Monday, December 12, 2016 12:30 AM
For decades, classical marketing rested upon the foundation of the so-called “4 Ps,” better known as product, price, promotion and placement. But the world is changing, as most marketers, eyecare professionals and retailers know. And now a fifth “P” has wedged its way into the marketing equation: Purpose, or social purpose and corporate responsibility.
Monday, November 14, 2016 12:30 AM
For the optical industry, continuing education isn’t just something you do on a weekend. It is a need that never goes away. Optical technologies change, new vision issues and clinical approaches emerge, and practices are always in search of ways to increase customer satisfaction and profitability.
Monday, October 17, 2016 12:30 AM
In the U.S. alone, millions of Boomers suffer from dry eye, macular degeneration, glaucoma, cataracts, intraocular lenses, retinitis pigmentosa and diabetic retinopathy. In this article, the last in Vision Monday’s three-part series about Boomer vision, titled Senior-Eyetis, eyecare professionals explain how they are treat Boomers who are fighting these potentially-blinding eye diseases and ocular conditions.
Monday, September 12, 2016 1:00 AM
NEW YORK—Vertical integration. Consolidation. Digital design and manufacturing. Breakthroughs in new materials and processes. The growth of managed vision care. Increasing venture capital investment.
It’s hard to think of a major optical industry trend over the past 25 years that wholesale labs haven’t been in the middle of and impacted by. That’s because wholesale labs are the industry’s middlemen, the conduit between manufacturers and the eyecare professionals and optical retailers that buy their products and services.
Sunday, August 28, 2016 11:20 PM
Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member’s question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can’t see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.
Monday, August 15, 2016 12:30 AM
NEW YORK—They’re innovative, creative, savvy and willing to take risks, and they make up nearly two-thirds of the industry. They are the independent opticians, ODs and retailers who are carving out their space within optical despite the industry’s tumultuous landscape.
Monday, July 18, 2016 12:30 AM
NEW YORK—There’s nothing special about the number 43. It just happens to be the total number of honorees in this year’s group of Influential Women. It’s the women themselves who are special.
Monday, June 20, 2016 12:31 AM
They are the next up and coming generation—babies, kids, tweens and teens—all under the age of 19. They are known as iGeneration. Homeland Generation. The Plurals. The Founders. Centennials. They are not only digital natives, but social natives as well as device natives, engaging with many, and often. Not tech savvy, but tech innate. This is Generation Z, and they’re growing up fast.
Monday, April 11, 2016 12:33 AM
Blue light is one of the most talked about vision care topics in recent years, both within and without the optical industry. Professional journals, trade publications and even consumer media are filled with articles about the potentially harmful effects of blue light on the eye, as well as its effect on sleep patterns, mood and overall wellness. VM
spoke with nine ECPs who have made blue light management an important part of their patient care regimen.
Monday, March 28, 2016 12:30 AM
Despite the flexibility offered by the optometric profession, “new” ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.
Monday, March 7, 2016 12:30 AM
The rise of ECP alliances and buying groups in the last several years has occurred in direct proportion to the waves of competitive business and practice profitability challenges facing independent eyecare professionals in the U.S.
Monday, February 15, 2016 12:30 AM
NEW YORK—The optical landscape has been a tumultuous one especially for independent optical retailers and ECPs. Despite the challenges facing independents, like competition from online retailers, big box and chain stores, business conducted by independent ECPs still accounts for nearly two-thirds of the industry, representing 61.0 percent of all U.S. optical revenues.
Monday, January 18, 2016 12:30 AM
NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.
Monday, December 14, 2015 12:30 AM
As we’ve spent this December issue rounding up the happenings from the past 12 months, both industry and pop culture, we’re reminded of how fleeting this year was, and how time in general appears to be moving more rapidly than we remembered. 2015 was like a glance, a quick movement of the eyes.