VM's dba LIVE Event

Innovation in the retail setting is being defined by new technologies, which interact with consumers in new ways and add drama to what's been traditionally defined as the 'retail' or 'patient' experience.
Which new technologies are engaging consumers and patients to reinvent their experience in brick & mortar stores? Leading innovators shared new concepts and tactics at this exclusive live event. See all the event coverage and learn which methods are being used that hold so much potential for your business.
For a slideshow of presenters and attendees at dba LIVE, click here: VM’s dba LIVE Event Explores Technological Advances in Optical Retailing. PDFs of all of the presentations and videos shown during dba LIVE can also be viewed at the end of each article in Related Content.

Exclusive Eyewear Expansion: Norman Childs' Selective Niche Fuels Regional Growth

By John Sailer
Wednesday, March 19, 2014 12:30 PM PITTSBURGH—After 37 years in optical retailing, all but two of them running his own company, Norman Childs has doubled his eyewear and eyecare business over the last three years.

Growth Plans: The Expanding Universe of Multiple Location Regional Retailers

By John Sailer
Monday, March 17, 2014 12:00 AM Eye-Trepreneur Norman Childs’ growing group of optical locations leads off this month’s e-newsletter, “dba: Doing Business in Optical’s Local Markets.”

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By John Sailer
Wednesday, March 12, 2014 4:30 PM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

Learning and Earning in This Month’s dba E-Newsletter

By John Sailer
Monday, February 10, 2014 12:00 AM How do regional optical retailers educate employees? Do they participate in having staff certified?

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Sunday, January 26, 2014 2:30 PM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

All in the Family: Whylie Eye Care’s Copple Clan Continues Its Optical Heritage

By John Sailer
Tuesday, January 14, 2014 10:12 AM DES MOINES, Iowa—With a family that's well known within the field of optometry as well as among its clientele throughout the state of Iowa, Whylie Eye Care Centers has made a name for itself both nationwide within its profession as well as statewide among its customers.

What's the Best Lab Strategy: In-House, Centralized or Wholesale?

By John Sailer
Wednesday, January 08, 2014 4:30 PM Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs.

New FSA Rules and Successful Multi-Location Practices in This Month’s dba

By John Sailer


Monday, December 16, 2013 12:00 AM Until this year, patients had to use it or lose it in regards to their flexible spending accounts.

'Wake Up' to New Technologies and 'Catch Up' With Omni-Channel Retailing

By John Sailer
Tuesday, October 29, 2013 7:00 AM LAS VEGAS—Some optical retailers are embracing the latest in retailing technologies, while many are lagging behind. Even fewer have tapped the potential of omni-channel retailing by seamlessly integrating all forms of distribution for their customers.

The Rise of Technology and Omni-Channel Experience

By Staff
Wednesday, October 23, 2013 2:59 PM The way technology is transforming the retail setting and the fact that it's already begun to change the way patients and consumers access eyecare, where they purchase eyewear and what the implications of that are, was presented at dba LIVE by Marge Axelrad, senior vice president/editorial director of Vision Monday, in her discussion on "The Rise of Tech and Omni Channel."

What Are You Looking At? Eye Tracking Has the Answer

By Staff
Wednesday, October 23, 2013 2:58 PM "Using eye tracking technology in retail can add an objective viewpoint into what someone is looking at," Barbara Barclay, general manager of Tobii Technology North America said in her dba LIVE presentation on "Eye Opening Eye Tracking at Retail."

Transforming the 'Patient Visit Cycle' from Exam Lane to Dispensary... and Beyond

By Staff
Wednesday, October 23, 2013 2:57 PM Technology can be transformational for the optical practice... when it is used correctly that is, as Brian Chou, OD, of EyeLux Optometry explained at the start of his dba LIVE presentation on "Using Technology to Engage and Educate Patients in the Exam Lane and Dispensary."

As Technology Transforms Retail, It's the Personal Relationship That Counts

By Staff
Wednesday, October 23, 2013 2:56 PM With three existing Bronx locations, Metro Optics is planning to add an "Apple store for eyewear," as owner and president John Bonizio describes it. His dba LIVE presentation on "Transforming the Optical Retail Experience" discussed how the practice his business partner founded in 1978 started out on the cutting edge and remains there.

Traditional Goes Digital As Omni-Channel Offers Opportunities to Optical

By Staff
Wednesday, October 23, 2013 2:55 PM LensCrafters has already implemented a wide range of digital tools to enhance its well established optical retail operations throughout the country. Joe Pflanz, senior director, omni-channel customer experience, LensCrafters, discussed them in his dba LIVE presentation "The Interaction of Digital and Traditional Retail."
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