Tura Unveils the Tura Legends Collection

NEW YORK—Tura Inc. has debuted the Tura Legends Collection, a series of retro-inspired ophthalmic and sunglass frames that pay homage to the brand’s history.

“The Legends Collection reminds our customers of Tura’s fashion eyewear heritage, and it further reinforces our position as a leader in this category,” said Jennifer Coppel, vice president of brand management. “While the frames are vintage-inspired, each one is updated to suit the lifestyle of today’s Tura woman.”

Revamped from the company’s vault with a modern edge, the Legends Collection offers luxurious elegance for today’s sophisticated woman. This collection features rich enamels, Swarovski crystals, gold and silver leaf inlay and jewelry-inspired temples using only hand-set applications.

All styles are made in Europe or Japan, and feature the highest quality materials, trendsetting shapes and designs. Tura’s “Legends Collection” includes 10 new designs with three Limited Edition frames, which will be individually numbered. Tura’s Limited Edition model R610 comes with an exclusively designed vintage inspired bangle and pendant with 18K gold plating available to customers with qualifying orders.

Marketing materials are available that capture Tura’s desire to create living legends from the company’s archives by showcasing vintage frames as inspiration for the new designs.

Dispenser Price Guide: $$$ - $$$$$ ■