NEW YORK—Luxottica has launched the Disney collection for children in the 4 to 10 age range. The collection features Disney’s most iconic characters including Mickey and Minnie, the Princesses, Cars and more.

There are 14 styles, six for boys and eight for girls, comprised of nine models done in plastic and five in metal. The collection is broken down into three Princesses styles, based on popular characters in the U.S. such as Ariel, Rapunzel and Cinderalla; two Tinker Bell styles; three Minnie styles; three Mickey styles and three from Cars, one of the most popular movies for boys aged 2 to 8.

Key models include the girls 03E1005, a semi-rimless flat metal cat-eye with an engraved signature of one of the top five Princesses done in contrasting tones with fairy dust accented temple tips. For boys, the 03E4004 is a stylish rectangular plastic frame that features tire tread and the Cars’ McQueen character temple details in Cars focused contrasting colors.

According to Luxottica, point of sale materials were created to be playful, attract the child and create a kids corner element and include a Disney eye chart, a kid’s eye certificate after their exam, cube displays that show franchise characters and bags for a gift with purchase.

Dispenser Price Guide: $$$$

dcarroll@jobson.com