By Deirdre Carroll: Senior Editor
SOMERVILLE, N.J.—Viva International Group announced the debut of Rampage Eyewear at this year’s Vision Expo East.
“We are very excited about the launch of the Rampage collection and its addition to Viva’s portfolio of brands,” said Roxanne Galari, director of brands for Viva. “The detailing and styling of the eyewear captures the true essence of the brand. Each color, material, and design element incorporated into the collection reflects the playful and fashionable look of the Rampage woman.”
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| The R113 (top) and the R118 (bottom) from the new Rampage collection by Viva International. |
The Rampage brand is geared toward women who are fashion-conscious and keep up with today’s top trends. The ophthalmic collection will consist of 20 styles that showcase the brand’s sexy and innovative style. Embellishments, including stones and studs, adorn select styles. The following four groups will be presented in Rampage’s initial launch collection; Eye Candy, Treasure Trove, Floral Fascination and Linked Up.
Highlighted in Treasure Trove is style R118, a sleek semi-rimless metal/acetate combination frame that captures the brand’s contemporary sense of style with an engraved metal logo plaque accented with studs and stones. In the Floral Fascination group is style R113, a handmade acetate frame featuring a modified rectangular profile and temples detailed with a flower appliqué embellished with fine crystals.
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| Roxanne Galari, Viva International Group |
The overall tone of the collection offers the Rampage woman a variety of options that are suited for her fashionable lifestyle and can easily take her from day to evening with an array of two-tone color ways.
Point-of-purchase materials include 3-piece and 12-piece displays, merchandising kits and logo plaques. The Rampage collection from Viva International is priced to the dispenser from $48.95 to $55.95.
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