Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Northeastern Eye Institute Touches Customers 'Everywhere They Are'

By John Sailer
Wednesday, April 02, 2014 8:12 AM SCRANTON, PA.—After instituting doctor-driven dispensing, complete with a pager system similar to those used while waiting for a table at a restaurant, along with other promotional efforts, Northeastern Eye Institute saw a substantial uptick in sales for this optical group in northeastern Pennsylvania.

Telling Tales of E-Tailing: Regional Retailers Relate Their Stories of Selling Eyewear Online

By dba Staff
Wednesday, April 02, 2014 8:09 AM It's been a controversy for some time now, but online optical retailing has slowly and steadily become a small but growing part of this business.

Recession to Recovery: Comparing 2007 With 2013 Eyecare and Eyewear Trends

By dba Staff
Wednesday, April 02, 2014 8:03 AM NEW YORK—Comparing pre-Great Recession eyewear and eyecare trends with those from last year shows that the U.S. vision care industry is back on the upswing.

Growth Plans: The Expanding Universe of Multiple Location Regional Retailers

By John Sailer
Monday, March 17, 2014 12:00 AM Eye-Trepreneur Norman Childs’ growing group of optical locations leads off this month’s e-newsletter, “dba: Doing Business in Optical’s Local Markets.”

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By John Sailer
Wednesday, March 12, 2014 4:30 PM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up.

Exclusive Eyewear Expansion: Norman Childs' Selective Niche Fuels Regional Growth

By John Sailer
Wednesday, March 12, 2014 9:12 AM PITTSBURGH—After 37 years in optical retailing, all but two of them running his own company, Norman Childs has doubled his eyewear and eyecare business over the last three years. Most recently, he opened two new optical shops—an Eyetique in Cleveland and a 3 Guys Optical in the Pittsburgh area—both on the same day, March 1, 2014.

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By dba Staff
Wednesday, March 12, 2014 9:09 AM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up. This month, the following multiple-location optical operations describe their recent and planned expansions along with the factors influencing their reasons for growing in the current marketplace.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

Chains vs. Independents: Research Survey Compares Consumer Perceptions Toward Both

By dba Staff
Wednesday, March 12, 2014 9:00 AM With specific data comparing the patient experience at independent optometric locations versus chains, Jobson Optical Research's "2013 Adult Consumer Eye Exam Experience" includes extensive information related to consumer perceptions and attitudes toward the overall eye exam experience.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

Learning and Earning in This Month’s dba E-Newsletter

By John Sailer
Monday, February 10, 2014 12:00 AM How do regional optical retailers educate employees? Do they participate in having staff certified?

Arizona Group Shares Its Success By Managing Other Optical Locations Throughout the State

By John Sailer
Wednesday, February 05, 2014 8:12 AM PHOENIX, Ariz.—Starting in October, Barnet Dulaney Perkins (BDP), a successful regional optical group with 14 locations throughout Arizona, branched out into managing the optical dispensaries of other eyecare professionals throughout the state.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By dba Staff
Wednesday, February 05, 2014 8:10 AM An educated and certified staff can ultimately improve your bottom line. To follow up on last month's dba article about investing in paraoptometric certification, this month the following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.
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