LEWISVILLE, TEXAS—Hoya Vision Care is expanding its New Media Optics portfolio with the iD Space, Screen and Zoom lenses. The three new free-form lens designs use Hoya’s patented Integrated Double Surface Design (IDSD).

A key feature of the design is Hoya’s patented Binocular Harmonization Technology which performs individual calculations, ensuring the correction is appropriate at each point of the lens and exactly measured according to the needs of each eye. In today’s screen-based society, both at work and home, many people even with mild cases of anisometropia can benefit from binocular harmonization due to so much near demand on their visual system, according to Hoya.

“The sooner we accept that the computer pair is the primary pair, the sooner independent practices can benefit from new lens technology and use it as a brand differentiator,” said Barney Dougher, president of Hoya Vision Care Americas.

“The mission for our New Media Optics portfolio is to move independent practices from the computer pair as second pair mentality and to use iD Space, Screen and Zoom to maximize the comfort of their patients during the most stressful part of their day—work,” Dougher said.

akarp@jobson.com