How many times a day do you reach for your phone to “show” someone something? To illustrate an idea? To illustrate a look, a technique, a store, a game-day play, a powerful image? I’m betting it’s several, let’s say, more than five times a day. And, why is that? Because the easy access or reach of a mobile device, phone or tablet, helped by a great photographic angle, or increasingly, by a short compelling video, is something that helps propel an explanation. Pictures have the power to tell a story, to drive home a point, to attract, persuade and, yes, sell. That’s what “Dynamic Demos” is about, our November Cover Story, which examines the new ways people in the spectacle lens arena are amping up the way they are using images to advance information about what clearer vision, or glare reduction, or photochromics, or a new lens design, can mean to patients. Read More.