Affordable Care Act Has Little Immediate Impact on Optical

By John Sailer
Tuesday, August 19, 2014 4:00 PM ALEXANDRIA, Va.—"Recent developments with the Affordable Care Act (ACA) have not had too much of an immediate impact on the optical industry through the first five months of 2014," according to The Vision Council's latest VisionWatch Economic Situation Study: May 2014, which surveyed 5,023 adult consumers about purchasing behavior for optical goods during the first five months of this year.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Tuesday, August 19, 2014 3:30 PM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Halpern's Lean Practice Management Cuts No-Shows in Half

By John Sailer
Monday, August 18, 2014 12:30 AM Halpern Eye Care, under the management of the family practice’s third generation, Ryan Halpern, OD, has recently implemented strategies to improve patient flow and to take advantage of economies of scale for this nine-location regional group along with the six-location Vision Associates practice it acquired in Maryland last year.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By John Sailer
Tuesday, August 12, 2014 12:30 PM An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.

A HIPAA Risk Analysis Can Help You Keep Your Meaningful Use Dollars

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, August 11, 2014 11:00 AM Did you generate hundreds of thousands of dollars through Meaningful Use attestation? Even if you only received funds for one doctor, it's important you keep your money.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Friday, August 08, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

More Efficient Optometrists Lead This Regional Retailer Toward Expansion

By John Sailer
Thursday, July 24, 2014 3:00 PM ROCKY MOUNT, N.C.—Even in the face of slimmer margins and reimbursements, 60-year-old regional retailer, Eyecarecenter has been able to maintain a successful growth strategy by making only a few minor adjustments that have had little impact on its medical model.

Tactics and Technologies for 'Digitizing the Store' to Be Presented at VM LIVE Event

By John Sailer
Thursday, July 24, 2014 2:00 PM LAS VEGAS—How optical retailers are "Digitizing the Store" will be the subject of a special two-hour VM LIVE program taking place in Las Vegas' famed Venetian Hotel.

Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Northeastern Eye Institute Touches Customers 'Everywhere They Are'

By John Sailer
Wednesday, April 02, 2014 8:12 AM SCRANTON, PA.—After instituting doctor-driven dispensing, complete with a pager system similar to those used while waiting for a table at a restaurant, along with other promotional efforts, Northeastern Eye Institute saw a substantial uptick in sales for this optical group in northeastern Pennsylvania.

Telling Tales of E-Tailing: Regional Retailers Relate Their Stories of Selling Eyewear Online

By dba Staff
Wednesday, April 02, 2014 8:09 AM It's been a controversy for some time now, but online optical retailing has slowly and steadily become a small but growing part of this business.

Recession to Recovery: Comparing 2007 With 2013 Eyecare and Eyewear Trends

By dba Staff
Wednesday, April 02, 2014 8:03 AM NEW YORK—Comparing pre-Great Recession eyewear and eyecare trends with those from last year shows that the U.S. vision care industry is back on the upswing.

Growth Plans: The Expanding Universe of Multiple Location Regional Retailers

By John Sailer
Monday, March 17, 2014 12:00 AM Eye-Trepreneur Norman Childs’ growing group of optical locations leads off this month’s e-newsletter, “dba: Doing Business in Optical’s Local Markets.”

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By John Sailer
Wednesday, March 12, 2014 4:30 PM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up.

Exclusive Eyewear Expansion: Norman Childs' Selective Niche Fuels Regional Growth

By John Sailer
Wednesday, March 12, 2014 9:12 AM PITTSBURGH—After 37 years in optical retailing, all but two of them running his own company, Norman Childs has doubled his eyewear and eyecare business over the last three years. Most recently, he opened two new optical shops—an Eyetique in Cleveland and a 3 Guys Optical in the Pittsburgh area—both on the same day, March 1, 2014.
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