By Deirdre Carroll: Senior Editor

NEW YORK—Legacie, the luxury house of B. Robinson, has introduced the PURE Eyewear collection, along with Ira Lerner, founder of PURE Eyewear.

 
 
“There has not been any new revolutionary technology in rimless eyewear for over 15 years,” said Cliff Robinson, co-president of Legacie. “We think PURE is the next revolution in rimless, there has never before been a one-piece mounting system. Additionally, PURE speaks directly to today’s consumer mindset. Consumers want choice and PURE’s construction allows for customizable eyeshapes and temple lengths.”

PURE Eyewear features a revolutionary rimless eyewear manufacturing process, crafted from a single strand of wire made of Xanadium, a proprietary, high-performance alloy, that is threaded through holes in the lenses without the use of screws, hinges or compression mounts.

PURE Eyewear is lightweight, well-balanced and comfortable. Each style is handmade with custom colors that are ion-plated in a high temperature vacuum chamber. Featuring futuristic styling, PURE melds fashion forward shapes and cutting-edge technology.

Dispenser Price Guide: $$$$$ ■

dcarroll@jobson.com