Deirdre Carroll

Deirdre Carroll, Senior Editor

Deirdre covers news and developments in the frames, sunwear and fashion accessories markets, including products, marketing initiatives, companies and brand licenses. She also oversees retail buying and merchandising trends in these sectors. Deirdre is the editor of Style.Pages, a monthly print feature exploring fashion trends in ophthalmic eyewear and sunwear. She is the editor of VMail ProductWatch, a weekly e-newsletter offering lively briefings on frame, sun, spectacle lens and contact lens line additions. She is also the editor of Bold Face and High Visibility on VisionMonday.com and oversees Vision Monday’s social media properties @VisionMonday, Facebook.com/VisionMonday and LinkedIn. Contact Deirdre at dcarroll@jobson.com.

Overheard

By Deirdre Carroll
Monday, August 31, 2015 12:00 AM “It’s that time of year; both our August issues feature Style.Pages devoted to kids eyewear. Check them out for the latest and greatest.”

Overheard

By Deirdre Carroll
Monday, August 17, 2015 12:00 AM “For Millennials, it’s no longer about products defining them, it’s their social media presence that defines who they are.”

Overheard

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM “July means summer vacation!! I will definitely make sure to #PutSunniesOnIt for my week at the beach!”

Overheard

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM “First came Millennials. Then came other generations adopting the ‘Millennial mindset.’ Are you on board?”

Millennials, #Amarite?

By Deirdre Carroll
Monday, May 18, 2015 12:00 AM We are five months into VM’s Millennial Project and in just a few weeks we will be hosting our first VM Live event, Power in #s, Maximizing the Potential of the ‘Hashtag Nation.’

Overheard

By Deirdre Carroll
Monday, April 20, 2015 12:01 AM

Overheard

By Deirdre Carroll
Monday, March 16, 2015 12:00 AM “Hot off Mido, it’s easy to think that, once inside, all trade shows are the same. But it’s not really true, each has their own vibe and energy. Bring on VEE!”

Overheard

By Deirdre Carroll
Monday, March 2, 2015 12:00 AM “Millennials aren’t the only ones who sleep with their phone. I’m terrified for the day they release conclusive evidence that this causes brain tumors.”

Fake It Till You Make It

By Deirdre Carroll
Monday, February 16, 2015 12:00 AM I post. I tweet. I pin. I like, favorite, share, retweet and text. I have complete conversations using nothing but emojis and can hashtag for maximum impact.

Overheard

By Deirdre Carroll
Monday, January 19, 2015 7:31 PM “The best input I got researching Millennials? ‘You can’t fake it.’ Thanks, Julia Gogosha! Stay tuned to the Millennial Project in 2015 to learn how NOT to fake it.”

Overheard

By Deirdre Carroll
Monday, December 15, 2014 12:00 AM “2014 may just be winding down but we’re already gearing up for big things to come in 2015! So definitely keep an eye out! (#SoPunny!)”

Overheard

By Deirdre Carroll
Monday, November 17, 2014 12:00 AM “It has taken me eight years to truly understand how complicated the frame making process is, hopefully now it won’t take the consumer nearly that long!”

Overheard

By Deirdre Carroll
Monday, October 20, 2014 12:00 AM
“Audrey Hepburn was right—‘Paris is always a good idea’ has never been more true than at this year’s Silmo.”

Progress and Change

By Deirdre Carroll
Monday, August 18, 2014 12:00 AM I recently celebrated a birthday (29… for the eighth time… if you’re counting). And as of this issue’s August 18 print date, it’s been eight years to the day that I started as an editor at Vision Monday. (Yes, I’ve been 29 the entire time.)

Overheard

By Deirdre Carroll
Monday, July 21, 2014 12:00 AM
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