Average Retail Lens Prices Now Higher Than Before the Recession

By Staff
Tuesday, September 02, 2014 3:00 PM The average retail selling price for prescription lenses has increased slightly over the past year, about 3 percent from $140.16 to $144.44 from the 12-month period ending June 2013 to the 12-month period ending June 2014, according to statistics just released by VisionWatch, the large scale continuous research study conducted by The Vision Council.

Online Recruiting Targets Just the Right Candidates, While Saving Time and Money

By Steven Squires
Tuesday, September 02, 2014 9:30 AM The way employers in the eyecare industry attract and hire qualified employees has been revolutionized by recruiting candidates online. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.

Honors and Incentives, How Some Optical Retailers Honor and Encourage Their Staff

By John Sailer
Tuesday, September 02, 2014 9:00 AM One way many mid-size regional and local optical retailing groups help achieve success is by providing incentives to encourage staff performance. Some present trophies or plaques or recognize top performers with notices in company publications, while others distribute gift cards or monetary awards to staff members who excel. However they do it, these leading optical retailers realize the value of staff recognition.

Five Common Billing Mistakes and How to Avoid Them

By Evan Kestenbaum, MBA, and Heather Mather, dba contributors
Thursday, August 21, 2014 11:00 AM No matter how many practices you manage, insurance billing can be complicated for many optometrists. Follow these tested and effective techniques for avoiding the five most common billing mistakes.

Affordable Care Act Has Little Immediate Impact on Optical

By John Sailer
Thursday, August 21, 2014 10:00 AM ALEXANDRIA, Va.—"Recent developments with the Affordable Care Act (ACA) have not had too much of an immediate impact on the optical industry through the first five months of 2014," according to The Vision Council's latest VisionWatch Economic Situation Study: May 2014, which surveyed 5,023 adult consumers about purchasing behavior for optical goods during the first five months of this year.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Halpern's Lean Practice Management Cuts No-Shows in Half

By John Sailer
Monday, August 18, 2014 12:30 AM Halpern Eye Care, under the management of the family practice’s third generation, Ryan Halpern, OD, has recently implemented strategies to improve patient flow and to take advantage of economies of scale for this nine-location regional group along with the six-location Vision Associates practice it acquired in Maryland last year.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By John Sailer
Tuesday, August 12, 2014 12:30 PM An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.

A HIPAA Risk Analysis Can Help You Keep Your Meaningful Use Dollars

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, August 11, 2014 11:00 AM Did you generate hundreds of thousands of dollars through Meaningful Use attestation? Even if you only received funds for one doctor, it's important you keep your money.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Friday, August 08, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

More Efficient Optometrists Lead This Regional Retailer Toward Expansion

By John Sailer
Thursday, July 24, 2014 3:00 PM ROCKY MOUNT, N.C.—Even in the face of slimmer margins and reimbursements, 60-year-old regional retailer, Eyecarecenter has been able to maintain a successful growth strategy by making only a few minor adjustments that have had little impact on its medical model.

Tactics and Technologies for 'Digitizing the Store' to Be Presented at VM LIVE Event

By John Sailer
Thursday, July 24, 2014 2:00 PM LAS VEGAS—How optical retailers are "Digitizing the Store" will be the subject of a special two-hour VM LIVE program taking place in Las Vegas' famed Venetian Hotel.

Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Northeastern Eye Institute Touches Customers 'Everywhere They Are'

By John Sailer
Wednesday, April 02, 2014 8:12 AM SCRANTON, PA.—After instituting doctor-driven dispensing, complete with a pager system similar to those used while waiting for a table at a restaurant, along with other promotional efforts, Northeastern Eye Institute saw a substantial uptick in sales for this optical group in northeastern Pennsylvania.

Telling Tales of E-Tailing: Regional Retailers Relate Their Stories of Selling Eyewear Online

By dba Staff
Wednesday, April 02, 2014 8:09 AM It's been a controversy for some time now, but online optical retailing has slowly and steadily become a small but growing part of this business.
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