At Clarkson Eyecare: An Added Emphasis on Brand

By
 

According to: Bill Jehling, president and CEO



Bill Jehling, president and CEO.
“Our eyewear sales are up double digits from last year for the first half of 2011. Second quarter activity is always lower than the first, but year over year for the second quarter, we are up.”

“Nationally-known branded product performed best for us year-to-date, along with low- and mid-priced non-brand product. However, high-end luxury brands and brands not nationally known are slowing.”

 
The dispensary of Clarkson Eyecare’s office in Chesterfield, Mo. The practice chain now has 50 locations in Missouri and Illinois. 
“The retro-look is doing very well. It’s overall fashion-related and a definite trend. We will include it in our eyewear advertising and office merchandising in all 50 locations.”

“Anti-reflective coating, progressive lenses and polarized suns are resonating with customers. We have focused on the advantages of A/R and polarized suns across the company and continue to see good results. The same goes for progressive lenses, although this is aided by overall patient demographics.”

“For fall, we’re really focusing on the best trends, colors and styles. In our offices, as always, we will be on top of seasonal imagery and displays. In our advertising and marketing, we will be re-emphasizing the Clarkson Eyecare brand in terms of what our patients tell us it means to them.”

“In our advertising and marketing, we will be re-emphasizing the Clarkson Eyecare brand in terms of what our patients tell us it means to them.”


dpaunescu@jobson.com