DAYTONA BEACH, Fla.—Costa, renowned for its high quality polarized sunglasses for outdoor enthusiasts is entering a new sphere with the debut of its first set of optical frames based on the strong demand for a branded eyewear collection. Costa Optical, prescription eyewear that speaks to the adventurer, will launch this Fall. This first collection will feature the brand’s signature performance qualities such as durable materials, stylish designs at a variety of price points and high quality construction.

“People who love adventure, and live for life outdoors in their Costa sunglasses, will be thrilled to know they can now sport the brand both indoors and outdoors,” said Holly Rush, CEO of Costa.

“Our new optical collection is a natural extension of our very successful premium sunglass range and marks a significant commitment to the optical market. We are thrilled to have more tools to offer ECPs to help them build their business with this fast growing brand.”

The collection will be available in lightweight titanium, bio-based nylon with tri-fused colors and handcrafted acetate. All of Costa Optical’s styles offer 3D topographic “grip zone” patterns in the nose pads and temple tips to reduce slippage.

The refined hypoallergenic surface materials not only provide comfort but reduce wearer fatigue. Additionally, wire core temples and custom-engineered hinges allow for a perfect fit and provide comfort.

This initial collection will feature 36 SKUs in five distinct collections that are built for everyday activities and adventures. In keeping with Costa’s water heritage, the collections were named after notable underwater, oceanic formations such as Bimini Road, Seamount, Ocean Ridge, Pacific Rise and Mariana Trench.

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