Expo attendees Sequoia Boyer and Stefie Ribeiro, OD, of Perspective Optometry, were busy registering for the Show.
  
NEW YORK—As the curtains rise on Vision Expo East 2024, the excitement is palpable, and the anticipation is electric. This year's event, co-hosted by The Vision Council and RX, promises to be a celebration of nearly four decades of eyewear and eyecare excellence in the heart of New York City. From March 14 to 17, the iconic Javits Center transforms into a bustling hub of industry activity, spanning an expansive 150,000 square feet of exhibit space.

Over 450 leading eyewear and eyecare companies will gather to showcase their latest products and technologies, marking the grand finale of Vision Expo East's tenure in the Big Apple before it heads south to Orlando, Fla., in 2025.

For those joining us for this momentous occasion, get ready to immerse yourself in a whirlwind of fashion, innovation and education. Here's a glimpse of what awaits you:

Fashion & Trends: Prepare to be dazzled as independent eyewear designers take center stage at “Flaunt the Frame,” a new fashion show series sponsored by IMAGINEM with shows on Friday and Saturday at The Bridge, Vision Expo East’s main stage. The enhanced and expanded Atelier neighborhood will showcase more than 75 independent designers from around the world, offering a curated collection of the industry's finest designs and artistry.

Vision Expo East is also welcoming the Italian Trade Commission back to the Show, with 18 fabulous exhibitors showcasing some of Italy’s finest eyewear and accessories.

Finally, be sure to check out the NOW Pavilion, where a diverse range of eyewear designs reflecting the latest industry trends in colors, materials and styles will be on display. As you peruse the frames, scan the QR code paired with your favorite set of frames to cast your vote in the NOW People’s Choice Award.

The NOW Awards ceremony and presentation will take place this afternoon at 4:30 p.m. at The Bridge, recognizing the best of the best in trending eyewear and design. The People’s Choice Award will be announced on Sunday at 12:00 p.m. at the NOW Pavilion, giving attendees extra time to explore the frames throughout the Show and vote for their favorite.

Business & Technology: Get ready to be inspired and disrupt the industry with “Visionaries Unveiled.” Taking place at 2:25 p.m. today, this session will showcase cutting-edge industry technologies and game-changing business strategies. Attendees can dive deep into discussions on sustainability, aesthetics and hearing care at The Bridge.

Networking & Professional Development: Young professionals and students, mark your calendars for the enhanced Career Zone programming debuting on its new day, Sunday, March 17. Network with industry leaders, participate in panel discussions, and seize invaluable opportunities for professional development.

Conference Programming & Continuing Education: With almost 200 sessions and 300 hours of education from 100 sought-after speakers, VisionEd promises to elevate your knowledge and skills to new heights. OptiCon at Vision Expo returns with an unmatched opticianry education program tailored for optical professionals of all levels.

Special Events & Celebration: Let the festivities begin! Join us tonight at the electrifying Opening Night Party featuring "The EyeDocs of Rock" at Sony Hall at the Paramount Hotel. Kicking off at 9:00 p.m., the event is open to all attendees—badges are required for entry. And don't miss the exclusive performance and conversation with '90s star Sophie B. Hawkins on The Bridge, taking place tomorrow at 4:15 p.m.

Also be sure to stop by 20/20 Magazine’s special installation outside the exhibit hall in the Crystal Palace, demonstrating the evolution of the publication in honor of its 50th anniversary.
 
More information: For the full schedule of events, exhibitor highlights and a map of the Show floor, check out the Vision Expo mobile app.

As we come together to celebrate our past and toast to the future, Vision Expo East 2024 promises to be an unforgettable experience. Join us as we usher in a new era of style, innovation and education in the world of eyewear and eyecare. Welcome to New York!

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