjoying the benefits of these high performance lenses, which deliver sharper vision and expanded fields of view.

New Study Shows Car Drivers’ Performance With Adlens Adjustables

By Andrew Karp
Thursday, November 20, 2014 12:00 AM OXFORD, U.K.—Car drivers perform at the same level whether they wear Adlens adjustable focus eyewear perform or prescription eyewear, according to a new research study conducted by Adlens and the University of Michigan Transportation Research Institute (UMTRI).

Visionworks Warns 75,000 Customers of Lost Database Server

By Staff
Wednesday, November 19, 2014 12:21 AM ANNAPOLIS, Md.—Visionworks is notifying as many as 75,000 of the national retail chain’s customers that it has learned of an incident that may involve personal information of individuals who received services at its Jennifer Square, Annapolis, Md., location.

Karlsrud Contact Center Solutions Relaunches Telecare Support Services

By Staff
Wednesday, November 19, 2014 12:18 AM MINNEAPOLIS— Karlsrud Contact Center Solutions (KCCS), formerly 6 Calls, the first telephone support company owned, operated and staffed by veterans of the optical industry, has announced the official relaunch of their Telecare service.

Modernizing Medicine Closes on $15M Funding for Cloud-Based EMR, Including Ophthalmology-Specific System

By Staff
Monday, November 17, 2014 12:24 AM BOCA RATON, Fla.— Modernizing Medicine, Inc., creator of the cloud-based electronic medical record (EMR) system known as the Electronic Medical Assistant (EMA), has closed on approximately $15M of an expected $20M funding round.

Dynamically Digital Refraction

By Cheryl G. Murphy, OD
Monday, November 17, 2014 12:04 AM The refractor or phoropter has been a long-standing symbol of eye exams and optometry. But in recent years noteworthy advances have been made in the realm of refraction and to the phoropter itself. These innovations are changing the face of the exam room and the way in which subjective refractions are performed.

Dynamically Digital Frames

By Mark Mattison-Shupnick
Monday, November 17, 2014 12:02 AM Did you know that eyewear frames are one of the best examples of digital technology in a fashion world?

Dynamically Digital Lenses

By Andrew S. Bruce, LDO, ABOM
Monday, November 17, 2014 12:02 AM The countless “buzz” words introduced by lens manufacturers to market the latest generation of ophthalmic lenses can be intentionally, and unnecessarily overwhelming. Let’s take a look at digital and free-form lenses in more detail and define some of the associated terminology, in addition to comparing a random selection of designs from a few of the many digital lens manufacturers.

Dynamically Digital Finishing

By Barry Santini
Monday, November 17, 2014 12:01 AM Where’s the pattern for this frame?” Even opticians with just a few years experience in a finishing lab will remember this question all too well. Those were the days when lens finishing was a simple affair, with glass lenses still comprising a fair percentage of the lab’s weekly orders.