Vision Expo to Recognize Exhibitors through New Award Category

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ALEXANDRIA, Va.—Vision Expo has announced that it has added a new category as a part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best Brand Activation. The Best Booth Awards, first launched at Vision Expo West 2017, were formed to recognize the investments made by exhibitors to create unique experiences and memorable environments for attendees. An in-booth activation is a way for an exhibitor to increase awareness of their brand and engage with attendees through activities that include concepts such as interactive games, technology, sampling, giveaways, in-booth demonstrations and contests.

"We are excited to continue to celebrate Vision Expo exhibitors through the Best Booth Awards," said Mitch Barkley, vice president of trade shows at The Vision Council. "We ultimately decided to update the original Best Use of Technology category to better reflect the variety of creative efforts, including the use of technology that our exhibitors put into showcasing their product to attendees."

The winning exhibitor in each category will receive $1,000 in future sponsorship credits and media coverage. Past winners include Article One and De Rigo REM for Most Creative Booth Design and Kuusoft Corp. for previous category Best Use of Technology.

Voting for the Best Booth Awards will take place at Vision Expo West and open on Thursday, Sept. 27 at 9:30 a.m. The winners in each category will be announced Saturday, Sept. 29 at 4:00 p.m.

To see live coverage of the booths and activations throughout Vision Expo West 2018, you can follow Vision Expo on Instagram. Additionally, to register and learn more about the show visit VisionExpoLV.com