Dynamic Demos

By Jeff Hopkins, Contributing Editor
Monday, November 12, 2018 12:30 AM Chances are you wouldn’t buy a house without seeing it in person. After all, you’re going to be spending a significant amount of time there. Yet most of us spend almost every waking hour “living” in our eyeglass lenses, but we don’t actually get to experience them until after we’ve purchased them. That’s the eternal problem of selling eyeglass lenses: you can tell patients that digital designs will work better than the standard designs they are wearing today, but how do you make them see the difference?

Erika Mabus, OD, Takes Readers into the World of Organic Products

By Stephanie Sengwe, Contributing Editor
Monday, November 12, 2018 12:30 AM NEW YORK—On Instagram, Organic Optometrist is an airy page, with carefully curated posts whose color schemes mostly feature green, blue and white. Curated by Erika Mabus, OD, Organic Optometrist is not just a page made to please the eye, it was made purposefully to educate its viewers on some of the skincare products in the ever-changing organic product market. Created in January of this year, Organic Optometrist has garnered over 1,000 followers in just 10 months.

High Tech Driving Vision: Then and Now

By Ted Giola, Contributing Editor
Monday, November 12, 2018 12:30 AM Ask someone today about high tech eyewear, and they will probably mention Google Glass. But do they know that 100 years ago, the most high tech eyewear was goggle glasses? Or that the emergence of the auto had as much impact on eyewear as the invention of the computer—and is still changing it today?

When Artist Norman Rockwell Worked for American Optical

By Ted Gioia, Contributing Editor


Thursday, September 27, 2018 9:10 PM In 2014, Sotheby’s auction house sold a painting by artist Norman Rockwell for $1.3 million dollars. Close observers of the work, which depicts two gentlemen playing cards, noticed a strange detail. In the lower right-hand corner, above the artist’s signature, they saw two mysterious letters in boldface: a capital A linked to a capital O.

5 Ways to Improve Performance for Small Teams

By Hedley Lawson, Contributing Editor

Thursday, July 12, 2018 12:15 AM There is no substitute for great performance. In all industries, from manufacturing to professional services, the businesses that lead ahead of the pack tend to be the ones that emphasize and aim for great performance. There are several aspects of achieving great performance. Great performance can be achieved on an individual level by one person, by a team of talented people, or by an entire business made up of many small and large teams. In this latest installment of HR Corner, here are five valuable ways that that will help you improve the performance of your small team.

Independent ECPs Take to Social Media to Promote #CataractAwarenessMonth

By Stephanie Sengwe, Contributing Editor


Wednesday, June 20, 2018 12:06 PM June is Cataract Awareness Month, and according to Prevent Blindness, more than 25 million Americans have cataract, a medical condition in which the lens of the eye becomes progressively opaque, resulting in impaired vision. As VMAIL previously reported, research from the Prevent Blindness study, “The Future of Vision,” estimates that number will increase to 38.5 million by 2032, and to 45.6 million by the year 2050.

COLA Members Share Ideas and Honor a ‘Goodfellow’

By Brian Dunleavy, Contributing Editor
Monday, June 11, 2018 12:00 AM TEMECULA, Calif.—Lab executives from California and the western states gathered here from April 26 to 27 for the COLA (California Optical Laboratories Association) annual spring meeting.

Making Glasses Cool for Kids: A Hundred Year History

By Ted Gioia, Contributing Editor
Monday, June 11, 2018 12:00 AM How do you get youngsters to wear glasses? In 1927, an eyecare company entered the movie business to do just that. In the same year that Hollywood released the earliest “talking film,” American Optical distributed a three-minute movie showing the facial expressions of a young girl putting on glasses for the first time.

4 Tips for Recruiting Summer Interns

By Hedley Lawson, Contributing Editor

Monday, June 4, 2018 4:00 PM Paid or unpaid, a summer internship program can be a great recruiting tool, providing employers with ready access to the next generation of talent without the pressure of hiring someone unknown. But not all summer interns are created equal, which means the success of a summer internship program depends in large part on hiring the right people.

Talent Shortage Continues on a Global Scale

By Hedley Lawson, Contributing Editor
Wednesday, May 9, 2018 3:16 PM We are continually contacted by client companies and others to discuss the difficulties they experience in finding and retaining talent in virtually every market sector around the world. To add to the difficulties, it is a situation that is unlikely to improve in 2018.

4 Key Points Employers Need to Know About Medical Marijuana Laws

By Hedley Lawson, Contributing Editor
Monday, April 23, 2018 4:16 PM Over half the states in the U.S. now have comprehensive medical marijuana laws, and with the proliferation of such laws has come a shift in how courts view workplace drug policies. That means employers may want to update their approach. Here are some key points for employers, as identified by a panel of attorneys at the recent 11th Annual American Bar Association Labor and Employment Law Conference.

Operationalizing Innovation: Leadership in a Changing Health Care Landscape

By Sara Bonizio, Contributing Editor
Monday, April 16, 2018 12:29 AM The optical industry is feeling the accelerating pace of change in our field. As we heard from Marge Axelrad in the opening remarks of the 2018 VM Summit, “competition can come from anywhere and everywhere—and it has.” A rapidly changing consumer mindset is bringing a new set of expectations to the vision care space, as explored by Erin Byrne and Jason Dorsey in the Leadership Challenge session.

Hidden Drivers—How They Overcome Real Time Data and Connect Generations

By Sara Bonizio, Contributing Editor

Monday, April 16, 2018 12:28 AM As he spoke about solving tough generational challenges for organizations and leaders, leading Millennial and Gen Z researcher Jason Dorsey peppered his session with penetrating insights illustrating distinct generational differences, such as Boomers and Gen X’ers clinging to pen and paper while Millennials Tweet, Snap and live video their experiences.

Signs That Your Employees May Be Burning Out

By Hedley Lawson, Contributing Editor
Friday, March 23, 2018 3:18 PM NEW YORK— As things finally begin to wind down from Expo (and all the prep that came before it) you may see that some employees are feeling stress in their jobs and in their lives. We must admit, it’s only natural given the many events that push and pull people not only during Expo time, but throughout the entire year.

Employee Rights Associated With a Sexual Harassment Claim

By Hedley Lawson, Contributing Editor
Monday, February 26, 2018 1:23 PM NEW YORK—Recent workplace sexual harassment and assault allegations, such as those against Hollywood film executives and movie stars, as well as the numerous CEOs and corporate executives, have put employment confidentiality and nondisclosure agreements (NDAs) under the microscope. Can such agreements go too far by keeping victims silent? Businesses that use overly restrictive nondisclosures run the risk of such agreements being deemed unenforceable.