Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at mtosh@jobson.com.

Advocacy, Business and Celebration—All a Part of Optometry’s Meeting

By Mark Tosh
Monday, July 17, 2017 12:00 AM WASHINGTON, D.C.—It was a busy week in Washington in mid-June for the American Optometric Association (AOA), with new officers sworn in, a policy think-tank launched and thousands of student members rallying on Capitol Hill to support their profession on the opening day of Optometry’s Meeting.

Overheard

By Mark Tosh
Monday, July 17, 2017 12:00 AM “Marketing tech can help solve problems facing health care. The industry needs to solve the disconnect between what consumers want and what providers can deliver.” – Kyra Hagan mtosh@jobson.com

Pop Star Andy Grammer Headlines ‘A Celebration of Optometry’ Event

By Mark Tosh
Monday, July 17, 2017 12:00 AM WASHINGTON, D.C.—Pop star Andy Grammer was the featured performer at the Saturday night “A Celebration of Optometry” event at AOA’s Optometry’s Meeting. The performance was attended by more than 1,000 people, primarily independent practice optometrists, according to Hoya Vision Care, which sponsored Grammer’s performance.

Sunglass Sale Benefits OneSight

By Mark Tosh
Monday, July 17, 2017 12:00 AM

Celebrating the Art of Failure

By Mark Tosh
Thursday, June 22, 2017 4:12 PM Failure happens. And, sometimes failures happen to the big, disciplined forward-thinking companies that rarely take a misstep in their business dealings. Click here to read the latest edition of VMail Weekend.

Overheard

By Mark Tosh
Monday, June 19, 2017 12:00 AM “A review of current ad trends shows an increased focus on the measurability of online ads [and] the interconnectedness of ads and commerce.” Mary Meeker’s Internet Trends 2017 mtosh@jobson.com

Rx Optical Stays True to its Formula for Success and Adds New Offices at Measured Pace

By Mark Tosh
Wednesday, May 31, 2017 3:15 PM

KALAMAZOO, Mich.—Rx Optical, which is celebrating its 70th anniversary this year, has followed the same patient-first philosophy since its founding in 1947 here in Kalamazoo. That philosophy, coupled with slow-but-steady growth plans, has enabled the eyecare provider to become the leading eyecare provider in the state of Michigan with 53 offices across this state as well as Indiana.

Vision Source Exchange Program Draws a Top-Flight Crowd to Nashville

By Mark Tosh
Tuesday, May 23, 2017 1:46 PM

NASHVILLE, Tenn.—The Gaylord Opryland Resort and Convention Center here was the setting for Vision Source Exchange 2017, the 26th annual member meeting of the optometric alliance Vision Source. The “Music City” meeting, which ran May 3 to 6, drew close to 4,700 attendees over four days (a more than 10 percent increase over last year) and the exhibition show floor easily sold out.

Overheard

By Mark Tosh
Monday, May 15, 2017 12:00 AM “The fact that we have one foot in the canoe of fee for service and the other foot in value payment demonstrates that it’s not sustainable.” Former HHS Secretary Michael Leavitt mtosh@jobson.com

Professor Urges Audience to Think Outside the Box When it Comes to AI

By Mark Tosh
Monday, April 24, 2017 12:27 AM Many philosophers have a pragmatic view of the world, and it would appear that Alex John London, a professor of philosophy and director of the Center for Ethics and Policy at Carnegie Mellon University, counts himself among this group.

Overheard

By Mark Tosh
Monday, April 24, 2017 12:00 AM “In this era of retail, stores need to be multidimensional showrooms. We’re positioning ours to function as hubs in a smart network.” – Target’s Brian Cornell at Shoptalk mtosh@jobson.com

Overheard

By Mark Tosh
Monday, March 27, 2017 12:30 AM “If Snap Inc. does have a successful IPO, I’m moving all of my investments to cash, as it will be the leading indicator of market peak.”—Voyager Capital’s Erik Benson mtosh@jobson.com

SECO 2017 Adds a New Element to its Formula With Health Care Business Management Session

By Mark Tosh
Sunday, March 26, 2017 3:56 PM ATLANTA—A new health care business program, more exhibitors in the frames category and a plethora of continuing education sessions were among the highlights of SECO 2017, one of this year’s major education and exhibition events for eyecare professionals.

Transitions Optical Shines a Light on Millennials With New Consumer Campaign

By Mark Tosh
Monday, March 13, 2017 12:00 AM ORLANDO, Fla.—Partnerships and business expansion were among the key themes as more than 650 industry professionals from North and South America gathered here at the Swan Resort in late January for Transitions Optical’s 21st annual Transitions Academy.

Where Will Disruption End?

By Mark Tosh
Monday, March 13, 2017 12:00 AM The world is changing, and it’s changing faster and faster. Daniel Liberman, a senior vice president, strategic initiatives, at Essilor, offered this thought earlier this month at the SECO conference in Atlanta, where Essilor was hosting “town hall” meetings to answer questions and talk about its recently announced plan to combine with Luxottica.
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