Monday, January 19, 2015 12:00 AM
NEW YORK–In order to address any group, especially to sell or market to it, you have to understand it. Figuring out how its members think, behave and react is integral to engaging with it and motivating it to act or buy.
Monday, December 15, 2014 12:10 AM
NEW YORK—In keeping with the theme of this year’s Special Report, we think the group of honorees for 2014 are all “Wonder Women” in their own way, showing signs of strength and courage while always looking out for those in need. This year’s list of Influential Women is as varied as the optical industry itself, spanning the worlds of vision care, retailing, manufacturing, distribution, dispensing and designing.
Monday, November 17, 2014 12:10 AM
NEW YORK—All eyeglasses are not created equal. Despite what some evening news programs or clever, upstart internet outfits might have the consumer believe. The production steps, materials, details and costs that go into the construction, distribution and marketing of frames, all factor into the price the customer sees and they are as varied and changeable as there are eyewear brands on the market.
Monday, October 20, 2014 12:06 AM
It’s estimated that more than 43 million Americans will develop age-related eye diseases by 2020, according to The American Academy of Ophthalmology. To help address this trend, the eyecare industry is setting its sights on preventive measures—one of which in particular is nutrition’s role and the use of nutraceuticals in preserving vision, which is quickly gaining in popularity.
Monday, September 15, 2014 12:01 AM
At Vision Monday, we see how vast and manifold the optical industry is every single day, but outside of a trade show, like this month’s Vision Expo West in Las Vegas, the rest of the industry is rarely afforded the same privilege.
Monday, August 18, 2014 12:00 AM
Remember when polarized lenses were demonstrated by holding up two lenses and rotating them? Or when patients learned about glaucoma treatments by reading a brochure? How about when medical records arrived by mail in a manila envelope?
Monday, July 28, 2014 12:01 AM
NEW YORK—A million dollars. Sure, it’s not as much money as it used to
be, but it is still an impressive figure, particularly for an
independent optical business to generate in a year.
Monday, June 16, 2014 12:01 AM
NEW YORK—The 50 largest eyewear/eyecare retailers and optometric practices in the U.S. surpassed $10 billion in combined optical sales in 2013, according to Vision Monday
’s exclusive listing of the Top 50 U.S. Optical Retailers, released today and available in the May 19 print edition.
Wednesday, May 21, 2014 12:08 AM
Navigating an uncharted sea of changes— health care reform, managed vision care, online retailing, corporate competition—all impacting the existing challenges of running an independent optical business, ECPs are looking to align themselves in groups that can provide them with a competitive edge.
Monday, March 17, 2014 12:00 AM
From the earliest phases of the internet, traditional brick-and-mortar
retailers have felt the world shift as the digital revolution in
e-commerce has reshaped everything from the distribution of books and
music to birthday wishes and entertainment.
Monday, March 03, 2014 12:09 AM
It may be a new name, but it’s not a new idea. However, it has the potential to dramatically change eyecare’s role within the culture of health care.
Sunday, February 09, 2014 11:59 PM
The climate of today’s competitive eyewear market reflects the increasing importance of consumers relating to a brand’s story and image to forge a connection and prompt them to make a purchase.