Independence Means Freedom and Quality for Upstate New York’s Frameology Optical

By Gwendolyn Plummer
Tuesday, May 21, 2019 11:20 AM When Stacy Daniel, LDO, opened Frameology Optical in December 2013, she knew she was doing something different. Located in Syracuse, a city with a population of just under 145,000 in upstate New York, opening up an independent optical office that focuses on handmade, artisan, European frames is “something people think doesn’t happen in Syracuse,” Daniel told Vision Monday. But five years later, Frameology is thriving. The staff is headed up by Daniel, who is a licensed contact lens fitter with a degree in optical dispensing from Erie Community College and a BBA in finance, as well as 25 years of work experience in private practice and the corporate world. Along with her staff, which includes Amanda Twohig, licensed optician, and Gina Wright, optical assistant, Daniel focuses on bringing handcrafted, European frames to Syracuse. It’s a passion project for Daniel, who combined two of her loves—frames and retail—to create Frameology.

[Partner Post] Putting Others First

By Staff
Tuesday, May 21, 2019 11:15 AM For Hannah Cho, OD, giving back is second nature—whether it’s providing eyecare and eyewear to those who don’t regularly have access to it or giving back to her colleagues in the profession who share her drive and passion for private practice. “I’ve always wanted to help others,” she said. “It’s my number one priority.” Most recently, Dr. Cho was able to act on her calling to give back through the Essilor #DifferenceMakers trip, which brought four exceptional eyecare professionals to Southeast Asia for two days and had them perform over 2,000 vision screenings for people without access to eyecare.

Blink Eyewear, Collingwood, Ontario

By Staff
Tuesday, May 21, 2019 11:10 AM Blink Eyewear, located in Collingwood, Ontario, celebrates the start of spring by taking a peek at a nearby flower shop with frames they stock in-store.

Finding Inspiration From Nature’s Creations With Fellow Earthlings

By Staff
Tuesday, May 21, 2019 11:05 AM PRINCE EDWARD ISLAND, Canada—Inspiration can be found almost anywhere. From the places we visit and the people we encounter along the way, it’s all about perspective. For Canadian eyewear company, Fellow Earthlings, inspiration is found right in their backyard. The company creates uniquely-colored acetates from their factory on P.E.I that instantly grab one’s attention. From bright, bold hues to soft pastel colorations, Fellow Earthlings crafts truly one-of-a-kind pieces. “We are very inspired by our surroundings here, our workshop is located in a golden hayfield overlooking the ocean on quite literally a story book island (of Anne of Green Gables fame),” Sydney Seggie, co-founder of Fellow Earthlings said. “We even did a whole series of RE:FE frames that were different skies, sunsets and sunrises. Also getting to work with lots of different very talented designers in our private label production work is constantly inspiring.”

Press Play: Why The Future Is Video

By Marge Axalrad
Tuesday, May 21, 2019 11:00 AM NEW YORK—The digital experts at Omnicore, an award-winning health care digital marketing agency, has pulled together some compelling info and statistics about the growing influence of video to promote businesses of all sizes and types as it is increasingly connecting with today’s customers. Omnicore posts, “Video has quickly become one of the most popular types of content on the internet. And it’s not hard to understand why. Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging.

For Bella Vision, Community and Vision Therapy Are a Perfect Match

By Gwendolyn Plummer
Monday, May 13, 2019 12:00 AM SPARTANBURG, S.C.—Like many independent practices, Bella Vision, located in Spartanburg, South Carolina, is homegrown. Janet Monaco Wilson, OD, FCOVD, founded the practice in 2014, after years of practicing throughout the state. Opening an independent practice meant moving closer to home for Dr. Wilson, who earned her degree from the Southern College of Optometry, but her vision was more involved than that. “I have had the opportunity to work in a variety of practice modalities—including corporate, multidisciplinary and private practices,” Dr. Wilson told Vision Monday.

EYESPOT Chestnut Hill Makes Independence the Height of Luxury

By Gwendolyn Plummer
Wednesday, May 8, 2019 10:45 AM CHESTNUT HILL, Mass.—For independent optical boutique EYESPOT, it’s all about luxury. Founded in 2010 by ophthalmologist Jorge Arroyo, EYESPOT calls Chestnut Hill—one of Massachusetts’ most expensive zip codes—its home, and the practice operates on the goal of providing its community with “the highest level of medical and aesthetic attention,” said Melaine Cabral, LDO, managing optician. “Luxury eyewear is essential to the EYESPOT brand,” Cabral told Vision Monday. In store, EYESPOT offers “the most fashion-forward eyewear from around the world,” which includes frames from companies such as Krewe, Oliver Goldsmith, Lafont, Lindberg and more. These top of the line frames come hand in hand with what the practice calls “concierge-level service.”

