VICKSBURG, Miss.—Red Tray Purchasing Alliance has launched ophthalmic product ordering and insurance transaction processing powered by VisionWeb. Both services are now available through the Red Tray website.
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Red Tray president Jerry Hayes, OD said, “The addition of VisionWeb functionality means our members can now place frame and lab orders with one login at one website rather than phoning, faxing and using multiple sites to order from our 200-plus suppliers. Members will still receive their maximum Red Tray discount on all orders placed through RedTraySaves.com. With direct access to VisionWeb’s insurance processing service, members will also be able to maximize their cash flow by shortening reimbursement cycles with thousands of payers.”

“VisionWeb is pleased to partner with Red Tray to offer their members a convenient, customized point of access to our ordering and insurance processing services via the Red Tray website,” added Ken Engelhart, president and CEO of VisionWeb.

Red Tray members interested in ordering ophthalmic product or processing insurance transactions online are encouraged to call Red Tray Member Services at (800) 416-7676 or visit www.redtraysaves.com for more information. It is not necessary to have an existing VisionWeb account to access these services on the Red Tray website.

Red Tray Purchasing Alliance was founded three years ago by Jerry Hayes, OD and now has members in 43 states. Hayes is also the founder of HMI Buying Group.

VisionWeb offers online multi-payer insurance transaction processing, convenient direct-to-supplier online ordering and tracking; and other benefits for eyecare professionals, optical manufacturers, laboratories, distributors and patients.