'Bright Lights Bling City': Sunglass Hut Struts in Times Square

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NEW YORK—Amid the usual glitz of Times Square, Sunglass Hut strutted its stuff during New York Fashion Week last month to celebrate the opening of its first store in the trafficked location. Titled “Bright Lights Bling City,” the event attracted Sunglass Hut and Luxottica brand execs, ambassadors and fans to the new location at 1540 Broadway here.

Industry notables in attendance included John Haugh, president of Sunglass Hut, North America, Fabio D’Angelantonio, SunHut SVP, and Luxottica’s Holly Rush and Milena Cavicchioli. The store opening also highlighted Sunglass Hut’s Social Sun app, along with the store’s first-ever sunglass vending machine, Eye Candy, which allows shoppers to purchase sunglasses via touchscreen from outside the store.

Red carpet attention shone on Georgia May Jagger, model and youngest daughter of Rolling Stones’ lead singer Mick Jagger, who is the global brand ambassador of Sunglass Hut. Jagger was joined by other young bombshells such as Theodora Richards, model and daughter of the Rolling Stones’ Keith Richards, and “Carrie Diaries” star Chloe Haynes. Inside the store, champagne glasses and acetate counters sparkled while Adam Levine/Maroon 5 prodigy Rozzi Crane sung energetic songs to fuel the excitement of the evening.

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Sunglass Hut Times Square Opening: NYFW 2013 »

Hut butlers were on the scene providing shades for celebrity guests. Pictured: Josh Rodriguez, model.

Sunglass Hut Times Square Opening: NYFW 2013 »

Eye Candy, the new Sunglass Hut vending machine, also debuted at the event.

Sunglass Hut Times Square Opening: NYFW 2013 »

Sunglass Hut SVP Fabio D'Angelantonio and Luxottica's Milena Cavicchioli showed good spirits at the celebration.

Sunglass Hut Times Square Opening: NYFW 2013 »

Georgia May Jagger, Sunglass Hut's global brand ambassador.

Sunglass Hut Times Square Opening: NYFW 2013 »

Sunglass Hut president John Haugh and Luxottica's Holly Rush.

Sunglass Hut Times Square Opening: NYFW 2013 »

Tablets were displayed throughout the store depicting Sunglass Hut's new mobile app, "Social Sun."

Sunglass Hut Times Square Opening: NYFW 2013 »

DJ Ruckus provided musical entertainment for the evening.

Sunglass Hut Times Square Opening: NYFW 2013 »

The festivity celebrated the store's first Times Square location.