Treehouse Eyes: A New Approach to Myopia Care for Kids,
A Plan For 20 Locations Within Two Years

By dba Staff
Thursday, August 11, 2016 7:50 PM

BOULDER, Colo.— Noting a myopia epidemic in the U.S. and around the world, a new business is being launched, conceived as a new model for treating the prevalent vision problem. In what’s described by its co-founders as the first-ever company in the U.S. dedicated solely to myopia care for kids, Treehouse Eyes has opened its first two locations, in Bethesda, Md. and in Tysons Corner, Va. Founded by industry veterans Gary Gerber, OD and Matt Oerding, a long time ophthalmic executive, the company said it plans to open 20 more centers in the next two years and about 75 in the next five years.”

Is Your Plan Ready for Overtime Compliance
Under the New FLSA Legal Requirements?

By Hedley Lawson, DBA Contributor
Thursday, August 11, 2016 7:45 PM

NEW YORK—Employers have less than six months left to comply with the Department of Labor’s (DOL’s) new overtime rule, and they need to start putting a plan together now.

A New VM LIVE Event on Sept. 14:
How Can Technology Shape The Customer Experience?

By dba Staff
Thursday, August 11, 2016 7:40 PM NEW YORK—Retailers all want to better understand how they might use cutting edge digital technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

VM LIVE Speakers to Discuss Technology’s New Role in the Customer Experience

By Staff
Friday, August 5, 2016 12:24 AM NEW YORK—Innovative retailers are using cutting edge digital technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

National Think About Your Eyes Campaign Kicks Off Fourth Year

By dba Staff
Tuesday, July 19, 2016 1:15 PM

ALEXANDRIA, Va.—The national Think About Your Eyes campaign has built upon its increased industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The number of visitors to the site is expected to reach 3 million by years’ end, according to an announcement from the organization.

[Partner Post] Getting Help to Go Digital at Bard Optical

By Jobson Staff Writer
Tuesday, July 19, 2016 1:10 PM

When Diana Hall, president of Bard Optical in Peoria, Illinois, decided to explore the opportunities of offering free-form customized lenses, she knew her selection of a lens vendor and equipment supplier would have a significant impact on her practice and patients. To make sure that impact was both positive and profitable, she decided to rely on trusted industry resources to help her navigate the difficult choices ahead.

Registration Now Open for Vision Expo West 2016

By dba Staff
Tuesday, July 19, 2016 1:05 PM

Registration has opened for Vision Expo West in September at the Sands Expo & Convention Center in Las Vegas, Nevada (Education: Sept. 14 to 17; Exhibition: Sept. 15 to 17). Registration for education courses is also open.

Recruiting Challenges Lead to a Growing Temporary Work Force

By Hedley Lawson
Friday, July 15, 2016 12:15 PM NEW YORK—Some 76 percent of companies are using contingent labor to enhance their work force and close talent gaps, according to the Definitive Guide to Building a Better Workforce report released by Adecco Staffing USA.

INFOGRAPHIC: Tired Eyes From Digital Device Use Impacting Consumers

By dba Staff
Friday, July 15, 2016 12:05 PM

NEW YORK—As digital device usage crescendos among adults, many ECPs and vision care companies are sharing information and developing new products designed to help reduce eye fatigue and eye strain caused by this 21st century phenomenon.

National Optometric Association and Transitions Optical Announce Partnership, New Professional and Patient Education Resources

By dba Staff
Wednesday, June 15, 2016 2:15 PM

PINELLAS PARK, Fla.—The National Optometric Association (NOA) and Transitions Optical, Inc. have entered into a national partnership to help further advance the eye health of growing ethnic minority populations—a priority for both the NOA and the Transitions Cultural Connections initiative. Through the partnership, Transitions Optical will support the NOA in its efforts to provide ongoing education and resources to eyecare professionals to help them serve their diverse patients.

REMINDER: Take Part in National Sunglasses Day June 27!

By dba Staff
Wednesday, June 15, 2016 2:10 PM

Difficulties in Recruiting Lead to a Growing Temporary Work Force

By Hedley Lawson
Wednesday, June 15, 2016 2:05 PM NEW YORK—Some 76 percent of companies are using contingent labor to enhance their work force and close talent gaps, according to the Definitive Guide to Building a Better Workforce report released by Adecco Staffing USA.

National Vision, Inc. Partners With Boys & Girls Clubs of America

By dba Staff
Tuesday, June 7, 2016 10:15 AM

“Preventive care measures are critical to supporting positive and comprehensive health and wellness of Boys & Girls Club members,” said Dr. Jennifer Bateman, national vice president of Health, Wellness and Gender at BGCA. “As an example, a pilot vision screening at the Matthews Club revealed that 43 percent of the young kids and teens tested needed further examination, and more than half of that group had never worn corrective eyewear.

Drive Education During June’s Cataract Awareness Month

By dba Staff
Tuesday, June 7, 2016 10:10 AM

CHICAGO— June is Cataract Awareness Month, and eyecare professionals and others are underscoring the need for better education of the public as to the risk factors, symptoms and treatment options for cataract, which is the leading cause of blindness in the world.

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