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Quick Take: Transitions Optical has partnered with brand ambassador, Christian Siriano to launch a new line of Transitions lens color choices and fashion mirror treatments under its portfolio of photochromic lenses.
Specifics: Christian Siriano debuted a specially designed Christian Siriano x Transitions Collection that features the new style colors and mirror treatments. Transitions Signature lenses will showcase four new style colors while the Transitions XTRActive line will feature six new style mirror options.
Selling Points: With the launch of style colors, the Transitions Signature lenses portfolio will now offer a choice of seven lens colors to personalize any frame. To accompany the three existing lens colors gray, brown and graphite green, Transitions Signature lenses style colors will be available in these new options: sapphire, amethyst, amber and emerald. Style mirrored lenses offer wearers the ability to sport a mirror finish while maintaining the benefits of original Transitions XTRActive lenses. They still provide protection from UV and filter harmful blue light. Indoors, the mirror fades to a light reflection with a hint of color. Transitions XTRActive style mirrors are available in these colorways: gold, silver shadow, red, pink, blue and green.
www.transitions.com