*Total Vision Care Market includes dollars spent at all retail types at any retail location on the sale of either
spectacle lenses (including Rx sun), frames, contact lenses, plano sunglasses, OTC readers, or revenue
earned from refractive surgery or eye examinations. This number does not include sunglass clips and reflects
the dollars spent only by those U.S. residents 18 and older. Does not include retail dollars spent by/for
contact lenses and exams for those 17 years of age and younger.
Source: VisionWatch Study, the large-scale continuous research study conducted by The Vision Council.
NEW YORK—The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain in dollar sales for the 12 months ending September 2015, to reach $39.4 billion.
Among the segment performance in the latest VisionWatch Consumer Barometer report, prescription lens sales rose by 8.9 percent in dollar value to $12.5 billion at retail while frames’ sales during the same 12-month period increased by 5.9 percent in dollars to $9.5 billion.
Contact lenses and plano sunglasses also registered sales improvements of 5.4 percent and 5.3 percent, respectively, for the 12 months. Eye exam revenues also grew by 3.7 percent to reach a value of $5.8 billion for the period.
Source: VisionWatch Study, the large-scale continuous research study conducted by The Vision Council.
In addition, the VisionWatch Consumer Barometer, which regularly tracks consumer purchases and attitudes toward eyewear and eyecare products and services, was 112 for the six months ending September, down slightly from the Rx eyewear future purchase intent registered in June 2015 but comparable to the future purchasing intents of consumers in the prior year’s comparable period.