Retail, Health Care and Branding Experts Join VM Summit Program

By Staff
Wednesday, February 20, 2019 4:18 PM NEW YORK—The Vision Monday Global Leadership Summit is deepening its focus on consumer trends and behavior as experts in retailing, health care and branding join the day-long program. The live exclusive event, titled, "Decoding the Consumer: The New Science of Customer Behavior," will be held Wednesday, March 20, 2019 at the Times Center here, just prior to Vision Expo East. Six new speakers have been added to the Summit program. They include Dave Bovenschulte, vice president, strategy for Klick Health; Amy Heymans (Cueva), founder and chief experience officer at Mad*Pow; Karl Haller, who leads IBM’s Consumer Industry Center of Competency; David Hoodis, the president of retail at IRI; Nevin Raj, the co-founder and COO of Grata Data; and John Ryan, general manager of UnitedHealthcare Vision. Read More.

Women In Optometry: The Eyes Have It

By Staff
Wednesday, February 20, 2019 4:15 PM It's all about the eyes in your practice, all day, every day. Women In Optometry is loving the creative ways that they have seen you incorporate an eye into your office logos and designs. Here are just a few of the stories Women In Optometry has featured where doctors have chosen to showcase the eyes. Eye illustrations run the gambit from artsy culture murals to an old-fashioned storefront building. Drop them an email today to show how you are bringing the eyes to life in your practice. Read More.

Gary Clark Jr. Is New Face of John Varvatos Campaign, ‘Indivisible’

By Staff
Tuesday, February 19, 2019 3:02 PM NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family. “The ‘Indivisible’ campaign represents a message that both Gary, his wife Nicole, and I are extremely passionate about. One family, one nation, indivisible,” said John Varvatos. Clark is shown here wearing the new V533 titanium aviators from John Varvatos. Read More.

20/20 Europe’s Interview of the Month: Marcolin Group

By Staff
Tuesday, February 19, 2019 2:59 PM For nearly 60 years, Marcolin has designed, produced and distributed eyewear for renowned fashion labels on the international stage. 20/20 Europe recently sat down with Massimo Renon, CEO of Marcolin Group, to review the exciting developments of the global firm which is headquartered in Longarone, Italy. Renon talked about how Marcolin has evolved over the years and he outlined the company’s corporate strategies and planning for future enterprises. He described the company as “a worldwide leading company in the eyewear industry, standing out for the pursuit of excellence, continuous innovation and the unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand.” Read More.

3 Benefits of Partnering With a Social Media Influencer

By Staff
Friday, February 15, 2019 3:46 PM NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view. Zyloware recently shared ideas and tactics about using social media influencers on its blog and breaks down the three benefits of partnering with a social media influencer to help grow your business. Read More.

20/20 Magazine: Vision Care for 200,000 By 2020

By Staff
Friday, February 15, 2019 3:43 PM As uncertainty continues along the Thailand–Myanmar border, the displaced people in the region have settled in temporary shelters, migrating back and forth between countries daily in search of economic opportunity, health care and education for their children. Resources are scarce, and with so many competing needs, access to quality eyecare and glasses are extremely limited to nonexistent. OneSight is working to change this and establish a permanent solution by collaborating with local and international organizations. As part of an ongoing three-year initiative, OneSight’s mission is to help over 200,000 displaced people along the Thailand-Myanmar border receive proper vision care. Read more about OneSight’s initiative in this feature from 20/20 Magazine. Read More.

Doing it for the Ladies: Dr. Brasfield’s Instagram Aims to Make Women Feel ‘Beautiful and Fabulous’

By Staff
Thursday, February 14, 2019 2:59 PM Dr. Athena Brasfield’s eponymous Instagram page, drbrasfield, is a hub of color and scenery reflective of the woman who runs it. Brasfield launched the page in October of 2018, and today it stands at 4,066 followers. The aim was to create a space that showcased not just the clinical side of optometry, but also the more fun, fashionable and creative side of the science as well. "I used to want to work in the fashion industry when I was a young girl, but I wanted to do something with more meaning, such as helping communities and giving back to others," she stated. "Optometry allowed me to do both. On the medical side, we treat unusual pathology, save sight and help others see the world more clearly. But on the retail side, we have the opportunity to help others look and feel their best, which is more creative, fun and exciting." Read More.

Review of Optometric Business: Tips to Optimize Your Bricks-and-Mortar Advantage Over Online Retail

By Staff
Thursday, February 14, 2019 2:56 PM Is retail dying? Last year chains such as Toys R Us, Radio Shack and others closed their doors. Is the same fate in store for us as optometrists? Is everyone going to get their vision exam online and then buy their glasses online? I don’t see it that way, nor do many other retailers, and in particular, retailers that started online. In this feature from Review of Optometric Business, Ken Krivacic, OD, MBA, describes how the retail landscape is changing and points out that more and more online companies are opening physical stores and companies are discovering that there can be more success in expanding from online alone. Read More.

