How to Match Frame Mix to Practice Demographics


Your patients’ income level, cultural preferences and lifestyle choices–their demographics–impact the frames they will want to purchase. How much a patient can afford to spend, whether they prefer an urban or suburban environment, their age and other personal factors, can influence the products that are most likely to sell in your optical. This feature from Review of Optometric Business will show ECPs how to figure out who their patients are, and then select products that they will be excited to purchase. Read More.