Check.Out: Style Eyes Optical

By Jamie Wilson
Monday, March 11, 2019 12:30 AM Plein Les Mirettes (PLM) collection, born in 2012 from the French designer, Christophe Morcamp, presents evocative frames. Heritage mixes with futuristic details to delight women of all ages. Plein Les Mirettes offers unique and timeless design with bright colors, flattering shapes and quality-oriented design.

Lite Brite

By Jamie Wilson
Monday, March 11, 2019 12:30 AM WHAT: Neon colors, which first starting making their comeback in 2018, are trending in a big way for 2019 in high fashion ensembles, streetwear, swimwear and accessories. The bright, bold, saturated tones have brought a refreshing complement to the neutrals that have been on the scene.

What Are You Wearing?: Dillon Opticians, Toronto, Ontario

By Jamie Wilson
Monday, March 11, 2019 12:30 AM Audrey has been in the optical industry for 48 years. “I was on my way to a career in nursing when I worked in an optical store. I had wonderful mentors who convinced me to become an optician instead. I did and I have never looked back,” she said.

[Partner Post] New Year, New Styles With Trina Turk

By Staff
Wednesday, February 27, 2019 2:34 PM Face the new year confidently in colorful frames from Trina Turk. With European components and Italian acetates, Trina Turk eyewear is the epitome of affordable luxury.

NYFW 2019 Street Style

By Staff
Tuesday, February 26, 2019 11:36 AM Sometimes the best thing about fashion week isn’t the actual runway shows but the street style fashion that can be seen outside of catwalk. Take a look at these street style snaps from Phil Oh on Vogue.com for your inspiration.

Fighting Puffy Eyes

By Staff
Tuesday, February 26, 2019 11:33 AM Winter weather isn’t always the nicest to our skin or body. Clogged sinuses, dry skin and puffy eyes can get the best of us during the colder months. Take a look at the best remedies to combat puffy eyes from Byrdie.com.

Eye Treatments to Add to Your Beauty Routine

By Staff
Tuesday, February 26, 2019 11:30 AM If you’re beauty and skincare obsessed these might be the ideal products to add to your growing beauty arsenal. The brand Colorescience has expanded its Total Eye family of products this spring. Get the details at Allure.com.

Perfect Oval Silhouettes to Try

By Staff
Monday, February 11, 2019 12:06 PM Sunglasses are an accessory that will never go out of style. Sunny or cloudy, day and yes, even night sunglasses seem to play an important part in many outfits. And while micro sunglasses might have dominated the 2018 style scene, here are some great oval options to get your hands on this year via Refinery29.

Color Pop

By Staff
Monday, February 11, 2019 12:03 PM It’s time to let your eyes be the statement feature in your makeup look. Give the nudes and neutrals a break and take a look at these colorful eyeshadow palettes in this Byrdie.com roundup that will get you out of your beauty comfort zone to show off alluring, eye catching looks.

Instagram-Worthy Frame Trends

By Staff
Monday, February 11, 2019 12:00 PM With a new year comes a set of bold, Instagram-worthy new trends. From big silhouettes (sorry, micro sunnies) and funky patterns to flashy embellishments and futuristic looks there are a range of new products to fit into a new look. Scroll through this listing from WhoWhatWear.com to get a taste of what’s to come in 2019.



Gary Clark Jr. Is New Face of John Varvatos Campaign, ‘Indivisible’

By Jamie Wilson
Monday, February 11, 2019 12:45 AM NEW YORK—John Varvatos has announced that Gary Clark Jr., the Grammy award-winning musician, is the new face of the brand’s spring 2019 campaign. Clark is also joined by his entire family in the campaign ad, a first for John Varvatos. Famed music photographer, Danny Clinch captured Clark in Austin, Texas, sharing a glimpse into the private life of Gary Clark Jr. and his family.

Sporty Spice

By Jamie Wilson
Monday, February 11, 2019 12:45 AM Athleisure shows no signs of slowing down and has continued to evolve within fashion since the term was first coined. Sunwear styles that aren’t specifically performance driven have taken on a sportier feel to provide the perfect accessory to those fashion windbreakers and biker shorts.

What Are You Wearing?: Eyes on Fremont Seattle, Washington

By Jamie Wilson
Monday, February 11, 2019 12:45 AM After answering an ad in the newspaper for retail help, Bill has been in the optical industry for 23 years.

Bells and Whistles

By Jamie Wilson
Monday, January 21, 2019 12:31 AM WHAT: Frames featuring jeweled embellishments are kicking off this New Year, adding touches of refinement and glamour to this year’s sun and optical looks.

Check Out: Couture Optique

By Jamie Wilson
Monday, January 21, 2019 12:31 AM The one collection that we’re proud to carry is Maybach. As a luxury retailer, this product lends itself to tell a great story of artistry and craftsmanship not to mention the limited distribution in the U.S. which helps set the tone to a consumer that Couture Optique is not an ordinary eyewear boutique.