Thursday, February 21, 2019 12:27 AM
ALEXANDRIA, Va.—Now in its third year, the exclusive Boutique Buyer Panel will feature an esteemed group of panelists who will each share their unique perspectives on the topic of independent eyewear at Vision Expo East 2019. The Boutique Buyer Panel: The Freedom of Independence
will take place on Saturday, March 23, from 5:00 p.m. to 5:45 p.m. in the new Exhibit Hall destination, the BRIDGE. Cocktails and networking will take place following the panel from 5:45 p.m. to 6:30 p.m.
Thursday, February 21, 2019 12:25 AM
Marcolin Group and Max Mara Fashion Group, one of the most important international fashion houses, have announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand.
Thursday, February 21, 2019 12:24 AM
MADRID—El Corte Inglés
, a premier Spanish department store retailer, and GrandVision
, a leading global optical retailer, have reached an agreement for the Dutch-based GrandVision group to acquire the optical retail chain Óptica2000. This will enable the Spanish brand to embark on a new phase of growth as part of the world leader in optical retailing, the companies said, adding that following the acquisition of Óptica2000, GrandVision has become the preferred optical retail partner within the El Corte Inglés network.
Thursday, February 21, 2019 12:21 AM
announced its new agreement with Helly Hansen Eyewear for the distribution of optical and sun collections for North America. The initial launch will take place in March and begin in Canada featuring the optical collection, followed by sunwear in the spring and the U.S. launch in 2020.
Thursday, February 21, 2019 12:18 AM
MANCHESTER, England—Manchester United
announced a multi-year partnership with Hawaii-based sunglass and eyewear brand, Maui Jim
. As a part of the partnership, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from their sun and optical ranges. Maui Jim will also be available to fans in the Old Trafford Megastore beginning Feb. 26. Later this year, the two companies will celebrate this partnership by also launching a co-branded eyewear collection designed with fans in mind.
Thursday, February 21, 2019 12:15 AM
MANALAPAN, N.J.—The College of Optometrists in Vision Development
(COVD) and the Neuro Optometric Rehabilitation Association
(NORA) have issued a joint call-to-action to all health care professionals to consider the need for medical and/or functional optometric rehabilitation services for patients who have suffered a Traumatic Brain Injury (TBI), such as a concussion, or due to a medical condition such as stroke, tumor, aneurism, meningitis and cerebral palsy, or other neurological conditions. Brain injury can affect a person in many ways, extending from physical limitations to changes in perception and cognition.
Wednesday, February 20, 2019 4:18 PM
NEW YORK—The Vision Monday Global Leadership Summit
is deepening its focus on consumer trends and behavior as experts in retailing, health care and branding join the day-long program. The live exclusive event, titled, "Decoding the Consumer: The New Science of Customer Behavior," will be held Wednesday, March 20, 2019 at the Times Center
here, just prior to Vision Expo East. Six new speakers have been added to the Summit program. They include Dave Bovenschulte, vice president, strategy for Klick Health
; Amy Heymans (Cueva), founder and chief experience officer at Mad*Pow
; Karl Haller, who leads IBM’s
Consumer Industry Center of Competency; David Hoodis, the president of retail at IRI
; Nevin Raj, the co-founder and COO of Grata Data
; and John Ryan, general manager of UnitedHealthcare Vision
. Read More
Wednesday, February 20, 2019 4:15 PM
It's all about the eyes in your practice, all day, every day. Women In Optometry
is loving the creative ways that they have seen you incorporate an eye into your office logos and designs. Here are just a few of the stories Women In Optometry
has featured where doctors have chosen to showcase the eyes. Eye illustrations run the gambit from artsy culture murals to an old-fashioned storefront building. Drop them an email
today to show how you are bringing the eyes to life in your practice. Read More
Wednesday, February 20, 2019 2:33 PM
Loyal podcast listeners will stomach a few more advertisements
to support their favorite show, a study by Westwood One found. According to this feature from Statista.com, advertisers have successfully incorporated their products into podcast programming, yet podcasts' ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium. In fact, about half of the respondents found most of the ads on their podcasts engaging, enjoyable and relevant. The favorable ad experience and seamless incorporation advertisers have managed to achieve on people's favorite podcasts
lead about half of the respondents to go out of their way to support brands that advertise on these programs. While podcast listeners are willing to sit through ads, podcasts have not been able to make significant revenue from advertising on podcasts, despite the audience that the medium draws.
Wednesday, February 20, 2019 2:18 PM
Children and technology are practically inseparable these days. Whether for educational purposes or just fun, children are spending a good portion of their day on "screen time" — staring at the LED screens of computers, tablets, smartphones and other digital devices. According to Common Sense Media, children under age 8 now spend more than two hours a day with screen media. For 8- to 10-year-olds, screen time triples to six hours a day. And it's not unusual for kids in middle school and high school to spend up to nine hours per day looking at digital displays. If you're wondering if all this screen time might cause problems for your child's eyes and vision, the short answer is, "yes, it does." Check out this post
and learn about 5 tips for monitoring kids’ computer use.
Wednesday, February 20, 2019 11:25 AM
NEW YORK—Warby Parker launched a new virtual try-on tool, which helps customers find their frames "even before they've technically put it on their face," the company pointed out. Now available to iPhone X users via the Warby Parker app
, the new tool uses Apple’s ARKit and TrueDepth technology, along with Warby Parker’s proprietary frame placement and fit system to project frames onto the user’s face, the company said. "Unlike other VR applications, our Virtual Try-On tool uses an in-house placement algorithm that mimics unique 3D facial curvatures, resulting in a lifelike fitting room experience that reflects realistic frame color, texture, size and fit."
Wednesday, February 20, 2019 11:20 AM
ALEXANDRIA, Va.—February is Low Vision Awareness Month and The Vision Council
is spotlighting the month through its social media platforms and encouraging ECPs to take part, too. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. Though The Vision Council’s dedicated Low Vision Division makes awareness a priority year-round, throughout the month of February—and beyond.