You might be the friendliest doctor in town. Your office might be beautiful. You might have all the latest products and technology. But if you’re not efficient, patients won’t be as motivated to come back. The “but” phrases that patients use to describe their experience highlight the lapses in efficiency. “The doctor was great, but I waited for 45 minutes.” Or “I love my new eyeglasses, but I had to keep calling to find out if they were ready.” Some people equate efficiency with speed—and being respectful of patients’ time is certainly an element. Find out why speed needs to be coupled with thoroughness and accuracy in this feature from Women in Optometry. Read More.