Eyeglass World Launches New Philanthropic Outreach Program Nationwide

By Staff
Tuesday, June 4, 2019 12:24 AM DULUTH, Ga.—Eyeglass World, a National Vision Holdings (NASDAQ: EYE) optical retail brand, has launched a new philanthropic outreach program, “Made Locally, Given Globally” across its more than 100 locations nationwide. As part of this new program, when customers buy a pair of eyeglasses at the retailer, another pair will be handcrafted by Eyeglass World associates at the in-store lab and donated to someone with vision impairment around the world, according to an announcement Monday.

Billie Jean King: A Champion of Vision Care on and off the Court

By Mark Tosh
Monday, May 13, 2019 12:00 AM She’s a winner and an authentic all-around champion. Is there a better way to describe Billie Jean King? Well, add vision care advocate to the long list of King’s achievements over a long and legendary career, both on and off the tennis court.

Warby Parker Reports Milestone of Distributing Five Million Pairs of Glasses to Those in Need

By Staff
Wednesday, March 13, 2019 12:21 AM NEW YORK—Warby Parker is announcing a milestone today for its "Buy a Pair, Give a Pair" program. The company reports it has officially distributed five million pairs of glasses to those in need in more than 50 countries around the world. The company noted, "This means five million more people now have the glasses they need to learn, work and achieve better economic outcomes. Helping people see has been core to the company since our launch (over nine years ago), and Warby Parker has worked hard to prove the power of a socially conscious business at scale."

Rockin’ for New Eyes Tickets Still Available

By Andrew Karp
Monday, March 11, 2019 12:30 AM NEW YORK—Tickets are still available for Rockin’ for New Eyes, the annual rock ‘n’ roll fundraiser in support of New Eyes for the Needy. The popular show, which will take place at the Hard Rock Café in Times Square on March 23, features volunteer performers from throughout the optical industry and is a highlight of Vision Expo week.

[Partner Post] Introducing Magno, a Puppy with a Special Purpose!

By Staff
Wednesday, March 6, 2019 10:33 AM What’s in a name? Everything when it comes to Magno, the young, German Shepherd guide dog puppy that Eschenbach Optik of America is financially sponsoring through its cause marketing partnership with the legendary Fidelco Guide Dog Foundation. The hope is that after two years, Magno, whose name is a play on Eschenbach’s product line, magnifiers, will be placed with a person navigating life with a visual impairment. And Eschenbach wants the vision-care community to follow the puppy on his journey, via the company’s web site and social media accounts. Members of the American Optometric Association and American Academy of Ophthalmology have already participated by being part of a contest to name the dog.

Rockin’ for New Eyes Promises ’60s-Inspired Fun

By Staff
Wednesday, March 6, 2019 12:18 AM NEW YORK—Whether you hit the local swap meets, cruise a vintage store, seek out a second hand shop or merely reach way back into your closet, do not come to New York for Vision Expo Week without packing your best ’60s “threads.” That’s the message that the organizers of Rockin’ for New Eyes are sending out to anyone who is planning to attend the annual fund-raising concert for New Eyes for the Needy, a highlight of Vision Expo East week.

Kick Plastic

By Staff
Friday, March 1, 2019 11:23 AM

Bausch + Lomb Launches SightMatters for AMD Education, Joins Forces With Prevent Blindness

By Staff
Tuesday, February 5, 2019 12:27 AM BRIDGEWATER, NJ—Bausch + Lomb has announced the launch of a new website, SightMatters.com, which will serve as an educational online resource for people living with age-related macular degeneration (AMD). February is AMD Awareness Month. SightMatters has been specifically designed for the visually impaired, featuring increased font size and color contrast. The goal of the site is to help patients take charge of their condition by offering a one-stop shop resource that is clear and concise, and offers actionable content. SightMatters will allow patients to take control of their AMD, as well as foster a community of others living with AMD.

