‘Customer X 360’ Addresses Changes in Tech, Shifts in Consumer Expectations

By Mark Tosh, Senior Editor
Tuesday, September 27, 2016 10:15 AM

LAS VEGAS—Rapid changes in technology and shifting consumer expectations are two key elements driving a reassessment of the retail customer experience, a group of speakers at VM LIVE’s “Customer X 360” session explained. Held here at the start of Expo West, the session offered a standing-room only crowd several perspectives on the changing Customer Experience.

[Partner Post] Salt Lake City Practice Grows CL Sales 10 Percent, Credits Staff Training Programs

By Jobson Staff Writer
Tuesday, September 27, 2016 10:10 AM

SALT LAKE CITY—While contact lens business growth has largely remained flat across the industry, Standard Optical, an 18-location practice here, has grown contact lens sales 10 percent in the last year while increasing market share in its local contact lens arena.

A 6 Percent Increase in Health Care Premiums Expected for 2017

By Hedley Lawson, Contributing Editor
Tuesday, September 27, 2016 10:05 AM

NEW YORK—Health care benefit cost increases at large U.S. employers are expected to hold steady at 6 percent in 2017. The good news is that health premiums are not growing at a faster rate year after year, as they were a decade ago. The bad news is that the increase in health plan costs still outpaces general inflation in the U.S., which remains below 2 percent, and salary budget increases, which are holding at roughly 3 percent.

For Metro Optics, It’s All About Serving the Community

By dba Staff
Wednesday, September 14, 2016 12:15 AM

BRONX, N. Y.—Over the past three years, New York City’s Metro Optics has continued to expand its model of community–oriented eyecare by growing its outreach and engagement program and developing an e-commerce platform to increase its reach and service provision. The company, which operates four locations in the Bronx, has also invested in advanced technology for testing, diagnostics and treatment of eye disease. Additionally, it is one the first optical retailers in the country to offer high tech eyewear such as smart glasses.

Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Wednesday, September 14, 2016 12:10 AM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Innovative Technology Is Focus of Customer X 360 at Today’s VM LIVE Event

By Staff
Wednesday, September 14, 2016 12:05 AM NEW YORK—As online purchases of eyewear increase, optical retailers and eyecare professionals are seeking new ways to attract and retain customers, as well as compete with each other. Many are investing in new technologies that promise to enhance the customer experience.

Michael Kling, OD, to Share Customer X 360 Experience at VM LIVE Event on Sept. 14

By dba Staff
Thursday, August 25, 2016 1:15 PM

NEW YORK—One of the country’s innovative optometrists, Michael Kling, OD, owner and CEO of Invision Optometry of San Diego, Calif. has joined the roster of speakers who will be addressing the topic of “Customer X 360,” examining how a mix of cutting edge technologies, data management and unique presentations are changing the customer experience, the theme of a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

[Partner Post] Virginia Eye Institute Adopts Cloud-Based Software to Grow and Manage Contact Lens Business

By ROB Editors
Thursday, August 25, 2016 1:10 PM

RICHMOND, VA.—Virginia Eye Institute (VEI), a seven-location, large ophthalmology-optometry practice, set out to improve their contact lens services to patients as a strategic growth initiative in early 2015. The practice identified contact lens ordering and delivery services to patients as areas that could be made more effective and give VEI a competitive advantage. At this time, VEI used the online contact lens ordering tools offered by its distributors, but the practice’s owners found these tools to be limited.

Why You Need to Implement Job Descriptions in Your Business

By Hedley Lawson
Thursday, August 25, 2016 1:05 PM

NEW YORK—As you may already know, there is no state or federal law that requires employers to have job descriptions. But as we have all found in our businesses, job descriptions can be helpful tools for both practical and other legal reasons. Here are some of the most important reasons.

Treehouse Eyes: A New Approach to Myopia Care for Kids,
A Plan For 20 Locations Within Two Years

By dba Staff
Thursday, August 11, 2016 7:50 PM

BOULDER, Colo.— Noting a myopia epidemic in the U.S. and around the world, a new business is being launched, conceived as a new model for treating the prevalent vision problem. In what’s described by its co-founders as the first-ever company in the U.S. dedicated solely to myopia care for kids, Treehouse Eyes has opened its first two locations, in Bethesda, Md. and in Tysons Corner, Va. Founded by industry veterans Gary Gerber, OD and Matt Oerding, a long time ophthalmic executive, the company said it plans to open 20 more centers in the next two years and about 75 in the next five years.”

Is Your Plan Ready for Overtime Compliance
Under the New FLSA Legal Requirements?

By Hedley Lawson, DBA Contributor
Thursday, August 11, 2016 7:45 PM

NEW YORK—Employers have less than six months left to comply with the Department of Labor’s (DOL’s) new overtime rule, and they need to start putting a plan together now.

A New VM LIVE Event on Sept. 14:
How Can Technology Shape The Customer Experience?

By dba Staff
Thursday, August 11, 2016 7:40 PM NEW YORK—Retailers all want to better understand how they might use cutting edge digital technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

VM LIVE Speakers to Discuss Technology’s New Role in the Customer Experience

By Staff
Friday, August 5, 2016 12:24 AM NEW YORK—Innovative retailers are using cutting edge digital technologies to create exciting in-store experiences that attract consumers and engage them with their brands. These technologies are an increasingly important tool for shaping the Customer Experience, and will be the focus of Customer X 360, a new VM LIVE event at Vision Expo West on Wednesday, Sept. 14.

National Think About Your Eyes Campaign Kicks Off Fourth Year

By dba Staff
Tuesday, July 19, 2016 1:15 PM

ALEXANDRIA, Va.—The national Think About Your Eyes campaign has built upon its increased industry support and consumer interest to reach a new milestone of 2.5 million visitors to the campaign website since its launch. The number of visitors to the site is expected to reach 3 million by years’ end, according to an announcement from the organization.

[Partner Post] Getting Help to Go Digital at Bard Optical

By Jobson Staff Writer
Tuesday, July 19, 2016 1:10 PM

When Diana Hall, president of Bard Optical in Peoria, Illinois, decided to explore the opportunities of offering free-form customized lenses, she knew her selection of a lens vendor and equipment supplier would have a significant impact on her practice and patients. To make sure that impact was both positive and profitable, she decided to rely on trusted industry resources to help her navigate the difficult choices ahead.

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