Professional VisionCare Helps Community ‘Band Together’ to Give Back

By Gwendolyn Plummer
Wednesday, March 13, 2019 1:05 PM LEWIS CENTER, Ohio—For the team at Professional VisionCare, getting involved with the local community is written in their DNA. It’s something every employee carries close to their heart, as well as something this independent practice’s management is wholly committed to. Professional VisionCare is an independent practice in Ohio with four locations. Practice director Raquel Miller explained that, each year, they virtually survey all staff, crowdsourcing ideas for local involvement events that “serve our community.” This allows Professional VisionCare staff to give a platform to causes close to their heart, and gives the whole practice a multitude of causes to choose from for their major events each year.

TAVAT Line Finds Inspiration in Old-Fashioned Soup Cans

By Gwendolyn Plummer
Wednesday, March 13, 2019 12:48 PM For creatives, inspiration can strike anytime and anywhere. Sometimes, it seems like the most curious things spark incredible ideas—be it a strange looking branch, a beautiful line in a song or a touching moment with a family member. For independent eyewear brand TAVAT, design inspiration comes from the iconic shape of a soup can. TAVAT’s SoupCan collection came to life when the company’s designer, Norm Schureman, visited a friend in Arizona. According to TAVAT’s website, it was a poster from the 1930s that sparked the idea.

From Across the Pond: Ideas for Display & Design

By Marge Axelrad
Wednesday, March 13, 2019 12:15 PM NEW YORK—Independent retailers are looking more than ever to differentiate themselves from big box and mass market stores. Ideas for merchandising and presenting product, store layout and colors can come from many sources. One unique example we recently came across is Design4Retail a retail design agency based in the U.K. Blending concepts for store design, product display, signage and innovative corners and campaigns, the agency’s website is a fount of ideas. By looking at what their clients’ brands and retailers are doing in categories as wide-ranging as beauty and cosmetics, or apparel and accessories, eyewear retailers and smaller optical dispensaries and boutiques can glean a range of adaptable tips and tactics.

Newcastle Upon Tyne's Grey Street Opticians Offers Standout Service

By Staff
Wednesday, March 13, 2019 12:10 PM Independent optician and frame stylist Grey St. Optician is located in Newcastle upon Tyne, England, and focuses on high quality eyewear. Motivated by the lack of choice in the U.K. market, this independent offers expert fittings and standout designs.

Postponing Relocation for a Decade Proves to be Smart Move

By Staff
Friday, March 8, 2019 12:41 PM This story original appeared in Women in Optometry.

Jewell Ginter, OD, is no stranger to remodels, renovations and relocations for Ginter Eyecare Center in Lubbock, Texas. “Our old office was well-used,” she said of her second office location. That space went through four remodels and expansions in the years since she moved there with her five employees in 1997 from her original location in a mall, which opened in 1982. Early this year, Dr. Ginter and the team—now four full-time doctors and 20 staff members—moved five blocks away on the same street to a new, expansive location. “We actually purchased the vacant land 12 years ago with the intent of constructing the building to move our practice with also extra space for leasing,” Dr. Ginter explained. Read More.

Can Bad Reviews Be Deleted? Should They?

By CLICK Staff
Thursday, March 7, 2019 10:09 AM NEW YORK—Are you haunted by old reviews, especially bad ones? EyeCarePro reports that many clients ask if and how they can be deleted and what else can be done to reduce the negative impact these reviews have on their reputation. Here's what you can and can't do when it comes to deleting Google Reviews.

[Partner Post] A Guide to Making More Money on Claim Reimbursements

By CLICK Staff
Thursday, February 28, 2019 11:48 AM A growing practice, seasonal spikes or a large number of rejections can cause your practice's insurance claims to pile up. With online retailers cutting into your optical dispensary profits, your practice relies heavily on revenue generated from medical and vision insurance claims.

February Is Age-Related Macular Degeneration Awareness Month

By Stephanie Sengwe
Thursday, February 14, 2019 3:31 PM With Valentine’s Day right in the middle of the month, February is, of course, known as the month of love and while there’s sure to be a perfect pair of frames for your loved one at your local eyecare practice, many practitioners are creating awareness for a different cause on social media. This month, ECPs are urging patients to show their eyes a little more love by drawing attention to the fact that February is age-related macular degeneration (AMD) awareness month.

