Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at mtosh@jobson.com.

Are You Ready for Some (College) Football?

By Mark Tosh
Friday, August 25, 2017 1:01 PM Well, you’re not alone, since so many in the optical business are loyal and proud fans of their college alma maters. Yes, for many of us, the most lasting connection to our college days are those ties to Saturday afternoons at the stadium, and the memorable tailgating before the game, cheering and celebrating every touchdown or big defensive play, and then rehashing it all over again into the wee hours of the morning. Click here to read this week's VMail Weekend.

Secrets of an ‘Intelligent’ Practice

By Mark Tosh
Monday, August 14, 2017 12:30 AM As many optometrists today recognize, the challenges of running a successful practice seem to mount on a regular basis. There are the day-to-day issues of dealing with managed care and government regulatory requirements, to name a few, and the more operations-related challenges of managing data, connecting with and retaining an increasingly “social” patient population and competing with a new class of online frame and contact lens retailers.

Daily Report Cards Provide Key Benchmarks Among Peer Practices

By Mark Tosh
Monday, August 14, 2017 12:29 AM Peter Cass, OD, keeps busy as the sole full-time optometrist at Beaumont Family Eye Care in southeastern Texas, where he sees up to 50 patients per day. In addition to seeing patients and managing the practice, Cass also is president of the Texas Optometric Association.

Tying the Office Tech Tools Together With Cloud-Based Systems

By Mark Tosh
Monday, August 14, 2017 12:27 AM Matthew Stanley, OD, a graduate of Kansas State University and The University of Missouri-St. Louis College of Optometry, cites diagnosis and treatment of disease, difficult contact lens fittings and dry eye treatment as his areas of special interest within optometry. In addition, he said, he’s also a tech nerd and “just super curious and interested” in any kind of new technology that will help him improve the operation of his practice.

Cloud-Based EHR System Eliminates Practice’s Need for Expensive Servers

By Mark Tosh
Monday, August 14, 2017 12:26 AM Chad Fleming, OD, has been in practice for 15 years, and has seen firsthand the changes in practice management for optometrists. After his introduction to the optical business as an optician, Fleming subsequently attended Northeastern State University-Oklahoma College of Optometry, where he graduated summa cum laude in 2002.

Automation and Outsourcing Enable More Time for Patient Care

By Mark Tosh
Monday, August 14, 2017 12:25 AM Steve Wilson, OD, is a second generation optometrist practicing in West Virginia. After graduating from Southern College of Optometry in Memphis, Tenn., he joined his father’s practice in 1982. Years later, he was instrumental in the office’s move to a 3,200-square-foot freestanding location where it operates today.

Access to Dashboard Performance Data Can Empower Staff to Adjust

By Mark Tosh
Monday, August 14, 2017 12:22 AM There are many metrics that optometrists can use to chart the performance of their practice. The Glimpse dashboard provides a comprehensive selection of these metrics, and ODs can pick and choose their preferred measures for keeping a close eye on operation

Frames Data Plays a Role in Many Digital Business Ecosystems

By Mark Tosh
Monday, August 14, 2017 12:21 AM NEW YORK—Today’s successful retail practice relies on a variety of software platforms and online resources to manage efficiently and effectively. And in turn, those technologies rely on standardized, accurate, and up-to-date product data to power the transactions that keep business moving.

No More Dog Days of Summer

By Mark Tosh
Monday, August 14, 2017 12:00 AM In the good old days, or at least when I was younger, the dog days of summer were a welcome respite in August for winding down, sneaking in a last-minute summer vacation or just listening to a baseball game on the radio. Wouldn’t it be nice to have those dog days back?

Easy-to-Read Reports, Clean Interface Are Dashboard Must-Haves

By Mark Tosh
Sunday, August 13, 2017 12:23 AM A 1984 graduate of the University of Houston College of Optometry, Dr. Thomas Arnold has been the owner of Today’s Vision Sugar Land since 1992. It is a very busy single-location practice with three doctors on staff, said Arnold, who also has been a member of the Laser Eye Institute of Houston’s board and an adjunct faculty member at UH’s College of Optometry.

Overheard

By Mark Tosh
Sunday, August 13, 2017 12:00 AM
“Retailers should be measuring and managing customer feedback with the same care and rigor they use with other key performance indicators.”—Eric Feinberg, ForeSee. mtosh@jobson.com

Advocacy, Business and Celebration—All a Part of Optometry’s Meeting

By Mark Tosh
Monday, July 17, 2017 12:00 AM WASHINGTON, D.C.—It was a busy week in Washington in mid-June for the American Optometric Association (AOA), with new officers sworn in, a policy think-tank launched and thousands of student members rallying on Capitol Hill to support their profession on the opening day of Optometry’s Meeting.

Overheard

By Mark Tosh
Monday, July 17, 2017 12:00 AM “Marketing tech can help solve problems facing health care. The industry needs to solve the disconnect between what consumers want and what providers can deliver.” – Kyra Hagan mtosh@jobson.com

Pop Star Andy Grammer Headlines ‘A Celebration of Optometry’ Event

By Mark Tosh
Monday, July 17, 2017 12:00 AM WASHINGTON, D.C.—Pop star Andy Grammer was the featured performer at the Saturday night “A Celebration of Optometry” event at AOA’s Optometry’s Meeting. The performance was attended by more than 1,000 people, primarily independent practice optometrists, according to Hoya Vision Care, which sponsored Grammer’s performance.

Sunglass Sale Benefits OneSight

By Mark Tosh
Monday, July 17, 2017 12:00 AM
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