July 17 is officially World Emoji Day and people and companies around the globe are marking the day on social media. According to Fortune Magazine, “World Emoji Day 2018 marks the fifth such celebration of emojis, which in less then two decades have gone from a marketing gimmick to a mode of communication that spans all languages.” Apple is celebrating the day with more than 70 new emoji characters which are coming to iPhone, iPad, Apple Watch and Mac later this year in a free software update. The new emoji designs, created based on approved characters in Unicode 11.0, include even more hair options to better represent people with red hair, gray hair and curly hair, a new emoji for bald people, and new smiley faces that bring more expression to Messages with a cold face, party face, pleading face and a face with hearts.