Nepal’s First Eyewear Brand Helps in the Fight Against Cataract

By Jamie Wilson
Thursday, September 3, 2015 1:47 PM NEW YORK—For more than 62 percent of sight-impaired people in this remote Nepal village, blindness caused by cataract is avoidable and correctable. Through a need to solve this growing issue affecting so much of the population, Nepal’s first eyewear brand was created.

American Eyewear Brands Give Back to Animals

By Alexandrea Mobijohn
Monday, August 31, 2015 12:00 AM They are more than just a bunch of animal lovers. The featured companies in the latest installation of our series go above and beyond your typical over-zealous pet owner. They are contributing to the #SocialPurpose movement by building American eyewear brands that have ingrained the responsibility of giving back to animal-centric organizations into their corporate values.

Optometry Cares Offers Scholarships for Third- and Fourth-Year Optometry Students

By Staff
Wednesday, August 26, 2015 12:21 AM ST. LOUIS—Optometry Cares—The AOA Foundation, the charitable foundation of the American Optometric Association (AOA), is accepting applications for four scholarship opportunities offered to optometry student members of the AOA and the American Optometric Student Association.

Eyecare and Vision Research Pioneer, Prof. Brien Holden, Passes Away

By Staff
Tuesday, July 28, 2015 8:05 AM SYDNEY, Australia – A global leader in eyecare and vision research, renowned scientist and humanitarian, Professor Brien Holden OAM, CEO of Brien Holden Vision Institute, passed away on July 27.

U2’s Bono Partners with Revo to Prevent Vision Impairment; Brien Holden Vision Institute to Implement

By Staff
Thursday, July 23, 2015 4:00 PM NEW YORK – Revo Eyewear and U2 lead singer Bono announced a partnership today to help prevent vision impairment and blindness in more than five million people by 2020.

Classic Optical and Partners Help Chicago Public School Students

By Andrew Karp
Monday, July 20, 2015 12:00 AM CHICAGO—Earlier this year, Chicago Public Schools (CPS) Vision Program chose Classic Optical, a Youngstown, Ohio-based wholesale lab, to improve its on-site eyeglass delivery system to correct students’ vision problems.

Sponsorships, Tickets Still Available for the 8th Annual Swing Fore Sight Golf Tournament

By Staff
Wednesday, July 15, 2015 12:24 AM LAS VEGAS—The 2015 Prevent Blindness Swing Fore Sight Golf Tournament, held in conjunction with Vision Expo West, is quickly approaching with some sponsorships and tickets still available.

Registration Opens for World Sight Day Challenge

By Staff
Friday, July 10, 2015 12:33 AM GOLDEN, Colo.—Now in its 9th year, and coordinated by Optometry Giving Sight, the World Sight Day Challenge invites eyecare professionals, their staff, patients, industry partners and students of optometry to raise funds throughout September and October to help the 600 million people around the world who are needlessly vision impaired. Registration is now open at

Optometry Cares—The AOA Foundation Names Rebecca Hildebrand Director

By Staff
Friday, July 10, 2015 12:30 AM ST. LOUIS—Optometry Cares—The AOA Foundation, the charitable foundation of the American Optometric Association (AOA), has named Rebecca Hildebrand as its director.

#SocialPurpose: Repurposed Eyewear With a Cause

By Tiffany Wong
Thursday, June 11, 2015 2:30 PM NEW YORK—#SocialPurpose is a movement that will never go out of style and several eyewear companies have made it a foundational part of what they do.

Prevent Blindness To Host 8th Annual Swing Fore Sight Golf Tournament Sept. 16 in Vegas

By Staff
Wednesday, May 27, 2015 12:24 AM CHICAGO—The 8th Annual Prevent Blindness Swing Fore Sight Golf Tournament, held in conjunction with Vision Expo West, will take place on Wednesday, Sept. 16, 2015, at the Spanish Trail Country Club, Las Vegas, Nev.

The Nonprofit Organization, Great Glasses Play Day, Expands in Its Fourth Year

By Staff
Wednesday, April 8, 2015 12:33 AM MADISON, Wis.—The Great Glasses Play Day, a volunteer event founded in 2012, will hold its fourth annual initiative on Saturday, May 2 through Sunday, May 3, 2015.

RestoringVision Announces New Executive Director

By Staff
Wednesday, April 8, 2015 12:27 AM SAN RAFAEL, Calif.—RestoringVision, a nonprofit, which supplies new reading glasses and sunglasses to people in need around the world, has announced the selection of Pelin Munis as its new executive director.

EyeRockers and Lisa Loeb Are Primed for Tonight’s Performance

By Staff
Saturday, March 21, 2015 12:15 AM NEW YORK—The EyeRock Band and famed singer-songwriter, Lisa Loeb, are ready to hit the stage at tonight’s EyeRock benefit concert at The Hard Rock Café in Times Square.

EyeRock Goes Beyond Traditional Volunteering

By Staff
Monday, March 16, 2015 12:00 AM NEW YORK—When you think about volunteering for an organization that provides free prescription eyeglasses to the needy, you don’t think of scheduling practice sessions, making up set lists of classic rock ’n’ roll songs and renting drums and guitar amps.