Check.Out: WOOW Eyewear

By Staff
Thursday, December 13, 2018 1:44 PM WOOW Eyewear was created as a collection under Face à Face, and has now grown into a strong individual brand for the young and bold, sold in more than 40 countries across the world. Between traditional style and casual fashion, the WOOW style speaks to all with a sense of humor. The little message inserted in the end tip of the frame will make you smile first thing in the morning. Read why Annie Bacon, owner of Eye Department; Eyecare & Eyewear in Portland, Ore., sells this collection. Read More.

New Multiple Colorway VTO Feature on My Frame Gallery

By Staff
Thursday, December 13, 2018 1:41 PM My Frame Gallery's Virtual Try-On (VTO) feature from Frames Data already allows your patients to use a picture of themselves (or a pre-loaded model) to preview how a frame will look when worn. Now you can show many of them in more than one color. Effective immediately, My Frame Gallery has multiple colorways available in the FittingBox VTO player. "Dots" indicate that there are multiple colorway images available for viewing. Once your customer uploads their photo using the VTO player, they can click through those "dots" to see each color available. If that colorway has a VTO image available, the color in the VTO player will change too. Read more about My Frame Gallery in this blog post from Frames Data. Read More.

Westward Leaning Collabs With Jewelry Label, Alexis Bittar, on Capsule Collection

By Staff
Wednesday, December 12, 2018 1:44 PM SAN FRANCISCO—Sunglass brand, Westward Leaning, and Brooklyn-based jewelry design label, Alexis Bittar have come together to create an innovative sunglass capsule collection for fall 2018. The collaboration, inspired by volcanic textures and molten metals includes Westward Leaning’s classic silhouette, the Pioneer, and best-selling Double Bridge design. The capsule also includes new styles like the oversized Big TV and cat eye Lynx sunglass shapes. Alexis Bittar’s touches can been seen throughout the capsule collection in the brand’s signature rose gold encrusted snake and removable gold tassels that add a whimsical touch to the collection. Read More.

Interview of the Month: SALT.Optics

By Staff
Wednesday, December 12, 2018 1:41 PM As 2018 draws to a close, SALT. Optics is planning ahead with a new campaign and fresh collection launches. 20/20 Europe recently sat down with David Rose to explain his focus as the New Year approaches. When asked about the most important traits of the new line launching at 100% in London next month, Rose said, “Nostalgia plays an important role for SALT. C1/19. Distinctive silhouettes, for both men and women, bold acetate shapes, key details and customized Japanese titanium hardware.” Read More.

Emilie Seitz Gets a Head Start on Engaging With the Industry Through ‘EyeSeitz’

By Staff
Tuesday, December 11, 2018 1:23 PM Emilie Seitz is a third-year optometry student attending the Pennsylvania College of Optometry at Salus University. She knew she wanted to be in the health care field from a young age but felt that some areas of medicine didn’t give practitioners enough opportunity to build real relationships with patients. “I realized early on that what I wanted out of my career went even deeper than ‘chair time.’ I wanted the ability grow and experience the twist and turns of life alongside my patients.” After moving from home to optometry school, she realized that it wasn’t enough to merely describe her experiences to her friends and family so she took to Instagram to show her journey through school. Read More.

The End of Ownership

By Staff
Tuesday, December 11, 2018 1:20 PM Millennials are questioning the need to purchase many of the things that previous generations took for granted as part of, well, growing up. Why buy a car? Take an Uber. Why buy a house? Rent and invest; don’t pay down debt for 30 years. You’ve already guessed what comes next….Why buy an optometric practice? Much has been written about Millennials seeking a life-work balance, implying that they don’t want to work hard. It’s just the opposite with those who subscribe to a lifestyle called Financial Independent, Retire Early (FIRE). Here the goal is to work hard, live economically, save and invest aggressively—then retire in your 40s, with a nest egg of $1 million to $2 million. Where does this leave the traditional route of entering an optometry practice as an associate, buying in and eventually taking over, before starting the cycle over with the next generation? Find out in this special feature from Review of Optometric Business. Read More.

Happy Work Anniversary

By Staff
Monday, December 10, 2018 4:29 PM It used to be that work anniversaries were typically celebrated on milestone years. After 10 years on the job, a loyal employee might receive a plaque commending them for their years of service. Today, work anniversaries are announced on social media. Hardly a day passes without being notified by Facebook or LinkedIn that we should congratulate some of our contacts on the length of their employment—even if they’re self-employed. These constant reminders make me wonder if these occasions are still meaningful so I contacted a few of my social network contacts who recently had a work anniversary. Here’s what they had to say. Read More.

