VM's dba LIVE Event
Innovation in the retail setting is being defined by new technologies, which interact with consumers in new ways and add drama to what's been traditionally defined as the 'retail' or 'patient' experience.
Which new technologies are engaging consumers and patients to reinvent their experience in brick & mortar stores? Leading innovators shared new concepts and tactics at this exclusive live event.
See all the event coverage
and learn which methods are being used that hold so much potential for your business.
For a slideshow of presenters and attendees at dba
LIVE, click here:
VM’s dba LIVE Event Explores Technological Advances in Optical Retailing
. PDFs of all of the presentations and videos shown during dba
LIVE can also be viewed at the end of each article in Related Content.
Tuesday, October 29, 2013 7:00 AM
LAS VEGAS—Some optical retailers are embracing the latest in retailing
technologies, while many are lagging behind. Even fewer have tapped the
potential of omni-channel retailing by seamlessly integrating all forms
of distribution for their customers.
Wednesday, October 23, 2013 2:59 PM
The way technology is transforming the retail setting and the fact that
it's already begun to change the way patients and consumers access
eyecare, where they purchase eyewear and what the implications of that
are, was presented at dba
LIVE by Marge Axelrad, senior vice president/editorial director of Vision Monday
, in her discussion on "The Rise of Tech and Omni Channel."
Wednesday, October 23, 2013 2:58 PM
"Using eye tracking technology in retail can add an objective viewpoint into what someone is looking at," Barbara Barclay, general manager of
Tobii Technology North America
said in her dba
LIVE presentation on "Eye Opening Eye Tracking at Retail."
Wednesday, October 23, 2013 2:57 PM
Technology can be transformational for the optical practice... when it is used correctly that is, as Brian Chou, OD, of
explained at the start of his dba
LIVE presentation on "Using Technology to Engage and Educate Patients
in the Exam Lane and Dispensary."
Wednesday, October 23, 2013 2:56 PM
With three existing Bronx locations,
is planning to add an "Apple store for eyewear," as owner and president John Bonizio describes it. His dba
LIVE presentation on "Transforming the Optical Retail Experience" discussed how the practice his business partner founded in 1978 started out on the cutting edge and remains there.
Wednesday, October 23, 2013 2:55 PM
has already implemented a wide range of digital tools to enhance its
well established optical retail operations throughout the country. Joe
Pflanz, senior director, omni-channel customer experience, LensCrafters,
discussed them in his dba
LIVE presentation "The
Interaction of Digital and Traditional Retail."
Wednesday, October 23, 2013 12:00 PM
LAS VEGAS—While some optical retailers are embracing the latest in retailing technologies, many are lagging behind.
Wednesday, October 23, 2013 9:30 AM
OKLAHOMA CITY, Okla.—With the rising costs of lenses shrinking profits at his four optical locations, Joe Madore of
decided it was time to invest in an in-house free-form digital processing system.
Wednesday, October 16, 2013 1:09 AM
As was once the case with having a company website, participating on social media platforms has gone from being optional to becoming a necessity of doing business.
Friday, October 04, 2013 9:29 PM
LAS VEGAS—How technology is driving dramatic change in optical retailing was explored in Vision Monday
’s event, “dba LIVE: Technology Reinvents the Retail Experience,” held in conjunction with Vision Expo West.
Monday, September 16, 2013 4:00 PM
NEW YORK—Vision Monday
announced today that Brian Chou, OD, a prominent independent optometrist, will join the roster of speakers at Vision Monday’s dba LIVE
conference in Las Vegas on Oct. 2.
Monday, September 09, 2013 12:16 AM
Change is all around us, and those businesses that can adapt will
succeed. Those who flounder will fail.
Monday, September 09, 2013 12:00 AM
Find out how two ophthalmology groups pursued different business
strategies to dramatically increase sales in their optical dispensaries
in two articles featured in this month’s edition of “dba: Doing Business
in Optical’s Local Markets.”
Wednesday, September 04, 2013 4:00 PM
TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of
Ocean Eye Institute
, the answer was
Monday, August 19, 2013 12:00 AM
This month’s edition of “dba: Doing Business in Optical’s Local Markets”
profiles Crown Vision Center and the formula that makes its 29
locations in and around St. Louis a success.