Now Trending: The 90s

By Staff
Thursday, September 21, 2017 12:11 AM As a 90s kid, I find it equally strange and nostalgic that fashion trends from the 1990s are now trending, and Elle Magazine has definitely taken notice. Check out their roundup of over 50 iconic eyewear styles from that decade.

Get the London Look

By Staff
Thursday, September 21, 2017 12:08 AM Although London Fashion Week (LFW) is in full swing, style isn’t just reserved for the runway. There’s inspiration blooming everywhere as designers showcase their spring 2018 looks on the catwalks. Take a look at these street style ensembles that have taken over the LFW festivities.

50 Shades of Red

By Staff
Thursday, September 21, 2017 12:05 AM When thinking of an autumn color palette, it’s easy to default to earthy or darker hues. But 2017 is going to be an exception as bold reds are making their way into fall fashion outfits and accessories. Find out how to incorporate this vibrant color into your fall wardrobe based on these suggestions from WhoWhatWear.com.

Check.Out: Sunshine Eye Clinic

By Jamie Wilson
Monday, September 11, 2017 12:00 AM The eyewear brand, NW77th by Studio Optyx seeks to cater to an urban chic lifestyle in a fresh and interesting way. This selection of eyewear melds cool, luxury frames with an attainable price point. The NW77th brand creates an overall experience for its wearers and exudes a unique vibe and energy that defines modern and cultural living.

Safilo Celebrates Harper’s BAZAAR’s 150th Anniversary With Sunglass Capsule Collection

By Jamie Wilson
Monday, September 11, 2017 12:00 AM NEW YORK—Safilo Group is honoring Harper’s BAZAAR’s 150th anniversary with the “First in Fashion-First in Eyewear,” an exclusive eyewear collaboration that affirms the trendsetting thought leadership powered by the unique heritage that both of these companies possess.

Sleek Shields

By Jamie Wilson
Monday, September 11, 2017 12:00 AM Side shields have been elevated from function to fashion and are gracing many fall/winter frames. From luxury takes on the traditional look and sleek additions to frames to subtle trendy styles, there are a variety of fashion statements that shields are being utilized for.

What Are You Wearing?: Amazing Eyes Optical Boutique, Foley, Alabama

By Jamie Wilson
Monday, September 11, 2017 12:00 AM Lisa has worked in the optical industry for 10 years while her husband has been in the industry for 21 years. “We opened an independent optical boutique in Foley, Alabama over 10 years ago and I started working there with him.”

Check.Out: Insight Eyecare

By Jamie Wilson
Monday, August 28, 2017 12:21 AM The Dior eyewear collection by Safilo fascinates with sophisticated designs coupled with glamourous flair. This collection exudes both contemporary design and femininity that is showcased in its refined styles that express a certain level of creativity and a stylistic statement. High quality manufacturing and Dior’s creative spirit come together to celebrate the Maison’s elegance and savoir-faire.

Illesteva Debuts Limited Edition Sunglass With the Michael Jackson Estate

By Jamie Wilson
Monday, August 28, 2017 12:21 AM NEW YORK—Illesteva, a New York-based eyewear brand, is releasing a limited edition sunglass style created in collaboration with The Estate of Michael Jackson.

Reformed Rounds

By Jamie Wilson
Monday, August 28, 2017 12:21 AM What: To reform is to change into an improved form or condition. These frames take aspects of geometric trends and the classic round silhouette, adding a new take to the traditional round shape by creating edges. These looks offer slight modifications to the quintessentially round look—creating an evolution to this traditional style.

What Are You Wearing?: Zoom Optical, Toronto, Ontario

By Jamie Wilson
Monday, August 28, 2017 12:21 AM Monica has been working in the optical industry for 19 years. While in university, she got the opportunity to work as an optical assistant at an eyeglass boutique as well as a model for an eyewear photoshoot. After graduation, she decided to go to opticianry school and pursue a career in the optical industry. “I found this field very interesting because it involves education about our eyes and a sense of fashion.”

Revisiting the Retro Cat Eye

By Staff
Thursday, August 17, 2017 12:11 AM Popular trends always seem to have more than one go-round in the spotlight. The timelessness of the retro cat eye is a great example of this. Take a look at what makes this frame such a classic.

Double the Cat Eye

By Staff
Thursday, August 17, 2017 12:08 AM Is the cat eye your thing? Double up on your feline vibes by pairing your go-to cat eye frames with a perfect winged eyeliner look. Check out these tips for mastering the perfect cat eye from Marie Claire.

What Makes These Frames the Most “Instagrammable”?

By Staff
Thursday, August 17, 2017 12:05 AM These frames were dubbed the most “instagrammable” sunglasses of the summer by Vogue. Find out why they stand out from the rest.

Cat's Meow

By Jamie Wilson
Sunday, August 13, 2017 11:00 PM What: As with many things in fashion, popular trends always seem to have more than one go-round in the spotlight and the cat eye silhouette is no different. In both optical and sun these frame styles can come in the more traditional cat eye look, while others are more of a cat eye 2.0. Either way, these styles are the cat’s meow!
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