VM LIVE Event Looks at 'Digitizing the Store'

By Staff
Monday, October 20, 2014 12:01 AM LAS VEGAS—To help make sense of the latest technologies that are changing the patient experience, nearly 200 optical retailers, eyecare professionals and other industry executives attended VM LIVE’s “Digitizing the Store” event here at the start of Vision Expo West last month.

Millions More Lenses Sold This Year than Before the Recession Set In

By dba Staff
Wednesday, October 08, 2014 12:15 AM ALEXANDRIA, Va.—About 3.7 million more pairs of lenses were sold in the U.S. during the 12-month period ending June 2014 than were sold during the 12-month period ending June 2008, before the recession set in and slowed sales throughout the entire optical industry, according to the most recent statistics released by VisionWatch, the large scale continuous research study conducted by The Vision Council. That’s an increase of about 5 percent.

Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 08, 2014 12:10 AM

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks

Can Scratched Lenses be a Customer Service Opportunity?

By dba Staff
Wednesday, October 08, 2014 12:05 AM How do optical retailing leaders handle patients returning with scratched lenses? Do they charge extra for a warranty up front, build it into the purchase price or simply remake lenses for free and consider it good customer service?

MyEyeDr’s Fast-Paced Expansion Grows at a Rate of One Location Per Week

By John Sailer
Tuesday, September 23, 2014 2:00 PM VIENNA, Va.—After surpassing its goal of 60 locations and $100 million in revenue by the end of 2013, MyEyeDr’s expansion drive continues unabated.

Keeping Schedules Full in Practices with Multiple Doctors and Locations

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, September 23, 2014 1:30 PM When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.

How One Ophthalmology Group Finally Got Its Optical Dispensaries Under Control

By John Sailer
Tuesday, September 23, 2014 1:00 PM TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of Ocean Eye Institute, the answer was Vision Associates.

Average Retail Lens Prices Now Higher Than Before the Recession

By Staff
Tuesday, September 02, 2014 3:00 PM The average retail selling price for prescription lenses has increased slightly over the past year, about 3 percent from $140.16 to $144.44 from the 12-month period ending June 2013 to the 12-month period ending June 2014, according to statistics just released by VisionWatch, the large scale continuous research study conducted by The Vision Council.

Online Recruiting Targets Just the Right Candidates, While Saving Time and Money

By Steven Squires
Tuesday, September 02, 2014 9:30 AM The way employers in the eyecare industry attract and hire qualified employees has been revolutionized by recruiting candidates online. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.

Honors and Incentives, How Some Optical Retailers Honor and Encourage Their Staff

By John Sailer
Tuesday, September 02, 2014 9:00 AM One way many mid-size regional and local optical retailing groups help achieve success is by providing incentives to encourage staff performance. Some present trophies or plaques or recognize top performers with notices in company publications, while others distribute gift cards or monetary awards to staff members who excel.

Five Common Billing Mistakes and How to Avoid Them

By Evan Kestenbaum, MBA, and Heather Mather, dba contributors
Thursday, August 21, 2014 11:00 AM No matter how many practices you manage, insurance billing can be complicated for many optometrists. Follow these tested and effective techniques for avoiding the five most common billing mistakes.

Affordable Care Act Has Little Immediate Impact on Optical

By John Sailer
Thursday, August 21, 2014 10:00 AM ALEXANDRIA, Va.—"Recent developments with the Affordable Care Act (ACA) have not had too much of an immediate impact on the optical industry through the first five months of 2014," according to The Vision Council's latest VisionWatch Economic Situation Study: May 2014, which surveyed 5,023 adult consumers about purchasing behavior for optical goods during the first five months of this year.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Halpern's Lean Practice Management Cuts No-Shows in Half

By John Sailer
Monday, August 18, 2014 12:30 AM Halpern Eye Care, under the management of the family practice’s third generation, Ryan Halpern, OD, has recently implemented strategies to improve patient flow and to take advantage of economies of scale for this nine-location regional group along with the six-location Vision Associates practice it acquired in Maryland last year.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By John Sailer
Tuesday, August 12, 2014 12:30 PM An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.
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