Altair Launches Tommy Bahama Polarized Sun

By
By Deirdre Carroll: Senior Editor


 
NEW YORK—Altair has introduced the Tommy Bahama Polarized Sunwear collection based on the brand’s “make life one long weekend” motto.

The brand, which defines elegant tropical living and is targeted at men and women 45 to 64 years of age, is offering six styles for men and five for women in the Polarized Sun Collection for Spring 2013. The styles feature classic shapes, island-inspired details, subtle hints of sparkle and rich colorations.

Standouts for men include the Take a Breather, the TB6028, a full-rim handmade acetate in a classic wayfarer shape accented by metal detailing and laser-etched architectural design elements, as well as the Rockin’ the Boat, the TB6033, a full-rim stainless steel aviator shape with a leather-wrapped top bar and temple. Both styles are Rx-friendly.

For women, the Polarized Collection offers The Glow Must Go On, the TB7032, in a full-rim TR90 construction with a textured animal print detail, and the Shade Time, Shade Place, the TB6029, a full-rim handmade combination frame with a woven-inspired pressed metal detail that offers understated island-inspired texture and is Rx-friendly.

To support the collection, Altair has made available P.O.P. displays, counter cards and posters.

Dispenser Price Guide: $$-$$$

dcarroll@jobson.com