‘Customer X 360’ Addresses Changes in Tech, Shifts in Consumer Expectations

By Mark Tosh, Senior Editor
Wednesday, September 21, 2016 10:49 AM

LAS VEGAS—Rapid changes in technology and shifting consumer expectations are two key elements driving a reassessment of the retail customer experience, a group of speakers at VM LIVE’s “Customer X 360” session explained. Held here at the start of Expo West, the session offered a standing-room only crowd several perspectives on the changing Customer Experience.

Vision Expo West Show Daily for September 16, 2016

By Staff
Friday, September 16, 2016 8:06 AM To view the digital edition of Vision Expo West Show Daily for September 16, 2016, click here.

Vision Expo West Show Daily for September 15, 2016

By Staff
Thursday, September 15, 2016 8:03 AM To view the digital edition of Vision Expo West Show Daily for September 15, 2016, click here.

Innovative Technology is Focus of Customer X 360 at VM LIVE Event on Sept. 14

By Staff
Friday, September 9, 2016 12:15 AM NEW YORK—As online purchases of eyewear increase, optical retailers and eyecare professionals are seeking new ways to attract and retain customers, as well as compete with each other. Many are investing in new technologies that promise to enhance the customer experience.

Michael Kling, OD, to Share Customer X 360 Experience at VM LIVE Event on Sept. 14

By Staff
Friday, August 19, 2016 12:21 AM NEW YORK—One of the country’s innovative optometrists, Michael Kling, OD, owner and CEO of Invision Optometry of San Diego, Calif. has joined the roster of speakers who will be addressing the topic of “Customer X 360,” examining how a mix of cutting edge technologies, data management and unique presentations are changing the customer experience, the theme of a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

VM LIVE Speakers to Discuss Technology’s New Role in the Customer Experience

By Staff
Monday, August 15, 2016 12:00 AM NEW YORK—Innovative retailers are using virtual reality and other cutting edge technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

View a Slideshow of VM’s 2016 Leadership Summit

By Staff
Tuesday, May 17, 2016 12:45 PM NEW YORK—With the theme of BrainStorm: Provocative Ideas. Expansive Thinking.  the 10th Annual Vision Monday Global Leadership Summit took place here on April 13, exploring the power of creative thinking and its applications in both the professional and personal realms.

Connecting the Dots Between the Brain, Technology and Leadership

By Staff
Monday, May 16, 2016 1:00 AM NEW YORK—The power of creative thinking and its application in both the professional and personal realm was on full display at Vision Monday’s 10th annual Global Leadership Summit, held here on April 13. The day-long event, billed as “BrainStorm,” attracted close to 400 top level executives from throughout the optical industry.

David Kepron on Why Gray Matter Matters

By Andrew Karp
Monday, May 16, 2016 12:59 AM David Kepron, vice president, global design strategies at Marriott International, and author of “Retail (r)evolution, Why Creating Right-Brained Stores Will Shape the Future of Shopping in a Digitally Driven World,” set up the meeting’s theme, “BrainStorm,” by discussing how our brain affects our behavior, as consumers and as providers of goods and services.

STORY’s Rachel Shechtman: Retailing Is ‘Content, Commerce and Community’

By Andrew Karp
Monday, May 16, 2016 12:58 AM Rachel Shechtman, CEO and founder of STORY, the groundbreaking New York-based concept store known for its ever-changing, editorial approach to retail, shared her unique perspectives on the shopping experience.

Lenskart Revolutionizes Eyewear and Eyecare in India

By Mary Kane
Monday, May 16, 2016 12:57 AM NEW YORK—How do you help nearly 362 million citizens find a solution to their eyecare and eyewear needs in a country as massive as India? Just ask Peyush Bansal, CEO and co-founder of Lenskart, India’s fastest-growing optical retailer.

Adventures in Brainland: Video Games as Therapeutics

By Catherine Wolinski
Monday, May 16, 2016 12:56 AM The fourth session of the day-long event, “Adventures in Brainland” brought two presenters to the stage: Adam Gazzaley, MD, PhD, professor in neurology, physiology and psychiatry as well as director of the Gazzaley Lab at the University of California, San Francisco (UCSF); and Jim Marggraff, serial entrepreneur and founder, chairman and CEO of Eyefluence, a Silicon Valley startup bringing eyes to the center of head mounted displays (HMDs).

Transforming Intent Into Action: Eye-Controlled HMDs

By Catherine Wolinski
Monday, May 16, 2016 12:55 AM Eyefluence, a startup company based in Milpitas, Calif., is stacked with leadership experience in consumer electronics, engineering and sales. Add to that about 10 years’ worth of eye studies, algorithm development, optical and illumination system design, and field applications, and you have what Jim Marggraff believes is the future of head mounted displays (HMDs): eye-controlled interactions.

Thinking Inside the Box: Harnessing Creativity With Ted Gioia

By Jamie Wilson
Monday, May 16, 2016 12:54 AM After diving deep into the inner workings of the brain, the Summit program segued to the less tangible concept of the mind and its relationship with creativity. Vision Monday’s lens and technology editor, Andrew Karp, took to the stage to introduce, Ted Gioia.

VSP’s McGrann Cites Opportunities in Interview With VM’s Axelrad

By Roger Mummert
Monday, May 16, 2016 12:53 AM We look at ourselves as a provider of opportunities,” said Jim McGrann, president and CEO of VSP Global, in an on-stage conversation with Vision Monday’s Marge Axelrad, senior VP, editorial director. “It’s all about getting the opportunity (VSP member) into the practice and supporting it through software, frame and lens products—however we can.”