Two Blind Brothers Launch a Viral ‘Trust’ Campaign, Urge Visitors to ‘Shop Blind’

By Andrew Arata
Monday, December 17, 2018 12:30 AM The holiday season tends to get tangled with sales and gift-giving rather than giving thanks for what we have that others may not—such as our sight. Two Blind Brothers, a non-profit clothing site, founded by Bradford and Bryan Manning, donates 100 percent of their profits toward research to cure eye disease. The two are generating sales and widening an awareness and fan base recognition this season with their unique and creative take on sharing messages that underscore the experience of visual impairment and blindness while raising money to help 11 million people with vision loss.

OneSight Announces Three-Year Project to Bring Vision Care to 200,000 Along Thai-Myanmar Border

By Staff
Wednesday, December 5, 2018 12:24 AM CINCINNATI—As part of an ongoing, three year initiative, OneSight has announced their aim to bring vision care access to over 200,000 people who have been displaced along the Thailand-Myanmar border by 2020. The Thailand-Myanmar border people live in temporary shelters, or migrate between countries daily in search of economic opportunity, health care, and education. Due to many competing needs and a lack of available resources, access to quality eyecare in the region has been scarce.

Eyecare and Eyewear Groups and Professionals Get Ready to Give Back for #GivingTuesday

By Staff
Tuesday, November 27, 2018 12:15 AM NEW YORK—Founded seven years ago, Giving Tuesday has emerged as a symbol of the beginning of the holiday season. Celebrated on the Tuesday after Thanksgiving, Black Friday, Small Business Saturday and Cyber Monday, #GivingTuesday encourages celebrators not to buy, but to give back. And this year, businesses and eyecare professionals across the eyecare and eyewear fields are gearing up to do just that. This year, dozens of organizations and non-profits, including Restoring Vision, SUNY Optometry Foundation, and Prevent Blindness, are involved in encouraging donations for #GivingTuesday.

RestoringVision Urges Optical Industry to Turn #GivingTuesday into #GivingSightDay

By Staff
Wednesday, November 21, 2018 12:15 AM SAN RAFAEL, Calif.—Restoring Vision, the optical non-profit organization dedicated to providing new reading glasses to those in need, is urging the optical industry to turn #GivingTuesday into #GivingSightDay. According to Restoring Vision, November 27’s #GivingTuesday, is the global day of giving which harnesses the collective power of individuals, communities and organizations to encourage philanthropy. With turning #GivingTuesday into #GivingSightDay, RestoringVision hopes to raise $30,000 to transform 40,000 lives through the gift of sight. Every dollar donated will be converted into glasses for people living in impoverished communities around the world. The first $10,000 raised will be matched by National Vision, Inc.

ABB Optical Group Donates to Seven Charities Through 5th Annual ABB Cares Program

By Staff
Tuesday, October 30, 2018 12:18 AM CORAL SPRINGS, Fla.—ABB Optical Group, a leading distributor of optical products, has announced that seven non-profit organizations, nominated by eyecare professionals nationwide, will receive grants ranging from $1,000 to $5,000 for outstanding programming and community impact through the Fifth Annual ABB Cares Program. ABB Optical has donated more than $50,000 in grants to non-profits coast to coast since the program’s inception in 2014. “As we celebrate the fifth year of ABB Cares, we would like to thank the eyecare professionals who make this program so successful and impactful,” said Brad Weinbrum, president of ABB Optical Group.

[Partner Post] This Eschenbach Sponsored Puppy has a Purpose!

By Staff
Monday, October 29, 2018 12:00 AM You may know Eschenbach Optik of America for its ophthalmic quality magnifiers, telescopic and video devices. Since 1983 they have been helping eyecare and vision rehab professionals in North America serve their visually impaired patients, helping ensure their safety, independence, productivity and quality of life.

Optical Industry Continues Preparations to Celebrate World Sight Day 2018

By Staff
Tuesday, October 9, 2018 12:24 AM NEW YORK—Oct. 11, 2018 is World Sight Day, and everyone is getting ready, across the U.S., internationally, among ECPs, industry and sight-related organizations.