Make Eye Protection Essential Sports Gear

By Staff
Monday, December 10, 2018 4:26 PM Parents take every known precaution to protect their child from injury and harm. It’s imperative that they are alerted to the high prevalence of sports-related eye injury in children, and that we, their trusted eyecare professionals, recommend appropriate eye protection for the specific sport in which the child participates. According to the National Eye Institute, sports injury is the number one cause of blindness in children in the U.S. This is an alarming statistic especially considering it is estimated that 90 percent of sports-related eye injuries are preventable if proper protective eyewear is worn. Find out more about sports-related eye injury in children in this feature from 20/20 Magazine. Read More.

New Sightbox Site Offers Resources and Education to Support Doctors and Patients

By Staff
Friday, December 7, 2018 4:18 PM PORTLAND, Ore.—Sightbox, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly payments throughout the year, has launched a new website with shareable resources specifically for optometrists and eyecare professionals as part of its efforts to keep doctors at the center of patient care. Doctor.Sightbox.com demonstrates how Sightbox keeps doctors at the center of care by offering unbranded educational content that eyecare professionals can share with their patients—allowing them more time to focus on patients in the exam room, the company said. Read More.

Master the Maze of Artificial Tears

By Staff
Friday, December 7, 2018 4:15 PM Although the prevalence and incidence of dry eye disease (DED) varies widely due to a lack of standardized testing and criteria, a recent report estimates more than 16 million adults in the U.S. are diagnosed with DED. Dry eye accounts for almost 25 percent of medical eyecare visits and has been estimated to cost the U.S. health care system $3.84 billion annually—this number increases to $55.4 billion when considering societal costs. While optometrists are fortunate to have an expanding armamentarium, artificial tears remain an integral part of the basic management strategy as a recommended first-line option. When it comes to dry eye disease, find out how to steer your patients in the right direction in this feature from Review of Optometry. Read More.

Which Online Reviews Actually Count?

By Staff
Thursday, December 6, 2018 12:43 PM NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them. Most ODs already know by now that reviews matter. A lot! By now, it’s common knowledge (or should be) that positive reviews help to differentiate a practice from its competitors. Read More.

Why You Should Know How Frames Are Made

By Staff
Thursday, December 6, 2018 12:40 PM Understanding frames and their manufacture can significantly improve your average selling price, improve the number of quality frames sold, better satisfy the customer and better answer the question, “why so expensive?” This CE course from 20/20 Magazine teaches the art and technology of frame making. But, by learning it, you can transfer the fascinating process used to make a frame and impart the emotion and appreciation for the way that the final product is achieved. Read More.

Register Now for ‘Decoding the Consumer’—the VM 2019 Global Leadership Summit

By Staff
Wednesday, December 5, 2018 2:06 PM NEW YORK—Vision Monday will take an in-depth look at the new science of customer behavior at the 13th annual Vision Monday Global Leadership Summit. Keeping with 2019 Summit’s theme, “Decoding the Consumer,” top retail analysts, health care experts, data scientists and marketing innovators will detail trends and tactics that are shaping businesses decision making. They will explain how to connect with customers and patients on their terms, and how to deliver the in-store and online experiences they want. Early-bird registration is now open for the day-long exclusive live event, to be held Wednesday, March 20, 2019 at the Times Center here, just prior to Vision Expo East that week. Read More.

How to Avoid an Insurance Audit–And What to Do if it Happens

By Staff
Wednesday, December 5, 2018 2:03 PM An audit by an insurance company can be a costly and stressful event for your practice. Common problems in optometry, resulting in bad audit outcomes, stem from the “head in the sand” approach taken by too many doctors, and the reliance on unsubstantiated advice about billing and coding from CE programs, industry, word-of-mouth and blogs. Optometrists often have the misguided opinion that the small nature of their practices will protect them from audits. This feature from Review of Optometric Business offers some essential points to remember to avoid insurance audits, with instructions about what to do if you do get audited. Read More.

Shelby Brogdon, OD, Is the New Optometrist on the Block

By Staff
Tuesday, December 4, 2018 2:17 PM Shelby Brogdon, OD, graduated from the University of the Incarnate Word Rosenberg School of Optometry in San Antonio, Texas this past May. A native of Benton, Ark., she moved back home after graduation and now practices at Simmons Eye Care and Teague Eye and Vision Clinic in Little Rock. Though she is just starting out as an optometrist, (she has a bachelor’s from Arkansas State University), she has cultivated her Instagram page, Eye Brog Doc, for about a year now and it’s sure to keep growing as she moves forward as an optometrist. “The concept was just to share my love of my profession and engage others who are also passionate about eyecare and health care. I also wanted to show my journey as a new OD and provide education for my patients and others who follow me.” Read More.