ClearVision Helps BCBG Celebrate 25 Years


VERNON, Calif.—BCBG recently celebrated 25 years of style by opening its headquarters, based here, to the public to unveil its “Living the Bon Chic Life Anniversary Retrospective” exhibition.

The exhibit features a timeline that begins with the brand’s first catalog and store opening, and continues with highlights of each of the company’s brands. Various rooms showcase an array of most-photographed celebrity gowns, iconic ads and a glimpse at the pattern-design process. Included in the exhibit were the brands various licensed product categories, including eyewear from ClearVision Optical with president, David Friedfeld, and executive vice president, Peter Friedfeld, on hand to help celebrate.

The exhibit also includes a special-edition Runway Archival pop-up shop, allowing guests to purchase one-of-a-kind archival pieces from past runway collections.

The exhibit opened on April 29 and ran through May 10.

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ClearVision Helps BCBG Celebrate 25 Years »

(L to R) Sophie Rietdyk, BCBGMaxAzria president of licensing and international; Peter Friedfeld, executive vice president of ClearVision; Lubov Azria, chief creative officer of BCBGMaxAzria; and David Friedfeld, president of ClearVision at the BCBG 25 Years Retrospective.

ClearVision Helps BCBG Celebrate 25 Years »

(L to R) Peter Friedfeld; Cliff Pershes, BCBGMaxAzria creative director; Sophie Rietdyk; David Friedfeld; Sarah Costigan, BCBG licensing manager; and Veronica Sperry, executive assistant to Rietdyk.

ClearVision Helps BCBG Celebrate 25 Years »

Designer Max Azria (center) is feted for 25 years of BCBG at the brand retrospective while wife and chief creative officer, Lubov Azria, looks over his shoulder.

ClearVision Helps BCBG Celebrate 25 Years »

Mannequins outfitted in clothing from all the BCBG brands were on display at the 25th Anniversary retrospective exhibit.

ClearVision Helps BCBG Celebrate 25 Years »

Eyewear from ClearVision and BCBG was also on display.