Wednesday, September 2, 2015 12:10 PM
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.
Monday, February 16, 2015 12:00 AM
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the Millennials.” This mindset is short-sighted and mindless old-school marketing at best. Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
Wednesday, February 4, 2015 11:15 AM
I can't count the number of times I've sat in meetings with brands large and small and heard the marching orders. "Just get us the Millennials." This mindset is short-sighted and mindless old-school marketing at best! Millennials are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.
Thursday, December 26, 2013 7:18 AM
NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.
Wednesday, December 11, 2013 11:18 AM
Tired of explaining why you have a long string of numbers as the URL for
your Google+ page? Then you'll be as excited as I am to hear Google+ is
finally rolling out
for both personal profiles and pages.
Wednesday, November 13, 2013 7:21 AM
NEW YORK—It cracks me up when a client calls and asks me about "this new content marketing thing." Honestly, we're so hung up on buzzwords these days we can't see the forest for the trees!
Wednesday, October 9, 2013 7:18 AM
NEW YORK—The whole concept of content marketing seems obvious doesn't it? Create content that speaks to the needs of the people you want to reach.
Wednesday, September 11, 2013 3:30 PM
Some important changes are taking place on
around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.
Monday, August 26, 2013 11:50 AM
Hopefully you're reading this before you need it. Life is so much easier when you're prepared, isn't it? This post is intended to help you see a crisis coming and have the tools in place to assist.
Thursday, July 18, 2013 2:30 PM
Like any community, there are a lot of un-written laws about how to tweet on
. Most of it is just plain common courtesy and some of it is specific to the platform.
Thursday, April 25, 2013 2:18 AM
There may be a lot of reasons your Facebook page isn't getting the rabid fan-base you think it deserves. Now, with Graph Search it's going to be even more important to fine-tune your page to get those fans engaged and make your business more social. Here are the top 6 reasons for lackluster fan pages we see on a regular basis.
Friday, March 29, 2013 9:30 AM
A social business could be most simply defined as a business which engages with its customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed.
Friday, March 1, 2013 2:21 PM
It's all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they're going to use
as part of their social business strategy