#TheCOLLECTION


Bocca Collection from Face à Face

The Bocca Collection from Face à Face is a tribute to the seduction that was originally inspired by the voluptuous lines of the Dali Mae West sofa. Pascal Jaulent, art director of Face à Face, developed this concept of “eyewear with irresistible legs’’ into a line of frames with stunning temples/legs. From one model to another, each woman is able to express her unique and bold character, whether choosing an ultra-feminine shoe, a very high heeled stiletto, a ’60s ballerina or high boots. The Bocca collection offers a range of artistic, brazen, must-have women’s eyewear.

MSRP is $510 to $608


@Retail

Evie Lawson, OD
Owner, Uptown Eyes, Gig Harbor, Wash.

“There are shoes on the ends of the temples. There is not much more to say!”

What are you selling?
Our Face à Face collection is one we have had from the beginning. We are selling a wide variety of the styles but specifically the really fun ones are their new Bocca Collection.

Who’s buying it?
Each piece from the Bocca collection has a pair of shoes at the end of the temples; from high heels on the women’s frames to tap shoes on the men’s. All of our frames are pieces of art and we display them as such. We do not have typical “frame boards” that most optical shops have—instead we have acrylic stands that artistically display each piece of eyewear.

Why do they like it?
Each piece from the Bocca collection has a pair of shoes at the end of the temples; from high heels on the women’s frames to tap shoes on the men’s. All of our frames are pieces of art and we display them as such. We do not have typical “frame boards” that most optical shops have—instead we have acrylic stands that artistically display each piece of eyewear.

Website: www.uptown-eyes.com
Facebook: www.facebook.com/pages/Uptown-Eyes/398789340183197
Twitter: www.twitter.com/UptownEyes_
Google+: www.plus.google.com/102755583479311093820/posts
Yelp: www.yelp.com/biz/uptown-eyes-gig-harbor

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact senior editor,
Deirdre Carroll,

dcarroll@jobson.com