RELATED CONTENT



Harvey Ross



NEW YORK—Now operating 13 New York-area locations, from Manhattan to Long Island, Optyx New York has been expanding its commitment to luxury eyewear brands for discerning customers. CEO Harvey Ross said, “We believe that our luxury eyewear customers see eyeglasses as more than just tools for vision correction, but as a vibrant channel of self-expression, a pivotal fashion statement and a reflection of their unique identity. We take pride in a diverse selection of frames from all over the world, featuring independent brands as well as designers. We empower our clients to explore and express their individual style boldly.”

Noted Ross, “In my 50 years in the eyewear industry, I’ve witnessed a significant evolution in both the market and the mindset of the luxury consumer. Today’s luxury eyewear consumer is far more informed than ever before, with access to brands’ social media. They’re not just purchasing a product; they’re investing in an emblem of their personal style, a piece of artistry that speaks to their individuality.”

He said, “They also expect an experience—this is why we invest in the elegant design of each brick-and-mortar location. The second you step into one of our 13 locations, you can see, smell and feel the difference. Whether it’s the crystal chandeliers, the sleek design or perhaps our signature Optyx New York scent placed in all locations, we aim to create an experience and touch all five senses from the eye exam all the way to selecting a frame, and in the end, the packaging.”

Ross also observed, “Personal expression has been particularly pronounced in the last few years, with consumers prioritizing uniqueness, heritage, and craftsmanship over mere brand name or status.”



Optyx operates 13 stores in the New York area, including these locations at Woodbury on Long Island (top) and Wheatley Plaza in Greenvale (bottom).


 
Further, he added, “The priorities between younger and older customers do differ somewhat, in expectations. Younger customers are drawn toward brands with a story that resonates with their personal values—sustainability, ethical production and cultural heritage. They seek exclusivity not just in product but in experience. At times, the more unique and less mainstream a brand appears, it is more appealing to the younger crowd.

“Our older, more mature clientele, while also appreciating heritage, tend to prioritize timeless design and unparalleled quality. Both groups, however, demand exceptional service, which at Optyx New York, we elevate to an art form.”

Ross said that Optyx’ associates, “style eye-cons,” are trained to explore customers’ Why. “We dig deeper to help them explore frames they may have never dared to try-on. When they find the right pair, there is no denying that smile and look on their face, that says, ‘this is the one.’”

At Optyx New York, luxury isn’t defined by a price point, Ross said, it’s a combination of the brand’s story, the quality of craftsmanship, and the uniqueness of design: “We travel the world for our curated selection.”