More Efficient Optometrists Lead This Regional Retailer Toward Expansion

By John Sailer
Thursday, July 24, 2014 3:00 PM ROCKY MOUNT, N.C.—Even in the face of slimmer margins and reimbursements, 60-year-old regional retailer, Eyecarecenter has been able to maintain a successful growth strategy by making only a few minor adjustments that have had little impact on its medical model.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Thursday, July 24, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

Tactics and Technologies for 'Digitizing the Store' To Be Presented at VM LIVE Event

By John Sailer
Thursday, July 24, 2014 2:00 PM LAS VEGAS—How optical retailers are "Digitizing the Store" will be the subject of a special two-hour VM LIVE program taking place in Las Vegas' famed Venetian Hotel.

Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Northeastern Eye Institute Touches Customers 'Everywhere They Are'

By John Sailer
Wednesday, April 02, 2014 8:12 AM SCRANTON, PA.—After instituting doctor-driven dispensing, complete with a pager system similar to those used while waiting for a table at a restaurant, along with other promotional efforts, Northeastern Eye Institute saw a substantial uptick in sales for this optical group in northeastern Pennsylvania.

Telling Tales of E-Tailing: Regional Retailers Relate Their Stories of Selling Eyewear Online

By dba Staff
Wednesday, April 02, 2014 8:09 AM It's been a controversy for some time now, but online optical retailing has slowly and steadily become a small but growing part of this business.

Recession to Recovery: Comparing 2007 With 2013 Eyecare and Eyewear Trends

By dba Staff
Wednesday, April 02, 2014 8:03 AM NEW YORK—Comparing pre-Great Recession eyewear and eyecare trends with those from last year shows that the U.S. vision care industry is back on the upswing.

Growth Plans: The Expanding Universe of Multiple Location Regional Retailers

By John Sailer
Monday, March 17, 2014 12:00 AM Eye-Trepreneur Norman Childs’ growing group of optical locations leads off this month’s e-newsletter, “dba: Doing Business in Optical’s Local Markets.”

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By John Sailer
Wednesday, March 12, 2014 4:30 PM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up.

Exclusive Eyewear Expansion: Norman Childs' Selective Niche Fuels Regional Growth

By John Sailer
Wednesday, March 12, 2014 9:12 AM PITTSBURGH—After 37 years in optical retailing, all but two of them running his own company, Norman Childs has doubled his eyewear and eyecare business over the last three years. Most recently, he opened two new optical shops—an Eyetique in Cleveland and a 3 Guys Optical in the Pittsburgh area—both on the same day, March 1, 2014.

Expansive Attitudes: Regional Retailers Exhibit a Trend Toward Adding Locations

By dba Staff
Wednesday, March 12, 2014 9:09 AM The economy's continued sluggishness has not kept these savvy regional retailers from strategically adding locations they've purchased outright or built anew from the ground up. This month, the following multiple-location optical operations describe their recent and planned expansions along with the factors influencing their reasons for growing in the current marketplace.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

Chains vs. Independents: Research Survey Compares Consumer Perceptions Toward Both

By dba Staff
Wednesday, March 12, 2014 9:00 AM With specific data comparing the patient experience at independent optometric locations versus chains, Jobson Optical Research's "2013 Adult Consumer Eye Exam Experience" includes extensive information related to consumer perceptions and attitudes toward the overall eye exam experience.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

Learning and Earning in This Month’s dba E-Newsletter

By John Sailer
Monday, February 10, 2014 12:00 AM How do regional optical retailers educate employees? Do they participate in having staff certified?
Loading...