Ringing in the New Year With a Little Nostalgia

By Stephanie Sengwe
Friday, January 4, 2019 3:57 PM The end of the year always seems to bring an atmosphere of reflection with it. We tend to look back on what we could have done better, what we wish we would have done and above all what we’ve learned and how those lessons can usher us into the coming year. On social media, people use the end of the year as an opportunity to connect a bit more by sharing personal anecdotes. From sharing highlights and regrets from the past year, New Year’s resolutions and even baby announcements, the New Year gives people reason to get a bit more nostalgic and sentimental on social media than usual.

ECPs Promote Diabetic Eye Disease Awareness Month

By Stephanie Sengwe

Friday, November 16, 2018 11:47 AM November is Diabetes Eye Health Month and according to a recent Prevent Blindness study, Future of Vision: Forecasting the Prevalence and Costs of Vision Problems, more than 8.1 million Americans suffer from diabetic retinopathy. This projected total will increase to 10.9 million by 2032, and 13.2 million by 2050, the study said. Diabetic retinopathy patients are on average of 66 years old, which is the youngest of all the leading eye diseases including cataracts, glaucoma and age related macular degeneration.

Nicole Nguyen’s ‘Eye Scribbles’—a Therapeutic Hobby That Turned Into a Business

By Stephanie Sengwe
Monday, November 12, 2018 12:30 AM Chantilly, Va.—Nicole Nguyen, OD, has been a fulltime practitioner in the northern Virginia area for a little over a year now and her time as a full-time optometrist at MyEyeDr. in Chantilly, Va. inspired her to create Eye Scribbles, an Etsy shop that features eye-related artwork tailored for fellow doctors and lovers of all things eyewear.

The Expo Experience

By Stephanie Sengwe

Friday, September 28, 2018 5:40 PM LAS VEGAS—As Vision Expo West begins to wind down, it’s been a jam-packed four days with a full list of activities that kept attendees busy. From new collections, celebrity appearances on the show floor and of course, a slew of parties planned for the nighttime, this year’s Vision Expo West can only be better than years past. Prior to the opening of the show, VMail Weekend asked a few people to speak about the various parts of Expo they were looking forward to the most. Read what they had to say.

VM LIVE Explores Changes in ‘Smart Retail’ Landscape

By Staff

Friday, September 28, 2018 12:27 AM LAS VEGAS—At Wednesday’s VM LIVE “Retail Smart” event, attendees learned how innovative retailers and vision care professionals are erasing boundaries between discovery, choice and purchase. A top retail trend analyst, an expert in new payment technologies and two entrepreneurial optometrists spoke about the way they use smartphones, tablets, apps, modern in-store displays, and a new range of in-office and online systems to create a fluid, frictionless experience for shoppers, both online and in-store. Vision Monday senior vice president and editorial director Marge Axelrad led off with an overview of current retail shopping trends.

Westward Bound: Optical Industry Preps for Vision Expo West

By Staff

Friday, September 21, 2018 2:55 PM NEW YORK—Vision Expo West 2018 is merely days away and as the excitement keeps building, people have taken to social media to showcase their enthusiasm. There are a lot of new offerings at this year’s show—the expanded education programming; The Block, an extension of the Galleria featuring celebrity-influenced and independently designed urban eyewear; and 30-year anniversary celebrations including the Vision Expo Opening Night Party held for the first time at the Brooklyn Bowl and the exclusive OptiCon @ Vision Expo Party at Public House. Attendees will have plenty of opportunities to network and party, in addition to checking out new collections. Here is a small compilation of posts counting down to Vegas.


ECPs Take to Social Media as Sports Eye Safety Awareness Month Gets Underway

By Staff

Friday, September 7, 2018 1:53 PM NEW YORK—Prevent Blindness and Liberty Sport are once again partnering for the annual “September is Sports Eye Injury Prevention Awareness Month,” program. According to Prevent Blindness—which has declared September as Sports Eye Safety Awareness Month in an effort to help educate the public on the need to protect vision while playing sports activities—more than 33,000 Americans were treated for sports-related eye injuries in 2017.