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WHO: Anne Hathaway, Zooey Deschanel, Emma Watson, Emma Stone, Emma Roberts, all Emma’s everywhere apparently, as well as Hannah, Marnie, Jessa and Shoshanna, obvi.

WHAT: Young women these days no longer see wearing glasses as a hindrance to attractiveness, in fact, they enhance it. But it has to be the right kind of frame. Enter unisex oversized ophthalmic shapes with slimmer profiles and touches of feminine colorations.

WEAR: (Top to Bottom) The Xoxo Celeb frame in indigo from The McGee Group is slim enough to retain its feminine appeal but deep enough to make a statement in a nearly universally flattering rich blue. The Nine West NW5081 style from Marchon is so perfect with its upswept brow, classic shape in a deep round and blue flecked tort color that I may actually be wearing it as I write this and “forget” to take it off. There is absolutely nothing wrong with a little pink and glitter when it’s done right and the Guess GU2500 from Marcolin gets it right thanks to its mottled tort and supersized modified rectangular shape. The Ray-Ban Wayfarer is a classic but it can be a little heavy. Hello, Liteforce. The Ray-Ban Liteforce RB7034 in matte black from Luxottica is made from a “thermoplastic used in the aerospace and chemical industries,” which makes the frame super light and durable while retaining all its Wayfarer cool; perfect for a lady’s face.

WHY: If you read the Millennial Project Special Section on Millennial Women (ahem, page 36) than the “why” you want to appeal to this demographic should be pretty clear. But how? A girl in a geek chic pair of glasses is just as ubiquitous as a guy in a full beard in certain circles. Cat eyes can skew a little retro and wire-rims can lack the quirky sense of presence that a nice large acetate brings to the table. Style, brand and price conscious, young women these days need a selection of statement making frames that offer a hint of femininity without clobbering them over the head with girliness.

dcarroll@jobson.com