Lone Star Vision Makes A Big Move

By Staff
Wednesday, May 8, 2019 10:40 AM The team at Lone Star Vision spent a busy April weekend moving into their brand new office in Plano, Texas. The independent practice’s newest office location opened to patients on May 1, and the team marked this big change with a celebration on their Instagram page—and a hearty looking meal for everyone involved in the big move. Lone Star Vision shared that the move was a great success, and they are “so happy” and “thrilled” about their new beginnings.

Optical Goes Camping at the 2019 Met Gala

By Staff
Wednesday, May 8, 2019 10:35 AM NEW YORK—The first Monday in May has come and gone, and there was no shortage of noteworthy looks from this year’s Met Gala, which was to be expected. This year’s theme was Camp: Notes on Fashion, inspired by Susan Sontag’s pivotal 1964 essay “Notes on Camp,” in which Sontag meditates on the definition of “camp” style—what it looks like, what it means and why. While most of the looks revolved around over the top headwear and so-gaudy-it’s-good dresses, a select few attendees and designers amped up the camp with their eyewear looks, showing off bedazzled frames, or optical designs on their clothes. Here’s a roundup of some of Vision Monday’s favorites this year.

National Small Business Week Supports Independents Across the U.S.

By Staff
Wednesday, May 8, 2019 10:30 AM NEW YORK—Did you know that there is a National Small Business Week each year? This year, National Small Business Week, which is put on by the U.S. Small Business Administration, takes place from May 5 through May 11. Backed by an expanded group of sponsors including Score, Visa, Chase, Google, Constant Contact and Square, a range of new tools includes traditional support and several e-mail and social ones. Throughout the week, various events are available for small business owners, including virtual conferences, hackathons, award ceremonies, Twitter chats and more. The U.S. Small Business Administration reports that over half of Americans work for or own a small business, meaning this week’s events will affect almost the entire country.

For Bella Vision, Community and Vision Therapy Are a Perfect Match

By Gwendolyn Plummer
Wednesday, April 24, 2019 10:45 AM SPARTANBURG, S.C.—Like many independent practices, Bella Vision, located in Spartanburg, South Carolina, is homegrown. Janet Monaco Wilson, OD, FCOVD, founded the practice in 2014, after years of practicing throughout the state. Opening an independent practice meant moving closer to home for Dr. Wilson, who earned her degree from the Southern College of Optometry, but her vision was more involved than that. “I have had the opportunity to work in a variety of practice modalities—including corporate, multidisciplinary and private practices,” Dr. Wilson told Vision Monday.

Easter at Highstreet Eyecare

By Gwendolyn Plummer
Wednesday, April 24, 2019 10:40 AM Harbir Sian, OD, owner of Highstreet Eyecare had a special guest in the exam chair this past Easter weekend.

#IHaveThisThingWithSunglasses Shows Independents What Consumers Want

By Gwendolyn Plummer
Wednesday, April 24, 2019 10:30 AM NEW YORK—There’s a hashtag for just about everything. Not sure what to make for dinner tonight? Try #foodie to see what looks good. Not sure what to wear? Try #fashionblogger to see how the trendiest people are putting their outfits together every morning. Not sure what kind of frames your customers are looking for? Try #ihavethisthingwithsunglasses. @ihavethisthingwithfloors, an Instagram account with over 800,000 followers, started the popular hashtag #ihavethisthingwithfloors years ago. Since then, #ihavethisthingwith has taken off—there’s #ihavethisthingwithframes, #ihavethisthingwithglasshouses, #ihavethisthingwithplants, and, of course, #ihavethisthingwithsunglasses. The hashtag is a place for sunglass lovers to gather, to show off,and to interact—and it’s a great place for independents to grab inspiration.

How Are Social Media Platforms Being Used in 2019?

By Staff
Wednesday, April 24, 2019 10:25 AM NEW YORK—Successful indie retailers and ECPs know that social media is playing a large role in building a business’ image and enhances connections to existing and prospective customers. It can be helpful to look at the broader trends among social media users to help independents fine-tine their presence on the platforms. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019.

Distinct Viewpoints Characterize the 2019 OPTImum Independent Retailers

By Staff
Wednesday, April 17, 2019 2:45 PM NEW YORK—Vision Expo once again celebrated independent boutique retailers, by allowing them to showcase their products, stores, visions and stories to the optical industry. Dozens of retailers submitted entries but the group was narrowed down to five finalists.