VM's dba LIVE Event
Innovation in the retail setting is being defined by new technologies, which interact with consumers in new ways and add drama to what's been traditionally defined as the 'retail' or 'patient' experience.
Which new technologies are engaging consumers and patients to reinvent their experience in brick & mortar stores? Leading innovators shared new concepts and tactics at this exclusive live event.
See all the event coverage
and learn which methods are being used that hold so much potential for your business.
For a slideshow of presenters and attendees at dba
LIVE, click here:
VM’s dba LIVE Event Explores Technological Advances in Optical Retailing
. PDFs of all of the presentations and videos shown during dba
LIVE can also be viewed at the end of each article in Related Content.
Wednesday, March 19, 2014 12:30 PM
PITTSBURGH—After 37 years in optical retailing, all but two of them running his own company, Norman Childs has doubled his eyewear and eyecare business over the last three years.
Monday, March 17, 2014 12:00 AM
Eye-Trepreneur Norman Childs’ growing group of optical locations leads off this month’s e-newsletter, “dba: Doing Business in Optical’s Local Markets.”
Wednesday, March 12, 2014 4:30 PM
The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up.
Thursday, February 13, 2014 1:00 PM
Hiring new employees can be one of the most frustrating or rewarding parts of being in business.
Monday, February 10, 2014 12:00 AM
How do regional optical retailers educate employees? Do they participate in having staff certified?
Sunday, January 26, 2014 2:30 PM
By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.
Tuesday, January 14, 2014 10:12 AM
DES MOINES, Iowa—With a family that's well known within the field of optometry as well as among its clientele throughout the state of Iowa,
Whylie Eye Care Centers
has made a name for itself both nationwide within its profession as well as statewide among its customers.
Wednesday, January 08, 2014 4:30 PM
Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs.
Monday, December 16, 2013 12:00 AM
Until this year, patients had to use it or lose it in regards to their flexible spending accounts.
Tuesday, October 29, 2013 7:00 AM
LAS VEGAS—Some optical retailers are embracing the latest in retailing
technologies, while many are lagging behind. Even fewer have tapped the
potential of omni-channel retailing by seamlessly integrating all forms
of distribution for their customers.
Wednesday, October 23, 2013 2:59 PM
The way technology is transforming the retail setting and the fact that
it's already begun to change the way patients and consumers access
eyecare, where they purchase eyewear and what the implications of that
are, was presented at dba
LIVE by Marge Axelrad, senior vice president/editorial director of Vision Monday
, in her discussion on "The Rise of Tech and Omni Channel."
Wednesday, October 23, 2013 2:58 PM
"Using eye tracking technology in retail can add an objective viewpoint into what someone is looking at," Barbara Barclay, general manager of
Tobii Technology North America
said in her dba
LIVE presentation on "Eye Opening Eye Tracking at Retail."
Wednesday, October 23, 2013 2:57 PM
Technology can be transformational for the optical practice... when it is used correctly that is, as Brian Chou, OD, of
explained at the start of his dba
LIVE presentation on "Using Technology to Engage and Educate Patients
in the Exam Lane and Dispensary."
Wednesday, October 23, 2013 2:56 PM
With three existing Bronx locations,
is planning to add an "Apple store for eyewear," as owner and president John Bonizio describes it. His dba
LIVE presentation on "Transforming the Optical Retail Experience" discussed how the practice his business partner founded in 1978 started out on the cutting edge and remains there.
Wednesday, October 23, 2013 2:55 PM
has already implemented a wide range of digital tools to enhance its
well established optical retail operations throughout the country. Joe
Pflanz, senior director, omni-channel customer experience, LensCrafters,
discussed them in his dba
LIVE presentation "The
Interaction of Digital and Traditional Retail."