Yes, You, Too, Can Redefine the Customer Experience

By Staff
Wednesday, February 13, 2019 1:31 PM Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities. Blankenship was a keynote speaker at last month’s Vision Council’s executive summit, which brought together executives from all sectors of the vision industry to work on common challenges and learn about the value of “staying curious” in their roles as company and business leaders. Read More.

Review of Ophthalmology: Binocular Vision—Keeping It Together

By Staff
Wednesday, February 13, 2019 1:28 PM Ophthalmologists spend much of their time helping patients maintain (or regain) excellent visual acuity. But good binocular vision requires more than just two eyes that see well; the input to both eyes must be successfully combined by our eyes and brain to create our experience of a three-dimensional environment. Sometimes the muscles controlling the eyes have difficulty accomplishing that, leading to double vision. Other times, even when we’re successfully experiencing binocular vision, we pay a price for doing so because maintaining it requires an extraordinary amount of effort. In this feature from Review of Ophthalmology, doctors profile two new systems that can help to diagnose and manage problems tied to maintaining binocular vision. Read More.

Social Influencers: How Optical Is Adapting to the Evolving Marketing Landscape

By Staff
Tuesday, February 12, 2019 11:29 AM NEW YORK—Influencer marketing has seen immense growth as social media platforms evolve, metrics become more sophisticated and brands lean toward creating more authentic connections with consumers. The continued dominance of influencers shows no signs of slowing down as a favored marketing tactic among brands both large and small. According to a Braintrust CAA-GBG and CreatorIQ report, influencer marketing is experiencing a highly fruitful period with projected spend set to be in the billions by 2020. Between navigating the ever-changing digital scene and reaching the younger generations coming into their own as spending powerhouses, capturing loyalty will become even more necessary. In this feature, Vision Monday takes a look at how optical is adapting to the evolving influencer marketing landscape to build brand awareness and authentic connections with their consumers. Read More.

Women In Optometry: What ‘Optopreneurs’ Can Learn From the Patriots

By Staff
Tuesday, February 12, 2019 11:26 AM We are witnessing greatness whether you like the Patriots or not, according to this Women In Optometry opinion piece from Maria Sampalis, OD. We are experiencing a historic dynasty that has spanned over two decades. Appreciate it, because we may not see it for a long time or ever again. Optopreneurs can learn a lot from the New England Patriots. It doesn’t matter if you are the person that answers the phone or the owner of the optometric practice, you have to work for it to be an accomplished success business. It’s the same as a football team. The Patriots arguably have the best quarterback but if the offensive line did not perform at a certain level or the receivers don’t catch the ball, then it doesn’t matter. All people within the organization are important. It doesn’t matter if you are the president of the company with the best business strategy—if the people under your leadership don’t believe in it or understand it, then they will not be able to effectively execute that plan. Read More.

Meet Me in Munich: Opti 2019

By Staff
Monday, February 11, 2019 1:55 PM MUNICH, Germany—From Jan. 25 to 27 Vision Monday’s Jamie Wilson headed to the heart of Bavaria for opti 2019. Walking through the show felt a little different this time around as the eyewear exhibition was featured among six halls of the Fairground Munich for the first time. However, the expansive show floor was no less packed as each section from hall C1 all the way to C6 was buzzing with foot traffic as it hosted around 28,000 visitors and 631 exhibitors. The opti show succeeded at capturing the distinct style of its exhibitors with each hall projecting its own unique vibe. Check out some of the show’s highlights in this VMail Weekend feature. Read More.

20/20 Magazine: The War Between Optics and Cosmetics

By Staff
Monday, February 11, 2019 1:52 PM In the world of consumer precision optics, which includes cameras, telescopes and binoculars, few people would trade optical performance for better cosmetics. Yet every day, in almost any optical office around the country, someone is making decisions that prioritize an eyeglass’ cosmetic appearance rather than good optics. This process actually begins when opticians try to help choose the “proper” frame style for the patient’s prescription. This often is in conflict with the fashion desires of the buyer, resulting in scenarios where the sheer want of the wearer trumps all other considerations. Read more about this tug of war between optics and fashion in this feature by optician Barry Santini from 20/20 Magazine. Read More.

Essilor Vision Foundation Empowers Eyecare Providers to Change Lives

By Staff
Friday, February 8, 2019 1:31 PM DALLAS—Essilor Vision Foundation is combining technology and philanthropy to help people in need get the vision care and eyeglasses they need. The non-profit recently launched Changing Life through Lenses, a first-of-its-kind charitable solution equipping eyecare providers across the U.S. with the tools they need to eliminate poor vision among the underserved in their communities. Since Changing Life through Lenses was launched in September, over 1,000 doctors have activated through this platform, supporting patients with 30,000 pairs of glasses, the organization said. Christine Chmielewski, RN, OD, FVI, said, “A friend, who is also an OD, and I have been using Changing Life through Lenses to provide glasses to the homeless in Philadelphia. We have felt drawn to help this population for a long time and now with the help of Essilor Vision Foundation, we can provide them with no-cost quality vision correction." Read More.