New Sun Lenses That Make Colors Pop

By Catherine Wolinksi, Contributing Editor
Monday, March 27, 2017 12:45 AM They say there’s nothing new under the sun, but sunwear-savvy optical businesses selling color enhancing lenses are beginning to see things a bit differently. The emerging trend of color enhancing sunwear goes beyond tints and mirrors to proprietary technologies that are specific, scientific amplifiers of visual experience, from boosting colors of everyday outdoor stimuli to improving performance for sports and various activities.

Despite Roadblocks, Optical Steps Up to Meet Today’s Challenges

By Staff
Monday, March 13, 2017 12:30 AM Trying to describe the business outlook for the optical industry in 2017, phrases like “cautious optimism” come to mind. Economic indicators show that optical made incremental progress in 2016, with sales in most product categories up slightly over the previous year.

New Options for Putting the ‘I’ in Eyewear

By Catherine Wolinski, Contributing Editor
Monday, February 13, 2017 12:30 AM For many consumers, the term “custom-made” evokes images of an old world tailor or wooden last-wielding shoe cobbler. These days, though, most shoppers get their clothing and accessories from a combination of mass-market retailers, national and regional chain stores, or even small and independent boutiques, of which most don’t carry items that are fit to our exact contours.

What's The Story?

By Staff
Monday, January 16, 2017 12:30 AM Everyone has a story. And, more often than not in today’s retail marketplace, every brand, product and company has a story, or at a minimum is searching for a story, that is designed to connect and resonate with customers on a deeper level.

Social Purpose Speaks to Customers

By Staff
Monday, December 12, 2016 12:30 AM For decades, classical marketing rested upon the foundation of the so-called “4 Ps,” better known as product, price, promotion and placement. But the world is changing, as most marketers, eyecare professionals and retailers know. And now a fifth “P” has wedged its way into the marketing equation: Purpose, or social purpose and corporate responsibility.

Lesson Plans

By Jeff Hopkins
Monday, November 14, 2016 12:30 AM For the optical industry, continuing education isn’t just something you do on a weekend. It is a need that never goes away. Optical technologies change, new vision issues and clinical approaches emerge, and practices are always in search of ways to increase customer satisfaction and profitability.

Saving Boomers' Sight


Catherine Wolinski, Contributing Editor

Monday, October 17, 2016 12:30 AM In the U.S. alone, millions of Boomers suffer from dry eye, macular degeneration, glaucoma, cataracts, intraocular lenses, retinitis pigmentosa and diabetic retinopathy. In this article, the last in Vision Monday’s three-part series about Boomer vision, titled Senior-Eyetis, eyecare professionals explain how they are treat Boomers who are fighting these potentially-blinding eye diseases and ocular conditions.

Charting the Changing ‘Labscape’

By Andrew Karp
Monday, September 12, 2016 1:00 AM NEW YORK—Vertical integration. Consolidation. Digital design and manufacturing. Breakthroughs in new materials and processes. The growth of managed vision care. Increasing venture capital investment.

It’s hard to think of a major optical industry trend over the past 25 years that wholesale labs haven’t been in the middle of and impacted by. That’s because wholesale labs are the industry’s middlemen, the conduit between manufacturers and the eyecare professionals and optical retailers that buy their products and services.


By Catherine Wolinski, Contributing Editor
Sunday, August 28, 2016 11:20 PM Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member’s question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can’t see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.

Living La Vida Local

By Jamie Wilson
Monday, August 15, 2016 12:30 AM NEW YORK—They’re innovative, creative, savvy and willing to take risks, and they make up nearly two-thirds of the industry. They are the independent opticians, ODs and retailers who are carving out their space within optical despite the industry’s tumultuous landscape.

#Women Who Wow

By Staff
Monday, July 18, 2016 12:30 AM NEW YORK—There’s nothing special about the number 43. It just happens to be the total number of honorees in this year’s group of Influential Women. It’s the women themselves who are special.

They’re Post-Millennial, Pre-Myopic Digital Natives...

By Catherine Wolinski
Monday, June 20, 2016 12:31 AM They are the next up and coming generation—babies, kids, tweens and teens—all under the age of 19. They are known as iGeneration. Homeland Generation. The Plurals. The Founders. Centennials. They are not only digital natives, but social natives as well as device natives, engaging with many, and often. Not tech savvy, but tech innate. This is Generation Z, and they’re growing up fast.

Inside The Blue Boom

By Jeff Hopkins
Monday, April 11, 2016 12:33 AM Blue light is one of the most talked about vision care topics in recent years, both within and without the optical industry. Professional journals, trade publications and even consumer media are filled with articles about the potentially harmful effects of blue light on the eye, as well as its effect on sleep patterns, mood and overall wellness. VM spoke with nine ECPs who have made blue light management an important part of their patient care regimen.

Living the Eye Life

By Catherine Wolinski
Monday, March 28, 2016 12:30 AM Despite the flexibility offered by the optometric profession, “new” ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.