Bard Optical’s Owner Navigates Decades of Change Approaching 75th Anniversary

By John Sailer
Wednesday, August 26, 2015 12:15 PM PEORIA, Ill.—As Bard Optical approaches its 75th year in business next year, the regional optical group with 20 locations throughout Illinois has had decades to learn what works and what doesn’t when running a multiple-location practice.

Health Care Purchasing Study Enables Providers to Help Patients With Elective Care

By John Sailer
Wednesday, August 26, 2015 12:10 PM

COSTA MESA, Calif.—When making elective health care decisions, consumers simultaneously research both the procedure and how they will pay for it, according to a recently released study conducted by Rothstein Tauber, Inc., on behalf of CareCredit, a leading health care financing company and division of Synchrony Financial (NYSE: SYF).

Retail Sales of Polycarbonate Lenses Increased Most Over One Year, Survey Says

By John Sailer
Wednesday, August 26, 2015 12:05 PM

NEW YORK—Polycarbonate, super high index, Trivex and high index lens materials increased the most in sales when comparing total lens sales in 2014 with total lens sales in 2013, according to Jobson Research’s most recent MarketPulse survey on Premium Lenses.

Morgenthal Frederics Opens in Washington, D.C., with Twelfth High-End Optical Shop

By John Sailer
Wednesday, August 12, 2015 1:06 PM

WASHINGTON, D.C.—With the opening of a new location at the upscale retail hub known as CityCenterDC, Luxury Optical Holdings (LOH) added its 12th Morgenthal Frederics high-end optical shop to its 61-store portfolio of luxury brands.

Jins Tracks Retail Data in Real Time with Microsoft Point-of-Sale System

By John Sailer
Wednesday, August 12, 2015 1:03 PM

SAN FRANCISCO—While Jins Eyewear’s in-house robotic edger took center stage when the Japanese optical retailer opened its first U.S. store here on April 10, 2015, state-of-the-art technology also plays a starring role behind the scenes to improve the retail experience.

Opti-Port ‘Managing Managed Care Workshop’ Keeps Multi-Office Members Ahead of the Curve

By John Sailer
Wednesday, August 12, 2015 1:00 PM

CHICAGO—In an effort to help its members navigate the impact of managed vision care, the Opti-Port national alliance of multi-office eyecare providers held its fourth annual managed care conference here, July 30 to 31, 2015. The 2015 Managing Managed Care Workshop boasted a record number of attendees.

Pager Enables Virginia Eye Institute to Capture Extra $7K Daily

By John Sailer
Wednesday, July 29, 2015 10:06 AM

RICHMOND, Va.—To increase revenue from existing patients, ophthalmology practices have been gradually yet steadily incorporating optical dispensaries over the years. Virginia Eye Institute is no exception. This three-O practice’s most recent success at improving its capture rate comes from implementing a paging system that helps optometrists hand off patients to opticians.

Multiple Location Office Managers Earn 31.5 Percent More Than Those in Single Locations

By dba Staff
Wednesday, July 29, 2015 10:03 AM Office managers that run multiple-location practices earn, on average, 31.5 percent more than those who manage a single office, according to the latest statistics available from Jobson Optical Research’s 2015 ECP Compensation Study.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Wednesday, July 29, 2015 10:00 AM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

‘Sweat Equity’ Followed by Customer Service Brings All About Eyes to Its Tenth Anniversary

By dba Staff
Wednesday, July 8, 2015 10:11 AM

NORMAL, Ill.—Celebrating its tenth anniversary this year, HW Holdings, LLC, dba All About Eyes, has grown to 21 retail optical locations and ranked at number 33 among this year’s Vision Monday Top 50 U.S. Optical Retailers with revenues of $25.5 million for calendar year 2014.

Doctor/Retailer Recommendations Among Top Reasons Consumers Cite for Lens Choice

By dba Staff
Wednesday, July 8, 2015 10:08 AM ALEXANDRIA, Va.—Among the top reasons consumers cited for their choice of spectacle lenses, two relate to recommendations from the doctor and/or retailer, according to the latest statistics available from The Vision Council’s VisionWatch report for the 12-month period ending March 2015.

Lens Bundling Drives Profits While Reducing Patient and Staff Confusion

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, July 8, 2015 10:06 AM The explanation of ophthalmic lenses along with fees has been and continues to be one of the greatest challenges we face, especially as it relates to vision care plans. We tend to go with complex explanations of features and benefits along with "billing language" to explain each "add-on," (a term we dislike), in a way that results in severe patient pushback and lost sales.

A Selfie Booth Can Boost Your Marketing Efforts

By Evan Kestenbaum, MBA, dba Contributor
Wednesday, June 24, 2015 12:11 AM

Consider installing a selfie booth in your optical dispensary to generate more interest in your practice than might otherwise be possible using traditional forms of advertising.

InVision Chooses Minneapolis’ Trendy North Loop for Its Fourth Location

By dba Staff
Wednesday, June 24, 2015 12:08 AM MINNEAPOLIS—InVision Distinctive Eyewear opened it fourth location in the trendy, fast-growing North Loop section of Minneapolis.

Stanton Optical Invests in Lab Equipment to Support Ongoing Expansion Plans

By dba Staff
Wednesday, June 24, 2015 12:05 AM

PALM SPRINGS, Fla.—Stanton Optical, a leading optical retailer headquartered here, plans to add more than 10 stores each year for the next several years to the 44 locations the company currently operates in 14 states. To do so, the company has embarked on a journey of investing heavily in its people, stores and lab.